Tunisia E-commerce Market
Explore 7.9k verified e-commerce stores in the Tunisia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 10.2k with e-commerce signals. 7.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 31.1% of stores with physical delivery (2,445 stores) , followed by YouCan (29.8%) and PrestaShop (9.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,445 stores
2,347 stores
778 stores
772 stores
695 stores
636 stores
103 stores
49 stores
28 stores
20 stores
Visual Distribution
2,445 stores
2,347 stores
778 stores
772 stores
695 stores
636 stores
103 stores
49 stores
28 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2445 | 31.06% |
| YouCan | 2347 | 29.81% |
| PrestaShop | 778 | 9.88% |
| Tiktak Pro | 772 | 9.81% |
| Shopify | 695 | 8.83% |
| Custom | 636 | 8.08% |
| OpenCart | 103 | 1.31% |
| Wix eCommerce | 49 | 0.62% |
| Magento | 28 | 0.36% |
| Botble CMS | 20 | 0.25% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.1% share of all Tunisia e-commerce stores (4,454) , with YouCan at 23.3% and PrestaShop at 8.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,454 stores
2,356 stores
841 stores
824 stores
714 stores
636 stores
103 stores
112 stores
34 stores
34 stores
Visual Distribution
4,454 stores
2,356 stores
841 stores
824 stores
714 stores
636 stores
103 stores
112 stores
34 stores
34 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4454 | 44.06% |
| YouCan | 2356 | 23.31% |
| PrestaShop | 841 | 8.32% |
| Tiktak Pro | 824 | 8.15% |
| Shopify | 714 | 7.06% |
| Custom | 636 | 6.29% |
| OpenCart | 103 | 1.02% |
| Wix eCommerce | 112 | 1.11% |
| Magento | 34 | 0.34% |
| Botble CMS | 34 | 0.34% |
Categories Distribution
Health & Beauty stores with 26.8% of all stores (1,687 stores) , followed by Clothing & Accessories (17.3%) and Electronics & Technology (14.1%) .
Base: 6,300 AI-verified stores with physical delivery and detected product categories (79.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,687 stores
1,087 stores
887 stores
815 stores
370 stores
269 stores
203 stores
203 stores
182 stores
137 stores
Visual Distribution
1,687 stores
1,087 stores
887 stores
815 stores
370 stores
269 stores
203 stores
203 stores
182 stores
137 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1687 | 26.78% |
| Clothing & Accessories | 1087 | 17.25% |
| Electronics & Technology | 887 | 14.08% |
| Home & Garden | 815 | 12.94% |
| Food & Beverages | 370 | 5.87% |
| Furniture & Home Decor | 269 | 4.27% |
| Tools & Hardware | 203 | 3.22% |
| Business & Industrial | 203 | 3.22% |
| Jewelry & Watches | 182 | 2.89% |
| Arts & Entertainment | 137 | 2.17% |
Payment Providers Distribution
PayPal stores with 83.8% among AI-verified physical stores (2,004 stores) , followed by American Express (8.2%) and MasterCard (3.1%) .
Base: 2,124 AI-verified physical stores with detectable payment providers (26.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,004 stores
196 stores
74 stores
38 stores
27 stores
10 stores
9 stores
9 stores
6 stores
5 stores
Visual Distribution
2,004 stores
196 stores
74 stores
38 stores
27 stores
10 stores
9 stores
9 stores
6 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2004 | 83.78% |
| American Express | 196 | 8.19% |
| MasterCard | 74 | 3.09% |
| Stripe Connect | 38 | 1.59% |
| VISA | 27 | 1.13% |
| Bolt | 10 | 0.42% |
| Apple Pay | 9 | 0.38% |
| BitCoin | 9 | 0.38% |
| Google Pay | 6 | 0.25% |
| Paysafecard | 5 | 0.21% |
Shipping Carriers Distribution
UPS stores with 44.9% among AI-verified physical stores (233 stores) , followed by Aramex (15.4%) and DHL (10.0%) .
