WP Rocket Technology Adoption in E-commerce

Discover 293.0k e-commerce stores using WP Rocket. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 85.6% of stores with physical delivery (250,728 stores) , followed by Custom (14.2%) and EasyDigitalDownloads (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

250,728 stores

Custom 14.2%

41,464 stores

244 stores

108 stores

91 stores

44 stores

Ecwid 0.0%

43 stores

33 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in WP Rocket
Platform Stores with Physical Delivery Percentage
WooCommerce 250728 85.58%
Custom 41464 14.15%
EasyDigitalDownloads 244 0.08%
WooCommerce, Shopify 108 0.04%
Shopify, WooCommerce 91 0.03%
WooCommerce, EasyDigitalDownloads 86 0.03%
EasyDigitalDownloads, WooCommerce 85 0.03%
Freshop 44 0.02%
Ecwid 43 0.01%
Commerce7 33 0.01%
Shopify 18 0.01%
Magento 8 0.00%
WooCommerce, Magento 6 0.00%
PrestaShop 5 0.00%
BigCommerce 5 0.00%

All Stores Distribution

WooCommerce holds 90.2% share of all WP Rocket e-commerce stores (409,992) , with Custom at 9.1% and EasyDigitalDownloads at 0.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

409,992 stores

41,464 stores

1,638 stores

113 stores

97 stores

50 stores

Ecwid 0.0%

64 stores

44 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in WP Rocket
Platform Total Stores Percentage
WooCommerce 409992 90.20%
Custom 41464 9.12%
EasyDigitalDownloads 1638 0.36%
WooCommerce, Shopify 113 0.02%
Shopify, WooCommerce 97 0.02%
WooCommerce, EasyDigitalDownloads 219 0.05%
EasyDigitalDownloads, WooCommerce 231 0.05%
Freshop 50 0.01%
Ecwid 64 0.01%
Commerce7 44 0.01%
Shopify 46 0.01%
Magento 527 0.12%
WooCommerce, Magento 29 0.01%
PrestaShop 8 0.00%
BigCommerce 12 0.00%

Categories Distribution

Health & Beauty leads with 17.4% of all stores (40,537 stores) , followed by Clothing & Accessories (14.4%) and Food & Beverages (10.8%) .

Top 10 Categories

Health & Beauty 17.4%

40,537 stores

Clothing & Accessories 14.4%

33,630 stores

Food & Beverages 10.8%

25,180 stores

Electronics & Technology 9.8%

22,866 stores

Home & Garden 8.0%

18,752 stores

Business & Industrial 6.9%

16,033 stores

Furniture & Home Decor 6.5%

15,104 stores

Vehicles & Parts 5.3%

12,381 stores

Tools & Hardware 3.8%

8,915 stores

Jewelry & Watches 3.8%

8,833 stores

Visual Distribution

Distribution of top 10 WP Rocket store categories (December 2025)
Distribution of categories in WP Rocket e-commerce stores
Category Number of Stores Percentage
Health & Beauty 40537 17.35%
Clothing & Accessories 33630 14.40%
Food & Beverages 25180 10.78%
Electronics & Technology 22866 9.79%
Home & Garden 18752 8.03%
Business & Industrial 16033 6.86%
Furniture & Home Decor 15104 6.47%
Vehicles & Parts 12381 5.30%
Tools & Hardware 8915 3.82%
Jewelry & Watches 8833 3.78%
Sporting Goods & Outdoor Gear 7948 3.40%
Gifts & Special Occasions 7064 3.02%
Arts & Entertainment 6793 2.91%
Pets & Pet Supplies 5388 2.31%
Books & Media 4159 1.78%

Payment Providers Distribution

PayPal leads with 26.9% among AI-verified physical stores (33,492 stores) , followed by MasterCard (14.7%) and Stripe Connect (14.1%) .

