Azure Monitor Technology Adoption in E-commerce

Discover 186 verified e-commerce stores using Azure Monitor. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 365 domains. 186 verified as active stores with physical delivery.

Verified stores
186
active stores with physical delivery
Top country
United States
56 verified stores
Top payment signal
American Express
16 detection occurrences
Top carrier signal
UPS
29 detection occurrences
Top category
Clothing & Accessories
27 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

186 verified active stores out of 365 detected · 51.0% verification rate

E-commerce Platforms Distribution

Custom stores with 59.1% of stores with physical delivery (110 stores) , followed by Microsoft Dynamics 365 Commerce (23.1%) and Convertr (8.1%) .

Base: 186 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 59.1%

110 stores

15 stores

5 stores

3 stores

3 stores

2 stores

Store.link E-commerce Platform, Microsoft Dynamics 365 Commerce 0.5%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Azure Monitor
Platform Stores with Physical Delivery Percentage
Custom 110 59.14%
Microsoft Dynamics 365 Commerce 43 23.12%
Convertr 15 8.06%
Magento 5 2.69%
Shopify 3 1.61%
WooCommerce 3 1.61%
Optimizely Commerce 2 1.08%
Salesforce Commerce Cloud 1 0.54%
Store.link E-commerce Platform, Microsoft Dynamics 365 Commerce 1 0.54%
nopCommerce 1 0.54%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 30.1% share of detected Azure Monitor e-commerce signals (110) , with Microsoft Dynamics 365 Commerce at 42.2% and Convertr at 4.1% (June 2026) .

Base: 365 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 30.1%

110 websites

15 websites

6 websites

3 websites

13 websites

10 websites

Store.link E-commerce Platform, Microsoft Dynamics 365 Commerce 0.3%

1 websites

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Azure Monitor
Platform Websites with Signals Percentage
Custom 110 30.14%
Microsoft Dynamics 365 Commerce 154 42.19%
Convertr 15 4.11%
Magento 6 1.64%
Shopify 3 0.82%
WooCommerce 13 3.56%
Optimizely Commerce 10 2.74%
Salesforce Commerce Cloud 4 1.10%
Store.link E-commerce Platform, Microsoft Dynamics 365 Commerce 1 0.27%
nopCommerce 3 0.82%

Categories Distribution

Clothing & Accessories stores with 14.5% of all stores (27 stores) , followed by Sporting Goods & Outdoor Gear (14.0%) and Food & Beverages (12.4%) .

Base: 186 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 14.5%

27 stores

Sporting Goods & Outdoor Gear 14.0%

26 stores

Food & Beverages 12.4%

23 stores

Electronics & Technology 10.8%

20 stores

Business & Industrial 8.1%

15 stores

Furniture & Home Decor 5.9%

11 stores

Home & Garden 5.4%

10 stores

Health & Beauty 4.8%

9 stores

Vehicles & Parts 3.2%

6 stores

Tools & Hardware 2.7%

5 stores

Visual Distribution

Distribution of top 10 Azure Monitor store categories (June 2026)
Distribution of categories in Azure Monitor e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 27 14.52%
Sporting Goods & Outdoor Gear 26 13.98%
Food & Beverages 23 12.37%
Electronics & Technology 20 10.75%
Business & Industrial 15 8.06%
Furniture & Home Decor 11 5.91%
Home & Garden 10 5.38%
Health & Beauty 9 4.84%
Vehicles & Parts 6 3.23%
Tools & Hardware 5 2.69%

Payment Providers Distribution

American Express accounts for 22.2% of displayed detection occurrences (16 occurrences) , followed by PayPal (16.7%) and MasterCard (12.5%) .

Base: 72 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

16 occurrences

PayPal 16.7%

12 occurrences

9 occurrences

9 occurrences

Bolt 8.3%

6 occurrences

6 occurrences

6 occurrences

VISA 4.2%

3 occurrences

3 occurrences

Adyen 2.8%

2 occurrences

Visual Distribution

Distribution of top 10 Azure Monitor payment providers (June 2026)
Distribution of payment providers in Azure Monitor e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 16 22.22%
PayPal 12 16.67%
MasterCard 9 12.50%
Apple Pay 9 12.50%
Bolt 6 8.33%
Google Pay 6 8.33%
Stripe Connect 6 8.33%
VISA 3 4.17%
Klarna 3 4.17%
Adyen 2 2.78%

Shipping Carriers Distribution

UPS accounts for 36.7% of displayed detection occurrences (29 occurrences) , followed by FedEx (21.5%) and USPS (21.5%) .

