Tunisia E-commerce Database
Explore 6.9k e-commerce stores in the Tunisia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
YouCan leads with 31.6% of stores with physical delivery (2,173 stores) , followed by WooCommerce (29.0%) and Shopify (10.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,173 stores
1,998 stores
711 stores
689 stores
650 stores
522 stores
47 stores
39 stores
34 stores
22 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| YouCan | 2173 | 31.56% |
| WooCommerce | 1998 | 29.02% |
| Shopify | 711 | 10.33% |
| PrestaShop | 689 | 10.01% |
| Custom | 650 | 9.44% |
| Tiktak Pro | 522 | 7.58% |
| OpenCart | 47 | 0.68% |
| Wix eCommerce | 39 | 0.57% |
| Magento | 34 | 0.49% |
| Botble CMS | 22 | 0.32% |
All Stores Distribution
YouCan holds 28.7% share of all Tunisia e-commerce stores (2,805) , with WooCommerce at 39.0% and Shopify at 9.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,805 stores
3,807 stores
903 stores
765 stores
650 stores
608 stores
48 stores
100 stores
40 stores
44 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| YouCan | 2805 | 28.71% |
| WooCommerce | 3807 | 38.97% |
| Shopify | 903 | 9.24% |
| PrestaShop | 765 | 7.83% |
| Custom | 650 | 6.65% |
| Tiktak Pro | 608 | 6.22% |
| OpenCart | 48 | 0.49% |
| Wix eCommerce | 100 | 1.02% |
| Magento | 40 | 0.41% |
| Botble CMS | 44 | 0.45% |
Categories Distribution
Health & Beauty leads with 24.3% of all stores (1,224 stores) , followed by Electronics & Technology (19.9%) and Clothing & Accessories (16.8%) .
Top 10 Categories
1,224 stores
1,000 stores
843 stores
464 stores
322 stores
279 stores
197 stores
160 stores
121 stores
109 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1224 | 24.34% |
| Electronics & Technology | 1000 | 19.88% |
| Clothing & Accessories | 843 | 16.76% |
| Home & Garden | 464 | 9.23% |
| Food & Beverages | 322 | 6.40% |
| Furniture & Home Decor | 279 | 5.55% |
| Jewelry & Watches | 197 | 3.92% |
| Tools & Hardware | 160 | 3.18% |
| Business & Industrial | 121 | 2.41% |
| Vehicles & Parts | 109 | 2.17% |
| Gifts & Special Occasions | 66 | 1.31% |
| Office Supplies | 65 | 1.29% |
| Toys & Games | 61 | 1.21% |
| Sporting Goods & Outdoor Gear | 59 | 1.17% |
| Baby & Toddler | 59 | 1.17% |
Payment Providers Distribution
PayPal leads with 79.1% among AI-verified physical stores (2,046 stores) , followed by American Express (15.6%) and MasterCard (2.4%) .
Base: 2,150 AI-verified physical stores with detectable payment providers (31.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,046 stores
405 stores
63 stores
21 stores
17 stores
7 stores
5 stores
5 stores
5 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2046 | 79.06% |
| American Express | 405 | 15.65% |
| MasterCard | 63 | 2.43% |
| Stripe Connect | 21 | 0.81% |
| VISA | 17 | 0.66% |
| Apple Pay | 7 | 0.27% |
| Paddle | 5 | 0.19% |
| Google Pay | 5 | 0.19% |
| JCB | 5 | 0.19% |
| BitCoin | 3 | 0.12% |
| Klarna | 3 | 0.12% |
| Paytm | 2 | 0.08% |
| Bolt | 2 | 0.08% |
| SEPA | 2 | 0.08% |
| Amazon Pay | 2 | 0.08% |
Shipping Carriers Distribution
UPS leads with 39.8% among AI-verified physical stores (173 stores) , followed by Aramex (16.6%) and TNT (8.7%) .