Base: 95,084 AI-verified physical stores with detectable payment providers (20.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.9%

33,492 stores

18,323 stores

17,505 stores

14,415 stores

VISA 5.4%

6,782 stores

6,634 stores

6,418 stores

4,544 stores

JCB 3.1%

3,910 stores

Bolt 2.5%

3,120 stores

Visual Distribution

Distribution of top 10 WP Rocket payment providers (December 2025)
Distribution of payment providers in WP Rocket e-commerce stores
Payment Provider Store Count Market Share
PayPal 33492 26.89%
MasterCard 18323 14.71%
Stripe Connect 17505 14.05%
American Express 14415 11.57%
VISA 6782 5.45%
Apple Pay 6634 5.33%
Klarna 6418 5.15%
Google Pay 4544 3.65%
JCB 3910 3.14%
Bolt 3120 2.51%
Bancontact 2551 2.05%
iDEAL 2024 1.63%
Mollie 1949 1.56%
BitCoin 1551 1.25%
Paddle 1331 1.07%

Shipping Carriers Distribution

UPS leads with 18.6% among AI-verified physical stores (13,410 stores) , followed by DHL (17.2%) and USPS (12.7%) .

Base: 69,613 AI-verified physical stores with detectable shipping carriers (15.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.6%

13,410 stores

DHL 17.2%

12,399 stores

USPS 12.7%

9,131 stores

FedEx 11.3%

8,100 stores

GLS 7.3%

5,239 stores

DPD 7.2%

5,149 stores

2,791 stores

2,683 stores

Estes 3.1%

2,225 stores

2,142 stores

Visual Distribution

Distribution of top 10 WP Rocket shipping carriers (December 2025)
Distribution of shipping carriers in WP Rocket e-commerce stores
Shipping Carrier Store Count Market Share
UPS 13410 18.63%
DHL 12399 17.22%
USPS 9131 12.68%
FedEx 8100 11.25%
GLS 5239 7.28%
DPD 5149 7.15%
PostNL 2791 3.88%
Correos 2683 3.73%
Estes 2225 3.09%
Colissimo 2142 2.98%
TNT 2038 2.83%
Royal Mail 1963 2.73%
Correios 1729 2.40%
Hermes 1636 2.27%
La Poste 1355 1.88%

Store Launch Timeline

Over the past 12 months, 52,687 new stores were launched in WP Rocket , with the highest activity in 2025-11 (4,684 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.9%

4,684 stores launched

2025-10 7.7%

4,079 stores launched

2025-09 8.2%

4,302 stores launched

2025-08 8.1%

4,283 stores launched

2025-07 8.6%

4,551 stores launched

2025-06 7.0%

3,707 stores launched

2025-05 8.3%

4,379 stores launched

2025-04 9.7%

5,123 stores launched

2025-03 8.6%

4,523 stores launched

2025-02 8.0%

4,225 stores launched

2025-01 9.8%

5,179 stores launched

2024-12 6.9%

3,652 stores launched

Monthly Trend

Monthly store launches in WP Rocket (December 2025)
Monthly store launches in WP Rocket over the past 12 months
Month Stores Launched Percentage
2025-11 4684 8.89%
2025-10 4079 7.74%
2025-09 4302 8.17%
2025-08 4283 8.13%
2025-07 4551 8.64%
2025-06 3707 7.04%
2025-05 4379 8.31%
2025-04 5123 9.72%
2025-03 4523 8.58%
2025-02 4225 8.02%
2025-01 5179 9.83%
2024-12 3652 6.93%

Active Stores by Launch Year

Currently, 292,706 active stores in WP Rocket are tracked in our database , with the most stores launched in 2025 (49,088 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.8%

