Unbounce Technology Adoption in E-commerce

Discover 568.0 verified e-commerce stores using Unbounce. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3k domains. 568.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

568.0 verified active stores out of 1.3k detected · 42.2% verification rate

E-commerce Platforms Distribution

Shopify leads with 36.6% of stores with physical delivery (204 stores) , followed by Custom (27.3%) and WooCommerce (14.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.6%

204 stores

Custom 27.3%

152 stores

79 stores

55 stores

30 stores

11 stores

Askas 0.9%

5 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Unbounce
Platform Stores with Physical Delivery Percentage
Shopify 204 36.62%
Custom 152 27.29%
WooCommerce 79 14.18%
Magento 55 9.87%
BigCommerce 30 5.39%
PrestaShop 11 1.97%
Askas 5 0.90%
CS-Cart, CS Cart 3 0.54%
Anifit, Shopify 3 0.54%
Salesforce Commerce Cloud 3 0.54%
Shopify, Magento 3 0.54%
Tray 3 0.54%
Shopify, Shopoe 2 0.36%
Shopoe, Shopify 2 0.36%
Shopify, Bagy 2 0.36%

Categories Distribution

Health & Beauty leads with 24.4% of all stores (126 stores) , followed by Sporting Goods & Outdoor Gear (12.2%) and Food & Beverages (11.0%) .

Base: 516 AI-verified stores with physical delivery and detected product categories (90.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 24.4%

126 stores

Sporting Goods & Outdoor Gear 12.2%

63 stores

Food & Beverages 11.0%

57 stores

Clothing & Accessories 10.5%

54 stores

Electronics & Technology 7.9%

41 stores

Furniture & Home Decor 4.8%

25 stores

Home & Garden 4.5%

23 stores

Vehicles & Parts 4.1%

21 stores

Toys & Games 3.9%

20 stores

Business & Industrial 3.9%

20 stores

Visual Distribution

Distribution of top 10 Unbounce store categories (April 2026)
Distribution of categories in Unbounce e-commerce stores
Category Number of Stores Percentage
Health & Beauty 126 24.42%
Sporting Goods & Outdoor Gear 63 12.21%
Food & Beverages 57 11.05%
Clothing & Accessories 54 10.47%
Electronics & Technology 41 7.95%
Furniture & Home Decor 25 4.84%
Home & Garden 23 4.46%
Vehicles & Parts 21 4.07%
Toys & Games 20 3.88%
Business & Industrial 20 3.88%
Arts & Entertainment 18 3.49%
Gifts & Special Occasions 17 3.29%
Tools & Hardware 14 2.71%
Office Supplies 9 1.74%
Jewelry & Watches 8 1.55%

Payment Providers Distribution

PayPal leads with 17.0% among AI-verified physical stores (33 stores) , followed by American Express (16.0%) and MasterCard (13.9%) .

Base: 189 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 17.0%

33 stores

31 stores

27 stores

Klarna 11.9%

23 stores

VISA 10.3%

20 stores

12 stores

10 stores

10 stores

Bolt 4.6%

9 stores

Svea 2.1%

4 stores

Visual Distribution

Distribution of top 10 Unbounce payment providers (April 2026)
Distribution of payment providers in Unbounce e-commerce stores
Payment Provider Store Count Market Share
PayPal 33 17.01%
American Express 31 15.98%
MasterCard 27 13.92%
Klarna 23 11.86%
VISA 20 10.31%
Stripe Connect 12 6.19%
Google Pay 10 5.15%
Apple Pay 10 5.15%
Bolt 9 4.64%
Svea 4 2.06%
Braintree 3 1.55%
Amazon Pay 3 1.55%
Mollie 3 1.55%
SEPA 3 1.55%
iDEAL 3 1.55%

Shipping Carriers Distribution

UPS leads with 28.2% among AI-verified physical stores (29 stores) , followed by FedEx (18.4%) and USPS (14.6%) .

Base: 120 AI-verified physical stores with detectable shipping carriers (8.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.2%

29 stores

FedEx 18.4%

19 stores

USPS 14.6%

15 stores

DPD 6.8%

7 stores

DHL 6.8%

7 stores

3 stores

3 stores

3 stores

GLS 2.9%

3 stores

3 stores

Visual Distribution

Distribution of top 10 Unbounce shipping carriers (April 2026)
Distribution of shipping carriers in Unbounce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 29 28.16%
FedEx 19 18.45%
USPS 15 14.56%
DPD 7 6.80%
DHL 7 6.80%
Correios 3 2.91%
Canada Post 3 2.91%
Australia Post 3 2.91%
GLS 3 2.91%
Royal Mail 3 2.91%
Purolator 3 2.91%
PostNord 2 1.94%
Chronopost 2 1.94%
Estes 2 1.94%
Ninja Van 2 1.94%

Store Launch Timeline

Over the past 12 months, 40 new stores were launched in Unbounce , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 5.0%