Base: 79 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 36.7%

29 occurrences

FedEx 21.5%

17 occurrences

USPS 21.5%

17 occurrences

DPD 5.1%

4 occurrences

3 occurrences

2 occurrences

2 occurrences

DHL 2.5%

2 occurrences

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Azure Monitor shipping carriers (June 2026)
Distribution of shipping carriers in Azure Monitor e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 29 36.71%
FedEx 17 21.52%
USPS 17 21.52%
DPD 4 5.06%
Australia Post 3 3.80%
XpressPost 2 2.53%
Wise Express 2 2.53%
DHL 2 2.53%
Canada Post 2 2.53%
Fastway 1 1.27%

Store Launch Timeline

Over the past 12 months, 30 new stores were launched in Azure Monitor , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 3.3%

1 stores launched

2026-01 10.0%

3 stores launched

2025-11 50.0%

15 stores launched

2025-10 3.3%

1 stores launched

2025-09 6.7%

2 stores launched

2025-08 6.7%

2 stores launched

2025-07 10.0%

3 stores launched

2025-06 10.0%

3 stores launched

Monthly Trend

Monthly store launches in Azure Monitor (June 2026)
Monthly store launches in Azure Monitor over the past 12 months
Month Stores Launched Percentage
2026-02 1 3.33%
2026-01 3 10.00%
2025-11 15 50.00%
2025-10 1 3.33%
2025-09 2 6.67%
2025-08 2 6.67%
2025-07 3 10.00%
2025-06 3 10.00%

Active Stores by Launch Year

Currently, 180 active stores in Azure Monitor are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.2%

4 active stores

2025 18.3%

33 active stores

2024 5.6%

10 active stores

2023 7.8%

14 active stores

2022 5.0%

9 active stores

2021 2.2%

4 active stores

2020 5.6%

10 active stores

2019 5.6%

10 active stores

2018 0.6%

1 active stores

2017 1.7%

3 active stores

2016 1.7%

3 active stores

2015 1.1%

2 active stores

2014 1.1%

2 active stores

2013 2.2%

4 active stores

2012 1.1%

2 active stores

Distribution by Launch Year

Active stores in Azure Monitor by original launch year (June 2026)
Active stores in Azure Monitor by launch year
Launch Year Active Stores Percentage
2026 4 2.22%
2025 33 18.33%
2024 10 5.56%
2023 14 7.78%
2022 9 5.00%
2021 4 2.22%
2020 10 5.56%
2019 10 5.56%
2018 1 0.56%
2017 3 1.67%
2016 3 1.67%
2015 2 1.11%
2014 2 1.11%
2013 4 2.22%
2012 2 1.11%

Social Media Usage

Facebook accounts for 24.9% of displayed detection occurrences (151 occurrences) , followed by Instagram (22.1%) and YouTube (19.6%) .

Base: 607 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 24.9%

151 occurrences

Instagram 22.1%

134 occurrences

YouTube 19.6%

119 occurrences

LinkedIn 12.5%

76 occurrences

X 7.2%

44 occurrences

Twitter 6.3%

38 occurrences

TikTok 3.8%

23 occurrences

Pinterest 2.8%

17 occurrences

WhatsApp 0.8%

5 occurrences

Visual Distribution

Distribution of social media platforms in Azure Monitor (June 2026)
Distribution of social media platforms in Azure Monitor e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 151 24.88%
Instagram 134 22.08%
YouTube 119 19.60%
LinkedIn 76 12.52%
X 44 7.25%
Twitter 38 6.26%
TikTok 23 3.79%
Pinterest 17 2.80%
WhatsApp 5 0.82%

Geographic Distribution

United States stores with 30.1% (56 active verified stores) , followed by United Kingdom (12.4%) and Brazil (9.1%) .

Base: 186 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

56 active verified stores

23 active verified stores

17 active verified stores

14 active verified stores

10 active verified stores

8 active verified stores

5 active verified stores

5 active verified stores

4 active verified stores

Italy 2.2%

4 active verified stores

Visual Distribution

Geographic distribution of stores using Azure Monitor (June 2026)
Geographic distribution of stores using Azure Monitor
Country AI-Verified Store Count Market Share
United States 56 30.11%
United Kingdom 23 12.37%
Brazil 17 9.14%
Australia 14 7.53%
New Zealand 10 5.38%
France 8 4.30%
Sweden 5 2.69%
Canada 5 2.69%
Norway 4 2.15%
Italy 4 2.15%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 365 100.00%
Emails 124 33.97%
Phones 117 32.05%
Ecommerce platform 347 95.07%
Couriers 66 18.08%
Payment Providers 57 15.62%
Categories 193 52.88%
Social Media 260 71.23%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Azure Monitor e-commerce landscape:

Analyze 186 verified e-commerce stores on Azure Monitor - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Azure Monitor e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Azure Monitor e-commerce intelligence?

We track 186 verified Azure Monitor e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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