DoubleClick for Publishers (DFP) Technology Adoption in E-commerce
Discover 854.0 e-commerce stores using DoubleClick for Publishers (DFP). Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 92.4% of stores with physical delivery (789 stores) , followed by WooCommerce (5.0%) and FurnitureDealer (0.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
789 stores
43 stores
6 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 789 | 92.39% |
| WooCommerce | 43 | 5.04% |
| FurnitureDealer | 6 | 0.70% |
| Magento | 3 | 0.35% |
| Salesforce Commerce Cloud | 2 | 0.23% |
| Squarespace Commerce | 2 | 0.23% |
| Shopify | 1 | 0.12% |
| SAP Commerce Cloud | 1 | 0.12% |
| BigCommerce | 1 | 0.12% |
| OpenCart | 1 | 0.12% |
| HCL Commerce | 1 | 0.12% |
| EC-CUBE | 1 | 0.12% |
| 1C-Bitrix | 1 | 0.12% |
| osCommerce | 1 | 0.12% |
| Ubercart | 1 | 0.12% |
All Stores Distribution
Custom holds 71.9% share of all DoubleClick for Publishers (DFP) e-commerce stores (789) , with WooCommerce at 23.3% and FurnitureDealer at 0.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
789 stores
256 stores
8 stores
7 stores
2 stores
5 stores
5 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 789 | 71.92% |
| WooCommerce | 256 | 23.34% |
| FurnitureDealer | 8 | 0.73% |
| Magento | 7 | 0.64% |
| Salesforce Commerce Cloud | 2 | 0.18% |
| Squarespace Commerce | 5 | 0.46% |
| Shopify | 5 | 0.46% |
| SAP Commerce Cloud | 1 | 0.09% |
| BigCommerce | 1 | 0.09% |
| OpenCart | 1 | 0.09% |
| HCL Commerce | 5 | 0.46% |
| EC-CUBE | 3 | 0.27% |
| 1C-Bitrix | 12 | 1.09% |
| osCommerce | 1 | 0.09% |
| Ubercart | 1 | 0.09% |
Categories Distribution
Vehicles & Parts leads with 30.9% of all stores (224 stores) , followed by Food & Beverages (15.6%) and Electronics & Technology (11.7%) .
Top 10 Categories
224 stores
113 stores
85 stores
53 stores
48 stores
31 stores
30 stores
28 stores
27 stores
20 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 224 | 30.85% |
| Food & Beverages | 113 | 15.56% |
| Electronics & Technology | 85 | 11.71% |
| Health & Beauty | 53 | 7.30% |
| Furniture & Home Decor | 48 | 6.61% |
| Sporting Goods & Outdoor Gear | 31 | 4.27% |
| Books & Media | 30 | 4.13% |
| Arts & Entertainment | 28 | 3.86% |
| Clothing & Accessories | 27 | 3.72% |
| Home & Garden | 20 | 2.75% |
| Business & Industrial | 19 | 2.62% |
| Pets & Pet Supplies | 16 | 2.20% |
| Tools & Hardware | 13 | 1.79% |
| Toys & Games | 10 | 1.38% |
| Collectibles & Hobbies | 9 | 1.24% |
Payment Providers Distribution
Bolt leads with 26.6% among AI-verified physical stores (34 stores) , followed by PayPal (24.2%) and American Express (9.4%) .
Base: 177 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
34 stores
31 stores
12 stores
10 stores
10 stores
6 stores
6 stores
4 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bolt | 34 | 26.56% |
| PayPal | 31 | 24.22% |
| American Express | 12 | 9.38% |
| MasterCard | 10 | 7.81% |
| Stripe Connect | 10 | 7.81% |
| BitCoin | 6 | 4.69% |
| VISA | 6 | 4.69% |
| Paddle | 4 | 3.13% |
| JCB | 3 | 2.34% |
| Paytm | 3 | 2.34% |
| PayU | 3 | 2.34% |
| Koin | 2 | 1.56% |
| Klarna | 2 | 1.56% |
| Braintree | 1 | 0.78% |
| PayPro | 1 | 0.78% |
Shipping Carriers Distribution
Correios leads with 22.4% among AI-verified physical stores (26 stores) , followed by GLS (14.7%) and UPS (11.2%) .
