VWO Technology Adoption in E-commerce
Discover 265 verified e-commerce stores using VWO. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 361 domains. 265 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
265 verified active stores out of 361 detected · 73.4% verification rate
E-commerce Platforms Distribution
Custom stores with 71.3% of stores with physical delivery (189 stores) , followed by Shopify (16.2%) and WooCommerce (4.9%) .
Base: 265 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
189 stores
43 stores
13 stores
6 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
189 stores
43 stores
13 stores
6 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 189 | 71.32% |
| Shopify | 43 | 16.23% |
| WooCommerce | 13 | 4.91% |
| Magento | 6 | 2.26% |
| PrestaShop | 4 | 1.51% |
| Salesforce Commerce Cloud | 2 | 0.75% |
| BigCommerce | 2 | 0.75% |
| SAP Commerce Cloud | 1 | 0.38% |
| Magazord | 1 | 0.38% |
| Miva | 1 | 0.38% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 52.4% share of detected VWO e-commerce signals (189) , with Shopify at 14.1% and WooCommerce at 11.1% (June 2026) .
Base: 361 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
189 websites
51 websites
40 websites
11 websites
5 websites
3 websites
3 websites
5 websites
1 websites
1 websites
Visual Distribution
189 websites
51 websites
40 websites
11 websites
5 websites
3 websites
3 websites
5 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 189 | 52.35% |
| Shopify | 51 | 14.13% |
| WooCommerce | 40 | 11.08% |
| Magento | 11 | 3.05% |
| PrestaShop | 5 | 1.39% |
| Salesforce Commerce Cloud | 3 | 0.83% |
| BigCommerce | 3 | 0.83% |
| SAP Commerce Cloud | 5 | 1.39% |
| Magazord | 1 | 0.28% |
| Miva | 1 | 0.28% |
Categories Distribution
Health & Beauty stores with 23.8% of all stores (63 stores) , followed by Home & Garden (11.7%) and Sporting Goods & Outdoor Gear (7.2%) .
Base: 265 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
63 stores
31 stores
19 stores
18 stores
12 stores
9 stores
5 stores
5 stores
5 stores
4 stores
Visual Distribution
63 stores
31 stores
19 stores
18 stores
12 stores
9 stores
5 stores
5 stores
5 stores
4 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 63 | 23.77% |
| Home & Garden | 31 | 11.70% |
| Sporting Goods & Outdoor Gear | 19 | 7.17% |
| Clothing & Accessories | 18 | 6.79% |
| Electronics & Technology | 12 | 4.53% |
| Furniture & Home Decor | 9 | 3.40% |
| Food & Beverages | 5 | 1.89% |
| Tools & Hardware | 5 | 1.89% |
| Gifts & Special Occasions | 5 | 1.89% |
| Pets & Pet Supplies | 4 | 1.51% |
Payment Providers Distribution
Klarna accounts for 18.2% of displayed detection occurrences (6 occurrences) , followed by PayPal (15.2%) and MasterCard (15.2%) .
Base: 33 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6 occurrences
5 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
1 occurrences
1 occurrences
Visual Distribution
6 occurrences
5 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 6 | 18.18% |
| PayPal | 5 | 15.15% |
| MasterCard | 5 | 15.15% |
| iDEAL | 4 | 12.12% |
| Carta Si | 3 | 9.09% |
| Giropay | 3 | 9.09% |
| Bancontact | 3 | 9.09% |
| Stripe Connect | 2 | 6.06% |
| Bolt | 1 | 3.03% |
| Mollie | 1 | 3.03% |
Shipping Carriers Distribution
UPS accounts for 26.8% of displayed detection occurrences (70 occurrences) , followed by USPS (23.8%) and DHL (23.4%) .
Base: 261 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
70 occurrences
62 occurrences
61 occurrences
61 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
70 occurrences
62 occurrences
61 occurrences
61 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 70 | 26.82% |
| USPS | 62 | 23.75% |
| DHL | 61 | 23.37% |
| FedEx | 61 | 23.37% |
| GLS | 2 | 0.77% |
| PostNL | 1 | 0.38% |
| Speedy | 1 | 0.38% |
| Couriers Please | 1 | 0.38% |
| APC Postal Logistics | 1 | 0.38% |
| DPD | 1 | 0.38% |
Store Launch Timeline
Over the past 12 months, 14 new stores were launched in VWO , with the highest activity in 2026-03 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
6 stores launched
5 stores launched
Monthly Trend
21.4% of last 12 months
42.9% of last 12 months
35.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3 | 21.43% |
| 2025-10 | 6 | 42.86% |
| 2025-08 | 5 | 35.71% |
Active Stores by Launch Year
Currently, 263 active stores in VWO are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
25 active stores
22 active stores
28 active stores
26 active stores
45 active stores
48 active stores
4 active stores
2 active stores
9 active stores
4 active stores
4 active stores
3 active stores
5 active stores
1 active stores
Distribution by Launch Year
1.1% of tracked active stores
9.5% of tracked active stores
8.4% of tracked active stores
10.6% of tracked active stores
9.9% of tracked active stores
17.1% of tracked active stores
18.3% of tracked active stores
1.5% of tracked active stores
0.8% of tracked active stores
3.4% of tracked active stores
1.5% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
1.9% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 1.14% |
| 2025 | 25 | 9.51% |
| 2024 | 22 | 8.37% |
| 2023 | 28 | 10.65% |
| 2022 | 26 | 9.89% |
| 2021 | 45 | 17.11% |
| 2020 | 48 | 18.25% |
| 2019 | 4 | 1.52% |
| 2018 | 2 | 0.76% |
| 2017 | 9 | 3.42% |
| 2016 | 4 | 1.52% |
| 2015 | 4 | 1.52% |
| 2014 | 3 | 1.14% |
| 2013 | 5 | 1.90% |
| 2012 | 1 | 0.38% |
Geographic Distribution
United States stores with 59.2% (157 active verified stores) , followed by Indonesia (16.6%) and Australia (3.0%) .
Base: 265 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
157 active verified stores
44 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
Visual Distribution
157 active verified stores
44 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 157 | 59.25% |
| Indonesia | 44 | 16.60% |
| Australia | 8 | 3.02% |
| Netherlands | 7 | 2.64% |
| United Kingdom | 5 | 1.89% |
| Germany | 4 | 1.51% |
| Spain | 4 | 1.51% |
| Brazil | 3 | 1.13% |
| France | 3 | 1.13% |
| India | 2 | 0.75% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud
Custom
Custom - Toys & Games
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 361 | 100.00% |
| Emails | 34 | 9.42% |
| Phones | 169 | 46.81% |
| Ecommerce platform | 320 | 88.64% |
| Couriers | 97 | 26.87% |
| Payment Providers | 33 | 9.14% |
| Categories | 179 | 49.58% |
| Social Media | 84 | 23.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VWO e-commerce landscape:
Analyze 265 verified e-commerce stores on VWO - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VWO e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VWO e-commerce intelligence?
-
We track 265 verified VWO e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 22.7% of displayed detection occurrences (44 occurrences) , followed by Facebook (22.2%) and YouTube (16.5%) .
Base: 194 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
44 occurrences
43 occurrences
32 occurrences
20 occurrences
18 occurrences
15 occurrences
14 occurrences
4 occurrences
3 occurrences
1 occurrences
Visual Distribution
44 occurrences
43 occurrences
32 occurrences
20 occurrences
18 occurrences
15 occurrences
14 occurrences
4 occurrences
3 occurrences
1 occurrences