Twenty Twenty-One Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using Twenty Twenty-One. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.2k domains. 2.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3k verified active stores out of 8.2k detected · 28.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 88.2% of stores with physical delivery (2,057 stores) , followed by Custom (10.9%) and Welcart (0.5%) .
Base: 2,333 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
2,057 stores
255 stores
12 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2057 | 88.17% |
| Custom | 255 | 10.93% |
| Welcart | 12 | 0.51% |
| EC-CUBE | 2 | 0.09% |
| Shopify | 2 | 0.09% |
| WooCommerce, Ideasoft | 1 | 0.04% |
| Dutchie | 1 | 0.04% |
| Commerce7 | 1 | 0.04% |
| Online-Shop.com, WooCommerce | 1 | 0.04% |
| WooCommerce, Shopify | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 94.3% share of detected Twenty Twenty-One e-commerce signals (7,748) , with Custom at 3.1% and Welcart at 0.3% (June 2026) .
Base: 8,218 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
7,748 websites
255 websites
21 websites
2 websites
20 websites
1 websites
1 websites
7 websites
1 websites
1 websites
Visual Distribution
7,748 websites
255 websites
21 websites
2 websites
20 websites
1 websites
1 websites
7 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 7748 | 94.28% |
| Custom | 255 | 3.10% |
| Welcart | 21 | 0.26% |
| EC-CUBE | 2 | 0.02% |
| Shopify | 20 | 0.24% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| Dutchie | 1 | 0.01% |
| Commerce7 | 7 | 0.09% |
| Online-Shop.com, WooCommerce | 1 | 0.01% |
| WooCommerce, Shopify | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.8% of all stores (345 stores) , followed by Food & Beverages (11.9%) and Clothing & Accessories (10.0%) .
Base: 2,333 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
345 stores
277 stores
234 stores
156 stores
148 stores
147 stores
128 stores
110 stores
96 stores
77 stores
Visual Distribution
345 stores
277 stores
234 stores
156 stores
148 stores
147 stores
128 stores
110 stores
96 stores
77 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 345 | 14.79% |
| Food & Beverages | 277 | 11.87% |
| Clothing & Accessories | 234 | 10.03% |
| Arts & Entertainment | 156 | 6.69% |
| Home & Garden | 148 | 6.34% |
| Sporting Goods & Outdoor Gear | 147 | 6.30% |
| Business & Industrial | 128 | 5.49% |
| Tools & Hardware | 110 | 4.71% |
| Toys & Games | 96 | 4.11% |
| Gifts & Special Occasions | 77 | 3.30% |
Payment Providers Distribution
PayPal accounts for 31.9% of displayed detection occurrences (231 occurrences) , followed by MasterCard (13.0%) and Stripe Connect (12.4%) .
Base: 725 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
231 occurrences
94 occurrences
90 occurrences
83 occurrences
47 occurrences
46 occurrences
43 occurrences
37 occurrences
28 occurrences
26 occurrences
Visual Distribution
231 occurrences
94 occurrences
90 occurrences
83 occurrences
47 occurrences
46 occurrences
43 occurrences
37 occurrences
28 occurrences
26 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 231 | 31.86% |
| MasterCard | 94 | 12.97% |
| Stripe Connect | 90 | 12.41% |
| American Express | 83 | 11.45% |
| VISA | 47 | 6.48% |
| Apple Pay | 46 | 6.34% |
| Google Pay | 43 | 5.93% |
| Klarna | 37 | 5.10% |
| BitCoin | 28 | 3.86% |
| Bolt | 26 | 3.59% |
Shipping Carriers Distribution
UPS accounts for 19.9% of displayed detection occurrences (90 occurrences) , followed by DHL (16.2%) and USPS (15.5%) .
