WP Rocket Technology Adoption in E-commerce
Discover 183.3k verified e-commerce stores using WP Rocket. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 348.3k domains. 183.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
183.3k verified active stores out of 348.3k detected · 52.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.7% of stores with physical delivery (178,976 stores) , followed by Custom (2.1%) and NCR Commerce Cloud (0.1%) .
Base: 183,267 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
178,976 stores
3,844 stores
201 stores
31 stores
21 stores
13 stores
13 stores
10 stores
9 stores
8 stores
Visual Distribution
178,976 stores
3,844 stores
201 stores
31 stores
21 stores
13 stores
13 stores
10 stores
9 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 178976 | 97.66% |
| Custom | 3844 | 2.10% |
| NCR Commerce Cloud | 201 | 0.11% |
| Dutchie | 31 | 0.02% |
| Shopify, WooCommerce | 21 | 0.01% |
| Shopify | 13 | 0.01% |
| WooCommerce, Shopify | 13 | 0.01% |
| Commerce7 | 10 | 0.01% |
| WooCommerce, ShopPHP | 9 | 0.00% |
| Magento | 8 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.7% share of detected WP Rocket e-commerce signals (340,321) , with Custom at 1.1% and NCR Commerce Cloud at 0.1% (June 2026) .
Base: 348,324 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
340,321 websites
3,844 websites
288 websites
37 websites
128 websites
66 websites
104 websites
57 websites
9 websites
214 websites
Visual Distribution
340,321 websites
3,844 websites
288 websites
37 websites
128 websites
66 websites
104 websites
57 websites
9 websites
214 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 340321 | 97.70% |
| Custom | 3844 | 1.10% |
| NCR Commerce Cloud | 288 | 0.08% |
| Dutchie | 37 | 0.01% |
| Shopify, WooCommerce | 128 | 0.04% |
| Shopify | 66 | 0.02% |
| WooCommerce, Shopify | 104 | 0.03% |
| Commerce7 | 57 | 0.02% |
| WooCommerce, ShopPHP | 9 | 0.00% |
| Magento | 214 | 0.06% |
Categories Distribution
Health & Beauty stores with 13.2% of all stores (24,171 stores) , followed by Clothing & Accessories (11.9%) and Food & Beverages (9.8%) .
Base: 183,267 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
24,171 stores
21,833 stores
17,914 stores
15,451 stores
14,270 stores
9,850 stores
9,849 stores
8,453 stores
7,534 stores
7,393 stores
Visual Distribution
24,171 stores
21,833 stores
17,914 stores
15,451 stores
14,270 stores
9,850 stores
9,849 stores
8,453 stores
7,534 stores
7,393 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 24171 | 13.19% |
| Clothing & Accessories | 21833 | 11.91% |
| Food & Beverages | 17914 | 9.77% |
| Home & Garden | 15451 | 8.43% |
| Sporting Goods & Outdoor Gear | 14270 | 7.79% |
| Tools & Hardware | 9850 | 5.37% |
| Electronics & Technology | 9849 | 5.37% |
| Business & Industrial | 8453 | 4.61% |
| Arts & Entertainment | 7534 | 4.11% |
| Toys & Games | 7393 | 4.03% |
Payment Providers Distribution
PayPal accounts for 35.4% of displayed detection occurrences (39,771 occurrences) , followed by Stripe Connect (14.4%) and MasterCard (13.4%) .
Base: 112,375 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,771 occurrences
16,222 occurrences
15,094 occurrences
11,322 occurrences
6,704 occurrences
6,670 occurrences
5,525 occurrences
4,960 occurrences
3,503 occurrences
2,604 occurrences
Visual Distribution
39,771 occurrences
16,222 occurrences
15,094 occurrences
11,322 occurrences
6,704 occurrences
6,670 occurrences
5,525 occurrences
4,960 occurrences
3,503 occurrences
2,604 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 39771 | 35.39% |
| Stripe Connect | 16222 | 14.44% |
| MasterCard | 15094 | 13.43% |
| American Express | 11322 | 10.08% |
| Klarna | 6704 | 5.97% |
| Apple Pay | 6670 | 5.94% |
| VISA | 5525 | 4.92% |
| Google Pay | 4960 | 4.41% |
| Bolt | 3503 | 3.12% |
| JCB | 2604 | 2.32% |
Shipping Carriers Distribution
UPS accounts for 20.7% of displayed detection occurrences (11,694 occurrences) , followed by DHL (19.0%) and USPS (15.1%) .
