Unbounce Technology Adoption in E-commerce

Discover 543.0 verified e-commerce stores using Unbounce. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3k domains. 543.0 verified as active stores with physical delivery.

Verified stores
543.0
active stores with physical delivery
Top country
United States
225 verified stores
Top payment signal
PayPal
34 stores detected
Top carrier signal
UPS
30 stores detected
Top category
Health & Beauty
122 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

543.0 verified active stores out of 1.3k detected · 41.6% verification rate

E-commerce Platforms Distribution

Shopify stores with 37.4% of stores with physical delivery (199 stores) , followed by Custom (26.5%) and WooCommerce (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 37.4%

199 stores

Custom 26.5%

141 stores

74 stores

Magento 10.3%

55 stores

29 stores

7 stores

Askas 0.9%

5 stores

Anifit, Shopify 0.8%

4 stores

Shopify, Shopoe 0.8%

4 stores

Tray 0.6%

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Unbounce
Platform Stores with Physical Delivery Percentage
Shopify 199 37.41%
Custom 141 26.50%
WooCommerce 74 13.91%
Magento 55 10.34%
BigCommerce 29 5.45%
PrestaShop 7 1.32%
Askas 5 0.94%
Anifit, Shopify 4 0.75%
Shopify, Shopoe 4 0.75%
Tray 3 0.56%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Shopify holds 23.9% share of all Unbounce e-commerce stores (287) , with Custom at 11.8% and WooCommerce at 20.0% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Shopify 23.9%

287 stores

Custom 11.8%

141 stores

240 stores

Magento 37.8%

454 stores

41 stores

8 stores

Askas 0.4%

5 stores

Anifit, Shopify 0.3%

4 stores

Shopify, Shopoe 0.4%

5 stores

Tray 0.3%

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Unbounce
Platform Total Stores Percentage
Shopify 287 23.92%
Custom 141 11.75%
WooCommerce 240 20.00%
Magento 454 37.83%
BigCommerce 41 3.42%
PrestaShop 8 0.67%
Askas 5 0.42%
Anifit, Shopify 4 0.33%
Shopify, Shopoe 5 0.42%
Tray 4 0.33%

Categories Distribution

Health & Beauty stores with 24.8% of all stores (122 stores) , followed by Sporting Goods & Outdoor Gear (13.0%) and Clothing & Accessories (10.8%) .

Base: 492 AI-verified stores with physical delivery and detected product categories (90.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 24.8%

122 stores

Sporting Goods & Outdoor Gear 13.0%

64 stores

Clothing & Accessories 10.8%

53 stores

Food & Beverages 10.2%

50 stores

Electronics & Technology 7.3%

36 stores

Furniture & Home Decor 5.7%

28 stores

Vehicles & Parts 4.3%

21 stores

Toys & Games 3.9%

19 stores

Home & Garden 3.9%

19 stores

Business & Industrial 3.9%

19 stores

Visual Distribution

Distribution of top 10 Unbounce store categories (May 2026)
Distribution of categories in Unbounce e-commerce stores
Category Number of Stores Percentage
Health & Beauty 122 24.80%
Sporting Goods & Outdoor Gear 64 13.01%
Clothing & Accessories 53 10.77%
Food & Beverages 50 10.16%
Electronics & Technology 36 7.32%
Furniture & Home Decor 28 5.69%
Vehicles & Parts 21 4.27%
Toys & Games 19 3.86%
Home & Garden 19 3.86%
Business & Industrial 19 3.86%

Payment Providers Distribution

PayPal stores with 16.9% among AI-verified physical stores (34 stores) , followed by American Express (15.9%) and MasterCard (14.4%) .

Base: 190 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 16.9%

34 stores

32 stores

29 stores

Klarna 11.4%

23 stores

VISA 10.4%

21 stores

13 stores

11 stores

10 stores

Bolt 4.5%

9 stores

Svea 2.0%

4 stores

Visual Distribution

Distribution of top 10 Unbounce payment providers (May 2026)
Distribution of payment providers in Unbounce e-commerce stores
Payment Provider Store Count Market Share
PayPal 34 16.92%
American Express 32 15.92%
MasterCard 29 14.43%
Klarna 23 11.44%
VISA 21 10.45%
Stripe Connect 13 6.47%
Apple Pay 11 5.47%
Google Pay 10 4.98%
Bolt 9 4.48%
Svea 4 1.99%

Shipping Carriers Distribution

UPS stores with 27.5% among AI-verified physical stores (30 stores) , followed by FedEx (17.4%) and USPS (15.6%) .

