Tunisia E-commerce Market
Explore 9.2k verified e-commerce stores in the Tunisia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 12.1k with e-commerce signals. 9.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 30.1% of stores with physical delivery (2,762 stores) , followed by YouCan (26.2%) and Custom (14.2%) .
Base: 9,183 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,762 stores
2,405 stores
1,304 stores
840 stores
806 stores
684 stores
117 stores
99 stores
34 stores
28 stores
Visual Distribution
2,762 stores
2,405 stores
1,304 stores
840 stores
806 stores
684 stores
117 stores
99 stores
34 stores
28 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2762 | 30.08% |
| YouCan | 2405 | 26.19% |
| Custom | 1304 | 14.20% |
| PrestaShop | 840 | 9.15% |
| Shopify | 806 | 8.78% |
| Tiktak Pro | 684 | 7.45% |
| OpenCart | 117 | 1.27% |
| Odoo | 99 | 1.08% |
| Wix eCommerce | 34 | 0.37% |
| Magento | 28 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 41.4% share of detected Tunisia e-commerce signals (5,008) , with YouCan at 20.0% and Custom at 11.3% (October 2026) .
Base: 12,101 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,008 websites
2,419 websites
1,363 websites
994 websites
918 websites
744 websites
119 websites
109 websites
167 websites
40 websites
Visual Distribution
5,008 websites
2,419 websites
1,363 websites
994 websites
918 websites
744 websites
119 websites
109 websites
167 websites
40 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5008 | 41.39% |
| YouCan | 2419 | 19.99% |
| Custom | 1363 | 11.26% |
| PrestaShop | 994 | 8.21% |
| Shopify | 918 | 7.59% |
| Tiktak Pro | 744 | 6.15% |
| OpenCart | 119 | 0.98% |
| Odoo | 109 | 0.90% |
| Wix eCommerce | 167 | 1.38% |
| Magento | 40 | 0.33% |
Categories Distribution
Health & Beauty stores with 21.6% of all stores (1,979 stores) , followed by Clothing & Accessories (15.0%) and Electronics & Technology (10.4%) .
Base: 9,183 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,979 stores
1,376 stores
957 stores
896 stores
429 stores
290 stores
261 stores
244 stores
222 stores
172 stores
Visual Distribution
1,979 stores
1,376 stores
957 stores
896 stores
429 stores
290 stores
261 stores
244 stores
222 stores
172 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1979 | 21.55% |
| Clothing & Accessories | 1376 | 14.98% |
| Electronics & Technology | 957 | 10.42% |
| Home & Garden | 896 | 9.76% |
| Food & Beverages | 429 | 4.67% |
| Furniture & Home Decor | 290 | 3.16% |
| Tools & Hardware | 261 | 2.84% |
| Business & Industrial | 244 | 2.66% |
| Jewelry & Watches | 222 | 2.42% |
| Arts & Entertainment | 172 | 1.87% |
Payment Providers Distribution
PayPal accounts for 59.4% of displayed detection occurrences (2,250 occurrences) , followed by VISA (14.4%) and MasterCard (11.8%) .
Base: 3,786 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,250 occurrences
547 occurrences
446 occurrences
183 occurrences
137 occurrences
64 occurrences
52 occurrences
45 occurrences
45 occurrences
17 occurrences
Visual Distribution
2,250 occurrences
547 occurrences
446 occurrences
183 occurrences
137 occurrences
64 occurrences
52 occurrences
45 occurrences
45 occurrences
17 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2250 | 59.43% |
| VISA | 547 | 14.45% |
| MasterCard | 446 | 11.78% |
| American Express | 183 | 4.83% |
| Discover | 137 | 3.62% |
| Stripe | 64 | 1.69% |
| Apple Pay | 52 | 1.37% |
| ClicToPay | 45 | 1.19% |
| Flouci | 45 | 1.19% |
| Shop Pay | 17 | 0.45% |
Shipping Carriers Distribution
Aramex accounts for 41.3% of displayed detection occurrences (175 occurrences) , followed by UPS (20.8%) and DHL (15.6%) .
