WookMark Technology Adoption in E-commerce
Discover 707 verified e-commerce stores using WookMark. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3k domains. 707 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
707 verified active stores out of 1.3k detected · 54.8% verification rate
E-commerce Platforms Distribution
Custom stores with 71.1% of stores with physical delivery (503 stores) , followed by WooCommerce (26.4%) and Shopify (0.4%) .
Base: 707 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
503 stores
187 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 503 | 71.15% |
| WooCommerce | 187 | 26.45% |
| Shopify | 3 | 0.42% |
| Shoper | 2 | 0.28% |
| 1C-Bitrix | 2 | 0.28% |
| EC-CUBE | 2 | 0.28% |
| OpenCart | 2 | 0.28% |
| FreshStore, WooCommerce | 1 | 0.14% |
| Magento | 1 | 0.14% |
| Anifit, Shopify | 1 | 0.14% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 39.0% share of detected WookMark e-commerce signals (503) , with WooCommerce at 57.4% and Shopify at 0.4% (June 2026) .
Base: 1,290 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
503 websites
741 websites
5 websites
3 websites
2 websites
2 websites
3 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 503 | 38.99% |
| WooCommerce | 741 | 57.44% |
| Shopify | 5 | 0.39% |
| Shoper | 3 | 0.23% |
| 1C-Bitrix | 2 | 0.16% |
| EC-CUBE | 2 | 0.16% |
| OpenCart | 3 | 0.23% |
| FreshStore, WooCommerce | 1 | 0.08% |
| Magento | 1 | 0.08% |
| Anifit, Shopify | 1 | 0.08% |
Categories Distribution
Clothing & Accessories stores with 15.8% of all stores (112 stores) , followed by Food & Beverages (14.9%) and Sporting Goods & Outdoor Gear (13.3%) .
Base: 707 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
112 stores
105 stores
94 stores
51 stores
33 stores
33 stores
31 stores
19 stores
15 stores
13 stores
Visual Distribution
112 stores
105 stores
94 stores
51 stores
33 stores
33 stores
31 stores
19 stores
15 stores
13 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 112 | 15.84% |
| Food & Beverages | 105 | 14.85% |
| Sporting Goods & Outdoor Gear | 94 | 13.30% |
| Toys & Games | 51 | 7.21% |
| Arts & Entertainment | 33 | 4.67% |
| Gifts & Special Occasions | 33 | 4.67% |
| Health & Beauty | 31 | 4.38% |
| Tools & Hardware | 19 | 2.69% |
| Home & Garden | 15 | 2.12% |
| Jewelry & Watches | 13 | 1.84% |
Payment Providers Distribution
MasterCard accounts for 22.4% of displayed detection occurrences (192 occurrences) , followed by American Express (21.8%) and Amazon Pay (18.2%) .
Base: 859 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
192 occurrences
187 occurrences
156 occurrences
130 occurrences
120 occurrences
43 occurrences
20 occurrences
5 occurrences
3 occurrences
3 occurrences
Visual Distribution
192 occurrences
187 occurrences
156 occurrences
130 occurrences
120 occurrences
43 occurrences
20 occurrences
5 occurrences
3 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 192 | 22.35% |
| American Express | 187 | 21.77% |
| Amazon Pay | 156 | 18.16% |
| VISA | 130 | 15.13% |
| JCB | 120 | 13.97% |
| PayPal | 43 | 5.01% |
| Stripe Connect | 20 | 2.33% |
| Google Pay | 5 | 0.58% |
| Apple Pay | 3 | 0.35% |
| Bolt | 3 | 0.35% |
Shipping Carriers Distribution
UPS accounts for 22.8% of displayed detection occurrences (13 occurrences) , followed by USPS (17.5%) and FedEx (14.0%) .