Base: 124 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 27.5%

30 stores

FedEx 17.4%

19 stores

USPS 15.6%

17 stores

DHL 8.3%

9 stores

DPD 6.4%

7 stores

GLS 4.6%

5 stores

3 stores

3 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 Unbounce shipping carriers (May 2026)
Distribution of shipping carriers in Unbounce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 30 27.52%
FedEx 19 17.43%
USPS 17 15.60%
DHL 9 8.26%
DPD 7 6.42%
GLS 5 4.59%
Canada Post 3 2.75%
Correios 3 2.75%
Purolator 3 2.75%
Royal Mail 3 2.75%

Store Launch Timeline

Over the past 12 months, 35 new stores were launched in Unbounce , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 2.9%

1 stores launched

2026-03 5.7%

2 stores launched

2026-01 2.9%

1 stores launched

2025-12 51.4%

18 stores launched

2025-11 2.9%

1 stores launched

2025-09 2.9%

1 stores launched

2025-08 5.7%

2 stores launched

2025-07 5.7%

2 stores launched

2025-06 17.1%

6 stores launched

2025-05 2.9%

1 stores launched

Monthly Trend

Monthly store launches in Unbounce (May 2026)
Monthly store launches in Unbounce over the past 12 months
Month Stores Launched Percentage
2026-04 1 2.86%
2026-03 2 5.71%
2026-01 1 2.86%
2025-12 18 51.43%
2025-11 1 2.86%
2025-09 1 2.86%
2025-08 2 5.71%
2025-07 2 5.71%
2025-06 6 17.14%
2025-05 1 2.86%

Active Stores by Launch Year

Currently, 537 active stores in Unbounce are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.7%

4 active stores

2025 7.3%

39 active stores

2024 6.1%

33 active stores

2023 6.3%

34 active stores

2022 8.0%

43 active stores

2021 6.1%

33 active stores

2020 5.2%

28 active stores

2019 6.3%

34 active stores

2018 6.9%

37 active stores

2017 6.9%

37 active stores

2016 4.1%

22 active stores

2015 3.4%

18 active stores

2014 3.7%

20 active stores

2013 3.9%

21 active stores

2012 3.4%

18 active stores

Distribution by Launch Year

Active stores in Unbounce by original launch year (May 2026)
Active stores in Unbounce by launch year
Launch Year Active Stores Percentage
2026 4 0.74%
2025 39 7.26%
2024 33 6.15%
2023 34 6.33%
2022 43 8.01%
2021 33 6.15%
2020 28 5.21%
2019 34 6.33%
2018 37 6.89%
2017 37 6.89%
2016 22 4.10%
2015 18 3.35%
2014 20 3.72%
2013 21 3.91%
2012 18 3.35%

Social Media Usage

Facebook stores with 27.9% among stores with at least one detectable social profile (322 stores) , followed by Instagram (27.0%) and YouTube (13.8%) .

Base: 591 stores with any detectable social profile (45.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.9%

322 stores

Instagram 27.0%

312 stores

YouTube 13.8%

159 stores

Twitter 9.3%

107 stores

Pinterest 7.5%

87 stores

LinkedIn 5.8%

67 stores

TikTok 5.4%

62 stores

WhatsApp 1.5%

17 stores

X 1.0%

12 stores

Vimeo 1.0%

11 stores

Visual Distribution

Distribution of social media platforms in Unbounce (May 2026)
Distribution of social media platforms in Unbounce e-commerce stores
Social Platform Store Count Market Share
Facebook 322 27.85%
Instagram 312 26.99%
YouTube 159 13.75%
Twitter 107 9.26%
Pinterest 87 7.53%
LinkedIn 67 5.80%
TikTok 62 5.36%
WhatsApp 17 1.47%
X 12 1.04%
Vimeo 11 0.95%

Geographic Distribution

United States stores with 50.2% (225 AI-verified stores) , followed by Canada (8.7%) and United Kingdom (5.4%) .

Base: 448 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

225 AI-verified stores

39 AI-verified stores

24 AI-verified stores

Italy 4.7%

21 AI-verified stores

18 AI-verified stores

17 AI-verified stores

14 AI-verified stores

Spain 2.9%

13 AI-verified stores

12 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Unbounce (May 2026)
Geographic distribution of stores using Unbounce
Country AI-Verified Store Count Market Share
United States 225 50.22%
Canada 39 8.71%
United Kingdom 24 5.36%
Italy 21 4.69%
Australia 18 4.02%
France 17 3.79%
Brazil 14 3.13%
Spain 13 2.90%
Mexico 12 2.68%
Germany 10 2.23%

Data Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 740.0 56.75%
Phones 607.0 46.55%
Ecommerce platform 1.3k 98.54%
Couriers 124.0 9.51%
Payment Providers 190.0 14.57%
Categories 535.0 41.03%
Social Media 591.0 45.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Unbounce e-commerce landscape:

Analyze 543.0 verified e-commerce stores on Unbounce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Unbounce e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Unbounce e-commerce intelligence?

We track 543.0 verified Unbounce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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