DoubleClick for Publishers (DFP) Technology Adoption in E-commerce
Discover 145.0 verified e-commerce stores using DoubleClick for Publishers (DFP). Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 626.0 domains. 145.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
145.0 verified active stores out of 626.0 detected · 23.2% verification rate
E-commerce Platforms Distribution
Custom leads with 74.5% of stores with physical delivery (108 stores) , followed by WooCommerce (14.5%) and Magento (2.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
108 stores
21 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 108 | 74.48% |
| WooCommerce | 21 | 14.48% |
| Magento | 3 | 2.07% |
| VirtueMart | 2 | 1.38% |
| Shopify | 2 | 1.38% |
| Salesforce Commerce Cloud | 2 | 1.38% |
| SAP Commerce Cloud | 2 | 1.38% |
| BigCommerce | 1 | 0.69% |
| YoungCart | 1 | 0.69% |
| osCommerce | 1 | 0.69% |
| EC-CUBE | 1 | 0.69% |
| Way2Commerce, W2Solution w2Commerce | 1 | 0.69% |
| Mağazan Olsun | 0 | 0.00% |
| PHPShop | 0 | 0.00% |
| Ymcart | 0 | 0.00% |
All Stores Distribution
Custom holds 26.5% share of all DoubleClick for Publishers (DFP) e-commerce stores (108) , with WooCommerce at 57.4% and Magento at 1.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
108 stores
234 stores
4 stores
2 stores
6 stores
2 stores
3 stores
1 stores
39 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 108 | 26.47% |
| WooCommerce | 234 | 57.35% |
| Magento | 4 | 0.98% |
| VirtueMart | 2 | 0.49% |
| Shopify | 6 | 1.47% |
| Salesforce Commerce Cloud | 2 | 0.49% |
| SAP Commerce Cloud | 3 | 0.74% |
| BigCommerce | 1 | 0.25% |
| YoungCart | 39 | 9.56% |
| osCommerce | 1 | 0.25% |
| EC-CUBE | 2 | 0.49% |
| Way2Commerce, W2Solution w2Commerce | 1 | 0.25% |
| Mağazan Olsun | 2 | 0.49% |
| PHPShop | 1 | 0.25% |
| Ymcart | 2 | 0.49% |
Categories Distribution
Business & Industrial leads with 24.3% of all stores (28 stores) , followed by Furniture & Home Decor (19.1%) and Clothing & Accessories (8.7%) .
Base: 115 AI-verified stores with physical delivery and detected product categories (79.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
28 stores
22 stores
10 stores
8 stores
7 stores
6 stores
6 stores
6 stores
5 stores
5 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 28 | 24.35% |
| Furniture & Home Decor | 22 | 19.13% |
| Clothing & Accessories | 10 | 8.70% |
| Health & Beauty | 8 | 6.96% |
| Sporting Goods & Outdoor Gear | 7 | 6.09% |
| Electronics & Technology | 6 | 5.22% |
| Tools & Hardware | 6 | 5.22% |
| Vehicles & Parts | 6 | 5.22% |
| Arts & Entertainment | 5 | 4.35% |
| Toys & Games | 5 | 4.35% |
| Food & Beverages | 5 | 4.35% |
| Baby & Toddler | 3 | 2.61% |
| Gifts & Special Occasions | 2 | 1.74% |
| Home & Garden | 1 | 0.87% |
| Pets & Pet Supplies | 1 | 0.87% |
Payment Providers Distribution
PayPal leads with 23.5% among AI-verified physical stores (12 stores) , followed by MasterCard (19.6%) and American Express (19.6%) .
Base: 111 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12 stores
10 stores
10 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12 | 23.53% |
| MasterCard | 10 | 19.61% |
| American Express | 10 | 19.61% |
| VISA | 4 | 7.84% |
| Stripe Connect | 3 | 5.88% |
| AliPay | 2 | 3.92% |
| JCB | 2 | 3.92% |
| UnionPay | 1 | 1.96% |
| Svea | 1 | 1.96% |
| BitCoin | 1 | 1.96% |
| Quaderno | 1 | 1.96% |
| WebMoney | 1 | 1.96% |
| Adyen | 1 | 1.96% |
| QIWI | 1 | 1.96% |
| Sofinco | 1 | 1.96% |
Shipping Carriers Distribution
UPS leads with 20.5% among AI-verified physical stores (8 stores) , followed by DHL (12.8%) and GLS (7.7%) .