Base: 424 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
175 occurrences
88 occurrences
66 occurrences
24 occurrences
24 occurrences
14 occurrences
12 occurrences
8 occurrences
8 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Aramex | 175 | 41.27% |
| UPS | 88 | 20.75% |
| DHL | 66 | 15.57% |
| FedEx | 24 | 5.66% |
| Rapid Poste | 24 | 5.66% |
| La Poste | 14 | 3.30% |
| USPS | 12 | 2.83% |
| DPD | 8 | 1.89% |
| Mylerz | 8 | 1.89% |
| Colissimo | 5 | 1.18% |
Store Launch Timeline
Over the past 12 months, 2,662 new stores were launched in Tunisia , with the highest activity in 2026-09 (288 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
288 stores launched
243 stores launched
244 stores launched
241 stores launched
248 stores launched
246 stores launched
186 stores launched
209 stores launched
286 stores launched
206 stores launched
220 stores launched
45 stores launched
Monthly Trend
10.8% of last 12 months
9.1% of last 12 months
9.2% of last 12 months
9.1% of last 12 months
9.3% of last 12 months
9.2% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
10.7% of last 12 months
7.7% of last 12 months
8.3% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 288 | 10.82% |
| 2026-08 | 243 | 9.13% |
| 2026-07 | 244 | 9.17% |
| 2026-06 | 241 | 9.05% |
| 2026-05 | 248 | 9.32% |
| 2026-04 | 246 | 9.24% |
| 2026-03 | 186 | 6.99% |
| 2026-02 | 209 | 7.85% |
| 2026-01 | 286 | 10.74% |
| 2025-12 | 206 | 7.74% |
| 2025-11 | 220 | 8.26% |
| 2025-10 | 45 | 1.69% |
Active Stores by Launch Year
Currently, 9,149 active stores in Tunisia are tracked in our database , with the most stores launched in 2026 (2,279 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,279 active stores
1,423 active stores
950 active stores
1,674 active stores
973 active stores
443 active stores
291 active stores
219 active stores
190 active stores
190 active stores
93 active stores
66 active stores
64 active stores
69 active stores
45 active stores
Distribution by Launch Year
24.9% of tracked active stores
15.6% of tracked active stores
10.4% of tracked active stores
18.3% of tracked active stores
10.6% of tracked active stores
4.8% of tracked active stores
3.2% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
1.0% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2279 | 24.91% |
| 2025 | 1423 | 15.55% |
| 2024 | 950 | 10.38% |
| 2023 | 1674 | 18.30% |
| 2022 | 973 | 10.64% |
| 2021 | 443 | 4.84% |
| 2020 | 291 | 3.18% |
| 2019 | 219 | 2.39% |
| 2018 | 190 | 2.08% |
| 2017 | 190 | 2.08% |
| 2016 | 93 | 1.02% |
| 2015 | 66 | 0.72% |
| 2014 | 64 | 0.70% |
| 2013 | 69 | 0.75% |
| 2012 | 45 | 0.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
PrestaShop - Food & Beverages
WooCommerce - Home & Garden
WooCommerce - Toys & Games
Custom - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.2k | 100.00% |
| Emails | 5.4k | 58.77% |
| Phones | 4.1k | 44.48% |
| Ecommerce platform | 9.2k | 100.00% |
| Couriers | 368 | 4.01% |
| Payment Providers | 2.6k | 28.69% |
| Categories | 7.6k | 82.72% |
| Social Media | 5.5k | 60.14% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tunisia e-commerce landscape:
Analyze 9.2k verified e-commerce stores in Tunisia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Tunisia e-commerce intelligence?
-
We track 9.2k verified Tunisia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.6% of displayed detection occurrences (5,192 occurrences) , followed by Instagram (31.9%) and TikTok (12.8%) .
Base: 14,190 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,192 occurrences
4,524 occurrences
1,816 occurrences
733 occurrences
680 occurrences
355 occurrences
342 occurrences
319 occurrences
220 occurrences
9 occurrences
Visual Distribution
5,192 occurrences
4,524 occurrences
1,816 occurrences
733 occurrences
680 occurrences
355 occurrences
342 occurrences
319 occurrences
220 occurrences
9 occurrences