Oman E-commerce Market

Explore 2.3k verified e-commerce stores in the Oman. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 3.7k with e-commerce signals. 2.3k verified as active stores.

Verified stores
2.3k
active stores with physical delivery
Top platform
WooCommerce
1,132 verified stores
Top payment signal
PayPal
63 stores detected
Top carrier signal
DHL
38 stores detected
Top category
Health & Beauty
746 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

E-commerce Platforms Distribution

WooCommerce stores with 49.6% of stores with physical delivery (1,132 stores) , followed by Custom (23.2%) and Shopify (20.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,132 stores

Custom 23.2%

528 stores

Shopify 20.4%

465 stores

Zid 2.8%

63 stores

19 stores

18 stores

15 stores

15 stores

Active IT Zone Core 0.6%

13 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Oman
Platform Stores with Physical Delivery Percentage
WooCommerce 1132 49.65%
Custom 528 23.16%
Shopify 465 20.39%
Zid 63 2.76%
Botble CMS 19 0.83%
Wix eCommerce 18 0.79%
Magento 15 0.66%
OpenCart 15 0.66%
Active IT Zone Core 13 0.57%
PrestaShop 12 0.53%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 64.0% share of all Oman e-commerce stores (2,308) , with Custom at 14.6% and Shopify at 13.8% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

2,308 stores

Custom 14.6%

528 stores

Shopify 13.8%

496 stores

Zid 1.8%

64 stores

31 stores

113 stores

19 stores

22 stores

Active IT Zone Core 0.4%

13 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Oman
Platform Total Stores Percentage
WooCommerce 2308 64.00%
Custom 528 14.64%
Shopify 496 13.75%
Zid 64 1.77%
Botble CMS 31 0.86%
Wix eCommerce 113 3.13%
Magento 19 0.53%
OpenCart 22 0.61%
Active IT Zone Core 13 0.36%
PrestaShop 12 0.33%

Categories Distribution

Health & Beauty stores with 36.4% of all stores (746 stores) , followed by Clothing & Accessories (15.6%) and Food & Beverages (9.7%) .

Base: 2,050 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 36.4%

746 stores

Clothing & Accessories 15.6%

319 stores

Food & Beverages 9.7%

198 stores

Electronics & Technology 8.4%

173 stores

Home & Garden 6.5%

133 stores

Jewelry & Watches 4.5%

93 stores

Business & Industrial 3.3%

68 stores

Sporting Goods & Outdoor Gear 2.3%

48 stores

Gifts & Special Occasions 2.3%

47 stores

Tools & Hardware 2.1%

44 stores

Visual Distribution

Distribution of top 10 Oman store categories (June 2026)
Distribution of categories in Oman e-commerce stores
Category Number of Stores Percentage
Health & Beauty 746 36.39%
Clothing & Accessories 319 15.56%
Food & Beverages 198 9.66%
Electronics & Technology 173 8.44%
Home & Garden 133 6.49%
Jewelry & Watches 93 4.54%
Business & Industrial 68 3.32%
Sporting Goods & Outdoor Gear 48 2.34%
Gifts & Special Occasions 47 2.29%
Tools & Hardware 44 2.15%

Payment Providers Distribution

PayPal stores with 32.0% among AI-verified physical stores (63 stores) , followed by MasterCard (23.4%) and Apple Pay (12.2%) .

Base: 133 AI-verified physical stores with detectable payment providers (5.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.0%

63 stores

46 stores

24 stores

18 stores

18 stores

Bolt 4.6%

9 stores

VISA 4.1%

8 stores

4 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Oman payment providers (June 2026)
Distribution of payment providers in Oman e-commerce stores
Payment Provider Store Count Market Share
PayPal 63 31.98%
MasterCard 46 23.35%
Apple Pay 24 12.18%
American Express 18 9.14%
Stripe Connect 18 9.14%
Bolt 9 4.57%
VISA 8 4.06%
Google Pay 4 2.03%
Visa Checkout 1 0.51%
AliPay 1 0.51%

Shipping Carriers Distribution

DHL stores with 30.4% among AI-verified physical stores (38 stores) , followed by UPS (20.8%) and Aramex (13.6%) .

