Tokelau E-commerce Market

Explore 39 verified e-commerce stores in the Tokelau. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 108 with e-commerce signals. 39 verified as active stores.

Verified stores
39
active stores with physical delivery
Top platform
Custom
25 verified stores
Top payment signal
MasterCard
5 detection occurrences
Top carrier signal
FedEx
3 detection occurrences
Top category
Clothing & Accessories
6 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

Custom stores with 64.1% of stores with physical delivery (25 stores) , followed by WooCommerce (12.8%) and Wix eCommerce (7.7%) .

Base: 39 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 64.1%

25 stores

5 stores

3 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Active IT Zone Core 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Tokelau
Platform Stores with Physical Delivery Percentage
Custom 25 64.10%
WooCommerce 5 12.82%
Wix eCommerce 3 7.69%
Zen Cart 2 5.13%
1C-Bitrix 1 2.56%
42stores 1 2.56%
OpenCart 1 2.56%
Shopify 1 2.56%
Active IT Zone Core 0 0.00%
Magento 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 27.8% share of detected Tokelau e-commerce signals (30) , with WooCommerce at 30.6% and Wix eCommerce at 11.1% (October 2026) .

Base: 108 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 27.8%

30 websites

33 websites

12 websites

2 websites

5 websites

1 websites

8 websites

6 websites

Active IT Zone Core 1.9%

2 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Tokelau
Platform Websites with Signals Percentage
Custom 30 27.78%
WooCommerce 33 30.56%
Wix eCommerce 12 11.11%
Zen Cart 2 1.85%
1C-Bitrix 5 4.63%
42stores 1 0.93%
OpenCart 8 7.41%
Shopify 6 5.56%
Active IT Zone Core 2 1.85%
Magento 1 0.93%

Categories Distribution

Clothing & Accessories stores with 15.4% of all stores (6 stores) , followed by Sporting Goods & Outdoor Gear (10.3%) and Electronics & Technology (7.7%) .

Base: 39 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 15.4%

6 stores

Sporting Goods & Outdoor Gear 10.3%

4 stores

Electronics & Technology 7.7%

3 stores

Food & Beverages 7.7%

3 stores

Health & Beauty 7.7%

3 stores

Home & Garden 7.7%

3 stores

Tools & Hardware 5.1%

2 stores

Arts & Entertainment 2.6%

1 stores

Jewelry & Watches 2.6%

1 stores

Vehicles & Parts 2.6%

1 stores

Visual Distribution

Distribution of top 10 Tokelau store categories (October 2026)
Distribution of categories in Tokelau e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 6 15.38%
Sporting Goods & Outdoor Gear 4 10.26%
Electronics & Technology 3 7.69%
Food & Beverages 3 7.69%
Health & Beauty 3 7.69%
Home & Garden 3 7.69%
Tools & Hardware 2 5.13%
Arts & Entertainment 1 2.56%
Jewelry & Watches 1 2.56%
Vehicles & Parts 1 2.56%

Payment Providers Distribution

MasterCard accounts for 19.2% of displayed detection occurrences (5 occurrences) , followed by VISA (19.2%) and PayPal (15.4%) .

Base: 26 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

5 occurrences

VISA 19.2%

5 occurrences

PayPal 15.4%

4 occurrences

MoneyGram 11.5%

3 occurrences

Western Union 11.5%

3 occurrences

2 occurrences

1 occurrences

Everypay 3.8%

1 occurrences

GCash 3.8%

1 occurrences

JCB 3.8%

1 occurrences

Visual Distribution

Distribution of top 10 Tokelau payment providers (October 2026)
Distribution of payment providers in Tokelau e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
MasterCard 5 19.23%
VISA 5 19.23%
PayPal 4 15.38%
MoneyGram 3 11.54%
Western Union 3 11.54%
Stripe 2 7.69%
Apple Pay 1 3.85%
Everypay 1 3.85%
GCash 1 3.85%
JCB 1 3.85%

Shipping Carriers Distribution

FedEx accounts for 17.6% of displayed detection occurrences (3 occurrences) , followed by UPS (17.6%) and USPS (17.6%) .

Base: 17 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

FedEx 17.6%

3 occurrences

UPS 17.6%

3 occurrences

USPS 17.6%

3 occurrences

DHL 11.8%

2 occurrences

Blue Express 5.9%

1 occurrences

1 occurrences

Delivery Auto 5.9%

1 occurrences

In Time 5.9%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Tokelau shipping carriers (October 2026)
Distribution of shipping carriers in Tokelau e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
FedEx 3 17.65%
UPS 3 17.65%
USPS 3 17.65%
DHL 2 11.76%
Blue Express 1 5.88%
Colissimo 1 5.88%
Delivery Auto 1 5.88%
In Time 1 5.88%
Nova Poshta 1 5.88%
Royal Mail 1 5.88%

Store Launch Timeline

Over the past 12 months, 18 new stores were launched in Tokelau , with the highest activity in 2026-09 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 11.1%

2 stores launched

2026-08 27.8%

5 stores launched

2026-07 22.2%

4 stores launched

2026-06 5.6%

1 stores launched

2026-04 16.7%

3 stores launched

2026-02 11.1%

2 stores launched

2025-12 5.6%

1 stores launched

Monthly Trend

Monthly store launches in Tokelau (October 2026)
Monthly store launches in Tokelau over the past 12 months
Month Stores Launched Percentage
2026-09 2 11.11%
2026-08 5 27.78%
2026-07 4 22.22%
2026-06 1 5.56%
2026-04 3 16.67%
2026-02 2 11.11%
2025-12 1 5.56%

Active Stores by Launch Year

Currently, 37 active stores in Tokelau are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 45.9%

17 active stores

2025 8.1%

3 active stores

2024 10.8%

4 active stores

2023 5.4%

2 active stores

2022 2.7%

1 active stores

2021 8.1%

3 active stores

2020 5.4%

2 active stores

2019 5.4%

2 active stores

2018 2.7%

1 active stores

2017 2.7%

1 active stores

2006 2.7%

1 active stores

Distribution by Launch Year

Active stores in Tokelau by original launch year (October 2026)
Active stores in Tokelau by launch year
Launch Year Active Stores Percentage
2026 17 45.95%
2025 3 8.11%
2024 4 10.81%
2023 2 5.41%
2022 1 2.70%
2021 3 8.11%
2020 2 5.41%
2019 2 5.41%
2018 1 2.70%
2017 1 2.70%
2006 1 2.70%

Social Media Usage

Facebook accounts for 35.5% of displayed detection occurrences (11 occurrences) , followed by Instagram (29.0%) and TikTok (12.9%) .

Base: 31 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

11 occurrences

Instagram 29.0%

9 occurrences

TikTok 12.9%

4 occurrences

Twitter 12.9%

4 occurrences

Pinterest 6.5%

2 occurrences

WhatsApp 3.2%

1 occurrences

Visual Distribution

Distribution of social media platforms in Tokelau (October 2026)
Distribution of social media platforms in Tokelau e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 11 35.48%
Instagram 9 29.03%
TikTok 4 12.90%
Twitter 4 12.90%
Pinterest 2 6.45%
WhatsApp 1 3.23%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 39 100.00%
Emails 17 43.59%
Phones 6 15.38%
Ecommerce platform 39 100.00%
Couriers 10 25.64%
Payment Providers 11 28.21%
Categories 27 69.23%
Social Media 15 38.46%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

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Market Intelligence

Understand the Tokelau e-commerce landscape:

Analyze 39 verified e-commerce stores in Tokelau - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

Filter Tokelau stores

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Tokelau e-commerce intelligence?

We track 39 verified Tokelau e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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