New Zealand E-commerce Database
Explore 53.2k e-commerce stores in the New Zealand. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 45.7% of stores with physical delivery (23,875 stores) , followed by Custom (22.6%) and WooCommerce (18.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,875 stores
11,796 stores
9,898 stores
3,166 stores
1,838 stores
496 stores
428 stores
302 stores
241 stores
239 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 23875 | 45.67% |
| Custom | 11796 | 22.56% |
| WooCommerce | 9898 | 18.93% |
| Wix eCommerce | 3166 | 6.06% |
| Squarespace Commerce | 1838 | 3.52% |
| Magento | 496 | 0.95% |
| BigCommerce | 428 | 0.82% |
| OpenCart | 302 | 0.58% |
| PrestaShop | 241 | 0.46% |
| GoDaddy Online Store | 239 | 0.46% |
All Stores Distribution
Shopify holds 36.5% share of all New Zealand e-commerce stores (27,909) , with Custom at 15.4% and WooCommerce at 24.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,909 stores
11,796 stores
18,936 stores
9,813 stores
5,938 stores
592 stores
488 stores
403 stores
255 stores
311 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 27909 | 36.51% |
| Custom | 11796 | 15.43% |
| WooCommerce | 18936 | 24.77% |
| Wix eCommerce | 9813 | 12.84% |
| Squarespace Commerce | 5938 | 7.77% |
| Magento | 592 | 0.77% |
| BigCommerce | 488 | 0.64% |
| OpenCart | 403 | 0.53% |
| PrestaShop | 255 | 0.33% |
| GoDaddy Online Store | 311 | 0.41% |
Categories Distribution
Health & Beauty leads with 17.2% of all stores (6,627 stores) , followed by Clothing & Accessories (17.1%) and Food & Beverages (13.9%) .
Top 10 Categories
6,627 stores
6,587 stores
5,351 stores
2,472 stores
2,152 stores
2,012 stores
1,969 stores
1,933 stores
1,881 stores
1,747 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6627 | 17.17% |
| Clothing & Accessories | 6587 | 17.06% |
| Food & Beverages | 5351 | 13.86% |
| Home & Garden | 2472 | 6.40% |
| Electronics & Technology | 2152 | 5.58% |
| Vehicles & Parts | 2012 | 5.21% |
| Arts & Entertainment | 1969 | 5.10% |
| Jewelry & Watches | 1933 | 5.01% |
| Sporting Goods & Outdoor Gear | 1881 | 4.87% |
| Furniture & Home Decor | 1747 | 4.53% |
| Gifts & Special Occasions | 1705 | 4.42% |
| Pets & Pet Supplies | 1252 | 3.24% |
| Business & Industrial | 1156 | 2.99% |
| Tools & Hardware | 1121 | 2.90% |
| Toys & Games | 635 | 1.65% |
Payment Providers Distribution
PayPal leads with 20.0% among AI-verified physical stores (3,016 stores) , followed by Stripe Connect (18.7%) and MasterCard (15.1%) .
Base: 8,926 AI-verified physical stores with detectable payment providers (16.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,016 stores
2,820 stores
2,277 stores
2,009 stores
818 stores
810 stores
703 stores
573 stores
539 stores
462 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3016 | 19.96% |
| Stripe Connect | 2820 | 18.67% |
| MasterCard | 2277 | 15.07% |
| American Express | 2009 | 13.30% |
| Apple Pay | 818 | 5.41% |
| Bolt | 810 | 5.36% |
| Google Pay | 703 | 4.65% |
| Laybuy | 573 | 3.79% |
| AfterPay | 539 | 3.57% |
| VISA | 462 | 3.06% |
| Paddle | 437 | 2.89% |
| JCB | 173 | 1.15% |
| Klarna | 165 | 1.09% |
| POLi | 163 | 1.08% |
| UnionPay | 143 | 0.95% |
Shipping Carriers Distribution
New Zealand Post leads with 45.7% among AI-verified physical stores (4,258 stores) , followed by DHL (13.4%) and Aramex (6.9%) .
