GoDaddy Go Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using GoDaddy Go. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 6k detected · 19.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.1% of stores with physical delivery (1,109 stores) , followed by Custom (2.9%) and Commerce7 (0.0%) .
Base: 1,142 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,109 stores
33 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,109 stores
33 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1109 | 97.11% |
| Custom | 33 | 2.89% |
| Commerce7 | 0 | 0.00% |
| WooCommerce, Cafe24 | 0 | 0.00% |
| Welcart | 0 | 0.00% |
| WooCommerce, Shopify | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| Shopify | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.2% share of detected GoDaddy Go e-commerce signals (5,932) , with Custom at 0.6% and Commerce7 at 0.0% (June 2026) .
Base: 5,979 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,932 websites
33 websites
1 websites
1 websites
1 websites
1 websites
2 websites
1 websites
1 websites
Visual Distribution
5,932 websites
33 websites
1 websites
1 websites
1 websites
1 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5932 | 99.21% |
| Custom | 33 | 0.55% |
| Commerce7 | 1 | 0.02% |
| WooCommerce, Cafe24 | 1 | 0.02% |
| Welcart | 1 | 0.02% |
| WooCommerce, Shopify | 1 | 0.02% |
| Cafe24 | 2 | 0.03% |
| Wix eCommerce | 1 | 0.02% |
| Shopify | 1 | 0.02% |
Categories Distribution
Health & Beauty stores with 15.5% of all stores (177 stores) , followed by Food & Beverages (15.0%) and Sporting Goods & Outdoor Gear (10.5%) .
Base: 1,142 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
177 stores
171 stores
120 stores
112 stores
71 stores
66 stores
53 stores
29 stores
28 stores
26 stores
Visual Distribution
177 stores
171 stores
120 stores
112 stores
71 stores
66 stores
53 stores
29 stores
28 stores
26 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 177 | 15.50% |
| Food & Beverages | 171 | 14.97% |
| Sporting Goods & Outdoor Gear | 120 | 10.51% |
| Clothing & Accessories | 112 | 9.81% |
| Toys & Games | 71 | 6.22% |
| Arts & Entertainment | 66 | 5.78% |
| Gifts & Special Occasions | 53 | 4.64% |
| Home & Garden | 29 | 2.54% |
| Tools & Hardware | 28 | 2.45% |
| Business & Industrial | 26 | 2.28% |
Payment Providers Distribution
PayPal accounts for 35.9% of displayed detection occurrences (52 occurrences) , followed by Stripe Connect (17.9%) and MasterCard (9.0%) .
Base: 145 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 occurrences
26 occurrences
13 occurrences
13 occurrences
11 occurrences
10 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
Visual Distribution
52 occurrences
26 occurrences
13 occurrences
13 occurrences
11 occurrences
10 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 52 | 35.86% |
| Stripe Connect | 26 | 17.93% |
| MasterCard | 13 | 8.97% |
| American Express | 13 | 8.97% |
| Google Pay | 11 | 7.59% |
| Apple Pay | 10 | 6.90% |
| Bolt | 7 | 4.83% |
| Klarna | 5 | 3.45% |
| BitCoin | 4 | 2.76% |
| VISA | 4 | 2.76% |
Shipping Carriers Distribution
USPS accounts for 35.3% of displayed detection occurrences (55 occurrences) , followed by UPS (20.5%) and FedEx (14.1%) .
