Disqus Technology Adoption in E-commerce
Discover 214.0 e-commerce stores using Disqus. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 82.7% of stores with physical delivery (177 stores) , followed by WooCommerce (5.1%) and Shopify (3.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
177 stores
11 stores
7 stores
7 stores
5 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 177 | 82.71% |
| WooCommerce | 11 | 5.14% |
| Shopify | 7 | 3.27% |
| Squarespace Commerce | 7 | 3.27% |
| Loja Integrada | 5 | 2.34% |
| BigCommerce | 2 | 0.93% |
| Ecwid | 1 | 0.47% |
| Weblium | 1 | 0.47% |
| JoomShopping | 1 | 0.47% |
| PrestaShop | 1 | 0.47% |
| Fourthwall | 1 | 0.47% |
| Kajabi | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| 1C-Bitrix | 0 | 0.00% |
| Magento | 0 | 0.00% |
All Stores Distribution
Custom holds 67.6% share of all Disqus e-commerce stores (177) , with WooCommerce at 13.0% and Shopify at 3.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
177 stores
34 stores
8 stores
18 stores
5 stores
2 stores
2 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 177 | 67.56% |
| WooCommerce | 34 | 12.98% |
| Shopify | 8 | 3.05% |
| Squarespace Commerce | 18 | 6.87% |
| Loja Integrada | 5 | 1.91% |
| BigCommerce | 2 | 0.76% |
| Ecwid | 2 | 0.76% |
| Weblium | 3 | 1.15% |
| JoomShopping | 1 | 0.38% |
| PrestaShop | 1 | 0.38% |
| Fourthwall | 1 | 0.38% |
| Kajabi | 3 | 1.15% |
| SAP Commerce Cloud | 1 | 0.38% |
| 1C-Bitrix | 4 | 1.53% |
| Magento | 2 | 0.76% |
Categories Distribution
Health & Beauty leads with 15.3% of all stores (25 stores) , followed by Clothing & Accessories (15.3%) and Books & Media (11.0%) .
Top 10 Categories
25 stores
25 stores
18 stores
15 stores
12 stores
11 stores
11 stores
8 stores
7 stores
7 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 25 | 15.34% |
| Clothing & Accessories | 25 | 15.34% |
| Books & Media | 18 | 11.04% |
| Food & Beverages | 15 | 9.20% |
| Electronics & Technology | 12 | 7.36% |
| Home & Garden | 11 | 6.75% |
| Arts & Entertainment | 11 | 6.75% |
| Collectibles & Hobbies | 8 | 4.91% |
| Sporting Goods & Outdoor Gear | 7 | 4.29% |
| Jewelry & Watches | 7 | 4.29% |
| Furniture & Home Decor | 7 | 4.29% |
| Gifts & Special Occasions | 5 | 3.07% |
| Toys & Games | 5 | 3.07% |
| Pets & Pet Supplies | 4 | 2.45% |
| Vehicles & Parts | 3 | 1.84% |
Payment Providers Distribution
PayPal leads with 19.0% among AI-verified physical stores (8 stores) , followed by MasterCard (16.7%) and American Express (11.9%) .
Base: 42 AI-verified physical stores with detectable payment providers (15.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8 stores
7 stores
5 stores
3 stores
3 stores
3 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8 | 19.05% |
| MasterCard | 7 | 16.67% |
| American Express | 5 | 11.90% |
| BitCoin | 3 | 7.14% |
| Bolt | 3 | 7.14% |
| Boleto | 3 | 7.14% |
| WebMoney | 2 | 4.76% |
| Google Pay | 2 | 4.76% |
| Apple Pay | 2 | 4.76% |
| VISA | 2 | 4.76% |
| PayU | 1 | 2.38% |
| Mercado Pago | 1 | 2.38% |
| DotPay | 1 | 2.38% |
| Hipercard | 1 | 2.38% |
| Klarna | 1 | 2.38% |
Shipping Carriers Distribution
Hermes leads with 18.8% among AI-verified physical stores (9 stores) , followed by USPS (14.6%) and UPS (12.5%) .