Base: 7,106 AI-verified physical stores with detectable shipping carriers (13.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,258 stores
1,250 stores
643 stores
550 stores
410 stores
396 stores
393 stores
320 stores
276 stores
238 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 4258 | 45.74% |
| DHL | 1250 | 13.43% |
| Aramex | 643 | 6.91% |
| UPS | 550 | 5.91% |
| Australia Post | 410 | 4.40% |
| CourierPost | 396 | 4.25% |
| FedEx | 393 | 4.22% |
| Mainfreight | 320 | 3.44% |
| USPS | 276 | 2.96% |
| Speedy | 238 | 2.56% |
| Fastway | 224 | 2.41% |
| TNT | 138 | 1.48% |
| Royal Mail | 101 | 1.08% |
| Hermes | 65 | 0.70% |
| GLS | 48 | 0.52% |
Store Launch Timeline
Over the past 12 months, 8,496 new stores were launched in New Zealand , with the highest activity in 2025-11 (746 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
746 stores launched
686 stores launched
746 stores launched
1,007 stores launched
803 stores launched
768 stores launched
844 stores launched
727 stores launched
799 stores launched
624 stores launched
540 stores launched
206 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 746 | 8.78% |
| 2025-10 | 686 | 8.07% |
| 2025-09 | 746 | 8.78% |
| 2025-08 | 1007 | 11.85% |
| 2025-07 | 803 | 9.45% |
| 2025-06 | 768 | 9.04% |
| 2025-05 | 844 | 9.93% |
| 2025-04 | 727 | 8.56% |
| 2025-03 | 799 | 9.40% |
| 2025-02 | 624 | 7.34% |
| 2025-01 | 540 | 6.36% |
| 2024-12 | 206 | 2.42% |
Active Stores by Launch Year
Currently, 52,270 active stores in New Zealand are tracked in our database , with the most stores launched in 2025 (8,296 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,296 active stores
5,141 active stores
3,850 active stores
3,483 active stores
3,958 active stores
3,835 active stores
2,422 active stores
3,284 active stores
3,146 active stores
1,662 active stores
1,628 active stores
932 active stores
1,804 active stores
847 active stores
665 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 8296 | 15.87% |
| 2024 | 5141 | 9.84% |
| 2023 | 3850 | 7.37% |
| 2022 | 3483 | 6.66% |
| 2021 | 3958 | 7.57% |
| 2020 | 3835 | 7.34% |
| 2019 | 2422 | 4.63% |
| 2018 | 3284 | 6.28% |
| 2017 | 3146 | 6.02% |
| 2016 | 1662 | 3.18% |
| 2015 | 1628 | 3.11% |
| 2014 | 932 | 1.78% |
| 2013 | 1804 | 3.45% |
| 2012 | 847 | 1.62% |
| 2011 | 665 | 1.27% |
| 2010 | 1366 | 2.61% |
| 2009 | 717 | 1.37% |
| 2008 | 909 | 1.74% |
| 2007 | 662 | 1.27% |
| 2006 | 434 | 0.83% |
| 2005 | 352 | 0.67% |
| 2004 | 498 | 0.95% |
| 2003 | 476 | 0.91% |
| 2002 | 480 | 0.92% |
| 2001 | 670 | 1.28% |
| 2000 | 364 | 0.70% |
| 1999 | 191 | 0.37% |
| 1998 | 134 | 0.26% |
| 1997 | 42 | 0.08% |
| 1996 | 21 | 0.04% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in New Zealand's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Gifts & Special Occasions
Magento — Health & Beauty
Custom
Shopify — Home & Garden
Squarespace Commerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 53.2k | 100.00% |
| Emails | 29.5k | 55.41% |
| Phones | 17.2k | 32.26% |
| Ecommerce platform | 53.2k | 100.00% |
| Couriers | 7.1k | 13.36% |
| Payment Providers | 8.9k | 16.79% |
| Categories | 40.3k | 75.81% |
| Social Media | 35.7k | 67.06% |
Starter Package
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Maximize Your ROI
Use our detailed New Zealand E-commerce Database to:
Gain actionable insights into 53.2k physical stores in New Zealand.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at New Zealand online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the New Zealand E-commerce Database?
-
Our database covers over 53.2k New Zealand physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.4% among stores with at least one detectable social profile (30,980 stores) , followed by Instagram (34.0%) and YouTube (8.2%) .
Base: 35,655 stores with any detectable social profile (67.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,980 stores
28,191 stores
6,796 stores
5,033 stores
4,188 stores
3,385 stores
2,909 stores
914 stores
226 stores
214 stores
Visual Distribution