Contao Technology Adoption in E-commerce
Discover 861.0 verified e-commerce stores using Contao. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 937.0 domains. 861.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
861.0 verified active stores out of 937.0 detected · 91.9% verification rate
E-commerce Platforms Distribution
Custom leads with 99.4% of stores with physical delivery (856 stores) , followed by Ecwid (0.5%) and Snipcart (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
856 stores
4 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 856 | 99.42% |
| Ecwid | 4 | 0.46% |
| Snipcart | 1 | 0.12% |
| PrestaShop | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| Pimcore | 0 | 0.00% |
| Shopify | 0 | 0.00% |
| JTL Shop | 0 | 0.00% |
| Intershop | 0 | 0.00% |
| 1C-Bitrix | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Magento | 0 | 0.00% |
All Stores Distribution
Custom holds 96.4% share of all Contao e-commerce stores (856) , with Ecwid at 1.5% and Snipcart at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
856 stores
13 stores
1 stores
1 stores
4 stores
3 stores
1 stores
1 stores
1 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 856 | 96.40% |
| Ecwid | 13 | 1.46% |
| Snipcart | 1 | 0.11% |
| PrestaShop | 1 | 0.11% |
| WooCommerce | 4 | 0.45% |
| Pimcore | 3 | 0.34% |
| Shopify | 1 | 0.11% |
| JTL Shop | 1 | 0.11% |
| Intershop | 1 | 0.11% |
| 1C-Bitrix | 2 | 0.23% |
| HCL Commerce | 2 | 0.23% |
| Magento | 3 | 0.34% |
Categories Distribution
Food & Beverages leads with 25.0% of all stores (138 stores) , followed by Clothing & Accessories (12.3%) and Health & Beauty (9.4%) .
Base: 552 AI-verified stores with physical delivery and detected product categories (64.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
138 stores
68 stores
52 stores
51 stores
50 stores
27 stores
27 stores
25 stores
24 stores
22 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 138 | 25.00% |
| Clothing & Accessories | 68 | 12.32% |
| Health & Beauty | 52 | 9.42% |
| Business & Industrial | 51 | 9.24% |
| Home & Garden | 50 | 9.06% |
| Arts & Entertainment | 27 | 4.89% |
| Jewelry & Watches | 27 | 4.89% |
| Gifts & Special Occasions | 25 | 4.53% |
| Furniture & Home Decor | 24 | 4.35% |
| Books & Media | 22 | 3.99% |
| Tools & Hardware | 16 | 2.90% |
| Vehicles & Parts | 14 | 2.54% |
| Sporting Goods & Outdoor Gear | 14 | 2.54% |
| Pets & Pet Supplies | 14 | 2.54% |
| Toys & Games | 10 | 1.81% |
Payment Providers Distribution
PayPal leads with 45.4% among AI-verified physical stores (336 stores) , followed by MasterCard (16.5%) and Klarna (11.6%) .
Base: 427 AI-verified physical stores with detectable payment providers (45.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
336 stores
122 stores
86 stores
48 stores
36 stores
25 stores
19 stores
14 stores
13 stores
10 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 336 | 45.41% |
| MasterCard | 122 | 16.49% |
| Klarna | 86 | 11.62% |
| SEPA | 48 | 6.49% |
| VISA | 36 | 4.86% |
| American Express | 25 | 3.38% |
| Stripe Connect | 19 | 2.57% |
| Apple Pay | 14 | 1.89% |
| Giropay | 13 | 1.76% |
| Google Pay | 10 | 1.35% |
| Skrill | 8 | 1.08% |
| Braintree | 6 | 0.81% |
| Amazon Pay | 6 | 0.81% |
| Bolt | 6 | 0.81% |
| Twint | 5 | 0.68% |
Shipping Carriers Distribution
DHL leads with 48.7% among AI-verified physical stores (209 stores) , followed by DPD (14.9%) and Deutsche Post (10.5%) .
