Yoast SEO Premium Technology Adoption in E-commerce
Discover 92k verified e-commerce stores using Yoast SEO Premium. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 176.1k domains. 92k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
92k verified active stores out of 176.1k detected · 52.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.0% of stores with physical delivery (90,165 stores) , followed by Custom (1.8%) and Commerce7 (0.0%) .
Base: 91,972 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
90,165 stores
1,635 stores
19 stores
11 stores
8 stores
7 stores
7 stores
7 stores
7 stores
6 stores
Visual Distribution
90,165 stores
1,635 stores
19 stores
11 stores
8 stores
7 stores
7 stores
7 stores
7 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 90165 | 98.04% |
| Custom | 1635 | 1.78% |
| Commerce7 | 19 | 0.02% |
| BigCommerce | 11 | 0.01% |
| NCR Commerce Cloud | 8 | 0.01% |
| Shopify | 7 | 0.01% |
| WooCommerce, Shopify | 7 | 0.01% |
| WooCommerce, Ideasoft | 7 | 0.01% |
| WooCommerce, GOGOSHOP | 7 | 0.01% |
| Magento | 6 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.2% share of detected Yoast SEO Premium e-commerce signals (172,888) , with Custom at 0.9% and Commerce7 at 0.0% (June 2026) .
Base: 176,094 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
172,888 websites
1,635 websites
63 websites
24 websites
11 websites
58 websites
16 websites
7 websites
8 websites
102 websites
Visual Distribution
172,888 websites
1,635 websites
63 websites
24 websites
11 websites
58 websites
16 websites
7 websites
8 websites
102 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 172888 | 98.18% |
| Custom | 1635 | 0.93% |
| Commerce7 | 63 | 0.04% |
| BigCommerce | 24 | 0.01% |
| NCR Commerce Cloud | 11 | 0.01% |
| Shopify | 58 | 0.03% |
| WooCommerce, Shopify | 16 | 0.01% |
| WooCommerce, Ideasoft | 7 | 0.00% |
| WooCommerce, GOGOSHOP | 8 | 0.00% |
| Magento | 102 | 0.06% |
Categories Distribution
Health & Beauty stores with 14.3% of all stores (13,158 stores) , followed by Clothing & Accessories (12.1%) and Food & Beverages (8.8%) .
Base: 91,972 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
13,158 stores
11,117 stores
8,057 stores
7,341 stores
7,095 stores
5,935 stores
5,578 stores
5,065 stores
3,877 stores
3,721 stores
Visual Distribution
13,158 stores
11,117 stores
8,057 stores
7,341 stores
7,095 stores
5,935 stores
5,578 stores
5,065 stores
3,877 stores
3,721 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 13158 | 14.31% |
| Clothing & Accessories | 11117 | 12.09% |
| Food & Beverages | 8057 | 8.76% |
| Sporting Goods & Outdoor Gear | 7341 | 7.98% |
| Home & Garden | 7095 | 7.71% |
| Tools & Hardware | 5935 | 6.45% |
| Electronics & Technology | 5578 | 6.06% |
| Business & Industrial | 5065 | 5.51% |
| Vehicles & Parts | 3877 | 4.22% |
| Toys & Games | 3721 | 4.05% |
Payment Providers Distribution
PayPal accounts for 26.8% of displayed detection occurrences (11,858 occurrences) , followed by Stripe Connect (20.3%) and MasterCard (13.8%) .
Base: 44,205 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,858 occurrences
8,957 occurrences
6,109 occurrences
4,498 occurrences
3,231 occurrences
2,603 occurrences
2,065 occurrences
1,898 occurrences
1,826 occurrences
1,160 occurrences
Visual Distribution
11,858 occurrences
8,957 occurrences
6,109 occurrences
4,498 occurrences
3,231 occurrences
2,603 occurrences
2,065 occurrences
1,898 occurrences
1,826 occurrences
1,160 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 11858 | 26.83% |
| Stripe Connect | 8957 | 20.26% |
| MasterCard | 6109 | 13.82% |
| American Express | 4498 | 10.18% |
| Klarna | 3231 | 7.31% |
| Apple Pay | 2603 | 5.89% |
| Bolt | 2065 | 4.67% |
| VISA | 1898 | 4.29% |
| Google Pay | 1826 | 4.13% |
| BitCoin | 1160 | 2.62% |
Shipping Carriers Distribution
UPS accounts for 21.2% of displayed detection occurrences (5,492 occurrences) , followed by DHL (20.5%) and USPS (17.0%) .
