Google Cloud Trace Technology Adoption in E-commerce
Discover 3.1k verified e-commerce stores using Google Cloud Trace. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.4k domains. 3.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.1k verified active stores out of 3.4k detected · 90.7% verification rate
E-commerce Platforms Distribution
Custom stores with 45.4% of stores with physical delivery (1,419 stores) , followed by Boutir (35.8%) and Shopify (13.5%) .
Base: 3,127 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,419 stores
1,119 stores
422 stores
65 stores
25 stores
23 stores
18 stores
12 stores
6 stores
5 stores
Visual Distribution
1,419 stores
1,119 stores
422 stores
65 stores
25 stores
23 stores
18 stores
12 stores
6 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1419 | 45.38% |
| Boutir | 1119 | 35.79% |
| Shopify | 422 | 13.50% |
| BigCommerce | 65 | 2.08% |
| WooCommerce | 25 | 0.80% |
| OpenCart, IamRetailer | 23 | 0.74% |
| IamRetailer, OpenCart | 18 | 0.58% |
| Haravan | 12 | 0.38% |
| OpenCart | 6 | 0.19% |
| Magento | 5 | 0.16% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 41.1% share of detected Google Cloud Trace e-commerce signals (1,419) , with Boutir at 34.4% and Shopify at 13.4% (June 2026) .
Base: 3,449 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,419 websites
1,188 websites
463 websites
74 websites
58 websites
40 websites
35 websites
14 websites
22 websites
9 websites
Visual Distribution
1,419 websites
1,188 websites
463 websites
74 websites
58 websites
40 websites
35 websites
14 websites
22 websites
9 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1419 | 41.14% |
| Boutir | 1188 | 34.44% |
| Shopify | 463 | 13.42% |
| BigCommerce | 74 | 2.15% |
| WooCommerce | 58 | 1.68% |
| OpenCart, IamRetailer | 40 | 1.16% |
| IamRetailer, OpenCart | 35 | 1.01% |
| Haravan | 14 | 0.41% |
| OpenCart | 22 | 0.64% |
| Magento | 9 | 0.26% |
Categories Distribution
Clothing & Accessories stores with 18.2% of all stores (569 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (15.6%) .
Base: 3,127 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
569 stores
552 stores
487 stores
187 stores
175 stores
118 stores
110 stores
109 stores
84 stores
75 stores
Visual Distribution
569 stores
552 stores
487 stores
187 stores
175 stores
118 stores
110 stores
109 stores
84 stores
75 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 569 | 18.20% |
| Health & Beauty | 552 | 17.65% |
| Food & Beverages | 487 | 15.57% |
| Jewelry & Watches | 187 | 5.98% |
| Toys & Games | 175 | 5.60% |
| Gifts & Special Occasions | 118 | 3.77% |
| Sporting Goods & Outdoor Gear | 110 | 3.52% |
| Electronics & Technology | 109 | 3.49% |
| Home & Garden | 84 | 2.69% |
| Furniture & Home Decor | 75 | 2.40% |
Payment Providers Distribution
PayPal accounts for 27.5% of displayed detection occurrences (514 occurrences) , followed by Apple Pay (20.3%) and American Express (14.8%) .
Base: 1,871 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
514 occurrences
380 occurrences
277 occurrences
172 occurrences
167 occurrences
119 occurrences
103 occurrences
87 occurrences
40 occurrences
12 occurrences
Visual Distribution
514 occurrences
380 occurrences
277 occurrences
172 occurrences
167 occurrences
119 occurrences
103 occurrences
87 occurrences
40 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 514 | 27.47% |
| Apple Pay | 380 | 20.31% |
| American Express | 277 | 14.80% |
| MasterCard | 172 | 9.19% |
| Stripe Connect | 167 | 8.93% |
| Google Pay | 119 | 6.36% |
| VISA | 103 | 5.51% |
| Klarna | 87 | 4.65% |
| AliPay | 40 | 2.14% |
| Mercado Pago | 12 | 0.64% |
Shipping Carriers Distribution
DHL accounts for 39.0% of displayed detection occurrences (420 occurrences) , followed by USPS (16.3%) and Royal Mail (10.9%) .
