Contao Technology Adoption in E-commerce

Discover 912 verified e-commerce stores using Contao. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1k domains. 912 verified as active stores with physical delivery.

Verified stores
912
active stores with physical delivery
Top country
Germany
620 verified stores
Top payment signal
PayPal
329 detection occurrences
Top carrier signal
DHL
191 detection occurrences
Top category
Food & Beverages
212 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

912 verified active stores out of 1k detected · 89.2% verification rate

E-commerce Platforms Distribution

Custom stores with 100.0% of stores with physical delivery (912 stores) , followed by 1C-Bitrix (0.0%) and Ordercall (0.0%) .

Base: 912 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

912 stores

0 stores

Ordercall 0.0%

0 stores

0 stores

0 stores

0 stores

Shopamine 0.0%

0 stores

0 stores

0 stores

QDM 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Contao
Platform Stores with Physical Delivery Percentage
Custom 912 100.00%
1C-Bitrix 0 0.00%
Ordercall 0 0.00%
JTL Shop 0 0.00%
Magento 0 0.00%
HCL Commerce 0 0.00%
Shopamine 0 0.00%
VirtueMart 0 0.00%
Shopify 0 0.00%
QDM 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 89.2% share of detected Contao e-commerce signals (912) , with 1C-Bitrix at 0.2% and Ordercall at 0.1% (June 2026) .

Base: 1,022 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 89.2%

912 websites

2 websites

Ordercall 0.1%

1 websites

1 websites

4 websites

1 websites

Shopamine 0.2%

2 websites

1 websites

2 websites

QDM 0.5%

5 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Contao
Platform Websites with Signals Percentage
Custom 912 89.24%
1C-Bitrix 2 0.20%
Ordercall 1 0.10%
JTL Shop 1 0.10%
Magento 4 0.39%
HCL Commerce 1 0.10%
Shopamine 2 0.20%
VirtueMart 1 0.10%
Shopify 2 0.20%
QDM 5 0.49%

Categories Distribution

Food & Beverages stores with 23.2% of all stores (212 stores) , followed by Arts & Entertainment (7.8%) and Clothing & Accessories (7.6%) .

Base: 912 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 23.2%

212 stores

Arts & Entertainment 7.8%

71 stores

Clothing & Accessories 7.6%

69 stores

Business & Industrial 6.6%

60 stores

Sporting Goods & Outdoor Gear 6.0%

55 stores

Home & Garden 5.9%

54 stores

Health & Beauty 5.5%

50 stores

Gifts & Special Occasions 4.5%

41 stores

Tools & Hardware 4.5%

41 stores

Toys & Games 3.3%

30 stores

Visual Distribution

Distribution of top 10 Contao store categories (June 2026)
Distribution of categories in Contao e-commerce stores
Category Number of Stores Percentage
Food & Beverages 212 23.25%
Arts & Entertainment 71 7.79%
Clothing & Accessories 69 7.57%
Business & Industrial 60 6.58%
Sporting Goods & Outdoor Gear 55 6.03%
Home & Garden 54 5.92%
Health & Beauty 50 5.48%
Gifts & Special Occasions 41 4.50%
Tools & Hardware 41 4.50%
Toys & Games 30 3.29%

Payment Providers Distribution

PayPal accounts for 46.8% of displayed detection occurrences (329 occurrences) , followed by MasterCard (17.8%) and Klarna (12.8%) .

Base: 703 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 46.8%

329 occurrences

125 occurrences

Klarna 12.8%

90 occurrences

SEPA 6.3%

44 occurrences

VISA 4.3%

30 occurrences

25 occurrences

18 occurrences

18 occurrences

13 occurrences

11 occurrences

Visual Distribution

Distribution of top 10 Contao payment providers (June 2026)
Distribution of payment providers in Contao e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 329 46.80%
MasterCard 125 17.78%
Klarna 90 12.80%
SEPA 44 6.26%
VISA 30 4.27%
American Express 25 3.56%
Stripe Connect 18 2.56%
Apple Pay 18 2.56%
Google Pay 13 1.85%
Giropay 11 1.56%

Shipping Carriers Distribution

DHL accounts for 48.7% of displayed detection occurrences (191 occurrences) , followed by DPD (15.3%) and Deutsche Post (11.7%) .