Base: 173 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 26 | 22.41% |
| GLS | 17 | 14.66% |
| UPS | 13 | 11.21% |
| Estes | 9 | 7.76% |
| DHL | 9 | 7.76% |
| Yamato Japan | 7 | 6.03% |
| USPS | 5 | 4.31% |
| TNT | 5 | 4.31% |
| Speedy | 5 | 4.31% |
| FedEx | 4 | 3.45% |
| Correos | 4 | 3.45% |
| TCS | 3 | 2.59% |
| JX | 3 | 2.59% |
| Chronopost | 3 | 2.59% |
| Hermes | 3 | 2.59% |
Store Launch Timeline
Over the past 12 months, 131 new stores were launched in DoubleClick for Publishers (DFP) , with the highest activity in 2025-11 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
7 stores launched
5 stores launched
1 stores launched
2 stores launched
4 stores launched
61 stores launched
35 stores launched
3 stores launched
3 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 7 | 5.34% |
| 2025-10 | 7 | 5.34% |
| 2025-09 | 5 | 3.82% |
| 2025-08 | 1 | 0.76% |
| 2025-07 | 2 | 1.53% |
| 2025-06 | 4 | 3.05% |
| 2025-05 | 61 | 46.56% |
| 2025-04 | 35 | 26.72% |
| 2025-03 | 3 | 2.29% |
| 2025-02 | 3 | 2.29% |
| 2025-01 | 3 | 2.29% |
Active Stores by Launch Year
Currently, 758 active stores in DoubleClick for Publishers (DFP) are tracked in our database , with the most stores launched in 2025 (131 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
131 active stores
56 active stores
25 active stores
23 active stores
18 active stores
25 active stores
30 active stores
47 active stores
33 active stores
25 active stores
47 active stores
25 active stores
39 active stores
28 active stores
28 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 131 | 17.28% |
| 2024 | 56 | 7.39% |
| 2023 | 25 | 3.30% |
| 2022 | 23 | 3.03% |
| 2021 | 18 | 2.37% |
| 2020 | 25 | 3.30% |
| 2019 | 30 | 3.96% |
| 2018 | 47 | 6.20% |
| 2017 | 33 | 4.35% |
| 2016 | 25 | 3.30% |
| 2015 | 47 | 6.20% |
| 2014 | 25 | 3.30% |
| 2013 | 39 | 5.15% |
| 2012 | 28 | 3.69% |
| 2011 | 28 | 3.69% |
| 2010 | 20 | 2.64% |
| 2009 | 16 | 2.11% |
| 2008 | 34 | 4.49% |
| 2007 | 15 | 1.98% |
| 2006 | 12 | 1.58% |
| 2005 | 6 | 0.79% |
| 2004 | 11 | 1.45% |
| 2003 | 12 | 1.58% |
| 2002 | 9 | 1.19% |
| 2001 | 9 | 1.19% |
| 2000 | 13 | 1.72% |
| 1999 | 6 | 0.79% |
| 1998 | 3 | 0.40% |
| 1997 | 7 | 0.92% |
| 1996 | 4 | 0.53% |
| 1995 | 1 | 0.13% |
Geographic Distribution
United States leads with 20.3% (123 AI-verified stores) , followed by Ukraine (20.3%) and Taiwan (8.6%) .
Base: 607 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
123 AI-verified stores
123 AI-verified stores
52 AI-verified stores
33 AI-verified stores
32 AI-verified stores
32 AI-verified stores
26 AI-verified stores
21 AI-verified stores
18 AI-verified stores
18 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 123 | 20.26% |
| Ukraine | 123 | 20.26% |
| Taiwan | 52 | 8.57% |
| Spain | 33 | 5.44% |
| Tokelau | 32 | 5.27% |
| France | 32 | 5.27% |
| Japan | 26 | 4.28% |
| Central African Republic | 21 | 3.46% |
| Hungary | 18 | 2.97% |
| Czechia | 18 | 2.97% |
| United Kingdom | 18 | 2.97% |
| India | 16 | 2.64% |
| Australia | 14 | 2.31% |
| Germany | 14 | 2.31% |
| Indonesia | 13 | 2.14% |
| Brazil | 13 | 2.14% |
| Russia | 12 | 1.98% |
| Slovakia | 11 | 1.81% |
| Canada | 10 | 1.65% |
| Italy | 8 | 1.32% |
Featured Stores
Discover the strongest performers and newest entrants in DoubleClick for Publishers (DFP)'s e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Food & Beverages
Custom — Food & Beverages
Custom — Food & Beverages
WooCommerce — Furniture & Home Decor
Custom — Books & Media
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 358.0 | 30.29% |
| Phones | 284.0 | 24.03% |
| Ecommerce platform | 1.1k | 94.59% |
| Couriers | 173.0 | 14.64% |
| Payment Providers | 177.0 | 14.97% |
| Categories | 920.0 | 77.83% |
| Social Media | 861.0 | 72.84% |
Starter Package
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Maximize Your ROI
Use our detailed DoubleClick for Publishers (DFP) E-commerce Database to:
Gain actionable insights into 854.0 physical stores in DoubleClick for Publishers (DFP).
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at DoubleClick for Publishers (DFP) online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the DoubleClick for Publishers (DFP) E-commerce Database?
-
Our database covers over 854.0 DoubleClick for Publishers (DFP) physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.1% among stores with at least one detectable social profile (533 stores) , followed by Instagram (23.9%) and Twitter (20.1%) .
Base: 861 stores with any detectable social profile (72.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
533 stores
453 stores
381 stores
337 stores
64 stores
60 stores
34 stores
19 stores
11 stores
4 stores
Visual Distribution