AMP Technology Adoption in E-commerce
Discover 34.3k verified e-commerce stores using AMP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 68.6k domains. 34.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
34.3k verified active stores out of 68.6k detected · 50.0% verification rate
E-commerce Platforms Distribution
Custom stores with 44.5% of stores with physical delivery (15,277 stores) , followed by Shopify (15.7%) and Cafe24 (14.0%) .
Base: 34,299 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,277 stores
5,402 stores
4,792 stores
3,520 stores
2,511 stores
838 stores
595 stores
319 stores
258 stores
145 stores
Visual Distribution
15,277 stores
5,402 stores
4,792 stores
3,520 stores
2,511 stores
838 stores
595 stores
319 stores
258 stores
145 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 15277 | 44.54% |
| Shopify | 5402 | 15.75% |
| Cafe24 | 4792 | 13.97% |
| Magento | 3520 | 10.26% |
| WooCommerce | 2511 | 7.32% |
| Salesforce Commerce Cloud | 838 | 2.44% |
| PrestaShop | 595 | 1.73% |
| Haravan, Shopify | 319 | 0.93% |
| Shopify, Haravan | 258 | 0.75% |
| X-Cart | 145 | 0.42% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 22.3% share of detected AMP e-commerce signals (15,277) , with Shopify at 29.5% and Cafe24 at 7.3% (June 2026) .
Base: 68,571 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,277 websites
20,217 websites
5,033 websites
9,408 websites
8,635 websites
928 websites
654 websites
453 websites
359 websites
158 websites
Visual Distribution
15,277 websites
20,217 websites
5,033 websites
9,408 websites
8,635 websites
928 websites
654 websites
453 websites
359 websites
158 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 15277 | 22.28% |
| Shopify | 20217 | 29.48% |
| Cafe24 | 5033 | 7.34% |
| Magento | 9408 | 13.72% |
| WooCommerce | 8635 | 12.59% |
| Salesforce Commerce Cloud | 928 | 1.35% |
| PrestaShop | 654 | 0.95% |
| Haravan, Shopify | 453 | 0.66% |
| Shopify, Haravan | 359 | 0.52% |
| X-Cart | 158 | 0.23% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 15.1% of all stores (5,167 stores) , followed by Clothing & Accessories (13.9%) and Health & Beauty (12.0%) .
Base: 34,299 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,167 stores
4,756 stores
4,102 stores
2,258 stores
1,828 stores
1,792 stores
1,759 stores
1,679 stores
1,190 stores
894 stores
Visual Distribution
5,167 stores
4,756 stores
4,102 stores
2,258 stores
1,828 stores
1,792 stores
1,759 stores
1,679 stores
1,190 stores
894 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 5167 | 15.06% |
| Clothing & Accessories | 4756 | 13.87% |
| Health & Beauty | 4102 | 11.96% |
| Gifts & Special Occasions | 2258 | 6.58% |
| Baby & Toddler | 1828 | 5.33% |
| Electronics & Technology | 1792 | 5.22% |
| Food & Beverages | 1759 | 5.13% |
| Toys & Games | 1679 | 4.90% |
| Home & Garden | 1190 | 3.47% |
| Business & Industrial | 894 | 2.61% |
Payment Providers Distribution
PayPal accounts for 24.9% of displayed detection occurrences (1,882 occurrences) , followed by MasterCard (20.4%) and JCB (15.3%) .
Base: 7,573 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,882 occurrences
1,547 occurrences
1,155 occurrences
1,007 occurrences
975 occurrences
302 occurrences
238 occurrences
190 occurrences
149 occurrences
128 occurrences
Visual Distribution
1,882 occurrences
1,547 occurrences
1,155 occurrences
1,007 occurrences
975 occurrences
302 occurrences
238 occurrences
190 occurrences
149 occurrences
128 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1882 | 24.85% |
| MasterCard | 1547 | 20.43% |
| JCB | 1155 | 15.25% |
| American Express | 1007 | 13.30% |
| PayPal Credit | 975 | 12.87% |
| Stripe Connect | 302 | 3.99% |
| VISA | 238 | 3.14% |
| Bolt | 190 | 2.51% |
| Apple Pay | 149 | 1.97% |
| Klarna | 128 | 1.69% |
Shipping Carriers Distribution
UPS accounts for 36.9% of displayed detection occurrences (1,624 occurrences) , followed by FedEx (23.4%) and DHL (15.6%) .