49,088 active stores

2024 13.0%

38,154 active stores

2023 9.4%

27,514 active stores

2022 7.5%

22,083 active stores

2021 7.9%

23,176 active stores

2020 7.2%

21,022 active stores

2019 5.1%

14,983 active stores

2018 5.0%

14,597 active stores

2017 4.2%

12,327 active stores

2016 2.5%

7,460 active stores

2015 2.2%

6,337 active stores

2014 2.2%

6,531 active stores

2013 2.9%

8,481 active stores

2012 1.7%

4,931 active stores

2011 1.7%

4,931 active stores

Distribution by Launch Year

Active stores in WP Rocket by original launch year (December 2025)
Active stores in WP Rocket by launch year
Launch Year Active Stores Percentage
2025 49088 16.77%
2024 38154 13.03%
2023 27514 9.40%
2022 22083 7.54%
2021 23176 7.92%
2020 21022 7.18%
2019 14983 5.12%
2018 14597 4.99%
2017 12327 4.21%
2016 7460 2.55%
2015 6337 2.16%
2014 6531 2.23%
2013 8481 2.90%
2012 4931 1.68%
2011 4931 1.68%
2010 4164 1.42%
2009 3864 1.32%
2008 3143 1.07%
2007 3050 1.04%
2006 2052 0.70%
2005 1789 0.61%
2004 2372 0.81%
2003 1884 0.64%
2002 1829 0.62%
2001 2250 0.77%
2000 1759 0.60%
1999 1284 0.44%
1998 839 0.29%
1997 468 0.16%
1996 293 0.10%
1995 51 0.02%

Social Media Usage

Facebook leads with 28.2% among stores with at least one detectable social profile (152,839 stores) , followed by Instagram (26.5%) and YouTube (9.6%) .

Base: 315,269 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.2%

152,839 stores

Instagram 26.5%

143,964 stores

YouTube 9.6%

52,254 stores

LinkedIn 8.9%

48,129 stores

Twitter 6.6%

35,765 stores

Pinterest 6.5%

35,408 stores

X 5.0%

27,006 stores

WhatsApp 4.7%

25,589 stores

TikTok 3.8%

20,823 stores

Vimeo 0.2%

965 stores

Visual Distribution

Distribution of social media platforms in WP Rocket (December 2025)
Distribution of social media platforms in WP Rocket e-commerce stores
Social Platform Store Count Market Share
Facebook 152839 28.16%
Instagram 143964 26.53%
YouTube 52254 9.63%
LinkedIn 48129 8.87%
Twitter 35765 6.59%
Pinterest 35408 6.52%
X 27006 4.98%
WhatsApp 25589 4.71%
TikTok 20823 3.84%
Vimeo 965 0.18%

Geographic Distribution

Iran leads with 22.2% (42,168 AI-verified stores) , followed by United States (17.0%) and Spain (7.7%) .

Base: 189,664 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 22.2%

42,168 AI-verified stores

32,201 AI-verified stores

Spain 7.7%

14,511 AI-verified stores

10,959 AI-verified stores

10,565 AI-verified stores

9,725 AI-verified stores

8,689 AI-verified stores

7,155 AI-verified stores

6,084 AI-verified stores

5,676 AI-verified stores

Visual Distribution

Geographic distribution of stores using WP Rocket (December 2025)
Geographic distribution of stores using WP Rocket
Country AI-Verified Store Count Market Share
Iran 42168 22.23%
United States 32201 16.98%
Spain 14511 7.65%
France 10959 5.78%
Vietnam 10565 5.57%
United Kingdom 9725 5.13%
Netherlands 8689 4.58%
Brazil 7155 3.77%
Germany 6084 3.21%
Russia 5676 2.99%
Italy 5220 2.75%
India 5213 2.75%
Australia 4955 2.61%
Poland 3931 2.07%
Denmark 3924 2.07%
China 3910 2.06%
Turkey 3844 2.03%
Israel 3825 2.02%
Greece 3560 1.88%
Hungary 3549 1.87%

Dataset Coverage

Field Rows count Coverage
Website 457.0k 100.00%
Emails 279.9k 61.24%
Phones 138.3k 30.26%
Ecommerce platform 454.8k 99.51%
Couriers 69.6k 15.23%
Payment Providers 95.1k 20.81%
Categories 329.7k 72.13%
Social Media 315.3k 68.98%

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Frequently Asked Questions

What data is included in the WP Rocket E-commerce Database?

Our database covers over 293.0k WP Rocket physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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