Base: 57 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
13 occurrences
10 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 13 | 22.81% |
| USPS | 10 | 17.54% |
| FedEx | 8 | 14.04% |
| Colissimo | 6 | 10.53% |
| DHL | 5 | 8.77% |
| DPD | 4 | 7.02% |
| СДЭК | 4 | 7.02% |
| Chronopost | 3 | 5.26% |
| La Poste | 2 | 3.51% |
| Hermes | 2 | 3.51% |
Store Launch Timeline
Over the past 12 months, 29 new stores were launched in WookMark , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
2 stores launched
16 stores launched
1 stores launched
3 stores launched
1 stores launched
3 stores launched
Monthly Trend
10.3% of last 12 months
6.9% of last 12 months
55.2% of last 12 months
3.4% of last 12 months
10.3% of last 12 months
3.4% of last 12 months
10.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 10.34% |
| 2026-04 | 2 | 6.90% |
| 2026-02 | 16 | 55.17% |
| 2025-12 | 1 | 3.45% |
| 2025-10 | 3 | 10.34% |
| 2025-08 | 1 | 3.45% |
| 2025-07 | 3 | 10.34% |
Active Stores by Launch Year
Currently, 632 active stores in WookMark are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
11 active stores
25 active stores
30 active stores
16 active stores
46 active stores
52 active stores
41 active stores
37 active stores
34 active stores
34 active stores
29 active stores
29 active stores
68 active stores
20 active stores
Distribution by Launch Year
3.3% of tracked active stores
1.7% of tracked active stores
4.0% of tracked active stores
4.7% of tracked active stores
2.5% of tracked active stores
7.3% of tracked active stores
8.2% of tracked active stores
6.5% of tracked active stores
5.9% of tracked active stores
5.4% of tracked active stores
5.4% of tracked active stores
4.6% of tracked active stores
4.6% of tracked active stores
10.8% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 3.32% |
| 2025 | 11 | 1.74% |
| 2024 | 25 | 3.96% |
| 2023 | 30 | 4.75% |
| 2022 | 16 | 2.53% |
| 2021 | 46 | 7.28% |
| 2020 | 52 | 8.23% |
| 2019 | 41 | 6.49% |
| 2018 | 37 | 5.85% |
| 2017 | 34 | 5.38% |
| 2016 | 34 | 5.38% |
| 2015 | 29 | 4.59% |
| 2014 | 29 | 4.59% |
| 2013 | 68 | 10.76% |
| 2012 | 20 | 3.16% |
Geographic Distribution
United States stores with 34.7% (245 active verified stores) , followed by Japan (32.0%) and Taiwan (2.8%) .
Base: 707 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
245 active verified stores
226 active verified stores
20 active verified stores
16 active verified stores
13 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
Visual Distribution
245 active verified stores
226 active verified stores
20 active verified stores
16 active verified stores
13 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 245 | 34.65% |
| Japan | 226 | 31.97% |
| Taiwan | 20 | 2.83% |
| France | 16 | 2.26% |
| Australia | 13 | 1.84% |
| Russia | 11 | 1.56% |
| United Kingdom | 10 | 1.41% |
| Netherlands | 9 | 1.27% |
| Italy | 7 | 0.99% |
| Hungary | 6 | 0.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3k | 100.00% |
| Emails | 938 | 72.71% |
| Phones | 267 | 20.70% |
| Ecommerce platform | 1.3k | 99.07% |
| Couriers | 86 | 6.67% |
| Payment Providers | 490 | 37.98% |
| Categories | 574 | 44.50% |
| Social Media | 808 | 62.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WookMark e-commerce landscape:
Analyze 707 verified e-commerce stores on WookMark - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WookMark e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WookMark e-commerce intelligence?
-
We track 707 verified WookMark e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.9% of displayed detection occurrences (356 occurrences) , followed by Instagram (31.9%) and Twitter (13.2%) .
Base: 893 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
356 occurrences
285 occurrences
118 occurrences
72 occurrences
18 occurrences
13 occurrences
11 occurrences
9 occurrences
8 occurrences
3 occurrences
Visual Distribution
356 occurrences
285 occurrences
118 occurrences
72 occurrences
18 occurrences
13 occurrences
11 occurrences
9 occurrences
8 occurrences
3 occurrences