Base: 392 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 48.7%

191 occurrences

DPD 15.3%

60 occurrences

46 occurrences

GLS 6.9%

27 occurrences

UPS 6.1%

24 occurrences

23 occurrences

7 occurrences

TNT 1.5%

6 occurrences

DSV 1.0%

4 occurrences

ASM 1.0%

4 occurrences

Visual Distribution

Distribution of top 10 Contao shipping carriers (June 2026)
Distribution of shipping carriers in Contao e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 191 48.72%
DPD 60 15.31%
Deutsche Post 46 11.73%
GLS 27 6.89%
UPS 24 6.12%
Hermes 23 5.87%
Schenker 7 1.79%
TNT 6 1.53%
DSV 4 1.02%
ASM 4 1.02%

Store Launch Timeline

Over the past 12 months, 39 new stores were launched in Contao , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 2.6%

1 stores launched

2026-04 5.1%

2 stores launched

2026-03 7.7%

3 stores launched

2026-02 2.6%

1 stores launched

2026-01 20.5%

8 stores launched

2025-12 15.4%

6 stores launched

2025-11 10.3%

4 stores launched

2025-10 2.6%

1 stores launched

2025-09 10.3%

4 stores launched

2025-08 7.7%

3 stores launched

2025-07 10.3%

4 stores launched

2025-06 5.1%

2 stores launched

Monthly Trend

Monthly store launches in Contao (June 2026)
Monthly store launches in Contao over the past 12 months
Month Stores Launched Percentage
2026-05 1 2.56%
2026-04 2 5.13%
2026-03 3 7.69%
2026-02 1 2.56%
2026-01 8 20.51%
2025-12 6 15.38%
2025-11 4 10.26%
2025-10 1 2.56%
2025-09 4 10.26%
2025-08 3 7.69%
2025-07 4 10.26%
2025-06 2 5.13%

Active Stores by Launch Year

Currently, 908 active stores in Contao are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.8%

16 active stores

2025 4.8%

44 active stores

2024 5.4%

49 active stores

2023 6.2%

56 active stores

2022 5.7%

52 active stores

2021 7.8%

71 active stores

2020 8.9%

81 active stores

2019 5.4%

49 active stores

2018 7.8%

71 active stores

2017 5.7%

52 active stores

2016 3.2%

29 active stores

2015 1.9%

17 active stores

2014 2.5%

23 active stores

2013 3.4%

31 active stores

2012 2.0%

18 active stores

Distribution by Launch Year

Active stores in Contao by original launch year (June 2026)
Active stores in Contao by launch year
Launch Year Active Stores Percentage
2026 16 1.76%
2025 44 4.85%
2024 49 5.40%
2023 56 6.17%
2022 52 5.73%
2021 71 7.82%
2020 81 8.92%
2019 49 5.40%
2018 71 7.82%
2017 52 5.73%
2016 29 3.19%
2015 17 1.87%
2014 23 2.53%
2013 31 3.41%
2012 18 1.98%

Social Media Usage

Facebook accounts for 40.0% of displayed detection occurrences (401 occurrences) , followed by Instagram (31.1%) and YouTube (12.5%) .

Base: 1,003 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.0%

401 occurrences

Instagram 31.1%

312 occurrences

YouTube 12.5%

125 occurrences

Twitter 9.2%

92 occurrences

LinkedIn 3.9%

39 occurrences

Pinterest 1.4%

14 occurrences

TikTok 0.9%

9 occurrences

WhatsApp 0.6%

6 occurrences

Vimeo 0.4%

4 occurrences

Reddit 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Contao (June 2026)
Distribution of social media platforms in Contao e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 401 39.98%
Instagram 312 31.11%
YouTube 125 12.46%
Twitter 92 9.17%
LinkedIn 39 3.89%
Pinterest 14 1.40%
TikTok 9 0.90%
WhatsApp 6 0.60%
Vimeo 4 0.40%
Reddit 1 0.10%

Geographic Distribution

Germany stores with 68.0% (620 active verified stores) , followed by Switzerland (12.1%) and Austria (11.5%) .

Base: 912 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 68.0%

620 active verified stores

110 active verified stores

Austria 11.5%

105 active verified stores

Italy 1.0%

9 active verified stores

8 active verified stores

8 active verified stores

8 active verified stores

5 active verified stores

4 active verified stores

Spain 0.3%

3 active verified stores

Visual Distribution

Geographic distribution of stores using Contao (June 2026)
Geographic distribution of stores using Contao
Country AI-Verified Store Count Market Share
Germany 620 67.98%
Switzerland 110 12.06%
Austria 105 11.51%
Italy 9 0.99%
United States 8 0.88%
Poland 8 0.88%
France 8 0.88%
United Kingdom 5 0.55%
Netherlands 4 0.44%
Spain 3 0.33%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1k 100.00%
Emails 871 85.23%
Phones 825 80.72%
Ecommerce platform 943 92.27%
Couriers 323 31.60%
Payment Providers 463 45.30%
Categories 812 79.45%
Social Media 526 51.47%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Contao e-commerce landscape:

Analyze 912 verified e-commerce stores on Contao - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Contao e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Contao e-commerce intelligence?

We track 912 verified Contao e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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