Unbounce Technology Adoption in E-commerce
Discover 570.0 verified e-commerce stores using Unbounce. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3k domains. 570.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
570.0 verified active stores out of 1.3k detected · 42.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 37.1% of stores with physical delivery (207 stores) , followed by Custom (27.4%) and WooCommerce (14.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
207 stores
153 stores
80 stores
54 stores
29 stores
9 stores
5 stores
4 stores
3 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 207 | 37.10% |
| Custom | 153 | 27.42% |
| WooCommerce | 80 | 14.34% |
| Magento | 54 | 9.68% |
| BigCommerce | 29 | 5.20% |
| PrestaShop | 9 | 1.61% |
| Askas | 5 | 0.90% |
| Tray | 4 | 0.72% |
| CS-Cart, CS Cart | 3 | 0.54% |
| Anifit, Shopify | 3 | 0.54% |
| Shopify, Magento | 3 | 0.54% |
| Shopify, Bagy | 2 | 0.36% |
| Shopoe, Shopify | 2 | 0.36% |
| Shopify, Shopoe | 2 | 0.36% |
| Salesforce Commerce Cloud | 2 | 0.36% |
All Stores Distribution
Shopify holds 24.0% share of all Unbounce e-commerce stores (294) , with Custom at 12.5% and WooCommerce at 19.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
294 stores
153 stores
242 stores
458 stores
39 stores
9 stores
5 stores
6 stores
3 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 294 | 24.02% |
| Custom | 153 | 12.50% |
| WooCommerce | 242 | 19.77% |
| Magento | 458 | 37.42% |
| BigCommerce | 39 | 3.19% |
| PrestaShop | 9 | 0.74% |
| Askas | 5 | 0.41% |
| Tray | 6 | 0.49% |
| CS-Cart, CS Cart | 3 | 0.25% |
| Anifit, Shopify | 3 | 0.25% |
| Shopify, Magento | 3 | 0.25% |
| Shopify, Bagy | 2 | 0.16% |
| Shopoe, Shopify | 3 | 0.25% |
| Shopify, Shopoe | 2 | 0.16% |
| Salesforce Commerce Cloud | 2 | 0.16% |
Categories Distribution
Health & Beauty leads with 23.3% of all stores (120 stores) , followed by Sporting Goods & Outdoor Gear (13.0%) and Clothing & Accessories (10.9%) .
Base: 516 AI-verified stores with physical delivery and detected product categories (90.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
120 stores
67 stores
56 stores
56 stores
42 stores
27 stores
22 stores
21 stores
21 stores
19 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 120 | 23.26% |
| Sporting Goods & Outdoor Gear | 67 | 12.98% |
| Clothing & Accessories | 56 | 10.85% |
| Food & Beverages | 56 | 10.85% |
| Electronics & Technology | 42 | 8.14% |
| Furniture & Home Decor | 27 | 5.23% |
| Vehicles & Parts | 22 | 4.26% |
| Toys & Games | 21 | 4.07% |
| Home & Garden | 21 | 4.07% |
| Business & Industrial | 19 | 3.68% |
| Arts & Entertainment | 18 | 3.49% |
| Gifts & Special Occasions | 17 | 3.29% |
| Tools & Hardware | 14 | 2.71% |
| Office Supplies | 8 | 1.55% |
| Jewelry & Watches | 8 | 1.55% |
Payment Providers Distribution
PayPal leads with 20.6% among AI-verified physical stores (52 stores) , followed by American Express (17.8%) and MasterCard (15.0%) .
Base: 230 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 stores
45 stores
38 stores
27 stores
21 stores
16 stores
12 stores
11 stores
10 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52 | 20.55% |
| American Express | 45 | 17.79% |
| MasterCard | 38 | 15.02% |
| Klarna | 27 | 10.67% |
| VISA | 21 | 8.30% |
| Stripe Connect | 16 | 6.32% |
| Apple Pay | 12 | 4.74% |
| Google Pay | 11 | 4.35% |
| Bolt | 10 | 3.95% |
| Braintree | 5 | 1.98% |
| Svea | 4 | 1.58% |
| SEPA | 3 | 1.19% |
| Amazon Pay | 3 | 1.19% |
| PayPal Credit | 3 | 1.19% |
| Interac e-Transfer | 3 | 1.19% |
Shipping Carriers Distribution
UPS leads with 29.3% among AI-verified physical stores (49 stores) , followed by FedEx (17.4%) and USPS (17.4%) .
