Unbounce Technology Adoption in E-commerce
Discover 507 verified e-commerce stores using Unbounce. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 507 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
507 verified active stores out of 1.2k detected · 41.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 36.7% of stores with physical delivery (186 stores) , followed by Custom (26.2%) and WooCommerce (15.0%) .
Base: 507 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
186 stores
133 stores
76 stores
43 stores
30 stores
6 stores
5 stores
3 stores
3 stores
2 stores
Visual Distribution
186 stores
133 stores
76 stores
43 stores
30 stores
6 stores
5 stores
3 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 186 | 36.69% |
| Custom | 133 | 26.23% |
| WooCommerce | 76 | 14.99% |
| Magento | 43 | 8.48% |
| BigCommerce | 30 | 5.92% |
| PrestaShop | 6 | 1.18% |
| Askas | 5 | 0.99% |
| Tray | 3 | 0.59% |
| Anifit, Shopify | 3 | 0.59% |
| CS-Cart, CS Cart | 2 | 0.39% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 22.1% share of detected Unbounce e-commerce signals (272) , with Custom at 10.8% and WooCommerce at 19.4% (June 2026) .
Base: 1,231 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
272 websites
133 websites
239 websites
439 websites
42 websites
7 websites
5 websites
4 websites
3 websites
2 websites
Visual Distribution
272 websites
133 websites
239 websites
439 websites
42 websites
7 websites
5 websites
4 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 272 | 22.10% |
| Custom | 133 | 10.80% |
| WooCommerce | 239 | 19.42% |
| Magento | 439 | 35.66% |
| BigCommerce | 42 | 3.41% |
| PrestaShop | 7 | 0.57% |
| Askas | 5 | 0.41% |
| Tray | 4 | 0.32% |
| Anifit, Shopify | 3 | 0.24% |
| CS-Cart, CS Cart | 2 | 0.16% |
Categories Distribution
Health & Beauty stores with 21.7% of all stores (110 stores) , followed by Sporting Goods & Outdoor Gear (12.6%) and Food & Beverages (9.7%) .
Base: 507 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
110 stores
64 stores
49 stores
48 stores
35 stores
28 stores
21 stores
20 stores
17 stores
15 stores
Visual Distribution
110 stores
64 stores
49 stores
48 stores
35 stores
28 stores
21 stores
20 stores
17 stores
15 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 110 | 21.70% |
| Sporting Goods & Outdoor Gear | 64 | 12.62% |
| Food & Beverages | 49 | 9.66% |
| Clothing & Accessories | 48 | 9.47% |
| Electronics & Technology | 35 | 6.90% |
| Furniture & Home Decor | 28 | 5.52% |
| Vehicles & Parts | 21 | 4.14% |
| Home & Garden | 20 | 3.94% |
| Gifts & Special Occasions | 17 | 3.35% |
| Arts & Entertainment | 15 | 2.96% |
Payment Providers Distribution
PayPal accounts for 19.8% of displayed detection occurrences (34 occurrences) , followed by MasterCard (16.3%) and American Express (14.5%) .
Base: 172 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
34 occurrences
28 occurrences
25 occurrences
23 occurrences
20 occurrences
15 occurrences
8 occurrences
8 occurrences
7 occurrences
4 occurrences
Visual Distribution
34 occurrences
28 occurrences
25 occurrences
23 occurrences
20 occurrences
15 occurrences
8 occurrences
8 occurrences
7 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 34 | 19.77% |
| MasterCard | 28 | 16.28% |
| American Express | 25 | 14.53% |
| Klarna | 23 | 13.37% |
| VISA | 20 | 11.63% |
| Stripe Connect | 15 | 8.72% |
| Apple Pay | 8 | 4.65% |
| Bolt | 8 | 4.65% |
| Google Pay | 7 | 4.07% |
| Svea | 4 | 2.33% |
Shipping Carriers Distribution
UPS accounts for 30.2% of displayed detection occurrences (26 occurrences) , followed by USPS (20.9%) and FedEx (17.4%) .
