WP Rocket Technology Adoption in E-commerce
Discover 183.3k verified e-commerce stores using WP Rocket. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 348.3k domains. 183.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
183.3k verified active stores out of 348.3k detected · 52.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.7% of stores with physical delivery (178,976 stores) , followed by Custom (2.1%) and NCR Commerce Cloud (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
178,976 stores
3,844 stores
201 stores
31 stores
21 stores
13 stores
13 stores
10 stores
9 stores
8 stores
Visual Distribution
178,976 stores
3,844 stores
201 stores
31 stores
21 stores
13 stores
13 stores
10 stores
9 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 178976 | 97.72% |
| Custom | 3844 | 2.10% |
| NCR Commerce Cloud | 201 | 0.11% |
| Dutchie | 31 | 0.02% |
| Shopify, WooCommerce | 21 | 0.01% |
| Shopify | 13 | 0.01% |
| WooCommerce, Shopify | 13 | 0.01% |
| Commerce7 | 10 | 0.01% |
| WooCommerce, ShopPHP | 9 | 0.00% |
| Magento | 8 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 98.6% share of all WP Rocket e-commerce stores (340,321) , with Custom at 1.1% and NCR Commerce Cloud at 0.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
340,321 stores
3,844 stores
288 stores
37 stores
128 stores
66 stores
104 stores
57 stores
9 stores
214 stores
Visual Distribution
340,321 stores
3,844 stores
288 stores
37 stores
128 stores
66 stores
104 stores
57 stores
9 stores
214 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 340321 | 98.60% |
| Custom | 3844 | 1.11% |
| NCR Commerce Cloud | 288 | 0.08% |
| Dutchie | 37 | 0.01% |
| Shopify, WooCommerce | 128 | 0.04% |
| Shopify | 66 | 0.02% |
| WooCommerce, Shopify | 104 | 0.03% |
| Commerce7 | 57 | 0.02% |
| WooCommerce, ShopPHP | 9 | 0.00% |
| Magento | 214 | 0.06% |
Categories Distribution
Health & Beauty stores with 14.6% of all stores (24,171 stores) , followed by Clothing & Accessories (13.2%) and Food & Beverages (10.8%) .
Base: 165,390 AI-verified stores with physical delivery and detected product categories (90.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
24,171 stores
21,833 stores
17,914 stores
15,451 stores
14,270 stores
9,850 stores
9,849 stores
8,453 stores
7,534 stores
7,393 stores
Visual Distribution
24,171 stores
21,833 stores
17,914 stores
15,451 stores
14,270 stores
9,850 stores
9,849 stores
8,453 stores
7,534 stores
7,393 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 24171 | 14.61% |
| Clothing & Accessories | 21833 | 13.20% |
| Food & Beverages | 17914 | 10.83% |
| Home & Garden | 15451 | 9.34% |
| Sporting Goods & Outdoor Gear | 14270 | 8.63% |
| Tools & Hardware | 9850 | 5.96% |
| Electronics & Technology | 9849 | 5.96% |
| Business & Industrial | 8453 | 5.11% |
| Arts & Entertainment | 7534 | 4.56% |
| Toys & Games | 7393 | 4.47% |
Payment Providers Distribution
PayPal stores with 33.0% among AI-verified physical stores (39,771 stores) , followed by Stripe Connect (13.5%) and MasterCard (12.5%) .
Base: 91,112 AI-verified physical stores with detectable payment providers (26.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,771 stores
16,222 stores
15,094 stores
11,322 stores
6,704 stores
6,670 stores
5,525 stores
4,960 stores
3,503 stores
2,604 stores
Visual Distribution
39,771 stores
16,222 stores
15,094 stores
11,322 stores
6,704 stores
6,670 stores
5,525 stores
4,960 stores
3,503 stores
2,604 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 39771 | 32.98% |
| Stripe Connect | 16222 | 13.45% |
| MasterCard | 15094 | 12.52% |
| American Express | 11322 | 9.39% |
| Klarna | 6704 | 5.56% |
| Apple Pay | 6670 | 5.53% |
| VISA | 5525 | 4.58% |
| Google Pay | 4960 | 4.11% |
| Bolt | 3503 | 2.90% |
| JCB | 2604 | 2.16% |
Shipping Carriers Distribution
UPS stores with 18.6% among AI-verified physical stores (11,694 stores) , followed by DHL (17.0%) and USPS (13.6%) .