Base: 156 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
55 occurrences
32 occurrences
22 occurrences
18 occurrences
8 occurrences
7 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
Visual Distribution
55 occurrences
32 occurrences
22 occurrences
18 occurrences
8 occurrences
7 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 55 | 35.26% |
| UPS | 32 | 20.51% |
| FedEx | 22 | 14.10% |
| DHL | 18 | 11.54% |
| Royal Mail | 8 | 5.13% |
| Canada Post | 7 | 4.49% |
| Mondial Relay | 5 | 3.21% |
| TNT | 3 | 1.92% |
| Australia Post | 3 | 1.92% |
| Jersey Post | 3 | 1.92% |
Store Launch Timeline
Over the past 12 months, 59 new stores were launched in GoDaddy Go , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
2 stores launched
4 stores launched
3 stores launched
3 stores launched
1 stores launched
2 stores launched
4 stores launched
11 stores launched
9 stores launched
10 stores launched
7 stores launched
Monthly Trend
5.1% of last 12 months
3.4% of last 12 months
6.8% of last 12 months
5.1% of last 12 months
5.1% of last 12 months
1.7% of last 12 months
3.4% of last 12 months
6.8% of last 12 months
18.6% of last 12 months
15.3% of last 12 months
16.9% of last 12 months
11.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 5.08% |
| 2026-04 | 2 | 3.39% |
| 2026-03 | 4 | 6.78% |
| 2026-02 | 3 | 5.08% |
| 2026-01 | 3 | 5.08% |
| 2025-12 | 1 | 1.69% |
| 2025-11 | 2 | 3.39% |
| 2025-10 | 4 | 6.78% |
| 2025-09 | 11 | 18.64% |
| 2025-08 | 9 | 15.25% |
| 2025-07 | 10 | 16.95% |
| 2025-06 | 7 | 11.86% |
Active Stores by Launch Year
Currently, 1,142 active stores in GoDaddy Go are tracked in our database , with the most stores launched in 2026 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15 active stores
111 active stores
170 active stores
142 active stores
133 active stores
119 active stores
90 active stores
47 active stores
52 active stores
29 active stores
30 active stores
18 active stores
25 active stores
33 active stores
19 active stores
Distribution by Launch Year
1.3% of tracked active stores
9.7% of tracked active stores
14.9% of tracked active stores
12.4% of tracked active stores
11.6% of tracked active stores
10.4% of tracked active stores
7.9% of tracked active stores
4.1% of tracked active stores
4.6% of tracked active stores
2.5% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15 | 1.31% |
| 2025 | 111 | 9.72% |
| 2024 | 170 | 14.89% |
| 2023 | 142 | 12.43% |
| 2022 | 133 | 11.65% |
| 2021 | 119 | 10.42% |
| 2020 | 90 | 7.88% |
| 2019 | 47 | 4.12% |
| 2018 | 52 | 4.55% |
| 2017 | 29 | 2.54% |
| 2016 | 30 | 2.63% |
| 2015 | 18 | 1.58% |
| 2014 | 25 | 2.19% |
| 2013 | 33 | 2.89% |
| 2012 | 19 | 1.66% |
Geographic Distribution
United States stores with 46.8% (534 active verified stores) , followed by United Kingdom (5.7%) and Canada (4.4%) .
Base: 1,142 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
534 active verified stores
65 active verified stores
50 active verified stores
30 active verified stores
29 active verified stores
23 active verified stores
23 active verified stores
20 active verified stores
15 active verified stores
15 active verified stores
Visual Distribution
534 active verified stores
65 active verified stores
50 active verified stores
30 active verified stores
29 active verified stores
23 active verified stores
23 active verified stores
20 active verified stores
15 active verified stores
15 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 534 | 46.76% |
| United Kingdom | 65 | 5.69% |
| Canada | 50 | 4.38% |
| India | 30 | 2.63% |
| Australia | 29 | 2.54% |
| Turkey | 23 | 2.01% |
| Germany | 23 | 2.01% |
| Mexico | 20 | 1.75% |
| South Africa | 15 | 1.31% |
| Italy | 15 | 1.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6k | 100.00% |
| Emails | 2.8k | 46.46% |
| Phones | 902 | 15.09% |
| Ecommerce platform | 6k | 99.90% |
| Couriers | 250 | 4.18% |
| Payment Providers | 348 | 5.82% |
| Categories | 1.1k | 19.00% |
| Social Media | 4.9k | 82.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GoDaddy Go e-commerce landscape:
Analyze 1.1k verified e-commerce stores on GoDaddy Go - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across GoDaddy Go e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GoDaddy Go e-commerce intelligence?
-
We track 1.1k verified GoDaddy Go e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.5% of displayed detection occurrences (884 occurrences) , followed by Facebook (25.7%) and Twitter (15.5%) .
Base: 3,335 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
884 occurrences
858 occurrences
518 occurrences
402 occurrences
395 occurrences
112 occurrences
90 occurrences
50 occurrences
13 occurrences
13 occurrences
Visual Distribution
884 occurrences
858 occurrences
518 occurrences
402 occurrences
395 occurrences
112 occurrences
90 occurrences
50 occurrences
13 occurrences
13 occurrences