Base: 86 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
26 occurrences
18 occurrences
15 occurrences
7 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
3 occurrences
3 occurrences
Visual Distribution
26 occurrences
18 occurrences
15 occurrences
7 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 26 | 30.23% |
| USPS | 18 | 20.93% |
| FedEx | 15 | 17.44% |
| DPD | 7 | 8.14% |
| DHL | 5 | 5.81% |
| Correios | 3 | 3.49% |
| Ninja Van | 3 | 3.49% |
| Royal Mail | 3 | 3.49% |
| GLS | 3 | 3.49% |
| Australia Post | 3 | 3.49% |
Store Launch Timeline
Over the past 12 months, 27 new stores were launched in Unbounce , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
1 stores launched
18 stores launched
1 stores launched
2 stores launched
1 stores launched
Monthly Trend
3.7% of last 12 months
3.7% of last 12 months
7.4% of last 12 months
3.7% of last 12 months
66.7% of last 12 months
3.7% of last 12 months
7.4% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.70% |
| 2026-04 | 1 | 3.70% |
| 2026-03 | 2 | 7.41% |
| 2026-01 | 1 | 3.70% |
| 2025-12 | 18 | 66.67% |
| 2025-11 | 1 | 3.70% |
| 2025-09 | 2 | 7.41% |
| 2025-07 | 1 | 3.70% |
Active Stores by Launch Year
Currently, 501 active stores in Unbounce are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5 active stores
31 active stores
29 active stores
30 active stores
39 active stores
31 active stores
27 active stores
31 active stores
37 active stores
34 active stores
21 active stores
16 active stores
19 active stores
21 active stores
17 active stores
Distribution by Launch Year
1.0% of tracked active stores
6.2% of tracked active stores
5.8% of tracked active stores
6.0% of tracked active stores
7.8% of tracked active stores
6.2% of tracked active stores
5.4% of tracked active stores
6.2% of tracked active stores
7.4% of tracked active stores
6.8% of tracked active stores
4.2% of tracked active stores
3.2% of tracked active stores
3.8% of tracked active stores
4.2% of tracked active stores
3.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5 | 1.00% |
| 2025 | 31 | 6.19% |
| 2024 | 29 | 5.79% |
| 2023 | 30 | 5.99% |
| 2022 | 39 | 7.78% |
| 2021 | 31 | 6.19% |
| 2020 | 27 | 5.39% |
| 2019 | 31 | 6.19% |
| 2018 | 37 | 7.39% |
| 2017 | 34 | 6.79% |
| 2016 | 21 | 4.19% |
| 2015 | 16 | 3.19% |
| 2014 | 19 | 3.79% |
| 2013 | 21 | 4.19% |
| 2012 | 17 | 3.39% |
Geographic Distribution
United States stores with 42.0% (213 active verified stores) , followed by Canada (7.3%) and United Kingdom (3.9%) .
Base: 507 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
213 active verified stores
37 active verified stores
20 active verified stores
19 active verified stores
19 active verified stores
15 active verified stores
14 active verified stores
11 active verified stores
10 active verified stores
10 active verified stores
Visual Distribution
213 active verified stores
37 active verified stores
20 active verified stores
19 active verified stores
19 active verified stores
15 active verified stores
14 active verified stores
11 active verified stores
10 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 213 | 42.01% |
| Canada | 37 | 7.30% |
| United Kingdom | 20 | 3.94% |
| Italy | 19 | 3.75% |
| Australia | 19 | 3.75% |
| France | 15 | 2.96% |
| Spain | 14 | 2.76% |
| Brazil | 11 | 2.17% |
| Netherlands | 10 | 1.97% |
| Germany | 10 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Health & Beauty
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Magento
Custom
Shopify - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 703 | 57.11% |
| Phones | 595 | 48.33% |
| Ecommerce platform | 1.2k | 98.46% |
| Couriers | 112 | 9.10% |
| Payment Providers | 177 | 14.38% |
| Categories | 504 | 40.94% |
| Social Media | 546 | 44.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Unbounce e-commerce landscape:
Analyze 507 verified e-commerce stores on Unbounce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Unbounce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Unbounce e-commerce intelligence?
-
We track 507 verified Unbounce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.0% of displayed detection occurrences (308 occurrences) , followed by Instagram (27.0%) and YouTube (13.9%) .
Base: 1,100 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
308 occurrences
297 occurrences
153 occurrences
103 occurrences
82 occurrences
65 occurrences
55 occurrences
15 occurrences
11 occurrences
11 occurrences
Visual Distribution
308 occurrences
297 occurrences
153 occurrences
103 occurrences
82 occurrences
65 occurrences
55 occurrences
15 occurrences
11 occurrences
11 occurrences