Contao Technology Adoption in E-commerce

Discover 791.0 e-commerce stores using Contao. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 98.9% of stores with physical delivery (782 stores) , followed by Ecwid (0.8%) and Magento (0.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 98.9%

782 stores

Ecwid 0.8%

6 stores

2 stores

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Contao
Platform Stores with Physical Delivery Percentage
Custom 782 98.86%
Ecwid 6 0.76%
Magento 2 0.25%
Snipcart 1 0.13%
PrestaShop 0 0.00%
1C-Bitrix 0 0.00%
WooCommerce 0 0.00%
JTL Shop 0 0.00%
Intershop 0 0.00%
HCL Commerce 0 0.00%
Shopify 0 0.00%
Pimcore 0 0.00%

All Stores Distribution

Custom holds 94.7% share of all Contao e-commerce stores (782) , with Ecwid at 2.5% and Magento at 0.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 94.7%

782 stores

Ecwid 2.5%

21 stores

6 stores

1 stores

1 stores

2 stores

4 stores

1 stores

1 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Contao
Platform Total Stores Percentage
Custom 782 94.67%
Ecwid 21 2.54%
Magento 6 0.73%
Snipcart 1 0.12%
PrestaShop 1 0.12%
1C-Bitrix 2 0.24%
WooCommerce 4 0.48%
JTL Shop 1 0.12%
Intershop 1 0.12%
HCL Commerce 2 0.24%
Shopify 2 0.24%
Pimcore 3 0.36%

Categories Distribution

Food & Beverages leads with 24.0% of all stores (81 stores) , followed by Clothing & Accessories (17.5%) and Home & Garden (10.7%) .

Top 10 Categories

Food & Beverages 24.0%

81 stores

Clothing & Accessories 17.5%

59 stores

Home & Garden 10.7%

36 stores

Health & Beauty 8.6%

29 stores

Business & Industrial 5.6%

19 stores

Arts & Entertainment 5.0%

17 stores

Furniture & Home Decor 4.7%

16 stores

Gifts & Special Occasions 4.5%

15 stores

Tools & Hardware 3.6%

12 stores

Jewelry & Watches 3.3%

11 stores

Visual Distribution

Distribution of top 10 Contao store categories (January 2026)
Distribution of categories in Contao e-commerce stores
Category Number of Stores Percentage
Food & Beverages 81 24.04%
Clothing & Accessories 59 17.51%
Home & Garden 36 10.68%
Health & Beauty 29 8.61%
Business & Industrial 19 5.64%
Arts & Entertainment 17 5.04%
Furniture & Home Decor 16 4.75%
Gifts & Special Occasions 15 4.45%
Tools & Hardware 12 3.56%
Jewelry & Watches 11 3.26%
Sporting Goods & Outdoor Gear 10 2.97%
Vehicles & Parts 9 2.67%
Books & Media 9 2.67%
Pets & Pet Supplies 8 2.37%
Toys & Games 6 1.78%

Payment Providers Distribution

PayPal leads with 45.7% among AI-verified physical stores (332 stores) , followed by MasterCard (16.9%) and Klarna (11.7%) .

Base: 459 AI-verified physical stores with detectable payment providers (50.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 45.7%

332 stores

123 stores

Klarna 11.7%

85 stores

SEPA 6.5%

47 stores

VISA 4.3%

31 stores

31 stores

16 stores

13 stores

13 stores

9 stores

Visual Distribution

Distribution of top 10 Contao payment providers (January 2026)
Distribution of payment providers in Contao e-commerce stores
Payment Provider Store Count Market Share
PayPal 332 45.67%
MasterCard 123 16.92%
Klarna 85 11.69%
SEPA 47 6.46%
VISA 31 4.26%
American Express 31 4.26%
Stripe Connect 16 2.20%
Apple Pay 13 1.79%
Giropay 13 1.79%
Skrill 9 1.24%
Google Pay 8 1.10%
Amazon Pay 7 0.96%
Twint 6 0.83%
Amazon Payments 3 0.41%
JCB 3 0.41%

Shipping Carriers Distribution

DHL leads with 48.5% among AI-verified physical stores (200 stores) , followed by DPD (12.6%) and Deutsche Post (11.9%) .

Base: 335 AI-verified physical stores with detectable shipping carriers (36.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 48.5%

200 stores

DPD 12.6%

52 stores

49 stores

GLS 6.8%

28 stores

26 stores

UPS 6.1%

25 stores

TNT 1.9%

8 stores

7 stores

DSV 1.0%

4 stores

Visual Distribution

Distribution of top 10 Contao shipping carriers (January 2026)
Distribution of shipping carriers in Contao e-commerce stores
Shipping Carrier Store Count Market Share
DHL 200 48.54%
DPD 52 12.62%
Deutsche Post 49 11.89%
GLS 28 6.80%
Hermes 26 6.31%
UPS 25 6.07%
TNT 8 1.94%
Schenker 7 1.70%
Osterreichische Post 4 0.97%
DSV 4 0.97%
PostNL 2 0.49%
InPost 2 0.49%
ASM 2 0.49%
Poczta Polska 2 0.49%
Speedy 1 0.24%