Base: 49 AI-verified physical stores with detectable shipping carriers (17.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9 stores
7 stores
6 stores
5 stores
3 stores
3 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Hermes | 9 | 18.75% |
| USPS | 7 | 14.58% |
| UPS | 6 | 12.50% |
| FedEx | 5 | 10.42% |
| Почта России | 3 | 6.25% |
| DHL | 3 | 6.25% |
| Speedy | 3 | 6.25% |
| СДЭК | 2 | 4.17% |
| Estes | 2 | 4.17% |
| Yamato Japan | 2 | 4.17% |
| DPD | 2 | 4.17% |
| Asendia | 1 | 2.08% |
| Correios | 1 | 2.08% |
| Pudo | 1 | 2.08% |
| Japan Post | 1 | 2.08% |
Store Launch Timeline
Over the past 12 months, 7 new stores were launched in Disqus , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 14.29% |
| 2025-09 | 1 | 14.29% |
| 2025-07 | 2 | 28.57% |
| 2025-01 | 3 | 42.86% |
Active Stores by Launch Year
Currently, 196 active stores in Disqus are tracked in our database , with the most stores launched in 2025 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
8 active stores
8 active stores
9 active stores
9 active stores
14 active stores
14 active stores
17 active stores
20 active stores
9 active stores
15 active stores
13 active stores
16 active stores
8 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7 | 3.57% |
| 2024 | 8 | 4.08% |
| 2023 | 8 | 4.08% |
| 2022 | 9 | 4.59% |
| 2021 | 9 | 4.59% |
| 2020 | 14 | 7.14% |
| 2019 | 14 | 7.14% |
| 2018 | 17 | 8.67% |
| 2017 | 20 | 10.20% |
| 2016 | 9 | 4.59% |
| 2015 | 15 | 7.65% |
| 2014 | 13 | 6.63% |
| 2013 | 16 | 8.16% |
| 2012 | 8 | 4.08% |
| 2011 | 7 | 3.57% |
| 2010 | 3 | 1.53% |
| 2009 | 5 | 2.55% |
| 2008 | 5 | 2.55% |
| 2007 | 1 | 0.51% |
| 2005 | 1 | 0.51% |
| 2004 | 1 | 0.51% |
| 2003 | 3 | 1.53% |
| 2001 | 1 | 0.51% |
| 1997 | 1 | 0.51% |
| 1996 | 1 | 0.51% |
Geographic Distribution
United States leads with 31.1% (55 AI-verified stores) , followed by Ukraine (14.7%) and Russia (9.6%) .
Base: 177 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
55 AI-verified stores
26 AI-verified stores
17 AI-verified stores
8 AI-verified stores
8 AI-verified stores
7 AI-verified stores
7 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 55 | 31.07% |
| Ukraine | 26 | 14.69% |
| Russia | 17 | 9.60% |
| Spain | 8 | 4.52% |
| France | 8 | 4.52% |
| Brazil | 7 | 3.95% |
| United Kingdom | 7 | 3.95% |
| India | 5 | 2.82% |
| Canada | 5 | 2.82% |
| Italy | 5 | 2.82% |
| Turkey | 4 | 2.26% |
| Iran | 4 | 2.26% |
| Poland | 4 | 2.26% |
| Chile | 4 | 2.26% |
| Germany | 4 | 2.26% |
| Japan | 3 | 1.69% |
| Netherlands | 3 | 1.69% |
| China | 3 | 1.69% |
| Vietnam | 3 | 1.69% |
| Sweden | 2 | 1.13% |
Featured Stores
Discover the strongest performers and newest entrants in Disqus's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Collectibles & Hobbies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 276.0 | 100.00% |
| Emails | 122.0 | 44.20% |
| Phones | 72.0 | 26.09% |
| Ecommerce platform | 266.0 | 96.38% |
| Couriers | 49.0 | 17.75% |
| Payment Providers | 42.0 | 15.22% |
| Categories | 185.0 | 67.03% |
| Social Media | 185.0 | 67.03% |
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Use our detailed Disqus E-commerce Database to:
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Quickly find and contact the best decision-makers at Disqus online stores.
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Frequently Asked Questions
- What data is included in the Disqus E-commerce Database?
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Our database covers over 214.0 Disqus physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
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Social Media Usage
Facebook leads with 28.5% among stores with at least one detectable social profile (101 stores) , followed by Instagram (21.2%) and Twitter (15.0%) .
Base: 185 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
101 stores
75 stores
53 stores
37 stores
34 stores
18 stores
14 stores
9 stores
8 stores
5 stores
Visual Distribution