Tealium Technology Adoption in E-commerce
Discover 2.5k verified e-commerce stores using Tealium. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.6k domains. 2.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.5k verified active stores out of 2.6k detected · 94.2% verification rate
E-commerce Platforms Distribution
SAP Commerce Cloud stores with 72.6% of stores with physical delivery (1,784 stores) , followed by Custom (19.5%) and Salesforce Commerce Cloud (6.3%) .
Base: 2,458 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,784 stores
480 stores
154 stores
17 stores
9 stores
7 stores
5 stores
1 stores
1 stores
0 stores
Visual Distribution
1,784 stores
480 stores
154 stores
17 stores
9 stores
7 stores
5 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1784 | 72.58% |
| Custom | 480 | 19.53% |
| Salesforce Commerce Cloud | 154 | 6.27% |
| Shopify | 17 | 0.69% |
| Magento | 9 | 0.37% |
| HCL Commerce | 7 | 0.28% |
| Oracle Commerce | 5 | 0.20% |
| QDM | 1 | 0.04% |
| WooCommerce | 1 | 0.04% |
| Salesforce Commerce Cloud, SAP Commerce Cloud | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
SAP Commerce Cloud holds 71.9% share of detected Tealium e-commerce signals (1,877) , with Custom at 18.4% and Salesforce Commerce Cloud at 6.0% (June 2026) .
Base: 2,610 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,877 websites
480 websites
157 websites
17 websites
11 websites
10 websites
8 websites
1 websites
12 websites
1 websites
Visual Distribution
1,877 websites
480 websites
157 websites
17 websites
11 websites
10 websites
8 websites
1 websites
12 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1877 | 71.92% |
| Custom | 480 | 18.39% |
| Salesforce Commerce Cloud | 157 | 6.02% |
| Shopify | 17 | 0.65% |
| Magento | 11 | 0.42% |
| HCL Commerce | 10 | 0.38% |
| Oracle Commerce | 8 | 0.31% |
| QDM | 1 | 0.04% |
| WooCommerce | 12 | 0.46% |
| Salesforce Commerce Cloud, SAP Commerce Cloud | 1 | 0.04% |
Categories Distribution
Health & Beauty stores with 67.0% of all stores (1,646 stores) , followed by Clothing & Accessories (19.5%) and Home & Garden (2.8%) .
Base: 2,458 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,646 stores
479 stores
70 stores
51 stores
35 stores
28 stores
25 stores
24 stores
13 stores
3 stores
Visual Distribution
1,646 stores
479 stores
70 stores
51 stores
35 stores
28 stores
25 stores
24 stores
13 stores
3 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1646 | 66.97% |
| Clothing & Accessories | 479 | 19.49% |
| Home & Garden | 70 | 2.85% |
| Electronics & Technology | 51 | 2.07% |
| Sporting Goods & Outdoor Gear | 35 | 1.42% |
| Food & Beverages | 28 | 1.14% |
| Business & Industrial | 25 | 1.02% |
| Jewelry & Watches | 24 | 0.98% |
| Vehicles & Parts | 13 | 0.53% |
| Toys & Games | 3 | 0.12% |
Payment Providers Distribution
American Express accounts for 18.5% of displayed detection occurrences (265 occurrences) , followed by MasterCard (17.6%) and PayPal (16.0%) .
Base: 1,434 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
265 occurrences
252 occurrences
230 occurrences
171 occurrences
110 occurrences
105 occurrences
93 occurrences
71 occurrences
71 occurrences
66 occurrences
Visual Distribution
265 occurrences
252 occurrences
230 occurrences
171 occurrences
110 occurrences
105 occurrences
93 occurrences
71 occurrences
71 occurrences
66 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 265 | 18.48% |
| MasterCard | 252 | 17.57% |
| PayPal | 230 | 16.04% |
| Klarna | 171 | 11.92% |
| Apple Pay | 110 | 7.67% |
| Google Pay | 105 | 7.32% |
| Bancontact | 93 | 6.49% |
| Giropay | 71 | 4.95% |
| iDEAL | 71 | 4.95% |
| Stripe Connect | 66 | 4.60% |
Shipping Carriers Distribution
UPS accounts for 40.3% of displayed detection occurrences (48 occurrences) , followed by DHL (26.1%) and DPD (14.3%) .
