Contao Technology Adoption in E-commerce

Discover 1.1k e-commerce stores using Contao. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.7% of stores with physical delivery (1,061 stores) , followed by Magento (0.1%) and Snipcart (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.7%

1,061 stores

1 stores

1 stores

Ecwid 0.1%

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Contao
Platform Stores with Physical Delivery Percentage
Custom 1061 99.72%
Magento 1 0.09%
Snipcart 1 0.09%
Ecwid 1 0.09%
Shopify 0 0.00%
Intershop 0 0.00%
1C-Bitrix 0 0.00%
HCL Commerce 0 0.00%
Pimcore 0 0.00%
WooCommerce 0 0.00%
Foxy.io 0 0.00%
JTL Shop 0 0.00%
PrestaShop 0 0.00%

All Stores Distribution

Custom holds 96.0% share of all Contao e-commerce stores (1,061) , with Magento at 0.5% and Snipcart at 0.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 96.0%

1,061 stores

6 stores

1 stores

Ecwid 1.8%

20 stores

2 stores

1 stores

2 stores

2 stores

3 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Contao
Platform Total Stores Percentage
Custom 1061 96.02%
Magento 6 0.54%
Snipcart 1 0.09%
Ecwid 20 1.81%
Shopify 2 0.18%
Intershop 1 0.09%
1C-Bitrix 2 0.18%
HCL Commerce 2 0.18%
Pimcore 3 0.27%
WooCommerce 4 0.36%
Foxy.io 1 0.09%
JTL Shop 1 0.09%
PrestaShop 1 0.09%

Categories Distribution

Food & Beverages leads with 22.4% of all stores (174 stores) , followed by Business & Industrial (15.9%) and Home & Garden (8.0%) .

Top 10 Categories

Food & Beverages 22.4%

174 stores

Business & Industrial 15.9%

123 stores

Home & Garden 8.0%

62 stores

Health & Beauty 7.9%

61 stores

Vehicles & Parts 6.6%

51 stores

Clothing & Accessories 6.1%

47 stores

Furniture & Home Decor 5.7%

44 stores

Electronics & Technology 5.5%

43 stores

Tools & Hardware 4.8%

37 stores

Arts & Entertainment 4.6%

36 stores

Visual Distribution

Distribution of top 10 Contao store categories (December 2025)
Distribution of categories in Contao e-commerce stores
Category Number of Stores Percentage
Food & Beverages 174 22.42%
Business & Industrial 123 15.85%
Home & Garden 62 7.99%
Health & Beauty 61 7.86%
Vehicles & Parts 51 6.57%
Clothing & Accessories 47 6.06%
Furniture & Home Decor 44 5.67%
Electronics & Technology 43 5.54%
Tools & Hardware 37 4.77%
Arts & Entertainment 36 4.64%
Sporting Goods & Outdoor Gear 32 4.12%
Jewelry & Watches 19 2.45%
Pets & Pet Supplies 19 2.45%
Books & Media 17 2.19%
Collectibles & Hobbies 11 1.42%

Payment Providers Distribution

PayPal leads with 43.5% among AI-verified physical stores (165 stores) , followed by MasterCard (14.0%) and Klarna (12.1%) .

Base: 334 AI-verified physical stores with detectable payment providers (26.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 43.5%

165 stores

53 stores

Klarna 12.1%

46 stores

VISA 5.5%

21 stores

19 stores

SEPA 4.2%

16 stores

13 stores

9 stores

7 stores

Bolt 1.8%

7 stores

Visual Distribution

Distribution of top 10 Contao payment providers (December 2025)
Distribution of payment providers in Contao e-commerce stores
Payment Provider Store Count Market Share
PayPal 165 43.54%
MasterCard 53 13.98%
Klarna 46 12.14%
VISA 21 5.54%
American Express 19 5.01%
SEPA 16 4.22%
Stripe Connect 13 3.43%
Apple Pay 9 2.37%
Skrill 7 1.85%
Bolt 7 1.85%
Giropay 6 1.58%
Amazon Pay 5 1.32%
Google Pay 5 1.32%
UnionPay 4 1.06%
Amazon Payments 3 0.79%

Shipping Carriers Distribution

DHL leads with 46.2% among AI-verified physical stores (96 stores) , followed by DPD (11.1%) and UPS (10.6%) .

Base: 270 AI-verified physical stores with detectable shipping carriers (21.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 46.2%

96 stores

DPD 11.1%

23 stores

UPS 10.6%

22 stores

18 stores

GLS 6.7%

14 stores

11 stores

5 stores

3 stores

ASM 1.4%

3 stores

Visual Distribution

Distribution of top 10 Contao shipping carriers (December 2025)
Distribution of shipping carriers in Contao e-commerce stores
Shipping Carrier Store Count Market Share
DHL 96 46.15%
DPD 23 11.06%
UPS 22 10.58%
Deutsche Post 18 8.65%
GLS 14 6.73%
Hermes 11 5.29%
Schenker 5 2.40%
PostNL 3 1.44%
ASM 3 1.44%
Почта России 3 1.44%
TNT 2 0.96%
TCS 2 0.96%
Slovenska posta 2 0.96%
DSV 2 0.96%
Osterreichische Post 2 0.96%

