Twenty Twelve Technology Adoption in E-commerce
Discover 705 verified e-commerce stores using Twenty Twelve. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9k domains. 705 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
705 verified active stores out of 1.9k detected · 36.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 67.5% of stores with physical delivery (476 stores) , followed by Custom (30.6%) and Welcart (1.0%) .
Base: 705 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
476 stores
216 stores
7 stores
3 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 476 | 67.52% |
| Custom | 216 | 30.64% |
| Welcart | 7 | 0.99% |
| Magento | 3 | 0.43% |
| GOGOSHOP | 1 | 0.14% |
| MakeShop | 1 | 0.14% |
| WooCommerce, Shopatron | 1 | 0.14% |
| 1C-Bitrix | 0 | 0.00% |
| Powergap | 0 | 0.00% |
| Shop5 | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 82.6% share of detected Twenty Twelve e-commerce signals (1,595) , with Custom at 11.2% and Welcart at 1.4% (June 2026) .
Base: 1,932 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
1,595 websites
216 websites
28 websites
7 websites
1 websites
1 websites
1 websites
2 websites
1 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1595 | 82.56% |
| Custom | 216 | 11.18% |
| Welcart | 28 | 1.45% |
| Magento | 7 | 0.36% |
| GOGOSHOP | 1 | 0.05% |
| MakeShop | 1 | 0.05% |
| WooCommerce, Shopatron | 1 | 0.05% |
| 1C-Bitrix | 2 | 0.10% |
| Powergap | 1 | 0.05% |
| Shop5 | 4 | 0.21% |
Categories Distribution
Food & Beverages stores with 9.6% of all stores (68 stores) , followed by Health & Beauty (8.8%) and Business & Industrial (8.8%) .
Base: 705 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
68 stores
62 stores
62 stores
60 stores
54 stores
53 stores
46 stores
42 stores
32 stores
26 stores
Visual Distribution
68 stores
62 stores
62 stores
60 stores
54 stores
53 stores
46 stores
42 stores
32 stores
26 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 68 | 9.65% |
| Health & Beauty | 62 | 8.79% |
| Business & Industrial | 62 | 8.79% |
| Clothing & Accessories | 60 | 8.51% |
| Sporting Goods & Outdoor Gear | 54 | 7.66% |
| Tools & Hardware | 53 | 7.52% |
| Arts & Entertainment | 46 | 6.52% |
| Home & Garden | 42 | 5.96% |
| Toys & Games | 32 | 4.54% |
| Electronics & Technology | 26 | 3.69% |
Payment Providers Distribution
PayPal accounts for 40.7% of displayed detection occurrences (85 occurrences) , followed by MasterCard (14.4%) and VISA (8.1%) .
Base: 209 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
85 occurrences
30 occurrences
17 occurrences
15 occurrences
15 occurrences
14 occurrences
10 occurrences
8 occurrences
8 occurrences
7 occurrences
Visual Distribution
85 occurrences
30 occurrences
17 occurrences
15 occurrences
15 occurrences
14 occurrences
10 occurrences
8 occurrences
8 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 85 | 40.67% |
| MasterCard | 30 | 14.35% |
| VISA | 17 | 8.13% |
| American Express | 15 | 7.18% |
| Klarna | 15 | 7.18% |
| Stripe Connect | 14 | 6.70% |
| Bolt | 10 | 4.78% |
| SEPA | 8 | 3.83% |
| Apple Pay | 8 | 3.83% |
| Google Pay | 7 | 3.35% |
Shipping Carriers Distribution
USPS accounts for 17.0% of displayed detection occurrences (24 occurrences) , followed by UPS (15.6%) and DHL (15.6%) .
