AdOpt Technology Adoption in E-commerce
Discover 881 verified e-commerce stores using AdOpt. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3k domains. 881 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
881 verified active stores out of 1.3k detected · 69.5% verification rate
E-commerce Platforms Distribution
Tray stores with 43.1% of stores with physical delivery (380 stores) , followed by WooCommerce (23.8%) and Custom (11.7%) .
Base: 881 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
380 stores
210 stores
103 stores
38 stores
36 stores
29 stores
27 stores
12 stores
8 stores
7 stores
Visual Distribution
380 stores
210 stores
103 stores
38 stores
36 stores
29 stores
27 stores
12 stores
8 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Tray | 380 | 43.13% |
| WooCommerce | 210 | 23.84% |
| Custom | 103 | 11.69% |
| Magento | 38 | 4.31% |
| VTEX | 36 | 4.09% |
| Shopify | 29 | 3.29% |
| Loja Integrada | 27 | 3.06% |
| Wake | 12 | 1.36% |
| PrestaShop | 8 | 0.91% |
| OpenCart | 7 | 0.79% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Tray holds 30.6% share of detected AdOpt e-commerce signals (388) , with WooCommerce at 41.4% and Custom at 8.1% (June 2026) .
Base: 1,267 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
388 websites
524 websites
103 websites
45 websites
37 websites
34 websites
28 websites
12 websites
8 websites
7 websites
Visual Distribution
388 websites
524 websites
103 websites
45 websites
37 websites
34 websites
28 websites
12 websites
8 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Tray | 388 | 30.62% |
| WooCommerce | 524 | 41.36% |
| Custom | 103 | 8.13% |
| Magento | 45 | 3.55% |
| VTEX | 37 | 2.92% |
| Shopify | 34 | 2.68% |
| Loja Integrada | 28 | 2.21% |
| Wake | 12 | 0.95% |
| PrestaShop | 8 | 0.63% |
| OpenCart | 7 | 0.55% |
Categories Distribution
Clothing & Accessories stores with 17.5% of all stores (154 stores) , followed by Health & Beauty (12.5%) and Home & Garden (10.6%) .
Base: 881 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
154 stores
110 stores
93 stores
56 stores
52 stores
50 stores
46 stores
44 stores
38 stores
31 stores
Visual Distribution
154 stores
110 stores
93 stores
56 stores
52 stores
50 stores
46 stores
44 stores
38 stores
31 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 154 | 17.48% |
| Health & Beauty | 110 | 12.49% |
| Home & Garden | 93 | 10.56% |
| Food & Beverages | 56 | 6.36% |
| Business & Industrial | 52 | 5.90% |
| Tools & Hardware | 50 | 5.68% |
| Sporting Goods & Outdoor Gear | 46 | 5.22% |
| Furniture & Home Decor | 44 | 4.99% |
| Electronics & Technology | 38 | 4.31% |
| Vehicles & Parts | 31 | 3.52% |
Payment Providers Distribution
Boleto accounts for 43.3% of displayed detection occurrences (239 occurrences) , followed by MasterCard (11.8%) and American Express (10.7%) .
Base: 552 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
239 occurrences
65 occurrences
59 occurrences
57 occurrences
45 occurrences
34 occurrences
23 occurrences
12 occurrences
10 occurrences
8 occurrences
Visual Distribution
239 occurrences
65 occurrences
59 occurrences
57 occurrences
45 occurrences
34 occurrences
23 occurrences
12 occurrences
10 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Boleto | 239 | 43.30% |
| MasterCard | 65 | 11.78% |
| American Express | 59 | 10.69% |
| Hipercard | 57 | 10.33% |
| Mercado Pago | 45 | 8.15% |
| PagSeguro | 34 | 6.16% |
| PayPal | 23 | 4.17% |
| VISA | 12 | 2.17% |
| Pagar.me | 10 | 1.81% |
| JCB | 8 | 1.45% |
Shipping Carriers Distribution
Correios accounts for 60.4% of displayed detection occurrences (432 occurrences) , followed by Estes (32.6%) and TNT (3.1%) .
