VISA Technology Adoption in E-commerce
Discover 1.3m verified e-commerce stores using VISA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4m domains. 1.3m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.3m verified active stores out of 1.4m detected · 95.3% verification rate
E-commerce Platforms Distribution
Shopify leads with 98.5% of stores with physical delivery (1,307,984 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,307,984 stores
3,177 stores
2,873 stores
2,270 stores
1,929 stores
1,864 stores
1,660 stores
1,657 stores
966 stores
884 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1307984 | 98.50% |
| WooCommerce | 3177 | 0.24% |
| Custom | 2873 | 0.22% |
| EasyStore | 2270 | 0.17% |
| Shopify, Dropshipt | 1929 | 0.15% |
| Shopify, Shopoe | 1864 | 0.14% |
| Shopoe, Shopify | 1660 | 0.13% |
| Dropshipt, Shopify | 1657 | 0.12% |
| Shopify, Opus Cart | 966 | 0.07% |
| Opus Cart, Shopify | 884 | 0.07% |
| Anifit, Shopify | 661 | 0.05% |
| Shopify, Anifit | 646 | 0.05% |
| Shopify, Instasell | 494 | 0.04% |
| Instasell, Shopify | 471 | 0.04% |
| OpenCart | 351 | 0.03% |
All Stores Distribution
Shopify holds 98.5% share of all VISA e-commerce stores (1,372,565) , with WooCommerce at 0.3% and Custom at 0.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,372,565 stores
3,704 stores
2,873 stores
2,328 stores
1,998 stores
1,947 stores
1,754 stores
1,720 stores
982 stores
905 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1372565 | 98.50% |
| WooCommerce | 3704 | 0.27% |
| Custom | 2873 | 0.21% |
| EasyStore | 2328 | 0.17% |
| Shopify, Dropshipt | 1998 | 0.14% |
| Shopify, Shopoe | 1947 | 0.14% |
| Shopoe, Shopify | 1754 | 0.13% |
| Dropshipt, Shopify | 1720 | 0.12% |
| Shopify, Opus Cart | 982 | 0.07% |
| Opus Cart, Shopify | 905 | 0.06% |
| Anifit, Shopify | 698 | 0.05% |
| Shopify, Anifit | 669 | 0.05% |
| Shopify, Instasell | 523 | 0.04% |
| Instasell, Shopify | 488 | 0.04% |
| OpenCart | 355 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 23.7% of all stores (269,657 stores) , followed by Health & Beauty (19.8%) and Sporting Goods & Outdoor Gear (9.4%) .
Base: 1,137,142 AI-verified stores with physical delivery and detected product categories (85.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
269,657 stores
224,879 stores
107,211 stores
99,969 stores
75,083 stores
63,334 stores
63,131 stores
56,267 stores
48,393 stores
28,420 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 269657 | 23.71% |
| Health & Beauty | 224879 | 19.78% |
| Sporting Goods & Outdoor Gear | 107211 | 9.43% |
| Food & Beverages | 99969 | 8.79% |
| Toys & Games | 75083 | 6.60% |
| Jewelry & Watches | 63334 | 5.57% |
| Arts & Entertainment | 63131 | 5.55% |
| Home & Garden | 56267 | 4.95% |
| Gifts & Special Occasions | 48393 | 4.26% |
| Electronics & Technology | 28420 | 2.50% |
| Furniture & Home Decor | 24191 | 2.13% |
| Vehicles & Parts | 22731 | 2.00% |
| Pets & Pet Supplies | 19398 | 1.71% |
| Tools & Hardware | 18812 | 1.65% |
| Business & Industrial | 15666 | 1.38% |
Payment Providers Distribution
PayPal leads with 24.3% among AI-verified physical stores (117,019 stores) , followed by American Express (13.1%) and Apple Pay (11.3%) .
Base: 216,474 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
117,019 stores
62,794 stores
54,177 stores
48,015 stores
44,854 stores
44,594 stores
41,436 stores
16,894 stores
10,940 stores
9,021 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 117019 | 24.33% |
| American Express | 62794 | 13.05% |
| Apple Pay | 54177 | 11.26% |
| Klarna | 48015 | 9.98% |
| Google Pay | 44854 | 9.32% |
| Stripe Connect | 44594 | 9.27% |
| MasterCard | 41436 | 8.61% |
| VISA | 16894 | 3.51% |
| Amazon Pay | 10940 | 2.27% |
| Bolt | 9021 | 1.88% |
| Bancontact | 8368 | 1.74% |
| JCB | 7599 | 1.58% |
| Amazon Payments | 5316 | 1.11% |
| UnionPay | 5259 | 1.09% |
| SEPA | 4731 | 0.98% |
Shipping Carriers Distribution
USPS leads with 20.2% among AI-verified physical stores (74,687 stores) , followed by UPS (19.1%) and DHL (17.5%) .