Base: 56,610 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
11,694 occurrences
10,741 occurrences
8,564 occurrences
8,424 occurrences
4,663 occurrences
4,360 occurrences
2,298 occurrences
2,198 occurrences
1,999 occurrences
1,669 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 11694 | 20.66% |
| DHL | 10741 | 18.97% |
| USPS | 8564 | 15.13% |
| FedEx | 8424 | 14.88% |
| DPD | 4663 | 8.24% |
| GLS | 4360 | 7.70% |
| PostNL | 2298 | 4.06% |
| Colissimo | 2198 | 3.88% |
| Correos | 1999 | 3.53% |
| Royal Mail | 1669 | 2.95% |
Store Launch Timeline
Over the past 12 months, 38,197 new stores were launched in WP Rocket , with the highest activity in 2026-05 (3,890 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,890 stores launched
6,220 stores launched
5,178 stores launched
1,936 stores launched
3,789 stores launched
3,210 stores launched
3,070 stores launched
2,791 stores launched
2,489 stores launched
2,372 stores launched
2,258 stores launched
994 stores launched
Monthly Trend
10.2% of last 12 months
16.3% of last 12 months
13.6% of last 12 months
5.1% of last 12 months
9.9% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
7.3% of last 12 months
6.5% of last 12 months
6.2% of last 12 months
5.9% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3890 | 10.18% |
| 2026-04 | 6220 | 16.28% |
| 2026-03 | 5178 | 13.56% |
| 2026-02 | 1936 | 5.07% |
| 2026-01 | 3789 | 9.92% |
| 2025-12 | 3210 | 8.40% |
| 2025-11 | 3070 | 8.04% |
| 2025-10 | 2791 | 7.31% |
| 2025-09 | 2489 | 6.52% |
| 2025-08 | 2372 | 6.21% |
| 2025-07 | 2258 | 5.91% |
| 2025-06 | 994 | 2.60% |
Active Stores by Launch Year
Currently, 183,041 active stores in WP Rocket are tracked in our database , with the most stores launched in 2026 (21,278 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,278 active stores
25,625 active stores
18,515 active stores
14,587 active stores
11,902 active stores
13,211 active stores
12,303 active stores
8,711 active stores
8,704 active stores
7,377 active stores
4,249 active stores
3,663 active stores
3,727 active stores
4,868 active stores
2,782 active stores
Distribution by Launch Year
11.6% of tracked active stores
14.0% of tracked active stores
10.1% of tracked active stores
8.0% of tracked active stores
6.5% of tracked active stores
7.2% of tracked active stores
6.7% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
4.0% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.7% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21278 | 11.62% |
| 2025 | 25625 | 14.00% |
| 2024 | 18515 | 10.12% |
| 2023 | 14587 | 7.97% |
| 2022 | 11902 | 6.50% |
| 2021 | 13211 | 7.22% |
| 2020 | 12303 | 6.72% |
| 2019 | 8711 | 4.76% |
| 2018 | 8704 | 4.76% |
| 2017 | 7377 | 4.03% |
| 2016 | 4249 | 2.32% |
| 2015 | 3663 | 2.00% |
| 2014 | 3727 | 2.04% |
| 2013 | 4868 | 2.66% |
| 2012 | 2782 | 1.52% |
Geographic Distribution
United States stores with 15.7% (28,704 active verified stores) , followed by Germany (7.4%) and France (4.7%) .
Base: 183,267 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
28,704 active verified stores
13,482 active verified stores
8,570 active verified stores
7,728 active verified stores
7,657 active verified stores
7,595 active verified stores
6,749 active verified stores
5,364 active verified stores
4,165 active verified stores
3,957 active verified stores
Visual Distribution
28,704 active verified stores
13,482 active verified stores
8,570 active verified stores
7,728 active verified stores
7,657 active verified stores
7,595 active verified stores
6,749 active verified stores
5,364 active verified stores
4,165 active verified stores
3,957 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 28704 | 15.66% |
| Germany | 13482 | 7.36% |
| France | 8570 | 4.68% |
| Spain | 7728 | 4.22% |
| Vietnam | 7657 | 4.18% |
| United Kingdom | 7595 | 4.14% |
| Netherlands | 6749 | 3.68% |
| Iran | 5364 | 2.93% |
| Italy | 4165 | 2.27% |
| Brazil | 3957 | 2.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Health & Beauty
Custom
Custom
NCR Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
WooCommerce - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 348.3k | 100.00% |
| Emails | 205k | 58.86% |
| Phones | 167.1k | 47.97% |
| Ecommerce platform | 346.5k | 99.48% |
| Couriers | 59.3k | 17.03% |
| Payment Providers | 91.1k | 26.16% |
| Categories | 183.9k | 52.79% |
| Social Media | 233.7k | 67.10% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Rocket e-commerce landscape:
Analyze 183.3k verified e-commerce stores on WP Rocket - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Rocket e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Rocket e-commerce intelligence?
-
We track 183.3k verified WP Rocket e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.5% of displayed detection occurrences (95,869 occurrences) , followed by Instagram (27.2%) and YouTube (10.1%) .
Base: 313,819 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
95,869 occurrences
85,458 occurrences
31,744 occurrences
22,365 occurrences
18,210 occurrences
17,704 occurrences
15,962 occurrences
13,487 occurrences
12,477 occurrences
543 occurrences
Visual Distribution
95,869 occurrences
85,458 occurrences
31,744 occurrences
22,365 occurrences
18,210 occurrences
17,704 occurrences
15,962 occurrences
13,487 occurrences
12,477 occurrences
543 occurrences