Tunisia E-commerce Market
Explore 8.5k verified e-commerce stores in the Tunisia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 11.1k with e-commerce signals. 8.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 31.2% of stores with physical delivery (2,630 stores) , followed by YouCan (28.3%) and Tiktak Pro (11.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,630 stores
2,384 stores
937 stores
857 stores
760 stores
660 stores
80 stores
55 stores
33 stores
24 stores
Visual Distribution
2,630 stores
2,384 stores
937 stores
857 stores
760 stores
660 stores
80 stores
55 stores
33 stores
24 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2630 | 31.24% |
| YouCan | 2384 | 28.31% |
| Tiktak Pro | 937 | 11.13% |
| PrestaShop | 857 | 10.18% |
| Shopify | 760 | 9.03% |
| Custom | 660 | 7.84% |
| OpenCart | 80 | 0.95% |
| Wix eCommerce | 55 | 0.65% |
| Magento | 33 | 0.39% |
| Botble CMS | 24 | 0.29% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.4% share of all Tunisia e-commerce stores (4,818) , with YouCan at 22.0% and Tiktak Pro at 9.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,818 stores
2,393 stores
991 stores
926 stores
789 stores
660 stores
80 stores
120 stores
40 stores
42 stores
Visual Distribution
4,818 stores
2,393 stores
991 stores
926 stores
789 stores
660 stores
80 stores
120 stores
40 stores
42 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4818 | 44.37% |
| YouCan | 2393 | 22.04% |
| Tiktak Pro | 991 | 9.13% |
| PrestaShop | 926 | 8.53% |
| Shopify | 789 | 7.27% |
| Custom | 660 | 6.08% |
| OpenCart | 80 | 0.74% |
| Wix eCommerce | 120 | 1.11% |
| Magento | 40 | 0.37% |
| Botble CMS | 42 | 0.39% |
Categories Distribution
Health & Beauty stores with 26.8% of all stores (1,800 stores) , followed by Clothing & Accessories (17.4%) and Electronics & Technology (14.3%) .
Base: 6,722 AI-verified stores with physical delivery and detected product categories (79.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,800 stores
1,171 stores
958 stores
861 stores
403 stores
281 stores
221 stores
216 stores
195 stores
128 stores
Visual Distribution
1,800 stores
1,171 stores
958 stores
861 stores
403 stores
281 stores
221 stores
216 stores
195 stores
128 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1800 | 26.78% |
| Clothing & Accessories | 1171 | 17.42% |
| Electronics & Technology | 958 | 14.25% |
| Home & Garden | 861 | 12.81% |
| Food & Beverages | 403 | 6.00% |
| Furniture & Home Decor | 281 | 4.18% |
| Tools & Hardware | 221 | 3.29% |
| Business & Industrial | 216 | 3.21% |
| Jewelry & Watches | 195 | 2.90% |
| Arts & Entertainment | 128 | 1.90% |
Payment Providers Distribution
PayPal stores with 80.4% among AI-verified physical stores (2,179 stores) , followed by American Express (12.3%) and MasterCard (3.0%) .
Base: 2,306 AI-verified physical stores with detectable payment providers (27.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,179 stores
334 stores
80 stores
41 stores
28 stores
13 stores
8 stores
7 stores
5 stores
4 stores
Visual Distribution
2,179 stores
334 stores
80 stores
41 stores
28 stores
13 stores
8 stores
7 stores
5 stores
4 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2179 | 80.38% |
| American Express | 334 | 12.32% |
| MasterCard | 80 | 2.95% |
| Stripe Connect | 41 | 1.51% |
| VISA | 28 | 1.03% |
| Apple Pay | 13 | 0.48% |
| BitCoin | 8 | 0.30% |
| Bolt | 7 | 0.26% |
| Google Pay | 5 | 0.18% |
| Paysafecard | 4 | 0.15% |
Shipping Carriers Distribution
UPS stores with 42.8% among AI-verified physical stores (254 stores) , followed by Aramex (16.0%) and DHL (9.8%) .