Store Launch Timeline

Over the past 12 months, 33 new stores were launched in Contao , with the highest activity in 2025-12 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 12.1%

4 stores launched

2025-09 12.1%

4 stores launched

2025-08 12.1%

4 stores launched

2025-07 3.0%

1 stores launched

2025-06 6.1%

2 stores launched

2025-05 18.2%

6 stores launched

2025-04 6.1%

2 stores launched

2025-03 15.2%

5 stores launched

2025-02 9.1%

3 stores launched

2025-01 6.1%

2 stores launched

Monthly Trend

Monthly store launches in Contao (January 2026)
Monthly store launches in Contao over the past 12 months
Month Stores Launched Percentage
2025-12 4 12.12%
2025-09 4 12.12%
2025-08 4 12.12%
2025-07 1 3.03%
2025-06 2 6.06%
2025-05 6 18.18%
2025-04 2 6.06%
2025-03 5 15.15%
2025-02 3 9.09%
2025-01 2 6.06%

Active Stores by Launch Year

Currently, 787 active stores in Contao are tracked in our database , with the most stores launched in 2025 (36 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.6%

36 active stores

2024 6.2%

49 active stores

2023 7.0%

55 active stores

2022 5.7%

45 active stores

2021 8.1%

64 active stores

2020 8.3%

65 active stores

2019 5.7%

45 active stores

2018 6.5%

51 active stores

2017 5.5%

43 active stores

2016 2.7%

21 active stores

2015 1.5%

12 active stores

2014 2.5%

20 active stores

2013 4.1%

32 active stores

2012 2.0%

16 active stores

2011 2.0%

16 active stores

Distribution by Launch Year

Active stores in Contao by original launch year (January 2026)
Active stores in Contao by launch year
Launch Year Active Stores Percentage
2025 36 4.57%
2024 49 6.23%
2023 55 6.99%
2022 45 5.72%
2021 64 8.13%
2020 65 8.26%
2019 45 5.72%
2018 51 6.48%
2017 43 5.46%
2016 21 2.67%
2015 12 1.52%
2014 20 2.54%
2013 32 4.07%
2012 16 2.03%
2011 16 2.03%
2010 20 2.54%
2009 30 3.81%
2008 22 2.80%
2007 17 2.16%
2006 8 1.02%
2005 11 1.40%
2004 14 1.78%
2003 19 2.41%
2002 11 1.40%
2001 42 5.34%
2000 7 0.89%
1999 13 1.65%
1998 1 0.13%
1997 1 0.13%
1996 1 0.13%

Social Media Usage

Facebook leads with 40.0% among stores with at least one detectable social profile (358 stores) , followed by Instagram (30.2%) and YouTube (12.3%) .

Base: 487 stores with any detectable social profile (53.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.0%

358 stores

Instagram 30.2%

270 stores

YouTube 12.3%

110 stores

Twitter 9.6%

86 stores

LinkedIn 4.1%

37 stores

Pinterest 1.8%

16 stores

TikTok 1.3%

12 stores

Vimeo 0.3%

3 stores

WhatsApp 0.2%

2 stores

Visual Distribution

Distribution of social media platforms in Contao (January 2026)
Distribution of social media platforms in Contao e-commerce stores
Social Platform Store Count Market Share
Facebook 358 40.04%
Instagram 270 30.20%
YouTube 110 12.30%
Twitter 86 9.62%
LinkedIn 37 4.14%
Pinterest 16 1.79%
TikTok 12 1.34%
Vimeo 3 0.34%
WhatsApp 2 0.22%

Geographic Distribution

Germany leads with 70.6% (525 AI-verified stores) , followed by Austria (11.0%) and Switzerland (10.6%) .

Base: 744 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 70.6%

525 AI-verified stores

Austria 11.0%

82 AI-verified stores

79 AI-verified stores

12 AI-verified stores

11 AI-verified stores

5 AI-verified stores

5 AI-verified stores

Italy 0.5%

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Contao (January 2026)
Geographic distribution of stores using Contao
Country AI-Verified Store Count Market Share
Germany 525 70.56%
Austria 82 11.02%
Switzerland 79 10.62%
United States 12 1.61%
Poland 11 1.48%
Slovakia 5 0.67%
France 5 0.67%
Italy 4 0.54%
United Kingdom 3 0.40%
Netherlands 3 0.40%
Ireland 3 0.40%
Russia 2 0.27%
Denmark 2 0.27%
Spain 2 0.27%
Argentina 1 0.13%
Slovenia 1 0.13%
Norway 1 0.13%
Romania 1 0.13%
Bulgaria 1 0.13%
India 1 0.13%

Dataset Coverage

Field Rows count Coverage
Website 917.0 100.00%
Emails 791.0 86.26%
Phones 565.0 61.61%
Ecommerce platform 826.0 90.08%
Couriers 335.0 36.53%
Payment Providers 459.0 50.05%
Categories 418.0 45.58%
Social Media 487.0 53.11%

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Frequently Asked Questions

What data is included in the Contao E-commerce Database?

Our database covers over 791.0 Contao physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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