Base: 1,078 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
420 occurrences
176 occurrences
117 occurrences
102 occurrences
86 occurrences
45 occurrences
40 occurrences
39 occurrences
31 occurrences
22 occurrences
Visual Distribution
420 occurrences
176 occurrences
117 occurrences
102 occurrences
86 occurrences
45 occurrences
40 occurrences
39 occurrences
31 occurrences
22 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 420 | 38.96% |
| USPS | 176 | 16.33% |
| Royal Mail | 117 | 10.85% |
| FedEx | 102 | 9.46% |
| DPD | 86 | 7.98% |
| Colissimo | 45 | 4.17% |
| UPS | 40 | 3.71% |
| La Poste | 39 | 3.62% |
| S.F. Express | 31 | 2.88% |
| Hermes | 22 | 2.04% |
Store Launch Timeline
Over the past 12 months, 646 new stores were launched in Google Cloud Trace , with the highest activity in 2026-05 (84 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84 stores launched
93 stores launched
63 stores launched
58 stores launched
58 stores launched
51 stores launched
42 stores launched
39 stores launched
51 stores launched
46 stores launched
38 stores launched
23 stores launched
Monthly Trend
13.0% of last 12 months
14.4% of last 12 months
9.8% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
7.9% of last 12 months
6.5% of last 12 months
6.0% of last 12 months
7.9% of last 12 months
7.1% of last 12 months
5.9% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 84 | 13.00% |
| 2026-04 | 93 | 14.40% |
| 2026-03 | 63 | 9.75% |
| 2026-02 | 58 | 8.98% |
| 2026-01 | 58 | 8.98% |
| 2025-12 | 51 | 7.89% |
| 2025-11 | 42 | 6.50% |
| 2025-10 | 39 | 6.04% |
| 2025-09 | 51 | 7.89% |
| 2025-08 | 46 | 7.12% |
| 2025-07 | 38 | 5.88% |
| 2025-06 | 23 | 3.56% |
Active Stores by Launch Year
Currently, 2,991 active stores in Google Cloud Trace are tracked in our database , with the most stores launched in 2026 (362 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
362 active stores
478 active stores
273 active stores
189 active stores
254 active stores
579 active stores
199 active stores
211 active stores
121 active stores
58 active stores
29 active stores
16 active stores
20 active stores
29 active stores
24 active stores
Distribution by Launch Year
12.1% of tracked active stores
16.0% of tracked active stores
9.1% of tracked active stores
6.3% of tracked active stores
8.5% of tracked active stores
19.4% of tracked active stores
6.7% of tracked active stores
7.1% of tracked active stores
4.0% of tracked active stores
1.9% of tracked active stores
1.0% of tracked active stores
0.5% of tracked active stores
0.7% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 362 | 12.10% |
| 2025 | 478 | 15.98% |
| 2024 | 273 | 9.13% |
| 2023 | 189 | 6.32% |
| 2022 | 254 | 8.49% |
| 2021 | 579 | 19.36% |
| 2020 | 199 | 6.65% |
| 2019 | 211 | 7.05% |
| 2018 | 121 | 4.05% |
| 2017 | 58 | 1.94% |
| 2016 | 29 | 0.97% |
| 2015 | 16 | 0.53% |
| 2014 | 20 | 0.67% |
| 2013 | 29 | 0.97% |
| 2012 | 24 | 0.80% |
Geographic Distribution
Hong Kong stores with 20.5% (642 active verified stores) , followed by United States (11.6%) and United Kingdom (4.1%) .
Base: 3,127 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
642 active verified stores
362 active verified stores
128 active verified stores
120 active verified stores
106 active verified stores
104 active verified stores
104 active verified stores
86 active verified stores
77 active verified stores
57 active verified stores
Visual Distribution
642 active verified stores
362 active verified stores
128 active verified stores
120 active verified stores
106 active verified stores
104 active verified stores
104 active verified stores
86 active verified stores
77 active verified stores
57 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Hong Kong | 642 | 20.53% |
| United States | 362 | 11.58% |
| United Kingdom | 128 | 4.09% |
| Germany | 120 | 3.84% |
| Taiwan | 106 | 3.39% |
| India | 104 | 3.33% |
| Malaysia | 104 | 3.33% |
| Lithuania | 86 | 2.75% |
| France | 77 | 2.46% |
| Pakistan | 57 | 1.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom - Furniture & Home Decor
Custom - Sporting Goods & Outdoor Gear
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.4k | 100.00% |
| Emails | 1.5k | 44.88% |
| Phones | 1.2k | 35.40% |
| Ecommerce platform | 3.4k | 97.80% |
| Couriers | 868 | 25.17% |
| Payment Providers | 902 | 26.15% |
| Categories | 2.8k | 81.24% |
| Social Media | 2.6k | 75.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Cloud Trace e-commerce landscape:
Analyze 3.1k verified e-commerce stores on Google Cloud Trace - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Cloud Trace e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Cloud Trace e-commerce intelligence?
-
We track 3.1k verified Google Cloud Trace e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.0% of displayed detection occurrences (2,141 occurrences) , followed by Instagram (36.0%) and YouTube (7.5%) .
Base: 5,786 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,141 occurrences
2,082 occurrences
434 occurrences
261 occurrences
220 occurrences
191 occurrences
148 occurrences
146 occurrences
119 occurrences
44 occurrences
Visual Distribution
2,141 occurrences
2,082 occurrences
434 occurrences
261 occurrences
220 occurrences
191 occurrences
148 occurrences
146 occurrences
119 occurrences
44 occurrences