EventOn Technology Adoption in E-commerce
Discover 489 verified e-commerce stores using EventOn. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5k domains. 489 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
489 verified active stores out of 5k detected · 9.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.1% of stores with physical delivery (475 stores) , followed by Custom (2.0%) and Dutchie (0.2%) .
Base: 489 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
475 stores
10 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
475 stores
10 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 475 | 97.14% |
| Custom | 10 | 2.04% |
| Dutchie | 1 | 0.20% |
| WooCommerce, Ideasoft | 1 | 0.20% |
| Commerce7 | 1 | 0.20% |
| Activ8 Commerce | 1 | 0.20% |
| QDM, WooCommerce | 0 | 0.00% |
| FreshStore | 0 | 0.00% |
| Shopify, WooCommerce | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.0% share of detected EventOn e-commerce signals (4,971) , with Custom at 0.2% and Dutchie at 0.0% (June 2026) .
Base: 5,020 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,971 websites
10 websites
2 websites
1 websites
5 websites
1 websites
1 websites
2 websites
1 websites
1 websites
Visual Distribution
4,971 websites
10 websites
2 websites
1 websites
5 websites
1 websites
1 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 4971 | 99.02% |
| Custom | 10 | 0.20% |
| Dutchie | 2 | 0.04% |
| WooCommerce, Ideasoft | 1 | 0.02% |
| Commerce7 | 5 | 0.10% |
| Activ8 Commerce | 1 | 0.02% |
| QDM, WooCommerce | 1 | 0.02% |
| FreshStore | 2 | 0.04% |
| Shopify, WooCommerce | 1 | 0.02% |
| HCL Commerce | 1 | 0.02% |
Categories Distribution
Food & Beverages stores with 22.9% of all stores (112 stores) , followed by Arts & Entertainment (12.1%) and Health & Beauty (11.0%) .
Base: 489 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
112 stores
59 stores
54 stores
34 stores
31 stores
28 stores
22 stores
16 stores
13 stores
12 stores
Visual Distribution
112 stores
59 stores
54 stores
34 stores
31 stores
28 stores
22 stores
16 stores
13 stores
12 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 112 | 22.90% |
| Arts & Entertainment | 59 | 12.07% |
| Health & Beauty | 54 | 11.04% |
| Sporting Goods & Outdoor Gear | 34 | 6.95% |
| Toys & Games | 31 | 6.34% |
| Clothing & Accessories | 28 | 5.73% |
| Books & Media | 22 | 4.50% |
| Gifts & Special Occasions | 16 | 3.27% |
| Home & Garden | 13 | 2.66% |
| Vehicles & Parts | 12 | 2.45% |
Payment Providers Distribution
PayPal accounts for 31.1% of displayed detection occurrences (70 occurrences) , followed by MasterCard (15.1%) and Stripe Connect (10.7%) .
Base: 225 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
70 occurrences
34 occurrences
24 occurrences
23 occurrences
22 occurrences
15 occurrences
12 occurrences
9 occurrences
8 occurrences
8 occurrences
Visual Distribution
70 occurrences
34 occurrences
24 occurrences
23 occurrences
22 occurrences
15 occurrences
12 occurrences
9 occurrences
8 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 70 | 31.11% |
| MasterCard | 34 | 15.11% |
| Stripe Connect | 24 | 10.67% |
| Klarna | 23 | 10.22% |
| American Express | 22 | 9.78% |
| Apple Pay | 15 | 6.67% |
| VISA | 12 | 5.33% |
| SEPA | 9 | 4.00% |
| Mollie | 8 | 3.56% |
| Google Pay | 8 | 3.56% |
Shipping Carriers Distribution
DHL accounts for 20.4% of displayed detection occurrences (21 occurrences) , followed by UPS (13.6%) and GLS (12.6%) .
