Breadcrumb NavXT Technology Adoption in E-commerce
Discover 861 verified e-commerce stores using Breadcrumb NavXT. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 861 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
861 verified active stores out of 2.5k detected · 33.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 83.2% of stores with physical delivery (716 stores) , followed by Custom (9.5%) and Welcart (5.6%) .
Base: 861 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
716 stores
82 stores
48 stores
5 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
716 stores
82 stores
48 stores
5 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 716 | 83.16% |
| Custom | 82 | 9.52% |
| Welcart | 48 | 5.57% |
| MakeShop | 5 | 0.58% |
| Dutchie | 3 | 0.35% |
| miniShop2, WooCommerce | 1 | 0.12% |
| EC-CUBE | 1 | 0.12% |
| BigCommerce | 1 | 0.12% |
| WooCommerce, Ideasoft | 1 | 0.12% |
| ShopUp | 1 | 0.12% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 91.8% share of detected Breadcrumb NavXT e-commerce signals (2,332) , with Custom at 3.2% and Welcart at 3.8% (June 2026) .
Base: 2,539 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,332 websites
82 websites
96 websites
8 websites
3 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
2,332 websites
82 websites
96 websites
8 websites
3 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2332 | 91.85% |
| Custom | 82 | 3.23% |
| Welcart | 96 | 3.78% |
| MakeShop | 8 | 0.32% |
| Dutchie | 3 | 0.12% |
| miniShop2, WooCommerce | 1 | 0.04% |
| EC-CUBE | 1 | 0.04% |
| BigCommerce | 1 | 0.04% |
| WooCommerce, Ideasoft | 1 | 0.04% |
| ShopUp | 1 | 0.04% |
Categories Distribution
Food & Beverages stores with 12.7% of all stores (109 stores) , followed by Clothing & Accessories (11.3%) and Health & Beauty (10.8%) .
Base: 861 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
109 stores
97 stores
93 stores
67 stores
61 stores
58 stores
53 stores
41 stores
32 stores
31 stores
Visual Distribution
109 stores
97 stores
93 stores
67 stores
61 stores
58 stores
53 stores
41 stores
32 stores
31 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 109 | 12.66% |
| Clothing & Accessories | 97 | 11.27% |
| Health & Beauty | 93 | 10.80% |
| Tools & Hardware | 67 | 7.78% |
| Home & Garden | 61 | 7.08% |
| Sporting Goods & Outdoor Gear | 58 | 6.74% |
| Business & Industrial | 53 | 6.16% |
| Arts & Entertainment | 41 | 4.76% |
| Vehicles & Parts | 32 | 3.72% |
| Furniture & Home Decor | 31 | 3.60% |
Payment Providers Distribution
PayPal accounts for 25.9% of displayed detection occurrences (82 occurrences) , followed by MasterCard (18.3%) and VISA (13.2%) .
Base: 317 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
82 occurrences
58 occurrences
42 occurrences
41 occurrences
32 occurrences
25 occurrences
14 occurrences
9 occurrences
8 occurrences
6 occurrences
Visual Distribution
82 occurrences
58 occurrences
42 occurrences
41 occurrences
32 occurrences
25 occurrences
14 occurrences
9 occurrences
8 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 82 | 25.87% |
| MasterCard | 58 | 18.30% |
| VISA | 42 | 13.25% |
| American Express | 41 | 12.93% |
| JCB | 32 | 10.09% |
| Stripe Connect | 25 | 7.89% |
| Apple Pay | 14 | 4.42% |
| Klarna | 9 | 2.84% |
| Bolt | 8 | 2.52% |
| BitCoin | 6 | 1.89% |
Shipping Carriers Distribution
DHL accounts for 17.8% of displayed detection occurrences (24 occurrences) , followed by UPS (15.6%) and Почта России (14.1%) .