2 stores launched

2026-02 5.0%

2 stores launched

2026-01 7.5%

3 stores launched

2025-12 45.0%

18 stores launched

2025-11 2.5%

1 stores launched

2025-09 5.0%

2 stores launched

2025-08 5.0%

2 stores launched

2025-07 5.0%

2 stores launched

2025-06 15.0%

6 stores launched

2025-05 2.5%

1 stores launched

2025-04 2.5%

1 stores launched

Monthly Trend

Monthly store launches in Unbounce (April 2026)
Monthly store launches in Unbounce over the past 12 months
Month Stores Launched Percentage
2026-03 2 5.00%
2026-02 2 5.00%
2026-01 3 7.50%
2025-12 18 45.00%
2025-11 1 2.50%
2025-09 2 5.00%
2025-08 2 5.00%
2025-07 2 5.00%
2025-06 6 15.00%
2025-05 1 2.50%
2025-04 1 2.50%

Active Stores by Launch Year

Currently, 561 active stores in Unbounce are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.2%

7 active stores

2025 7.3%

41 active stores

2024 6.8%

38 active stores

2023 6.2%

35 active stores

2022 8.0%

45 active stores

2021 6.1%

34 active stores

2020 5.3%

30 active stores

2019 6.4%

36 active stores

2018 6.8%

38 active stores

2017 6.4%

36 active stores

2016 3.9%

22 active stores

2015 2.9%

16 active stores

2014 3.7%

21 active stores

2013 4.3%

24 active stores

2012 3.4%

19 active stores

Distribution by Launch Year

Active stores in Unbounce by original launch year (April 2026)
Active stores in Unbounce by launch year
Launch Year Active Stores Percentage
2026 7 1.25%
2025 41 7.31%
2024 38 6.77%
2023 35 6.24%
2022 45 8.02%
2021 34 6.06%
2020 30 5.35%
2019 36 6.42%
2018 38 6.77%
2017 36 6.42%
2016 22 3.92%
2015 16 2.85%
2014 21 3.74%
2013 24 4.28%
2012 19 3.39%
2011 13 2.32%
2010 8 1.43%
2009 12 2.14%
2008 12 2.14%
2007 7 1.25%
2006 3 0.53%
2005 6 1.07%
2004 9 1.60%
2003 8 1.43%
2002 7 1.25%
2001 6 1.07%
2000 5 0.89%
1999 7 1.25%
1998 7 1.25%
1997 5 0.89%
1996 3 0.53%
1995 1 0.18%

Social Media Usage

Facebook leads with 28.0% among stores with at least one detectable social profile (332 stores) , followed by Instagram (27.0%) and YouTube (14.2%) .

Base: 606 stores with any detectable social profile (45.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.0%

332 stores

Instagram 27.0%

320 stores

YouTube 14.2%

168 stores

Twitter 9.1%

108 stores

Pinterest 7.2%

85 stores

LinkedIn 5.8%

69 stores

TikTok 5.1%

61 stores

WhatsApp 1.6%

19 stores

X 1.1%

13 stores

Vimeo 0.9%

11 stores

Visual Distribution

Distribution of social media platforms in Unbounce (April 2026)
Distribution of social media platforms in Unbounce e-commerce stores
Social Platform Store Count Market Share
Facebook 332 27.99%
Instagram 320 26.98%
YouTube 168 14.17%
Twitter 108 9.11%
Pinterest 85 7.17%
LinkedIn 69 5.82%
TikTok 61 5.14%
WhatsApp 19 1.60%
X 13 1.10%
Vimeo 11 0.93%

Geographic Distribution

United States leads with 50.5% (234 AI-verified stores) , followed by Canada (9.3%) and Italy (5.0%) .

Base: 463 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

234 AI-verified stores

43 AI-verified stores

Italy 5.0%

23 AI-verified stores

23 AI-verified stores

20 AI-verified stores

16 AI-verified stores

Spain 3.0%

14 AI-verified stores

14 AI-verified stores

13 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Unbounce (April 2026)
Geographic distribution of stores using Unbounce
Country AI-Verified Store Count Market Share
United States 234 50.54%
Canada 43 9.29%
Italy 23 4.97%
United Kingdom 23 4.97%
Australia 20 4.32%
France 16 3.46%
Spain 14 3.02%
Brazil 14 3.02%
Mexico 13 2.81%
Netherlands 10 2.16%
Germany 10 2.16%
Belgium 7 1.51%
New Zealand 7 1.51%
Chile 6 1.30%
Denmark 5 1.08%
Norway 5 1.08%
Switzerland 4 0.86%
Sweden 3 0.65%
Romania 3 0.65%
Singapore 3 0.65%

Data Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 749.0 55.69%
Phones 420.0 31.23%
Ecommerce platform 1.3k 98.44%
Couriers 120.0 8.92%
Payment Providers 189.0 14.05%
Categories 560.0 41.64%
Social Media 606.0 45.06%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Unbounce e-commerce landscape:

Analyze 568.0 verified e-commerce stores on Unbounce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Unbounce e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Unbounce e-commerce intelligence?

We track 568.0 verified Unbounce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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