Base: 92 AI-verified physical stores with detectable shipping carriers (4.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 30.4%

38 stores

UPS 20.8%

26 stores

Aramex 13.6%

17 stores

FedEx 8.8%

11 stores

8 stores

USPS 4.8%

6 stores

GLS 3.2%

4 stores

ASM 2.4%

3 stores

TNT 2.4%

3 stores

DPD 1.6%

2 stores

Visual Distribution

Distribution of top 10 Oman shipping carriers (June 2026)
Distribution of shipping carriers in Oman e-commerce stores
Shipping Carrier Store Count Market Share
DHL 38 30.40%
UPS 26 20.80%
Aramex 17 13.60%
FedEx 11 8.80%
Hermes 8 6.40%
USPS 6 4.80%
GLS 4 3.20%
ASM 3 2.40%
TNT 3 2.40%
DPD 2 1.60%

Store Launch Timeline

Over the past 12 months, 774 new stores were launched in Oman , with the highest activity in 2026-05 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 6.5%

50 stores launched

2026-04 5.3%

41 stores launched

2026-03 7.8%

60 stores launched

2026-02 6.2%

48 stores launched

2026-01 15.0%

116 stores launched

2025-12 11.9%

92 stores launched

2025-11 11.1%

86 stores launched

2025-10 5.7%

44 stores launched

2025-09 8.4%

65 stores launched

2025-08 8.4%

65 stores launched

2025-07 8.7%

67 stores launched

2025-06 5.2%

40 stores launched

Monthly Trend

Monthly store launches in Oman (June 2026)
Monthly store launches in Oman over the past 12 months
Month Stores Launched Percentage
2026-05 50 6.46%
2026-04 41 5.30%
2026-03 60 7.75%
2026-02 48 6.20%
2026-01 116 14.99%
2025-12 92 11.89%
2025-11 86 11.11%
2025-10 44 5.68%
2025-09 65 8.40%
2025-08 65 8.40%
2025-07 67 8.66%
2025-06 40 5.17%

Active Stores by Launch Year

Currently, 2,307 active stores in Oman are tracked in our database , with the most stores launched in 2026 (323 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 14.0%

323 active stores

2025 30.2%

697 active stores

2024 14.9%

343 active stores

2023 10.4%

241 active stores

2022 5.6%

130 active stores

2021 6.1%

141 active stores

2020 5.5%

126 active stores

2019 2.9%

66 active stores

2018 2.6%

60 active stores

2017 1.3%

30 active stores

2016 0.9%

20 active stores

2015 0.5%

11 active stores

2014 0.8%

19 active stores

2013 1.3%

31 active stores

2012 0.4%

10 active stores

Distribution by Launch Year

Active stores in Oman by original launch year (June 2026)
Active stores in Oman by launch year
Launch Year Active Stores Percentage
2026 323 14.00%
2025 697 30.21%
2024 343 14.87%
2023 241 10.45%
2022 130 5.64%
2021 141 6.11%
2020 126 5.46%
2019 66 2.86%
2018 60 2.60%
2017 30 1.30%
2016 20 0.87%
2015 11 0.48%
2014 19 0.82%
2013 31 1.34%
2012 10 0.43%

Social Media Usage

Instagram stores with 37.3% among stores with at least one detectable social profile (1,505 stores) , followed by Facebook (21.3%) and WhatsApp (7.5%) .

Base: 1,667 stores with any detectable social profile (72.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.3%

1,505 stores

Facebook 21.3%

859 stores

WhatsApp 7.5%

303 stores

Twitter 7.2%

292 stores

YouTube 7.0%

283 stores

TikTok 6.7%

271 stores

X 4.6%

187 stores

LinkedIn 4.6%

186 stores

Pinterest 3.6%

147 stores

Telegram 0.0%

2 stores

Visual Distribution

Distribution of social media platforms in Oman (June 2026)
Distribution of social media platforms in Oman e-commerce stores
Social Platform Store Count Market Share
Instagram 1505 37.30%
Facebook 859 21.29%
WhatsApp 303 7.51%
Twitter 292 7.24%
YouTube 283 7.01%
TikTok 271 6.72%
X 187 4.63%
LinkedIn 186 4.61%
Pinterest 147 3.64%
Telegram 2 0.05%

Data Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 1.0k 44.82%
Phones 1.2k 50.82%
Ecommerce platform 2.3k 100.00%
Couriers 92.0 3.97%
Payment Providers 133.0 5.74%
Categories 2.1k 90.46%
Social Media 1.7k 71.98%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Oman e-commerce landscape:

Analyze 2.3k verified e-commerce stores in Oman - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Oman e-commerce.

Filter Oman stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Oman e-commerce intelligence?

We track 2.3k verified Oman e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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