Base: 715 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
432 occurrences
233 occurrences
22 occurrences
6 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
432 occurrences
233 occurrences
22 occurrences
6 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 432 | 60.42% |
| Estes | 233 | 32.59% |
| TNT | 22 | 3.08% |
| UPS | 6 | 0.84% |
| Loggi | 6 | 0.84% |
| Total Express | 6 | 0.84% |
| FedEx | 3 | 0.42% |
| Hermes | 3 | 0.42% |
| Magyar Posta | 2 | 0.28% |
| DPD | 2 | 0.28% |
Store Launch Timeline
Over the past 12 months, 51 new stores were launched in AdOpt , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
4 stores launched
6 stores launched
2 stores launched
1 stores launched
1 stores launched
1 stores launched
8 stores launched
6 stores launched
11 stores launched
4 stores launched
4 stores launched
Monthly Trend
5.9% of last 12 months
7.8% of last 12 months
11.8% of last 12 months
3.9% of last 12 months
2.0% of last 12 months
2.0% of last 12 months
2.0% of last 12 months
15.7% of last 12 months
11.8% of last 12 months
21.6% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 5.88% |
| 2026-04 | 4 | 7.84% |
| 2026-03 | 6 | 11.76% |
| 2026-02 | 2 | 3.92% |
| 2026-01 | 1 | 1.96% |
| 2025-12 | 1 | 1.96% |
| 2025-11 | 1 | 1.96% |
| 2025-10 | 8 | 15.69% |
| 2025-09 | 6 | 11.76% |
| 2025-08 | 11 | 21.57% |
| 2025-07 | 4 | 7.84% |
| 2025-06 | 4 | 7.84% |
Active Stores by Launch Year
Currently, 877 active stores in AdOpt are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
74 active stores
74 active stores
57 active stores
56 active stores
65 active stores
85 active stores
58 active stores
39 active stores
41 active stores
24 active stores
14 active stores
13 active stores
28 active stores
14 active stores
Distribution by Launch Year
1.9% of tracked active stores
8.4% of tracked active stores
8.4% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
7.4% of tracked active stores
9.7% of tracked active stores
6.6% of tracked active stores
4.4% of tracked active stores
4.7% of tracked active stores
2.7% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
3.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 1.94% |
| 2025 | 74 | 8.44% |
| 2024 | 74 | 8.44% |
| 2023 | 57 | 6.50% |
| 2022 | 56 | 6.39% |
| 2021 | 65 | 7.41% |
| 2020 | 85 | 9.69% |
| 2019 | 58 | 6.61% |
| 2018 | 39 | 4.45% |
| 2017 | 41 | 4.68% |
| 2016 | 24 | 2.74% |
| 2015 | 14 | 1.60% |
| 2014 | 13 | 1.48% |
| 2013 | 28 | 3.19% |
| 2012 | 14 | 1.60% |
Geographic Distribution
Brazil stores with 92.1% (811 active verified stores) , followed by Romania (1.7%) and France (1.5%) .
Base: 881 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
811 active verified stores
15 active verified stores
13 active verified stores
10 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
811 active verified stores
15 active verified stores
13 active verified stores
10 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 811 | 92.05% |
| Romania | 15 | 1.70% |
| France | 13 | 1.48% |
| Portugal | 10 | 1.14% |
| United States | 6 | 0.68% |
| Spain | 3 | 0.34% |
| Bulgaria | 2 | 0.23% |
| Hungary | 2 | 0.23% |
| Lithuania | 1 | 0.11% |
| Netherlands | 1 | 0.11% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Home & Garden
VTEX
VTEX
Magento - Furniture & Home Decor
Oracle Commerce Cloud - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Shopify - Toys & Games
WooCommerce - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3k | 100.00% |
| Emails | 857 | 67.64% |
| Phones | 647 | 51.07% |
| Ecommerce platform | 1.3k | 98.97% |
| Couriers | 607 | 47.91% |
| Payment Providers | 404 | 31.89% |
| Categories | 834 | 65.82% |
| Social Media | 1.1k | 90.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AdOpt e-commerce landscape:
Analyze 881 verified e-commerce stores on AdOpt - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AdOpt e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AdOpt e-commerce intelligence?
-
We track 881 verified AdOpt e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.8% of displayed detection occurrences (750 occurrences) , followed by Facebook (24.6%) and WhatsApp (19.9%) .
Base: 2,699 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
750 occurrences
663 occurrences
538 occurrences
315 occurrences
131 occurrences
124 occurrences
94 occurrences
58 occurrences
26 occurrences
Visual Distribution
750 occurrences
663 occurrences
538 occurrences
315 occurrences
131 occurrences
124 occurrences
94 occurrences
58 occurrences
26 occurrences