Base: 4,402 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,624 occurrences
1,032 occurrences
687 occurrences
355 occurrences
148 occurrences
142 occurrences
136 occurrences
103 occurrences
88 occurrences
87 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1624 | 36.89% |
| FedEx | 1032 | 23.44% |
| DHL | 687 | 15.61% |
| USPS | 355 | 8.06% |
| TNT | 148 | 3.36% |
| DPD | 142 | 3.23% |
| СДЭК | 136 | 3.09% |
| Correios | 103 | 2.34% |
| JNE | 88 | 2.00% |
| Giaohangnhanh | 87 | 1.98% |
Store Launch Timeline
Over the past 12 months, 6,604 new stores were launched in AMP , with the highest activity in 2026-05 (1,171 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,171 stores launched
625 stores launched
519 stores launched
346 stores launched
352 stores launched
694 stores launched
349 stores launched
382 stores launched
504 stores launched
618 stores launched
671 stores launched
373 stores launched
Monthly Trend
17.7% of last 12 months
9.5% of last 12 months
7.9% of last 12 months
5.2% of last 12 months
5.3% of last 12 months
10.5% of last 12 months
5.3% of last 12 months
5.8% of last 12 months
7.6% of last 12 months
9.4% of last 12 months
10.2% of last 12 months
5.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1171 | 17.73% |
| 2026-04 | 625 | 9.46% |
| 2026-03 | 519 | 7.86% |
| 2026-02 | 346 | 5.24% |
| 2026-01 | 352 | 5.33% |
| 2025-12 | 694 | 10.51% |
| 2025-11 | 349 | 5.28% |
| 2025-10 | 382 | 5.78% |
| 2025-09 | 504 | 7.63% |
| 2025-08 | 618 | 9.36% |
| 2025-07 | 671 | 10.16% |
| 2025-06 | 373 | 5.65% |
Active Stores by Launch Year
Currently, 34,093 active stores in AMP are tracked in our database , with the most stores launched in 2026 (3,092 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,092 active stores
5,789 active stores
3,259 active stores
2,122 active stores
1,794 active stores
2,156 active stores
2,151 active stores
1,732 active stores
1,878 active stores
1,556 active stores
837 active stores
832 active stores
804 active stores
953 active stores
647 active stores
Distribution by Launch Year
9.1% of tracked active stores
17.0% of tracked active stores
9.6% of tracked active stores
6.2% of tracked active stores
5.3% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
5.1% of tracked active stores
5.5% of tracked active stores
4.6% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
2.8% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3092 | 9.07% |
| 2025 | 5789 | 16.98% |
| 2024 | 3259 | 9.56% |
| 2023 | 2122 | 6.22% |
| 2022 | 1794 | 5.26% |
| 2021 | 2156 | 6.32% |
| 2020 | 2151 | 6.31% |
| 2019 | 1732 | 5.08% |
| 2018 | 1878 | 5.51% |
| 2017 | 1556 | 4.56% |
| 2016 | 837 | 2.46% |
| 2015 | 832 | 2.44% |
| 2014 | 804 | 2.36% |
| 2013 | 953 | 2.80% |
| 2012 | 647 | 1.90% |
Geographic Distribution
Indonesia stores with 40.4% (13,871 active verified stores) , followed by South Korea (12.0%) and United States (11.1%) .
Base: 34,299 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
13,871 active verified stores
4,121 active verified stores
3,803 active verified stores
1,055 active verified stores
985 active verified stores
677 active verified stores
606 active verified stores
530 active verified stores
498 active verified stores
433 active verified stores
Visual Distribution
13,871 active verified stores
4,121 active verified stores
3,803 active verified stores
1,055 active verified stores
985 active verified stores
677 active verified stores
606 active verified stores
530 active verified stores
498 active verified stores
433 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 13871 | 40.44% |
| South Korea | 4121 | 12.01% |
| United States | 3803 | 11.09% |
| Vietnam | 1055 | 3.08% |
| China | 985 | 2.87% |
| United Kingdom | 677 | 1.97% |
| India | 606 | 1.77% |
| Bosnia and Herzegovina | 530 | 1.55% |
| Russia | 498 | 1.45% |
| France | 433 | 1.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Gifts & Special Occasions
Custom - Clothing & Accessories
WooCommerce - Toys & Games
Shopify - Baby & Toddler
WooCommerce - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Baby & Toddler
Magento - Clothing & Accessories
Custom - Health & Beauty
Custom - Toys & Games
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 68.6k | 100.00% |
| Emails | 15.2k | 22.24% |
| Phones | 12.5k | 18.27% |
| Ecommerce platform | 67.4k | 98.24% |
| Couriers | 3.8k | 5.49% |
| Payment Providers | 4.2k | 6.17% |
| Categories | 30.2k | 44.08% |
| Social Media | 51.1k | 74.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AMP e-commerce landscape:
Analyze 34.3k verified e-commerce stores on AMP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AMP e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AMP e-commerce intelligence?
-
We track 34.3k verified AMP e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 21.5% of displayed detection occurrences (24,893 occurrences) , followed by Facebook (21.3%) and Twitter (15.7%) .
Base: 115,771 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,893 occurrences
24,632 occurrences
18,184 occurrences
12,197 occurrences
11,829 occurrences
10,955 occurrences
5,686 occurrences
5,306 occurrences
1,406 occurrences
683 occurrences
Visual Distribution
24,893 occurrences
24,632 occurrences
18,184 occurrences
12,197 occurrences
11,829 occurrences
10,955 occurrences
5,686 occurrences
5,306 occurrences
1,406 occurrences
683 occurrences