Base: 239,047 AI-verified physical stores with detectable shipping carriers (17.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
74,687 stores
70,417 stores
64,603 stores
41,482 stores
23,842 stores
19,086 stores
16,842 stores
11,915 stores
9,591 stores
8,746 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 74687 | 20.23% |
| UPS | 70417 | 19.08% |
| DHL | 64603 | 17.50% |
| FedEx | 41482 | 11.24% |
| Royal Mail | 23842 | 6.46% |
| DPD | 19086 | 5.17% |
| Australia Post | 16842 | 4.56% |
| GLS | 11915 | 3.23% |
| Canada Post | 9591 | 2.60% |
| Colissimo | 8746 | 2.37% |
| PostNL | 6027 | 1.63% |
| Hermes | 5849 | 1.58% |
| Mondial Relay | 5662 | 1.53% |
| La Poste | 5651 | 1.53% |
| Deutsche Post | 4754 | 1.29% |
Store Launch Timeline
Over the past 12 months, 301,593 new stores were launched in VISA , with the highest activity in 2026-02 (31,335 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
31,335 stores launched
37,058 stores launched
29,812 stores launched
26,836 stores launched
27,103 stores launched
26,514 stores launched
26,534 stores launched
25,674 stores launched
21,871 stores launched
24,229 stores launched
23,183 stores launched
1,444 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 31335 | 10.39% |
| 2026-01 | 37058 | 12.29% |
| 2025-12 | 29812 | 9.88% |
| 2025-11 | 26836 | 8.90% |
| 2025-10 | 27103 | 8.99% |
| 2025-09 | 26514 | 8.79% |
| 2025-08 | 26534 | 8.80% |
| 2025-07 | 25674 | 8.51% |
| 2025-06 | 21871 | 7.25% |
| 2025-05 | 24229 | 8.03% |
| 2025-04 | 23183 | 7.69% |
| 2025-03 | 1444 | 0.48% |
Active Stores by Launch Year
Currently, 1,320,560 active stores in VISA are tracked in our database , with the most stores launched in 2026 (68,704 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
68,704 active stores
293,274 active stores
181,762 active stores
131,534 active stores
99,964 active stores
102,267 active stores
95,709 active stores
55,296 active stores
53,023 active stores
39,554 active stores
21,032 active stores
18,985 active stores
20,321 active stores
26,068 active stores
13,893 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 68704 | 5.20% |
| 2025 | 293274 | 22.21% |
| 2024 | 181762 | 13.76% |
| 2023 | 131534 | 9.96% |
| 2022 | 99964 | 7.57% |
| 2021 | 102267 | 7.74% |
| 2020 | 95709 | 7.25% |
| 2019 | 55296 | 4.19% |
| 2018 | 53023 | 4.02% |
| 2017 | 39554 | 3.00% |
| 2016 | 21032 | 1.59% |
| 2015 | 18985 | 1.44% |
| 2014 | 20321 | 1.54% |
| 2013 | 26068 | 1.97% |
| 2012 | 13893 | 1.05% |
| 2011 | 15902 | 1.20% |
| 2010 | 11453 | 0.87% |
| 2009 | 10036 | 0.76% |
| 2008 | 8118 | 0.61% |
| 2007 | 7319 | 0.55% |
| 2006 | 5519 | 0.42% |
| 2005 | 5136 | 0.39% |
| 2004 | 7418 | 0.56% |
| 2003 | 5466 | 0.41% |
| 2002 | 4702 | 0.36% |
| 2001 | 5739 | 0.43% |
| 2000 | 4111 | 0.31% |
| 1999 | 3506 | 0.27% |
| 1998 | 2348 | 0.18% |
| 1997 | 1268 | 0.10% |
| 1996 | 919 | 0.07% |
| 1995 | 214 | 0.02% |
Geographic Distribution
United States leads with 47.5% (569,844 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.4%) .
Base: 1,199,824 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
569,844 AI-verified stores
127,431 AI-verified stores
76,336 AI-verified stores
70,969 AI-verified stores
66,419 AI-verified stores
56,114 AI-verified stores
33,039 AI-verified stores
32,831 AI-verified stores
26,693 AI-verified stores
23,156 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 569844 | 47.49% |
| United Kingdom | 127431 | 10.62% |
| Australia | 76336 | 6.36% |
| Canada | 70969 | 5.91% |
| Germany | 66419 | 5.54% |
| France | 56114 | 4.68% |
| Italy | 33039 | 2.75% |
| Netherlands | 32831 | 2.74% |
| Spain | 26693 | 2.22% |
| Japan | 23156 | 1.93% |
| Hong Kong | 17742 | 1.48% |
| New Zealand | 14056 | 1.17% |
| Sweden | 13488 | 1.12% |
| Mexico | 12869 | 1.07% |
| India | 11834 | 0.99% |
| Switzerland | 11665 | 0.97% |
| Brazil | 10538 | 0.88% |
| Belgium | 8896 | 0.74% |
| Denmark | 8285 | 0.69% |
| United Arab Emirates | 7619 | 0.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Home & Garden
Shopify - Clothing & Accessories
Shopify - Home & Garden
Shopify - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 678.8k | 48.58% |
| Phones | 146.3k | 10.47% |
| Ecommerce platform | 1.4m | 100.00% |
| Couriers | 239.0k | 17.11% |
| Payment Providers | 216.5k | 15.49% |
| Categories | 1.2m | 84.41% |
| Social Media | 906.8k | 64.90% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VISA e-commerce landscape:
Analyze 1.3m verified e-commerce stores on VISA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VISA e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VISA e-commerce intelligence?
-
We track 1.3m verified VISA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.7% among stores with at least one detectable social profile (793,146 stores) , followed by Facebook (26.9%) and TikTok (12.9%) .
Base: 906,796 stores with any detectable social profile (64.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
793,146 stores
614,093 stores
294,137 stores
220,874 stores
146,065 stores
119,009 stores
39,885 stores
37,340 stores
14,273 stores
4,736 stores
Visual Distribution