Base: 119 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
48 occurrences
31 occurrences
17 occurrences
6 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
48 occurrences
31 occurrences
17 occurrences
6 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 48 | 40.34% |
| DHL | 31 | 26.05% |
| DPD | 17 | 14.29% |
| FedEx | 6 | 5.04% |
| USPS | 4 | 3.36% |
| Royal Mail | 3 | 2.52% |
| Point Relais | 3 | 2.52% |
| Speedy | 3 | 2.52% |
| Estes | 2 | 1.68% |
| TNT | 2 | 1.68% |
Store Launch Timeline
Over the past 12 months, 81 new stores were launched in Tealium , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
8 stores launched
1 stores launched
4 stores launched
3 stores launched
1 stores launched
3 stores launched
11 stores launched
13 stores launched
5 stores launched
18 stores launched
13 stores launched
Monthly Trend
1.2% of last 12 months
9.9% of last 12 months
1.2% of last 12 months
4.9% of last 12 months
3.7% of last 12 months
1.2% of last 12 months
3.7% of last 12 months
13.6% of last 12 months
16.0% of last 12 months
6.2% of last 12 months
22.2% of last 12 months
16.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 1.23% |
| 2026-04 | 8 | 9.88% |
| 2026-03 | 1 | 1.23% |
| 2026-02 | 4 | 4.94% |
| 2026-01 | 3 | 3.70% |
| 2025-12 | 1 | 1.23% |
| 2025-11 | 3 | 3.70% |
| 2025-10 | 11 | 13.58% |
| 2025-09 | 13 | 16.05% |
| 2025-08 | 5 | 6.17% |
| 2025-07 | 18 | 22.22% |
| 2025-06 | 13 | 16.05% |
Active Stores by Launch Year
Currently, 2,336 active stores in Tealium are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
181 active stores
276 active stores
53 active stores
121 active stores
131 active stores
131 active stores
199 active stores
144 active stores
121 active stores
67 active stores
62 active stores
94 active stores
94 active stores
63 active stores
Distribution by Launch Year
0.7% of tracked active stores
7.7% of tracked active stores
11.8% of tracked active stores
2.3% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
8.5% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
2.9% of tracked active stores
2.7% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 0.73% |
| 2025 | 181 | 7.75% |
| 2024 | 276 | 11.82% |
| 2023 | 53 | 2.27% |
| 2022 | 121 | 5.18% |
| 2021 | 131 | 5.61% |
| 2020 | 131 | 5.61% |
| 2019 | 199 | 8.52% |
| 2018 | 144 | 6.16% |
| 2017 | 121 | 5.18% |
| 2016 | 67 | 2.87% |
| 2015 | 62 | 2.65% |
| 2014 | 94 | 4.02% |
| 2013 | 94 | 4.02% |
| 2012 | 63 | 2.70% |
Geographic Distribution
United States stores with 60.0% (1,475 active verified stores) , followed by Italy (12.4%) and Canada (6.0%) .
Base: 2,458 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,475 active verified stores
305 active verified stores
147 active verified stores
38 active verified stores
24 active verified stores
21 active verified stores
21 active verified stores
19 active verified stores
13 active verified stores
12 active verified stores
Visual Distribution
1,475 active verified stores
305 active verified stores
147 active verified stores
38 active verified stores
24 active verified stores
21 active verified stores
21 active verified stores
19 active verified stores
13 active verified stores
12 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1475 | 60.01% |
| Italy | 305 | 12.41% |
| Canada | 147 | 5.98% |
| United Kingdom | 38 | 1.55% |
| Switzerland | 24 | 0.98% |
| France | 21 | 0.85% |
| Germany | 21 | 0.85% |
| Spain | 19 | 0.77% |
| Australia | 13 | 0.53% |
| Belgium | 12 | 0.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salesforce Commerce Cloud - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 477 | 18.28% |
| Phones | 555 | 21.26% |
| Ecommerce platform | 2.6k | 98.81% |
| Couriers | 75 | 2.87% |
| Payment Providers | 384 | 14.71% |
| Categories | 2.4k | 91.76% |
| Social Media | 1.1k | 40.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tealium e-commerce landscape:
Analyze 2.5k verified e-commerce stores on Tealium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tealium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tealium e-commerce intelligence?
-
We track 2.5k verified Tealium e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 22.8% of displayed detection occurrences (835 occurrences) , followed by Instagram (22.5%) and YouTube (14.5%) .
Base: 3,659 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
835 occurrences
823 occurrences
530 occurrences
373 occurrences
368 occurrences
342 occurrences
254 occurrences
79 occurrences
53 occurrences
2 occurrences
Visual Distribution
835 occurrences
823 occurrences
530 occurrences
373 occurrences
368 occurrences
342 occurrences
254 occurrences
79 occurrences
53 occurrences
2 occurrences