Base: 92 AI-verified physical stores with detectable shipping carriers (14.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8 stores
5 stores
3 stores
3 stores
2 stores
2 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 8 | 20.51% |
| DHL | 5 | 12.82% |
| GLS | 3 | 7.69% |
| Australia Post | 3 | 7.69% |
| FedEx | 2 | 5.13% |
| La Poste | 2 | 5.13% |
| Royal Mail | 2 | 5.13% |
| Colissimo | 2 | 5.13% |
| TNT | 2 | 5.13% |
| Deutsche Post | 2 | 5.13% |
| Chronopost | 2 | 5.13% |
| Aramex | 2 | 5.13% |
| USPS | 2 | 5.13% |
| Bpost | 1 | 2.56% |
| Meest | 1 | 2.56% |
Store Launch Timeline
Over the past 12 months, 8 new stores were launched in DoubleClick for Publishers (DFP) , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 12.50% |
| 2025-11 | 2 | 25.00% |
| 2025-07 | 1 | 12.50% |
| 2025-06 | 2 | 25.00% |
| 2025-04 | 1 | 12.50% |
| 2025-03 | 1 | 12.50% |
Active Stores by Launch Year
Currently, 143 active stores in DoubleClick for Publishers (DFP) are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
10 active stores
9 active stores
5 active stores
4 active stores
3 active stores
7 active stores
2 active stores
12 active stores
12 active stores
6 active stores
5 active stores
3 active stores
14 active stores
4 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.70% |
| 2025 | 10 | 6.99% |
| 2024 | 9 | 6.29% |
| 2023 | 5 | 3.50% |
| 2022 | 4 | 2.80% |
| 2021 | 3 | 2.10% |
| 2020 | 7 | 4.90% |
| 2019 | 2 | 1.40% |
| 2018 | 12 | 8.39% |
| 2017 | 12 | 8.39% |
| 2016 | 6 | 4.20% |
| 2015 | 5 | 3.50% |
| 2014 | 3 | 2.10% |
| 2013 | 14 | 9.79% |
| 2012 | 4 | 2.80% |
| 2011 | 5 | 3.50% |
| 2010 | 4 | 2.80% |
| 2009 | 2 | 1.40% |
| 2008 | 3 | 2.10% |
| 2007 | 2 | 1.40% |
| 2006 | 3 | 2.10% |
| 2005 | 1 | 0.70% |
| 2004 | 3 | 2.10% |
| 2003 | 2 | 1.40% |
| 2002 | 1 | 0.70% |
| 2001 | 4 | 2.80% |
| 2000 | 4 | 2.80% |
| 1999 | 3 | 2.10% |
| 1998 | 1 | 0.70% |
| 1997 | 3 | 2.10% |
| 1996 | 4 | 2.80% |
| 1995 | 1 | 0.70% |
Geographic Distribution
United States leads with 22.2% (28 AI-verified stores) , followed by Indonesia (21.4%) and United Kingdom (7.1%) .
Base: 126 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
28 AI-verified stores
27 AI-verified stores
9 AI-verified stores
8 AI-verified stores
6 AI-verified stores
6 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 28 | 22.22% |
| Indonesia | 27 | 21.43% |
| United Kingdom | 9 | 7.14% |
| France | 8 | 6.35% |
| Czechia | 6 | 4.76% |
| Ukraine | 6 | 4.76% |
| Japan | 5 | 3.97% |
| Italy | 4 | 3.17% |
| Hungary | 4 | 3.17% |
| South Africa | 3 | 2.38% |
| Slovakia | 3 | 2.38% |
| Spain | 3 | 2.38% |
| India | 3 | 2.38% |
| Thailand | 3 | 2.38% |
| Australia | 3 | 2.38% |
| Netherlands | 3 | 2.38% |
| Sweden | 2 | 1.59% |
| Brazil | 2 | 1.59% |
| Lebanon | 2 | 1.59% |
| Poland | 2 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Custom - Baby & Toddler
Custom - Furniture & Home Decor
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 626.0 | 100.00% |
| Emails | 236.0 | 37.70% |
| Phones | 190.0 | 30.35% |
| Ecommerce platform | 578.0 | 92.33% |
| Couriers | 92.0 | 14.70% |
| Payment Providers | 111.0 | 17.73% |
| Categories | 129.0 | 20.61% |
| Social Media | 480.0 | 76.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DoubleClick for Publishers (DFP) e-commerce landscape:
Analyze 145.0 verified e-commerce stores on DoubleClick for Publishers (DFP) - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DoubleClick for Publishers (DFP) e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DoubleClick for Publishers (DFP) e-commerce intelligence?
-
We track 145.0 verified DoubleClick for Publishers (DFP) e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 25.1% among stores with at least one detectable social profile (100 stores) , followed by Instagram (21.3%) and Twitter (18.3%) .
Base: 480 stores with any detectable social profile (76.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
100 stores
85 stores
73 stores
65 stores
34 stores
17 stores
16 stores
7 stores
2 stores
Visual Distribution