Base: 387 AI-verified physical stores with detectable shipping carriers (5.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 173 | 39.77% |
| Aramex | 72 | 16.55% |
| TNT | 38 | 8.74% |
| DHL | 31 | 7.13% |
| La Poste | 27 | 6.21% |
| ASM | 20 | 4.60% |
| Hermes | 16 | 3.68% |
| Speedy | 12 | 2.76% |
| FedEx | 11 | 2.53% |
| USPS | 11 | 2.53% |
| Point Relais | 7 | 1.61% |
| TCS | 5 | 1.15% |
| Colissimo | 5 | 1.15% |
| JX | 4 | 0.92% |
| DPD | 3 | 0.69% |
Store Launch Timeline
Over the past 12 months, 1,735 new stores were launched in Tunisia , with the highest activity in 2025-10 (240 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
240 stores launched
170 stores launched
191 stores launched
205 stores launched
158 stores launched
165 stores launched
134 stores launched
105 stores launched
105 stores launched
111 stores launched
98 stores launched
53 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 240 | 13.83% |
| 2025-09 | 170 | 9.80% |
| 2025-08 | 191 | 11.01% |
| 2025-07 | 205 | 11.82% |
| 2025-06 | 158 | 9.11% |
| 2025-05 | 165 | 9.51% |
| 2025-04 | 134 | 7.72% |
| 2025-03 | 105 | 6.05% |
| 2025-02 | 105 | 6.05% |
| 2025-01 | 111 | 6.40% |
| 2024-12 | 98 | 5.65% |
| 2024-11 | 53 | 3.05% |
Active Stores by Launch Year
Currently, 6,863 active stores in Tunisia are tracked in our database , with the most stores launched in 2025 (1,586 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,586 active stores
1,014 active stores
1,599 active stores
924 active stores
425 active stores
270 active stores
194 active stores
164 active stores
178 active stores
124 active stores
66 active stores
49 active stores
68 active stores
35 active stores
30 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1586 | 23.11% |
| 2024 | 1014 | 14.77% |
| 2023 | 1599 | 23.30% |
| 2022 | 924 | 13.46% |
| 2021 | 425 | 6.19% |
| 2020 | 270 | 3.93% |
| 2019 | 194 | 2.83% |
| 2018 | 164 | 2.39% |
| 2017 | 178 | 2.59% |
| 2016 | 124 | 1.81% |
| 2015 | 66 | 0.96% |
| 2014 | 49 | 0.71% |
| 2013 | 68 | 0.99% |
| 2012 | 35 | 0.51% |
| 2011 | 30 | 0.44% |
| 2010 | 25 | 0.36% |
| 2009 | 24 | 0.35% |
| 2008 | 14 | 0.20% |
| 2007 | 22 | 0.32% |
| 2006 | 11 | 0.16% |
| 2005 | 8 | 0.12% |
| 2004 | 10 | 0.15% |
| 2003 | 8 | 0.12% |
| 2002 | 3 | 0.04% |
| 2001 | 5 | 0.07% |
| 2000 | 5 | 0.07% |
| 1999 | 1 | 0.01% |
| 1998 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Tunisia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Jewelry & Watches
Shopify
Shopify — Health & Beauty
Shopify — Food & Beverages
Tiktak Pro
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.9k | 100.00% |
| Emails | 3.4k | 48.75% |
| Phones | 1.4k | 20.38% |
| Ecommerce platform | 6.9k | 100.00% |
| Couriers | 387.0 | 5.61% |
| Payment Providers | 2.2k | 31.16% |
| Categories | 5.2k | 74.97% |
| Social Media | 4.0k | 58.54% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Tunisia E-commerce Database to:
Gain actionable insights into 6.9k physical stores in Tunisia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Tunisia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Tunisia E-commerce Database?
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Our database covers over 6.9k Tunisia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 36.4% among stores with at least one detectable social profile (3,828 stores) , followed by Instagram (30.5%) and TikTok (10.9%) .
Base: 4,039 stores with any detectable social profile (58.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,828 stores
3,206 stores
1,141 stores
661 stores
579 stores
360 stores
269 stores
264 stores
187 stores
11 stores
Visual Distribution