Store Launch Timeline

Over the past 12 months, 57 new stores were launched in Contao , with the highest activity in 2025-11 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 5.3%

3 stores launched

2025-10 5.3%

3 stores launched

2025-09 5.3%

3 stores launched

2025-08 10.5%

6 stores launched

2025-07 8.8%

5 stores launched

2025-06 10.5%

6 stores launched

2025-05 8.8%

5 stores launched

2025-04 12.3%

7 stores launched

2025-03 10.5%

6 stores launched

2025-02 10.5%

6 stores launched

2025-01 12.3%

7 stores launched

Monthly Trend

Monthly store launches in Contao (December 2025)
Monthly store launches in Contao over the past 12 months
Month Stores Launched Percentage
2025-11 3 5.26%
2025-10 3 5.26%
2025-09 3 5.26%
2025-08 6 10.53%
2025-07 5 8.77%
2025-06 6 10.53%
2025-05 5 8.77%
2025-04 7 12.28%
2025-03 6 10.53%
2025-02 6 10.53%
2025-01 7 12.28%

Active Stores by Launch Year

Currently, 1,052 active stores in Contao are tracked in our database , with the most stores launched in 2025 (57 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.4%

57 active stores

2024 4.5%

47 active stores

2023 7.4%

78 active stores

2022 5.3%

56 active stores

2021 6.6%

69 active stores

2020 6.5%

68 active stores

2019 5.5%

58 active stores

2018 8.5%

89 active stores

2017 4.3%

45 active stores

2016 3.5%

37 active stores

2015 2.4%

25 active stores

2014 2.8%

29 active stores

2013 3.7%

39 active stores

2012 1.9%

20 active stores

2011 2.6%

27 active stores

Distribution by Launch Year

Active stores in Contao by original launch year (December 2025)
Active stores in Contao by launch year
Launch Year Active Stores Percentage
2025 57 5.42%
2024 47 4.47%
2023 78 7.41%
2022 56 5.32%
2021 69 6.56%
2020 68 6.46%
2019 58 5.51%
2018 89 8.46%
2017 45 4.28%
2016 37 3.52%
2015 25 2.38%
2014 29 2.76%
2013 39 3.71%
2012 20 1.90%
2011 27 2.57%
2010 28 2.66%
2009 31 2.95%
2008 20 1.90%
2007 18 1.71%
2006 13 1.24%
2005 10 0.95%
2004 15 1.43%
2003 19 1.81%
2002 23 2.19%
2001 61 5.80%
2000 26 2.47%
1999 18 1.71%
1998 16 1.52%
1997 7 0.67%
1996 2 0.19%
1995 1 0.10%

Social Media Usage

Facebook leads with 36.7% among stores with at least one detectable social profile (572 stores) , followed by Instagram (26.9%) and YouTube (15.1%) .

Base: 736 stores with any detectable social profile (59.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.7%

572 stores

Instagram 26.9%

419 stores

YouTube 15.1%

235 stores

Twitter 10.5%

164 stores

LinkedIn 7.2%

113 stores

Pinterest 1.9%

29 stores

TikTok 0.8%

13 stores

Vimeo 0.4%

6 stores

WhatsApp 0.4%

6 stores

SoundCloud 0.2%

3 stores

Visual Distribution

Distribution of social media platforms in Contao (December 2025)
Distribution of social media platforms in Contao e-commerce stores
Social Platform Store Count Market Share
Facebook 572 36.67%
Instagram 419 26.86%
YouTube 235 15.06%
Twitter 164 10.51%
LinkedIn 113 7.24%
Pinterest 29 1.86%
TikTok 13 0.83%
Vimeo 6 0.38%
WhatsApp 6 0.38%
SoundCloud 3 0.19%

Geographic Distribution

Germany leads with 57.8% (558 AI-verified stores) , followed by Switzerland (11.0%) and Austria (7.9%) .

Base: 965 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 57.8%

558 AI-verified stores

106 AI-verified stores

76 AI-verified stores

56 AI-verified stores

47 AI-verified stores

24 AI-verified stores

15 AI-verified stores

Italy 1.6%

15 AI-verified stores

11 AI-verified stores

9 AI-verified stores

Visual Distribution

Geographic distribution of stores using Contao (December 2025)
Geographic distribution of stores using Contao
Country AI-Verified Store Count Market Share
Germany 558 57.82%
Switzerland 106 10.98%
Austria 76 7.88%
United States 56 5.80%
France 47 4.87%
Poland 24 2.49%
Netherlands 15 1.55%
Italy 15 1.55%
United Kingdom 11 1.14%
Russia 9 0.93%
Spain 9 0.93%
Slovakia 7 0.73%
Ireland 5 0.52%
Slovenia 5 0.52%
Canada 4 0.41%
Iran 4 0.41%
Japan 4 0.41%
Ukraine 4 0.41%
Czechia 3 0.31%
Turkey 3 0.31%

Dataset Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 986.0 79.45%
Phones 730.0 58.82%
Ecommerce platform 1.1k 89.04%
Couriers 270.0 21.76%
Payment Providers 334.0 26.91%
Categories 894.0 72.04%
Social Media 736.0 59.31%

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Frequently Asked Questions

What data is included in the Contao E-commerce Database?

Our database covers over 1.1k Contao physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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