Afghanistan E-commerce Market
Explore 324 verified e-commerce stores in the Afghanistan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 728 with e-commerce signals. 324 verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 67.3% of stores with physical delivery (218 stores) , followed by Custom (13.3%) and Shopify (9.6%) .
Base: 324 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
218 stores
43 stores
31 stores
20 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
218 stores
43 stores
31 stores
20 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 218 | 67.28% |
| Custom | 43 | 13.27% |
| Shopify | 31 | 9.57% |
| Wix eCommerce | 20 | 6.17% |
| Active IT Zone Core | 2 | 0.62% |
| Botble CMS | 2 | 0.62% |
| PrestaShop | 1 | 0.31% |
| 1C-Bitrix | 1 | 0.31% |
| GoDaddy Online Store | 1 | 0.31% |
| Magento | 1 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 77.2% share of detected Afghanistan e-commerce signals (562) , with Custom at 5.9% and Shopify at 4.5% (June 2026) .
Base: 728 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
562 websites
43 websites
33 websites
56 websites
2 websites
10 websites
1 websites
1 websites
1 websites
2 websites
Visual Distribution
562 websites
43 websites
33 websites
56 websites
2 websites
10 websites
1 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 562 | 77.20% |
| Custom | 43 | 5.91% |
| Shopify | 33 | 4.53% |
| Wix eCommerce | 56 | 7.69% |
| Active IT Zone Core | 2 | 0.27% |
| Botble CMS | 10 | 1.37% |
| PrestaShop | 1 | 0.14% |
| 1C-Bitrix | 1 | 0.14% |
| GoDaddy Online Store | 1 | 0.14% |
| Magento | 2 | 0.27% |
Categories Distribution
Health & Beauty stores with 17.3% of all stores (56 stores) , followed by Clothing & Accessories (14.5%) and Food & Beverages (10.8%) .
Base: 324 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
56 stores
47 stores
35 stores
22 stores
22 stores
12 stores
11 stores
8 stores
6 stores
5 stores
Visual Distribution
56 stores
47 stores
35 stores
22 stores
22 stores
12 stores
11 stores
8 stores
6 stores
5 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 56 | 17.28% |
| Clothing & Accessories | 47 | 14.51% |
| Food & Beverages | 35 | 10.80% |
| Home & Garden | 22 | 6.79% |
| Electronics & Technology | 22 | 6.79% |
| Arts & Entertainment | 12 | 3.70% |
| Sporting Goods & Outdoor Gear | 11 | 3.40% |
| Jewelry & Watches | 8 | 2.47% |
| Books & Media | 6 | 1.85% |
| Business & Industrial | 5 | 1.54% |
Payment Providers Distribution
PayPal accounts for 41.3% of displayed detection occurrences (19 occurrences) , followed by MasterCard (15.2%) and Stripe Connect (15.2%) .
Base: 46 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19 occurrences
7 occurrences
7 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
19 occurrences
7 occurrences
7 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 19 | 41.30% |
| MasterCard | 7 | 15.22% |
| Stripe Connect | 7 | 15.22% |
| American Express | 4 | 8.70% |
| Apple Pay | 2 | 4.35% |
| BitCoin | 2 | 4.35% |
| VISA | 2 | 4.35% |
| Mercado Pago | 1 | 2.17% |
| JCB | 1 | 2.17% |
| Interac e-Transfer | 1 | 2.17% |
Shipping Carriers Distribution
UPS accounts for 25.0% of displayed detection occurrences (11 occurrences) , followed by DHL (22.7%) and FedEx (13.6%) .
Base: 44 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
11 occurrences
10 occurrences
6 occurrences
6 occurrences
4 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 11 | 25.00% |
| DHL | 10 | 22.73% |
| FedEx | 6 | 13.64% |
| USPS | 6 | 13.64% |
| TNT | 4 | 9.09% |
| Hermes | 2 | 4.55% |
| Aramex | 2 | 4.55% |
| ASM | 1 | 2.27% |
| DPD | 1 | 2.27% |
| Canada Post | 1 | 2.27% |
Store Launch Timeline
Over the past 12 months, 150 new stores were launched in Afghanistan , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
7 stores launched
20 stores launched
20 stores launched
18 stores launched
16 stores launched
23 stores launched
8 stores launched
6 stores launched
12 stores launched
11 stores launched
2 stores launched
Monthly Trend
4.7% of last 12 months
4.7% of last 12 months
13.3% of last 12 months
13.3% of last 12 months
12.0% of last 12 months
10.7% of last 12 months
15.3% of last 12 months
5.3% of last 12 months
4.0% of last 12 months
8.0% of last 12 months
7.3% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 4.67% |
| 2026-04 | 7 | 4.67% |
| 2026-03 | 20 | 13.33% |
| 2026-02 | 20 | 13.33% |
| 2026-01 | 18 | 12.00% |
| 2025-12 | 16 | 10.67% |
| 2025-11 | 23 | 15.33% |
| 2025-10 | 8 | 5.33% |
| 2025-09 | 6 | 4.00% |
| 2025-08 | 12 | 8.00% |
| 2025-07 | 11 | 7.33% |
| 2025-06 | 2 | 1.33% |
Active Stores by Launch Year
Currently, 322 active stores in Afghanistan are tracked in our database , with the most stores launched in 2026 (72 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
72 active stores
98 active stores
31 active stores
17 active stores
13 active stores
20 active stores
23 active stores
13 active stores
8 active stores
7 active stores
2 active stores
2 active stores
5 active stores
3 active stores
3 active stores
Distribution by Launch Year
22.4% of tracked active stores
30.4% of tracked active stores
9.6% of tracked active stores
5.3% of tracked active stores
4.0% of tracked active stores
6.2% of tracked active stores
7.1% of tracked active stores
4.0% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
1.6% of tracked active stores
0.9% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 72 | 22.36% |
| 2025 | 98 | 30.43% |
| 2024 | 31 | 9.63% |
| 2023 | 17 | 5.28% |
| 2022 | 13 | 4.04% |
| 2021 | 20 | 6.21% |
| 2020 | 23 | 7.14% |
| 2019 | 13 | 4.04% |
| 2018 | 8 | 2.48% |
| 2017 | 7 | 2.17% |
| 2016 | 2 | 0.62% |
| 2015 | 2 | 0.62% |
| 2014 | 5 | 1.55% |
| 2013 | 3 | 0.93% |
| 2012 | 3 | 0.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Toys & Games
Shopify - Home & Garden
Wix eCommerce - Electronics & Technology
Shopify - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 324 | 100.00% |
| Emails | 207 | 63.89% |
| Phones | 207 | 63.89% |
| Ecommerce platform | 324 | 100.00% |
| Couriers | 26 | 8.02% |
| Payment Providers | 30 | 9.26% |
| Categories | 244 | 75.31% |
| Social Media | 211 | 65.12% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afghanistan e-commerce landscape:
Analyze 324 verified e-commerce stores in Afghanistan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Afghanistan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Afghanistan e-commerce intelligence?
-
We track 324 verified Afghanistan e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.1% of displayed detection occurrences (181 occurrences) , followed by Instagram (24.8%) and YouTube (14.8%) .
Base: 644 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
181 occurrences
160 occurrences
95 occurrences
90 occurrences
29 occurrences
26 occurrences
22 occurrences
21 occurrences
18 occurrences
2 occurrences
Visual Distribution
181 occurrences
160 occurrences
95 occurrences
90 occurrences
29 occurrences
26 occurrences
22 occurrences
21 occurrences
18 occurrences
2 occurrences