Tunisia E-commerce Database
Explore 7.6k e-commerce stores in the Tunisia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
YouCan leads with 31.7% of stores with physical delivery (2,408 stores) , followed by WooCommerce (30.1%) and Shopify (13.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,408 stores
2,288 stores
986 stores
773 stores
625 stores
350 stores
59 stores
46 stores
34 stores
30 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| YouCan | 2408 | 31.69% |
| WooCommerce | 2288 | 30.11% |
| Shopify | 986 | 12.98% |
| PrestaShop | 773 | 10.17% |
| Tiktak Pro | 625 | 8.22% |
| Custom | 350 | 4.61% |
| Wix eCommerce | 59 | 0.78% |
| OpenCart | 46 | 0.61% |
| Magento | 34 | 0.45% |
| Botble CMS | 30 | 0.39% |
All Stores Distribution
YouCan holds 25.6% share of all Tunisia e-commerce stores (2,412) , with WooCommerce at 42.0% and Shopify at 10.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,412 stores
3,968 stores
1,011 stores
818 stores
632 stores
350 stores
114 stores
47 stores
41 stores
47 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| YouCan | 2412 | 25.55% |
| WooCommerce | 3968 | 42.03% |
| Shopify | 1011 | 10.71% |
| PrestaShop | 818 | 8.67% |
| Tiktak Pro | 632 | 6.69% |
| Custom | 350 | 3.71% |
| Wix eCommerce | 114 | 1.21% |
| OpenCart | 47 | 0.50% |
| Magento | 41 | 0.43% |
| Botble CMS | 47 | 0.50% |
Categories Distribution
Health & Beauty leads with 25.1% of all stores (1,314 stores) , followed by Electronics & Technology (19.3%) and Clothing & Accessories (17.7%) .
Top 10 Categories
1,314 stores
1,010 stores
927 stores
471 stores
338 stores
280 stores
209 stores
153 stores
133 stores
89 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1314 | 25.11% |
| Electronics & Technology | 1010 | 19.30% |
| Clothing & Accessories | 927 | 17.71% |
| Home & Garden | 471 | 9.00% |
| Food & Beverages | 338 | 6.46% |
| Furniture & Home Decor | 280 | 5.35% |
| Jewelry & Watches | 209 | 3.99% |
| Tools & Hardware | 153 | 2.92% |
| Business & Industrial | 133 | 2.54% |
| Vehicles & Parts | 89 | 1.70% |
| Gifts & Special Occasions | 66 | 1.26% |
| Baby & Toddler | 65 | 1.24% |
| Toys & Games | 63 | 1.20% |
| Sporting Goods & Outdoor Gear | 58 | 1.11% |
| Office Supplies | 58 | 1.11% |
Payment Providers Distribution
PayPal leads with 80.3% among AI-verified physical stores (2,247 stores) , followed by American Express (14.4%) and MasterCard (2.3%) .
Base: 2,351 AI-verified physical stores with detectable payment providers (30.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,247 stores
402 stores
65 stores
24 stores
21 stores
8 stores
7 stores
6 stores
5 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2247 | 80.31% |
| American Express | 402 | 14.37% |
| MasterCard | 65 | 2.32% |
| Stripe Connect | 24 | 0.86% |
| VISA | 21 | 0.75% |
| Apple Pay | 8 | 0.29% |
| BitCoin | 7 | 0.25% |
| Bolt | 6 | 0.21% |
| Google Pay | 5 | 0.18% |
| JCB | 3 | 0.11% |
| Paddle | 2 | 0.07% |
| Klarna | 2 | 0.07% |
| LiteCoin | 2 | 0.07% |
| Bancontact | 2 | 0.07% |
| Trustly | 2 | 0.07% |
Shipping Carriers Distribution
UPS leads with 41.1% among AI-verified physical stores (202 stores) , followed by Aramex (15.9%) and DHL (8.7%) .