Base: 309 AI-verified physical stores with detectable shipping carriers (33.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
209 stores
64 stores
45 stores
29 stores
28 stores
22 stores
8 stores
6 stores
5 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 209 | 48.72% |
| DPD | 64 | 14.92% |
| Deutsche Post | 45 | 10.49% |
| UPS | 29 | 6.76% |
| GLS | 28 | 6.53% |
| Hermes | 22 | 5.13% |
| TNT | 8 | 1.86% |
| DSV | 6 | 1.40% |
| Schenker | 5 | 1.17% |
| Osterreichische Post | 3 | 0.70% |
| PostNL | 2 | 0.47% |
| InPost | 2 | 0.47% |
| Poczta Polska | 2 | 0.47% |
| FedEx | 2 | 0.47% |
| Raben | 2 | 0.47% |
Store Launch Timeline
Over the past 12 months, 37 new stores were launched in Contao , with the highest activity in 2026-01 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
5 stores launched
2 stores launched
3 stores launched
4 stores launched
2 stores launched
2 stores launched
4 stores launched
3 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 7 | 18.92% |
| 2025-12 | 5 | 13.51% |
| 2025-10 | 2 | 5.41% |
| 2025-09 | 3 | 8.11% |
| 2025-08 | 4 | 10.81% |
| 2025-07 | 2 | 5.41% |
| 2025-06 | 2 | 5.41% |
| 2025-05 | 4 | 10.81% |
| 2025-04 | 3 | 8.11% |
| 2025-03 | 5 | 13.51% |
Active Stores by Launch Year
Currently, 856 active stores in Contao are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
38 active stores
44 active stores
60 active stores
46 active stores
72 active stores
62 active stores
56 active stores
63 active stores
47 active stores
22 active stores
19 active stores
20 active stores
34 active stores
14 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 0.82% |
| 2025 | 38 | 4.44% |
| 2024 | 44 | 5.14% |
| 2023 | 60 | 7.01% |
| 2022 | 46 | 5.37% |
| 2021 | 72 | 8.41% |
| 2020 | 62 | 7.24% |
| 2019 | 56 | 6.54% |
| 2018 | 63 | 7.36% |
| 2017 | 47 | 5.49% |
| 2016 | 22 | 2.57% |
| 2015 | 19 | 2.22% |
| 2014 | 20 | 2.34% |
| 2013 | 34 | 3.97% |
| 2012 | 14 | 1.64% |
| 2011 | 17 | 1.99% |
| 2010 | 19 | 2.22% |
| 2009 | 29 | 3.39% |
| 2008 | 21 | 2.45% |
| 2007 | 18 | 2.10% |
| 2006 | 10 | 1.17% |
| 2005 | 11 | 1.29% |
| 2004 | 14 | 1.64% |
| 2003 | 17 | 1.99% |
| 2002 | 18 | 2.10% |
| 2001 | 47 | 5.49% |
| 2000 | 7 | 0.82% |
| 1999 | 17 | 1.99% |
| 1998 | 4 | 0.47% |
| 1997 | 2 | 0.23% |
| 1996 | 1 | 0.12% |
Geographic Distribution
Germany leads with 72.0% (604 AI-verified stores) , followed by Switzerland (11.0%) and Austria (10.0%) .
Base: 839 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
604 AI-verified stores
92 AI-verified stores
84 AI-verified stores
15 AI-verified stores
9 AI-verified stores
6 AI-verified stores
6 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 604 | 71.99% |
| Switzerland | 92 | 10.97% |
| Austria | 84 | 10.01% |
| United States | 15 | 1.79% |
| Poland | 9 | 1.07% |
| Slovakia | 6 | 0.72% |
| France | 6 | 0.72% |
| Netherlands | 4 | 0.48% |
| United Kingdom | 3 | 0.36% |
| Slovenia | 3 | 0.36% |
| Czechia | 2 | 0.24% |
| China | 2 | 0.24% |
| Denmark | 2 | 0.24% |
| Norway | 1 | 0.12% |
| Ukraine | 1 | 0.12% |
| Italy | 1 | 0.12% |
| Portugal | 1 | 0.12% |
| Finland | 1 | 0.12% |
| Argentina | 1 | 0.12% |
| Canada | 1 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 937.0 | 100.00% |
| Emails | 803.0 | 85.70% |
| Phones | 579.0 | 61.79% |
| Ecommerce platform | 888.0 | 94.77% |
| Couriers | 309.0 | 32.98% |
| Payment Providers | 427.0 | 45.57% |
| Categories | 583.0 | 62.22% |
| Social Media | 507.0 | 54.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Contao e-commerce landscape:
Analyze 861.0 verified e-commerce stores on Contao - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Contao e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Contao e-commerce intelligence?
-
We track 861.0 verified Contao e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.8% among stores with at least one detectable social profile (400 stores) , followed by Instagram (28.5%) and YouTube (13.5%) .
Base: 507 stores with any detectable social profile (54.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
400 stores
294 stores
139 stores
110 stores
50 stores
18 stores
12 stores
5 stores
3 stores
1 stores
Visual Distribution