Base: 135 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
24 occurrences
21 occurrences
19 occurrences
18 occurrences
13 occurrences
13 occurrences
9 occurrences
9 occurrences
5 occurrences
4 occurrences
Visual Distribution
24 occurrences
21 occurrences
19 occurrences
18 occurrences
13 occurrences
13 occurrences
9 occurrences
9 occurrences
5 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 24 | 17.78% |
| UPS | 21 | 15.56% |
| Почта России | 19 | 14.07% |
| DPD | 18 | 13.33% |
| FedEx | 13 | 9.63% |
| USPS | 13 | 9.63% |
| Royal Mail | 9 | 6.67% |
| Colissimo | 9 | 6.67% |
| InPost | 5 | 3.70% |
| PostNL | 4 | 2.96% |
Store Launch Timeline
Over the past 12 months, 50 new stores were launched in Breadcrumb NavXT , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
2 stores launched
1 stores launched
1 stores launched
1 stores launched
7 stores launched
5 stores launched
11 stores launched
3 stores launched
5 stores launched
6 stores launched
2 stores launched
Monthly Trend
12.0% of last 12 months
4.0% of last 12 months
2.0% of last 12 months
2.0% of last 12 months
2.0% of last 12 months
14.0% of last 12 months
10.0% of last 12 months
22.0% of last 12 months
6.0% of last 12 months
10.0% of last 12 months
12.0% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 12.00% |
| 2026-04 | 2 | 4.00% |
| 2026-03 | 1 | 2.00% |
| 2026-02 | 1 | 2.00% |
| 2026-01 | 1 | 2.00% |
| 2025-12 | 7 | 14.00% |
| 2025-11 | 5 | 10.00% |
| 2025-10 | 11 | 22.00% |
| 2025-09 | 3 | 6.00% |
| 2025-08 | 5 | 10.00% |
| 2025-07 | 6 | 12.00% |
| 2025-06 | 2 | 4.00% |
Active Stores by Launch Year
Currently, 860 active stores in Breadcrumb NavXT are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
57 active stores
47 active stores
57 active stores
51 active stores
52 active stores
64 active stores
49 active stores
72 active stores
75 active stores
52 active stores
37 active stores
32 active stores
39 active stores
21 active stores
Distribution by Launch Year
1.3% of tracked active stores
6.6% of tracked active stores
5.5% of tracked active stores
6.6% of tracked active stores
5.9% of tracked active stores
6.0% of tracked active stores
7.4% of tracked active stores
5.7% of tracked active stores
8.4% of tracked active stores
8.7% of tracked active stores
6.0% of tracked active stores
4.3% of tracked active stores
3.7% of tracked active stores
4.5% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 1.28% |
| 2025 | 57 | 6.63% |
| 2024 | 47 | 5.47% |
| 2023 | 57 | 6.63% |
| 2022 | 51 | 5.93% |
| 2021 | 52 | 6.05% |
| 2020 | 64 | 7.44% |
| 2019 | 49 | 5.70% |
| 2018 | 72 | 8.37% |
| 2017 | 75 | 8.72% |
| 2016 | 52 | 6.05% |
| 2015 | 37 | 4.30% |
| 2014 | 32 | 3.72% |
| 2013 | 39 | 4.53% |
| 2012 | 21 | 2.44% |
Geographic Distribution
Japan stores with 10.8% (93 active verified stores) , followed by United States (10.2%) and Russia (9.3%) .
Base: 861 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
93 active verified stores
88 active verified stores
80 active verified stores
41 active verified stores
41 active verified stores
34 active verified stores
31 active verified stores
30 active verified stores
26 active verified stores
24 active verified stores
Visual Distribution
93 active verified stores
88 active verified stores
80 active verified stores
41 active verified stores
41 active verified stores
34 active verified stores
31 active verified stores
30 active verified stores
26 active verified stores
24 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 93 | 10.80% |
| United States | 88 | 10.22% |
| Russia | 80 | 9.29% |
| Ukraine | 41 | 4.76% |
| Germany | 41 | 4.76% |
| Italy | 34 | 3.95% |
| United Kingdom | 31 | 3.60% |
| Netherlands | 30 | 3.48% |
| Spain | 26 | 3.02% |
| France | 24 | 2.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Welcart
Welcart
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
WooCommerce - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.5k | 61.01% |
| Phones | 1.3k | 49.47% |
| Ecommerce platform | 2.5k | 99.76% |
| Couriers | 227 | 8.94% |
| Payment Providers | 317 | 12.49% |
| Categories | 840 | 33.08% |
| Social Media | 1.5k | 60.06% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Breadcrumb NavXT e-commerce landscape:
Analyze 861 verified e-commerce stores on Breadcrumb NavXT - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Breadcrumb NavXT e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Breadcrumb NavXT e-commerce intelligence?
-
We track 861 verified Breadcrumb NavXT e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.4% of displayed detection occurrences (406 occurrences) , followed by Instagram (28.7%) and YouTube (11.3%) .
Base: 1,255 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
406 occurrences
360 occurrences
142 occurrences
135 occurrences
62 occurrences
56 occurrences
40 occurrences
29 occurrences
19 occurrences
6 occurrences
Visual Distribution
406 occurrences
360 occurrences
142 occurrences
135 occurrences
62 occurrences
56 occurrences
40 occurrences
29 occurrences
19 occurrences
6 occurrences