Base: 432 AI-verified physical stores with detectable shipping carriers (5.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 202 | 41.06% |
| Aramex | 78 | 15.85% |
| DHL | 43 | 8.74% |
| TNT | 40 | 8.13% |
| La Poste | 32 | 6.50% |
| ASM | 22 | 4.47% |
| Hermes | 16 | 3.25% |
| FedEx | 11 | 2.24% |
| Speedy | 11 | 2.24% |
| USPS | 10 | 2.03% |
| Point Relais | 7 | 1.42% |
| Colissimo | 7 | 1.42% |
| TCS | 5 | 1.02% |
| DPD | 5 | 1.02% |
| GLS | 3 | 0.61% |
Store Launch Timeline
Over the past 12 months, 1,900 new stores were launched in Tunisia , with the highest activity in 2025-12 (173 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
173 stores launched
222 stores launched
238 stores launched
171 stores launched
181 stores launched
197 stores launched
137 stores launched
162 stores launched
139 stores launched
124 stores launched
112 stores launched
44 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 173 | 9.11% |
| 2025-11 | 222 | 11.68% |
| 2025-10 | 238 | 12.53% |
| 2025-09 | 171 | 9.00% |
| 2025-08 | 181 | 9.53% |
| 2025-07 | 197 | 10.37% |
| 2025-06 | 137 | 7.21% |
| 2025-05 | 162 | 8.53% |
| 2025-04 | 139 | 7.32% |
| 2025-03 | 124 | 6.53% |
| 2025-02 | 112 | 5.89% |
| 2025-01 | 44 | 2.32% |
Active Stores by Launch Year
Currently, 7,587 active stores in Tunisia are tracked in our database , with the most stores launched in 2025 (1,959 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,959 active stores
1,055 active stores
1,796 active stores
1,002 active stores
440 active stores
281 active stores
207 active stores
188 active stores
184 active stores
107 active stores
56 active stores
51 active stores
68 active stores
33 active stores
33 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1959 | 25.82% |
| 2024 | 1055 | 13.91% |
| 2023 | 1796 | 23.67% |
| 2022 | 1002 | 13.21% |
| 2021 | 440 | 5.80% |
| 2020 | 281 | 3.70% |
| 2019 | 207 | 2.73% |
| 2018 | 188 | 2.48% |
| 2017 | 184 | 2.43% |
| 2016 | 107 | 1.41% |
| 2015 | 56 | 0.74% |
| 2014 | 51 | 0.67% |
| 2013 | 68 | 0.90% |
| 2012 | 33 | 0.43% |
| 2011 | 33 | 0.43% |
| 2010 | 20 | 0.26% |
| 2009 | 19 | 0.25% |
| 2008 | 20 | 0.26% |
| 2007 | 19 | 0.25% |
| 2006 | 10 | 0.13% |
| 2005 | 11 | 0.14% |
| 2004 | 9 | 0.12% |
| 2003 | 6 | 0.08% |
| 2002 | 4 | 0.05% |
| 2001 | 5 | 0.07% |
| 2000 | 2 | 0.03% |
| 1999 | 1 | 0.01% |
| 1998 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Tunisia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Shopify
WooCommerce
WooCommerce
WooCommerce - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.6k | 100.00% |
| Emails | 3.5k | 45.99% |
| Phones | 1.4k | 18.66% |
| Ecommerce platform | 7.6k | 100.00% |
| Couriers | 432.0 | 5.67% |
| Payment Providers | 2.4k | 30.84% |
| Categories | 5.4k | 70.49% |
| Social Media | 4.6k | 59.84% |
Starter Package
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Enterprise Solution
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Maximize Your ROI
Use our detailed Tunisia E-commerce Database to:
Gain actionable insights into 7.6k physical stores in Tunisia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Tunisia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Tunisia E-commerce Database?
-
Our database covers over 7.6k Tunisia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 36.5% among stores with at least one detectable social profile (4,313 stores) , followed by Instagram (30.8%) and TikTok (11.7%) .
Base: 4,561 stores with any detectable social profile (59.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,313 stores
3,643 stores
1,384 stores
719 stores
625 stores
375 stores
297 stores
295 stores
168 stores
11 stores
Visual Distribution