Base: 141 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
24 occurrences
22 occurrences
22 occurrences
18 occurrences
12 occurrences
11 occurrences
10 occurrences
8 occurrences
8 occurrences
6 occurrences
Visual Distribution
24 occurrences
22 occurrences
22 occurrences
18 occurrences
12 occurrences
11 occurrences
10 occurrences
8 occurrences
8 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 24 | 17.02% |
| UPS | 22 | 15.60% |
| DHL | 22 | 15.60% |
| GLS | 18 | 12.77% |
| DPD | 12 | 8.51% |
| FedEx | 11 | 7.80% |
| Royal Mail | 10 | 7.09% |
| Colissimo | 8 | 5.67% |
| TNT | 8 | 5.67% |
| Ceska Posta | 6 | 4.26% |
Store Launch Timeline
Over the past 12 months, 17 new stores were launched in Twenty Twelve , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
2 stores launched
3 stores launched
5 stores launched
1 stores launched
Monthly Trend
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
11.8% of last 12 months
17.6% of last 12 months
29.4% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 5.88% |
| 2026-04 | 1 | 5.88% |
| 2026-03 | 1 | 5.88% |
| 2026-02 | 1 | 5.88% |
| 2026-01 | 1 | 5.88% |
| 2025-12 | 1 | 5.88% |
| 2025-10 | 2 | 11.76% |
| 2025-09 | 3 | 17.65% |
| 2025-08 | 5 | 29.41% |
| 2025-06 | 1 | 5.88% |
Active Stores by Launch Year
Currently, 705 active stores in Twenty Twelve are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5 active stores
19 active stores
24 active stores
23 active stores
27 active stores
16 active stores
38 active stores
29 active stores
38 active stores
45 active stores
31 active stores
48 active stores
48 active stores
68 active stores
32 active stores
Distribution by Launch Year
0.7% of tracked active stores
2.7% of tracked active stores
3.4% of tracked active stores
3.3% of tracked active stores
3.8% of tracked active stores
2.3% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
5.4% of tracked active stores
6.4% of tracked active stores
4.4% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
9.6% of tracked active stores
4.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5 | 0.71% |
| 2025 | 19 | 2.70% |
| 2024 | 24 | 3.40% |
| 2023 | 23 | 3.26% |
| 2022 | 27 | 3.83% |
| 2021 | 16 | 2.27% |
| 2020 | 38 | 5.39% |
| 2019 | 29 | 4.11% |
| 2018 | 38 | 5.39% |
| 2017 | 45 | 6.38% |
| 2016 | 31 | 4.40% |
| 2015 | 48 | 6.81% |
| 2014 | 48 | 6.81% |
| 2013 | 68 | 9.65% |
| 2012 | 32 | 4.54% |
Geographic Distribution
United States stores with 17.2% (121 active verified stores) , followed by Germany (8.4%) and United Kingdom (7.2%) .
Base: 705 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
121 active verified stores
59 active verified stores
51 active verified stores
44 active verified stores
40 active verified stores
36 active verified stores
33 active verified stores
23 active verified stores
21 active verified stores
17 active verified stores
Visual Distribution
121 active verified stores
59 active verified stores
51 active verified stores
44 active verified stores
40 active verified stores
36 active verified stores
33 active verified stores
23 active verified stores
21 active verified stores
17 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 121 | 17.16% |
| Germany | 59 | 8.37% |
| United Kingdom | 51 | 7.23% |
| Russia | 44 | 6.24% |
| Japan | 40 | 5.67% |
| Netherlands | 36 | 5.11% |
| Czechia | 33 | 4.68% |
| France | 23 | 3.26% |
| Australia | 21 | 2.98% |
| Brazil | 17 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Vehicles & Parts
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 1.2k | 59.52% |
| Phones | 815 | 42.18% |
| Ecommerce platform | 1.9k | 97.05% |
| Couriers | 267 | 13.82% |
| Payment Providers | 317 | 16.41% |
| Categories | 721 | 37.32% |
| Social Media | 922 | 47.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Twenty Twelve e-commerce landscape:
Analyze 705 verified e-commerce stores on Twenty Twelve - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Twenty Twelve e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Twenty Twelve e-commerce intelligence?
-
We track 705 verified Twenty Twelve e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.4% of displayed detection occurrences (264 occurrences) , followed by Instagram (23.5%) and Twitter (12.9%) .
Base: 745 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
264 occurrences
175 occurrences
96 occurrences
81 occurrences
44 occurrences
41 occurrences
16 occurrences
16 occurrences
9 occurrences
3 occurrences
Visual Distribution
264 occurrences
175 occurrences
96 occurrences
81 occurrences
44 occurrences
41 occurrences
16 occurrences
16 occurrences
9 occurrences
3 occurrences