Tunisia E-commerce Database
Explore 8.2k verified e-commerce stores in the Tunisia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 10.3k with e-commerce signals. 8.2k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 29.8% of stores with physical delivery (2,425 stores) , followed by YouCan (29.4%) and Tiktak Pro (11.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,425 stores
2,389 stores
953 stores
838 stores
763 stores
578 stores
66 stores
53 stores
33 stores
28 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2425 | 29.84% |
| YouCan | 2389 | 29.40% |
| Tiktak Pro | 953 | 11.73% |
| PrestaShop | 838 | 10.31% |
| Shopify | 763 | 9.39% |
| Custom | 578 | 7.11% |
| OpenCart | 66 | 0.81% |
| Wix eCommerce | 53 | 0.65% |
| Magento | 33 | 0.41% |
| Botble CMS | 28 | 0.34% |
All Stores Distribution
WooCommerce holds 41.2% share of all Tunisia e-commerce stores (4,167) , with YouCan at 23.8% and Tiktak Pro at 10.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,167 stores
2,405 stores
1,008 stores
908 stores
798 stores
578 stores
66 stores
110 stores
40 stores
42 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4167 | 41.17% |
| YouCan | 2405 | 23.76% |
| Tiktak Pro | 1008 | 9.96% |
| PrestaShop | 908 | 8.97% |
| Shopify | 798 | 7.88% |
| Custom | 578 | 5.71% |
| OpenCart | 66 | 0.65% |
| Wix eCommerce | 110 | 1.09% |
| Magento | 40 | 0.40% |
| Botble CMS | 42 | 0.41% |
Categories Distribution
Health & Beauty leads with 26.8% of all stores (1,718 stores) , followed by Clothing & Accessories (17.3%) and Electronics & Technology (14.6%) .
Base: 6,420 AI-verified stores with physical delivery and detected product categories (78.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,718 stores
1,113 stores
938 stores
818 stores
378 stores
274 stores
210 stores
202 stores
191 stores
128 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1718 | 26.76% |
| Clothing & Accessories | 1113 | 17.34% |
| Electronics & Technology | 938 | 14.61% |
| Home & Garden | 818 | 12.74% |
| Food & Beverages | 378 | 5.89% |
| Furniture & Home Decor | 274 | 4.27% |
| Tools & Hardware | 210 | 3.27% |
| Business & Industrial | 202 | 3.15% |
| Jewelry & Watches | 191 | 2.98% |
| Arts & Entertainment | 128 | 1.99% |
| Toys & Games | 102 | 1.59% |
| Books & Media | 99 | 1.54% |
| Vehicles & Parts | 91 | 1.42% |
| Sporting Goods & Outdoor Gear | 81 | 1.26% |
| Gifts & Special Occasions | 77 | 1.20% |
Payment Providers Distribution
PayPal leads with 80.3% among AI-verified physical stores (2,191 stores) , followed by American Express (13.1%) and MasterCard (2.7%) .
Base: 2,304 AI-verified physical stores with detectable payment providers (28.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,191 stores
358 stores
74 stores
38 stores
22 stores
12 stores
8 stores
7 stores
6 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2191 | 80.26% |
| American Express | 358 | 13.11% |
| MasterCard | 74 | 2.71% |
| Stripe Connect | 38 | 1.39% |
| VISA | 22 | 0.81% |
| Apple Pay | 12 | 0.44% |
| BitCoin | 8 | 0.29% |
| Bolt | 7 | 0.26% |
| Google Pay | 6 | 0.22% |
| Klarna | 3 | 0.11% |
| SEPA | 3 | 0.11% |
| WebMoney | 2 | 0.07% |
| JCB | 2 | 0.07% |
| Adyen | 2 | 0.07% |
| Paysafecard | 2 | 0.07% |
Shipping Carriers Distribution
UPS leads with 43.1% among AI-verified physical stores (242 stores) , followed by Aramex (16.7%) and DHL (9.3%) .