Base: 103 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
21 occurrences
14 occurrences
13 occurrences
12 occurrences
10 occurrences
10 occurrences
7 occurrences
6 occurrences
5 occurrences
5 occurrences
Visual Distribution
21 occurrences
14 occurrences
13 occurrences
12 occurrences
10 occurrences
10 occurrences
7 occurrences
6 occurrences
5 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 21 | 20.39% |
| UPS | 14 | 13.59% |
| GLS | 13 | 12.62% |
| DPD | 12 | 11.65% |
| Royal Mail | 10 | 9.71% |
| USPS | 10 | 9.71% |
| FedEx | 7 | 6.80% |
| Australia Post | 6 | 5.83% |
| TNT | 5 | 4.85% |
| Correos | 5 | 4.85% |
Store Launch Timeline
Over the past 12 months, 47 new stores were launched in EventOn , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
4 stores launched
2 stores launched
3 stores launched
7 stores launched
9 stores launched
16 stores launched
2 stores launched
Monthly Trend
2.1% of last 12 months
2.1% of last 12 months
4.3% of last 12 months
8.5% of last 12 months
4.3% of last 12 months
6.4% of last 12 months
14.9% of last 12 months
19.1% of last 12 months
34.0% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.13% |
| 2026-02 | 1 | 2.13% |
| 2026-01 | 2 | 4.26% |
| 2025-12 | 4 | 8.51% |
| 2025-11 | 2 | 4.26% |
| 2025-10 | 3 | 6.38% |
| 2025-09 | 7 | 14.89% |
| 2025-08 | 9 | 19.15% |
| 2025-07 | 16 | 34.04% |
| 2025-06 | 2 | 4.26% |
Active Stores by Launch Year
Currently, 485 active stores in EventOn are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
62 active stores
38 active stores
25 active stores
24 active stores
27 active stores
30 active stores
31 active stores
29 active stores
32 active stores
16 active stores
19 active stores
16 active stores
20 active stores
18 active stores
Distribution by Launch Year
0.8% of tracked active stores
12.8% of tracked active stores
7.8% of tracked active stores
5.2% of tracked active stores
4.9% of tracked active stores
5.6% of tracked active stores
6.2% of tracked active stores
6.4% of tracked active stores
6.0% of tracked active stores
6.6% of tracked active stores
3.3% of tracked active stores
3.9% of tracked active stores
3.3% of tracked active stores
4.1% of tracked active stores
3.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 0.82% |
| 2025 | 62 | 12.78% |
| 2024 | 38 | 7.84% |
| 2023 | 25 | 5.15% |
| 2022 | 24 | 4.95% |
| 2021 | 27 | 5.57% |
| 2020 | 30 | 6.19% |
| 2019 | 31 | 6.39% |
| 2018 | 29 | 5.98% |
| 2017 | 32 | 6.60% |
| 2016 | 16 | 3.30% |
| 2015 | 19 | 3.92% |
| 2014 | 16 | 3.30% |
| 2013 | 20 | 4.12% |
| 2012 | 18 | 3.71% |
Geographic Distribution
United States stores with 19.0% (93 active verified stores) , followed by Germany (9.0%) and Spain (7.2%) .
Base: 489 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
93 active verified stores
44 active verified stores
35 active verified stores
29 active verified stores
25 active verified stores
25 active verified stores
22 active verified stores
20 active verified stores
18 active verified stores
17 active verified stores
Visual Distribution
93 active verified stores
44 active verified stores
35 active verified stores
29 active verified stores
25 active verified stores
25 active verified stores
22 active verified stores
20 active verified stores
18 active verified stores
17 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 93 | 19.02% |
| Germany | 44 | 9.00% |
| Spain | 35 | 7.16% |
| United Kingdom | 29 | 5.93% |
| Russia | 25 | 5.11% |
| France | 25 | 5.11% |
| Australia | 22 | 4.50% |
| Netherlands | 20 | 4.09% |
| Switzerland | 18 | 3.68% |
| Italy | 17 | 3.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Vehicles & Parts
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5k | 100.00% |
| Emails | 3.3k | 65.06% |
| Phones | 2.2k | 44.40% |
| Ecommerce platform | 5k | 99.66% |
| Couriers | 329 | 6.55% |
| Payment Providers | 784 | 15.62% |
| Categories | 527 | 10.50% |
| Social Media | 4k | 80.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the EventOn e-commerce landscape:
Analyze 489 verified e-commerce stores on EventOn - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across EventOn e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the EventOn e-commerce intelligence?
-
We track 489 verified EventOn e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.3% of displayed detection occurrences (365 occurrences) , followed by Instagram (30.3%) and YouTube (12.1%) .
Base: 1,095 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
365 occurrences
332 occurrences
133 occurrences
84 occurrences
52 occurrences
39 occurrences
35 occurrences
31 occurrences
20 occurrences
4 occurrences
Visual Distribution
365 occurrences
332 occurrences
133 occurrences
84 occurrences
52 occurrences
39 occurrences
35 occurrences
31 occurrences
20 occurrences
4 occurrences