Base: 147 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 49 | 29.34% |
| FedEx | 29 | 17.37% |
| USPS | 29 | 17.37% |
| DHL | 13 | 7.78% |
| DPD | 8 | 4.79% |
| GLS | 6 | 3.59% |
| Correios | 5 | 2.99% |
| Australia Post | 5 | 2.99% |
| Purolator | 5 | 2.99% |
| Estes | 4 | 2.40% |
| Canada Post | 4 | 2.40% |
| Royal Mail | 4 | 2.40% |
| JNE | 2 | 1.20% |
| PostNord | 2 | 1.20% |
| Chronopost | 2 | 1.20% |
Store Launch Timeline
Over the past 12 months, 40 new stores were launched in Unbounce , with the highest activity in 2026-02 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
3 stores launched
18 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
2 stores launched
6 stores launched
1 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3 | 7.50% |
| 2026-01 | 3 | 7.50% |
| 2025-12 | 18 | 45.00% |
| 2025-11 | 1 | 2.50% |
| 2025-10 | 1 | 2.50% |
| 2025-09 | 2 | 5.00% |
| 2025-08 | 1 | 2.50% |
| 2025-07 | 2 | 5.00% |
| 2025-06 | 6 | 15.00% |
| 2025-05 | 1 | 2.50% |
| 2025-04 | 2 | 5.00% |
Active Stores by Launch Year
Currently, 562 active stores in Unbounce are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
40 active stores
41 active stores
35 active stores
46 active stores
33 active stores
30 active stores
37 active stores
38 active stores
38 active stores
22 active stores
16 active stores
21 active stores
24 active stores
19 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 1.07% |
| 2025 | 40 | 7.12% |
| 2024 | 41 | 7.30% |
| 2023 | 35 | 6.23% |
| 2022 | 46 | 8.19% |
| 2021 | 33 | 5.87% |
| 2020 | 30 | 5.34% |
| 2019 | 37 | 6.58% |
| 2018 | 38 | 6.76% |
| 2017 | 38 | 6.76% |
| 2016 | 22 | 3.91% |
| 2015 | 16 | 2.85% |
| 2014 | 21 | 3.74% |
| 2013 | 24 | 4.27% |
| 2012 | 19 | 3.38% |
| 2011 | 14 | 2.49% |
| 2010 | 7 | 1.25% |
| 2009 | 12 | 2.14% |
| 2008 | 12 | 2.14% |
| 2007 | 7 | 1.25% |
| 2006 | 3 | 0.53% |
| 2005 | 5 | 0.89% |
| 2004 | 9 | 1.60% |
| 2003 | 8 | 1.42% |
| 2002 | 7 | 1.25% |
| 2001 | 6 | 1.07% |
| 2000 | 5 | 0.89% |
| 1999 | 5 | 0.89% |
| 1998 | 7 | 1.25% |
| 1997 | 5 | 0.89% |
| 1996 | 3 | 0.53% |
| 1995 | 1 | 0.18% |
Geographic Distribution
United States leads with 49.7% (225 AI-verified stores) , followed by Canada (10.4%) and United Kingdom (5.1%) .
Base: 453 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
225 AI-verified stores
47 AI-verified stores
23 AI-verified stores
20 AI-verified stores
18 AI-verified stores
18 AI-verified stores
14 AI-verified stores
14 AI-verified stores
11 AI-verified stores
11 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 225 | 49.67% |
| Canada | 47 | 10.38% |
| United Kingdom | 23 | 5.08% |
| Australia | 20 | 4.42% |
| Italy | 18 | 3.97% |
| France | 18 | 3.97% |
| Spain | 14 | 3.09% |
| Brazil | 14 | 3.09% |
| Germany | 11 | 2.43% |
| Mexico | 11 | 2.43% |
| Netherlands | 8 | 1.77% |
| New Zealand | 7 | 1.55% |
| Denmark | 6 | 1.32% |
| Belgium | 6 | 1.32% |
| Norway | 6 | 1.32% |
| Chile | 6 | 1.32% |
| Switzerland | 4 | 0.88% |
| Romania | 3 | 0.66% |
| Singapore | 3 | 0.66% |
| Argentina | 3 | 0.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Magento - Clothing & Accessories
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3k | 100.00% |
| Emails | 810.0 | 60.95% |
| Phones | 417.0 | 31.38% |
| Ecommerce platform | 1.3k | 98.57% |
| Couriers | 147.0 | 11.06% |
| Payment Providers | 230.0 | 17.31% |
| Categories | 556.0 | 41.84% |
| Social Media | 597.0 | 44.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Unbounce e-commerce landscape:
Analyze 570.0 verified e-commerce stores on Unbounce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Unbounce e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Unbounce e-commerce intelligence?
-
We track 570.0 verified Unbounce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.1% among stores with at least one detectable social profile (331 stores) , followed by Instagram (27.3%) and YouTube (14.0%) .
Base: 597 stores with any detectable social profile (44.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
331 stores
321 stores
165 stores
108 stores
86 stores
66 stores
58 stores
18 stores
13 stores
11 stores
Visual Distribution