Base: 491 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 242 | 43.06% |
| Aramex | 94 | 16.73% |
| DHL | 52 | 9.25% |
| La Poste | 33 | 5.87% |
| TNT | 30 | 5.34% |
| ASM | 23 | 4.09% |
| Hermes | 16 | 2.85% |
| FedEx | 14 | 2.49% |
| Speedy | 12 | 2.14% |
| USPS | 12 | 2.14% |
| Colissimo | 9 | 1.60% |
| GLS | 7 | 1.25% |
| Point Relais | 6 | 1.07% |
| DPD | 6 | 1.07% |
| TCS | 6 | 1.07% |
Store Launch Timeline
Over the past 12 months, 2,391 new stores were launched in Tunisia , with the highest activity in 2026-03 (158 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
158 stores launched
181 stores launched
282 stores launched
234 stores launched
242 stores launched
228 stores launched
170 stores launched
191 stores launched
227 stores launched
166 stores launched
206 stores launched
106 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 158 | 6.61% |
| 2026-02 | 181 | 7.57% |
| 2026-01 | 282 | 11.79% |
| 2025-12 | 234 | 9.79% |
| 2025-11 | 242 | 10.12% |
| 2025-10 | 228 | 9.54% |
| 2025-09 | 170 | 7.11% |
| 2025-08 | 191 | 7.99% |
| 2025-07 | 227 | 9.49% |
| 2025-06 | 166 | 6.94% |
| 2025-05 | 206 | 8.62% |
| 2025-04 | 106 | 4.43% |
Active Stores by Launch Year
Currently, 8,170 active stores in Tunisia are tracked in our database , with the most stores launched in 2026 (621 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
621 active stores
2,078 active stores
1,045 active stores
1,716 active stores
953 active stores
445 active stores
295 active stores
200 active stores
183 active stores
191 active stores
91 active stores
60 active stores
50 active stores
52 active stores
30 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 621 | 7.60% |
| 2025 | 2078 | 25.43% |
| 2024 | 1045 | 12.79% |
| 2023 | 1716 | 21.00% |
| 2022 | 953 | 11.66% |
| 2021 | 445 | 5.45% |
| 2020 | 295 | 3.61% |
| 2019 | 200 | 2.45% |
| 2018 | 183 | 2.24% |
| 2017 | 191 | 2.34% |
| 2016 | 91 | 1.11% |
| 2015 | 60 | 0.73% |
| 2014 | 50 | 0.61% |
| 2013 | 52 | 0.64% |
| 2012 | 30 | 0.37% |
| 2011 | 33 | 0.40% |
| 2010 | 23 | 0.28% |
| 2009 | 24 | 0.29% |
| 2008 | 17 | 0.21% |
| 2007 | 21 | 0.26% |
| 2006 | 7 | 0.09% |
| 2005 | 7 | 0.09% |
| 2004 | 8 | 0.10% |
| 2003 | 7 | 0.09% |
| 2002 | 4 | 0.05% |
| 2001 | 4 | 0.05% |
| 2000 | 2 | 0.02% |
| 1999 | 2 | 0.02% |
| 1998 | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tiktak Pro - Food & Beverages
WooCommerce - Home & Garden
Shopify - Health & Beauty
WooCommerce - Home & Garden
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.2k | 100.00% |
| Emails | 3.4k | 41.20% |
| Phones | 1.2k | 15.00% |
| Ecommerce platform | 8.2k | 100.00% |
| Couriers | 491.0 | 5.98% |
| Payment Providers | 2.3k | 28.07% |
| Categories | 6.6k | 80.19% |
| Social Media | 5.0k | 61.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tunisia e-commerce landscape:
Analyze 8.2k verified e-commerce stores in Tunisia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tunisia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Tunisia e-commerce intelligence?
-
We track 8.2k verified Tunisia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.3% among stores with at least one detectable social profile (4,787 stores) , followed by Instagram (31.2%) and TikTok (13.6%) .
Base: 5,045 stores with any detectable social profile (61.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,787 stores
4,116 stores
1,787 stores
710 stores
603 stores
351 stores
322 stores
293 stores
201 stores
10 stores
Visual Distribution