Base: 59,316 AI-verified physical stores with detectable shipping carriers (17.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
11,694 stores
10,741 stores
8,564 stores
8,424 stores
4,663 stores
4,360 stores
2,298 stores
2,198 stores
1,999 stores
1,669 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 11694 | 18.56% |
| DHL | 10741 | 17.05% |
| USPS | 8564 | 13.59% |
| FedEx | 8424 | 13.37% |
| DPD | 4663 | 7.40% |
| GLS | 4360 | 6.92% |
| PostNL | 2298 | 3.65% |
| Colissimo | 2198 | 3.49% |
| Correos | 1999 | 3.17% |
| Royal Mail | 1669 | 2.65% |
Store Launch Timeline
Over the past 12 months, 38,197 new stores were launched in WP Rocket , with the highest activity in 2026-05 (3,890 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,890 stores launched
6,220 stores launched
5,178 stores launched
1,936 stores launched
3,789 stores launched
3,210 stores launched
3,070 stores launched
2,791 stores launched
2,489 stores launched
2,372 stores launched
2,258 stores launched
994 stores launched
Monthly Trend
10.2% of last 12 months
16.3% of last 12 months
13.6% of last 12 months
5.1% of last 12 months
9.9% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
7.3% of last 12 months
6.5% of last 12 months
6.2% of last 12 months
5.9% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3890 | 10.18% |
| 2026-04 | 6220 | 16.28% |
| 2026-03 | 5178 | 13.56% |
| 2026-02 | 1936 | 5.07% |
| 2026-01 | 3789 | 9.92% |
| 2025-12 | 3210 | 8.40% |
| 2025-11 | 3070 | 8.04% |
| 2025-10 | 2791 | 7.31% |
| 2025-09 | 2489 | 6.52% |
| 2025-08 | 2372 | 6.21% |
| 2025-07 | 2258 | 5.91% |
| 2025-06 | 994 | 2.60% |
Active Stores by Launch Year
Currently, 183,041 active stores in WP Rocket are tracked in our database , with the most stores launched in 2026 (21,278 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,278 active stores
25,625 active stores
18,515 active stores
14,587 active stores
11,902 active stores
13,211 active stores
12,303 active stores
8,711 active stores
8,704 active stores
7,377 active stores
4,249 active stores
3,663 active stores
3,727 active stores
4,868 active stores
2,782 active stores
Distribution by Launch Year
11.6% of tracked active stores
14.0% of tracked active stores
10.1% of tracked active stores
8.0% of tracked active stores
6.5% of tracked active stores
7.2% of tracked active stores
6.7% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
4.0% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.7% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21278 | 11.62% |
| 2025 | 25625 | 14.00% |
| 2024 | 18515 | 10.12% |
| 2023 | 14587 | 7.97% |
| 2022 | 11902 | 6.50% |
| 2021 | 13211 | 7.22% |
| 2020 | 12303 | 6.72% |
| 2019 | 8711 | 4.76% |
| 2018 | 8704 | 4.76% |
| 2017 | 7377 | 4.03% |
| 2016 | 4249 | 2.32% |
| 2015 | 3663 | 2.00% |
| 2014 | 3727 | 2.04% |
| 2013 | 4868 | 2.66% |
| 2012 | 2782 | 1.52% |
Geographic Distribution
United States stores with 23.4% (28,704 AI-verified stores) , followed by Germany (11.0%) and France (7.0%) .
Base: 122,537 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
28,704 AI-verified stores
13,482 AI-verified stores
8,570 AI-verified stores
7,728 AI-verified stores
7,657 AI-verified stores
7,595 AI-verified stores
6,749 AI-verified stores
5,364 AI-verified stores
4,165 AI-verified stores
3,957 AI-verified stores
Visual Distribution
28,704 AI-verified stores
13,482 AI-verified stores
8,570 AI-verified stores
7,728 AI-verified stores
7,657 AI-verified stores
7,595 AI-verified stores
6,749 AI-verified stores
5,364 AI-verified stores
4,165 AI-verified stores
3,957 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 28704 | 23.42% |
| Germany | 13482 | 11.00% |
| France | 8570 | 6.99% |
| Spain | 7728 | 6.31% |
| Vietnam | 7657 | 6.25% |
| United Kingdom | 7595 | 6.20% |
| Netherlands | 6749 | 5.51% |
| Iran | 5364 | 4.38% |
| Italy | 4165 | 3.40% |
| Brazil | 3957 | 3.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Health & Beauty
Custom
Custom
NCR Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
WooCommerce - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 348.3k | 100.00% |
| Emails | 205.0k | 58.86% |
| Phones | 167.1k | 47.97% |
| Ecommerce platform | 346.5k | 99.48% |
| Couriers | 59.3k | 17.03% |
| Payment Providers | 91.1k | 26.16% |
| Categories | 183.9k | 52.79% |
| Social Media | 233.7k | 67.10% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Rocket e-commerce landscape:
Analyze 183.3k verified e-commerce stores on WP Rocket - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Rocket e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Rocket e-commerce intelligence?
-
We track 183.3k verified WP Rocket e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.5% among stores with at least one detectable social profile (95,869 stores) , followed by Instagram (27.2%) and YouTube (10.1%) .
Base: 233,712 stores with any detectable social profile (67.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
95,869 stores
85,458 stores
31,744 stores
22,365 stores
18,210 stores
17,704 stores
15,962 stores
13,487 stores
12,477 stores
543 stores
Visual Distribution
95,869 stores
85,458 stores
31,744 stores
22,365 stores
18,210 stores
17,704 stores
15,962 stores
13,487 stores
12,477 stores
543 stores