Base: 452 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
90 occurrences
73 occurrences
70 occurrences
55 occurrences
41 occurrences
32 occurrences
32 occurrences
26 occurrences
17 occurrences
16 occurrences
Visual Distribution
90 occurrences
73 occurrences
70 occurrences
55 occurrences
41 occurrences
32 occurrences
32 occurrences
26 occurrences
17 occurrences
16 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 90 | 19.91% |
| DHL | 73 | 16.15% |
| USPS | 70 | 15.49% |
| FedEx | 55 | 12.17% |
| DPD | 41 | 9.07% |
| Australia Post | 32 | 7.08% |
| Royal Mail | 32 | 7.08% |
| GLS | 26 | 5.75% |
| СДЭК | 17 | 3.76% |
| Speedy | 16 | 3.54% |
Store Launch Timeline
Over the past 12 months, 163 new stores were launched in Twenty Twenty-One , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
13 stores launched
8 stores launched
13 stores launched
16 stores launched
20 stores launched
16 stores launched
14 stores launched
11 stores launched
15 stores launched
21 stores launched
5 stores launched
Monthly Trend
6.7% of last 12 months
8.0% of last 12 months
4.9% of last 12 months
8.0% of last 12 months
9.8% of last 12 months
12.3% of last 12 months
9.8% of last 12 months
8.6% of last 12 months
6.7% of last 12 months
9.2% of last 12 months
12.9% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 6.75% |
| 2026-04 | 13 | 7.98% |
| 2026-03 | 8 | 4.91% |
| 2026-02 | 13 | 7.98% |
| 2026-01 | 16 | 9.82% |
| 2025-12 | 20 | 12.27% |
| 2025-11 | 16 | 9.82% |
| 2025-10 | 14 | 8.59% |
| 2025-09 | 11 | 6.75% |
| 2025-08 | 15 | 9.20% |
| 2025-07 | 21 | 12.88% |
| 2025-06 | 5 | 3.07% |
Active Stores by Launch Year
Currently, 2,322 active stores in Twenty Twenty-One are tracked in our database , with the most stores launched in 2026 (61 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
61 active stores
182 active stores
209 active stores
267 active stores
244 active stores
356 active stores
147 active stores
96 active stores
98 active stores
84 active stores
50 active stores
54 active stores
49 active stores
62 active stores
34 active stores
Distribution by Launch Year
2.6% of tracked active stores
7.8% of tracked active stores
9.0% of tracked active stores
11.5% of tracked active stores
10.5% of tracked active stores
15.3% of tracked active stores
6.3% of tracked active stores
4.1% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
2.7% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 61 | 2.63% |
| 2025 | 182 | 7.84% |
| 2024 | 209 | 9.00% |
| 2023 | 267 | 11.50% |
| 2022 | 244 | 10.51% |
| 2021 | 356 | 15.33% |
| 2020 | 147 | 6.33% |
| 2019 | 96 | 4.13% |
| 2018 | 98 | 4.22% |
| 2017 | 84 | 3.62% |
| 2016 | 50 | 2.15% |
| 2015 | 54 | 2.33% |
| 2014 | 49 | 2.11% |
| 2013 | 62 | 2.67% |
| 2012 | 34 | 1.46% |
Geographic Distribution
United States stores with 17.7% (413 active verified stores) , followed by India (9.3%) and United Kingdom (7.8%) .
Base: 2,333 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
413 active verified stores
216 active verified stores
183 active verified stores
114 active verified stores
108 active verified stores
90 active verified stores
75 active verified stores
66 active verified stores
64 active verified stores
64 active verified stores
Visual Distribution
413 active verified stores
216 active verified stores
183 active verified stores
114 active verified stores
108 active verified stores
90 active verified stores
75 active verified stores
66 active verified stores
64 active verified stores
64 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 413 | 17.70% |
| India | 216 | 9.26% |
| United Kingdom | 183 | 7.84% |
| Australia | 114 | 4.89% |
| Germany | 108 | 4.63% |
| Netherlands | 90 | 3.86% |
| Russia | 75 | 3.21% |
| France | 66 | 2.83% |
| Spain | 64 | 2.74% |
| Canada | 64 | 2.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Vehicles & Parts
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce - Gifts & Special Occasions
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.2k | 100.00% |
| Emails | 5k | 61.26% |
| Phones | 3.5k | 42.09% |
| Ecommerce platform | 8.1k | 98.72% |
| Couriers | 762 | 9.27% |
| Payment Providers | 1.2k | 14.44% |
| Categories | 2.4k | 29.16% |
| Social Media | 4.7k | 57.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Twenty Twenty-One e-commerce landscape:
Analyze 2.3k verified e-commerce stores on Twenty Twenty-One - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Twenty Twenty-One e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Twenty Twenty-One e-commerce intelligence?
-
We track 2.3k verified Twenty Twenty-One e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.4% of displayed detection occurrences (1,105 occurrences) , followed by Instagram (31.3%) and YouTube (10.4%) .
Base: 3,514 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,105 occurrences
1,100 occurrences
364 occurrences
254 occurrences
227 occurrences
138 occurrences
120 occurrences
103 occurrences
97 occurrences
6 occurrences
Visual Distribution
1,105 occurrences
1,100 occurrences
364 occurrences
254 occurrences
227 occurrences
138 occurrences
120 occurrences
103 occurrences
97 occurrences
6 occurrences