Base: 515 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
254 stores
95 stores
58 stores
35 stores
35 stores
28 stores
16 stores
14 stores
12 stores
10 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 254 | 42.83% |
| Aramex | 95 | 16.02% |
| DHL | 58 | 9.78% |
| TNT | 35 | 5.90% |
| La Poste | 35 | 5.90% |
| ASM | 28 | 4.72% |
| Hermes | 16 | 2.70% |
| FedEx | 14 | 2.36% |
| Speedy | 12 | 2.02% |
| USPS | 10 | 1.69% |
Store Launch Timeline
Over the past 12 months, 2,489 new stores were launched in Tunisia , with the highest activity in 2026-04 (176 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
176 stores launched
190 stores launched
204 stores launched
293 stores launched
235 stores launched
245 stores launched
237 stores launched
176 stores launched
203 stores launched
239 stores launched
176 stores launched
115 stores launched
Monthly Trend
7.1% of last 12 months
7.6% of last 12 months
8.2% of last 12 months
11.8% of last 12 months
9.4% of last 12 months
9.8% of last 12 months
9.5% of last 12 months
7.1% of last 12 months
8.2% of last 12 months
9.6% of last 12 months
7.1% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 176 | 7.07% |
| 2026-03 | 190 | 7.63% |
| 2026-02 | 204 | 8.20% |
| 2026-01 | 293 | 11.77% |
| 2025-12 | 235 | 9.44% |
| 2025-11 | 245 | 9.84% |
| 2025-10 | 237 | 9.52% |
| 2025-09 | 176 | 7.07% |
| 2025-08 | 203 | 8.16% |
| 2025-07 | 239 | 9.60% |
| 2025-06 | 176 | 7.07% |
| 2025-05 | 115 | 4.62% |
Active Stores by Launch Year
Currently, 8,472 active stores in Tunisia are tracked in our database , with the most stores launched in 2026 (883 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
883 active stores
2,080 active stores
1,035 active stores
1,714 active stores
966 active stores
451 active stores
296 active stores
208 active stores
182 active stores
208 active stores
89 active stores
62 active stores
52 active stores
57 active stores
32 active stores
Distribution by Launch Year
10.4% of tracked active stores
24.6% of tracked active stores
12.2% of tracked active stores
20.2% of tracked active stores
11.4% of tracked active stores
5.3% of tracked active stores
3.5% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.1% of tracked active stores
0.7% of tracked active stores
0.6% of tracked active stores
0.7% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 883 | 10.42% |
| 2025 | 2080 | 24.55% |
| 2024 | 1035 | 12.22% |
| 2023 | 1714 | 20.23% |
| 2022 | 966 | 11.40% |
| 2021 | 451 | 5.32% |
| 2020 | 296 | 3.49% |
| 2019 | 208 | 2.46% |
| 2018 | 182 | 2.15% |
| 2017 | 208 | 2.46% |
| 2016 | 89 | 1.05% |
| 2015 | 62 | 0.73% |
| 2014 | 52 | 0.61% |
| 2013 | 57 | 0.67% |
| 2012 | 32 | 0.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Clothing & Accessories
Custom - Health & Beauty
YouCan - Clothing & Accessories
Tiktak Pro
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.5k | 100.00% |
| Emails | 3.7k | 43.37% |
| Phones | 3.3k | 39.08% |
| Ecommerce platform | 8.5k | 100.00% |
| Couriers | 515.0 | 6.05% |
| Payment Providers | 2.3k | 27.10% |
| Categories | 6.9k | 80.97% |
| Social Media | 5.3k | 61.90% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tunisia e-commerce landscape:
Analyze 8.5k verified e-commerce stores in Tunisia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tunisia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Tunisia e-commerce intelligence?
-
We track 8.5k verified Tunisia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.2% among stores with at least one detectable social profile (4,982 stores) , followed by Instagram (31.2%) and TikTok (13.5%) .
Base: 5,267 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,982 stores
4,297 stores
1,859 stores
716 stores
629 stores
369 stores
347 stores
314 stores
226 stores
13 stores
Visual Distribution
4,982 stores
4,297 stores
1,859 stores
716 stores
629 stores
369 stores
347 stores
314 stores
226 stores
13 stores