Base: 453 AI-verified physical stores with detectable shipping carriers (5.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
233 stores
80 stores
52 stores
33 stores
29 stores
25 stores
14 stores
12 stores
11 stores
7 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 233 | 44.89% |
| Aramex | 80 | 15.41% |
| DHL | 52 | 10.02% |
| TNT | 33 | 6.36% |
| ASM | 29 | 5.59% |
| La Poste | 25 | 4.82% |
| Hermes | 14 | 2.70% |
| FedEx | 12 | 2.31% |
| Speedy | 11 | 2.12% |
| DPD | 7 | 1.35% |
Store Launch Timeline
Over the past 12 months, 2,174 new stores were launched in Tunisia , with the highest activity in 2026-05 (199 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
199 stores launched
173 stores launched
173 stores launched
177 stores launched
252 stores launched
203 stores launched
213 stores launched
213 stores launched
145 stores launched
161 stores launched
204 stores launched
61 stores launched
Monthly Trend
9.2% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
8.1% of last 12 months
11.6% of last 12 months
9.3% of last 12 months
9.8% of last 12 months
9.8% of last 12 months
6.7% of last 12 months
7.4% of last 12 months
9.4% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 199 | 9.15% |
| 2026-04 | 173 | 7.96% |
| 2026-03 | 173 | 7.96% |
| 2026-02 | 177 | 8.14% |
| 2026-01 | 252 | 11.59% |
| 2025-12 | 203 | 9.34% |
| 2025-11 | 213 | 9.80% |
| 2025-10 | 213 | 9.80% |
| 2025-09 | 145 | 6.67% |
| 2025-08 | 161 | 7.41% |
| 2025-07 | 204 | 9.38% |
| 2025-06 | 61 | 2.81% |
Active Stores by Launch Year
Currently, 7,904 active stores in Tunisia are tracked in our database , with the most stores launched in 2026 (979 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
979 active stores
1,682 active stores
965 active stores
1,656 active stores
945 active stores
420 active stores
277 active stores
192 active stores
168 active stores
191 active stores
81 active stores
61 active stores
53 active stores
54 active stores
31 active stores
Distribution by Launch Year
12.4% of tracked active stores
21.3% of tracked active stores
12.2% of tracked active stores
21.0% of tracked active stores
12.0% of tracked active stores
5.3% of tracked active stores
3.5% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.4% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 979 | 12.39% |
| 2025 | 1682 | 21.28% |
| 2024 | 965 | 12.21% |
| 2023 | 1656 | 20.95% |
| 2022 | 945 | 11.96% |
| 2021 | 420 | 5.31% |
| 2020 | 277 | 3.50% |
| 2019 | 192 | 2.43% |
| 2018 | 168 | 2.13% |
| 2017 | 191 | 2.42% |
| 2016 | 81 | 1.02% |
| 2015 | 61 | 0.77% |
| 2014 | 53 | 0.67% |
| 2013 | 54 | 0.68% |
| 2012 | 31 | 0.39% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Vehicles & Parts
Tiktak Pro - Electronics & Technology
Custom - Electronics & Technology
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9k | 100.00% |
| Emails | 3.3k | 41.71% |
| Phones | 3.1k | 38.43% |
| Ecommerce platform | 7.9k | 100.00% |
| Couriers | 453.0 | 5.71% |
| Payment Providers | 2.1k | 26.75% |
| Categories | 6.5k | 81.31% |
| Social Media | 4.8k | 60.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tunisia e-commerce landscape:
Analyze 7.9k verified e-commerce stores in Tunisia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tunisia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Tunisia e-commerce intelligence?
-
We track 7.9k verified Tunisia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.5% among stores with at least one detectable social profile (4,584 stores) , followed by Instagram (31.4%) and TikTok (13.1%) .
Base: 4,834 stores with any detectable social profile (60.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,584 stores
3,950 stores
1,645 stores
665 stores
582 stores
331 stores
329 stores
276 stores
203 stores
11 stores
Visual Distribution
4,584 stores
3,950 stores
1,645 stores
665 stores
582 stores
331 stores
329 stores
276 stores
203 stores
11 stores