Base: 25,895 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
5,492 occurrences
5,307 occurrences
4,407 occurrences
3,667 occurrences
1,959 occurrences
1,689 occurrences
1,026 occurrences
855 occurrences
761 occurrences
732 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 5492 | 21.21% |
| DHL | 5307 | 20.49% |
| USPS | 4407 | 17.02% |
| FedEx | 3667 | 14.16% |
| DPD | 1959 | 7.57% |
| GLS | 1689 | 6.52% |
| Royal Mail | 1026 | 3.96% |
| PostNL | 855 | 3.30% |
| Colissimo | 761 | 2.94% |
| Aramex | 732 | 2.83% |
Store Launch Timeline
Over the past 12 months, 24,730 new stores were launched in Yoast SEO Premium , with the highest activity in 2026-05 (2,559 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,559 stores launched
3,764 stores launched
2,674 stores launched
1,113 stores launched
1,903 stores launched
1,985 stores launched
1,967 stores launched
2,115 stores launched
1,974 stores launched
1,743 stores launched
2,035 stores launched
898 stores launched
Monthly Trend
10.3% of last 12 months
15.2% of last 12 months
10.8% of last 12 months
4.5% of last 12 months
7.7% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
8.6% of last 12 months
8.0% of last 12 months
7.0% of last 12 months
8.2% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2559 | 10.35% |
| 2026-04 | 3764 | 15.22% |
| 2026-03 | 2674 | 10.81% |
| 2026-02 | 1113 | 4.50% |
| 2026-01 | 1903 | 7.70% |
| 2025-12 | 1985 | 8.03% |
| 2025-11 | 1967 | 7.95% |
| 2025-10 | 2115 | 8.55% |
| 2025-09 | 1974 | 7.98% |
| 2025-08 | 1743 | 7.05% |
| 2025-07 | 2035 | 8.23% |
| 2025-06 | 898 | 3.63% |
Active Stores by Launch Year
Currently, 91,825 active stores in Yoast SEO Premium are tracked in our database , with the most stores launched in 2026 (12,182 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,182 active stores
17,591 active stores
8,727 active stores
6,214 active stores
4,990 active stores
5,309 active stores
5,592 active stores
4,141 active stores
4,059 active stores
3,687 active stores
2,163 active stores
1,833 active stores
1,782 active stores
2,329 active stores
1,393 active stores
Distribution by Launch Year
13.3% of tracked active stores
19.2% of tracked active stores
9.5% of tracked active stores
6.8% of tracked active stores
5.4% of tracked active stores
5.8% of tracked active stores
6.1% of tracked active stores
4.5% of tracked active stores
4.4% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12182 | 13.27% |
| 2025 | 17591 | 19.16% |
| 2024 | 8727 | 9.50% |
| 2023 | 6214 | 6.77% |
| 2022 | 4990 | 5.43% |
| 2021 | 5309 | 5.78% |
| 2020 | 5592 | 6.09% |
| 2019 | 4141 | 4.51% |
| 2018 | 4059 | 4.42% |
| 2017 | 3687 | 4.02% |
| 2016 | 2163 | 2.36% |
| 2015 | 1833 | 2.00% |
| 2014 | 1782 | 1.94% |
| 2013 | 2329 | 2.54% |
| 2012 | 1393 | 1.52% |
Geographic Distribution
United States stores with 19.3% (17,705 active verified stores) , followed by Vietnam (6.4%) and United Kingdom (4.6%) .
Base: 91,972 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
17,705 active verified stores
5,850 active verified stores
4,231 active verified stores
3,687 active verified stores
3,348 active verified stores
3,059 active verified stores
2,960 active verified stores
2,631 active verified stores
2,594 active verified stores
2,546 active verified stores
Visual Distribution
17,705 active verified stores
5,850 active verified stores
4,231 active verified stores
3,687 active verified stores
3,348 active verified stores
3,059 active verified stores
2,960 active verified stores
2,631 active verified stores
2,594 active verified stores
2,546 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 17705 | 19.25% |
| Vietnam | 5850 | 6.36% |
| United Kingdom | 4231 | 4.60% |
| Iran | 3687 | 4.01% |
| Germany | 3348 | 3.64% |
| Spain | 3059 | 3.33% |
| Russia | 2960 | 3.22% |
| Netherlands | 2631 | 2.86% |
| France | 2594 | 2.82% |
| Italy | 2546 | 2.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Food & Beverages
WooCommerce - Home & Garden
WooCommerce
WooCommerce - Pets & Pet Supplies
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Health & Beauty
WooCommerce - Tools & Hardware
WooCommerce - Food & Beverages
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 176.1k | 100.00% |
| Emails | 102.2k | 58.01% |
| Phones | 78.5k | 44.57% |
| Ecommerce platform | 175.3k | 99.53% |
| Couriers | 27.8k | 15.80% |
| Payment Providers | 40.3k | 22.86% |
| Categories | 93.3k | 52.98% |
| Social Media | 122.6k | 69.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yoast SEO Premium e-commerce landscape:
Analyze 92k verified e-commerce stores on Yoast SEO Premium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yoast SEO Premium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yoast SEO Premium e-commerce intelligence?
-
We track 92k verified Yoast SEO Premium e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.5% of displayed detection occurrences (50,331 occurrences) , followed by Instagram (24.5%) and YouTube (9.5%) .
Base: 176,801 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
50,331 occurrences
43,399 occurrences
16,863 occurrences
14,774 occurrences
14,037 occurrences
12,232 occurrences
10,224 occurrences
7,937 occurrences
6,605 occurrences
399 occurrences
Visual Distribution
50,331 occurrences
43,399 occurrences
16,863 occurrences
14,774 occurrences
14,037 occurrences
12,232 occurrences
10,224 occurrences
7,937 occurrences
6,605 occurrences
399 occurrences