Tealium Technology Adoption in E-commerce
Discover 2.5k verified e-commerce stores using Tealium. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.6k domains. 2.5k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.5k verified active stores out of 2.6k detected · 94.2% verification rate
E-commerce Platforms Distribution
SAP Commerce Cloud stores with 72.6% of stores with physical delivery (1,784 stores) , followed by Custom (19.5%) and Salesforce Commerce Cloud (6.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,784 stores
480 stores
154 stores
17 stores
9 stores
7 stores
5 stores
1 stores
1 stores
0 stores
Visual Distribution
1,784 stores
480 stores
154 stores
17 stores
9 stores
7 stores
5 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1784 | 72.58% |
| Custom | 480 | 19.53% |
| Salesforce Commerce Cloud | 154 | 6.27% |
| Shopify | 17 | 0.69% |
| Magento | 9 | 0.37% |
| HCL Commerce | 7 | 0.28% |
| Oracle Commerce | 5 | 0.20% |
| QDM | 1 | 0.04% |
| WooCommerce | 1 | 0.04% |
| Salesforce Commerce Cloud, SAP Commerce Cloud | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
SAP Commerce Cloud holds 72.8% share of all Tealium e-commerce stores (1,877) , with Custom at 18.6% and Salesforce Commerce Cloud at 6.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,877 stores
480 stores
157 stores
17 stores
11 stores
10 stores
8 stores
1 stores
12 stores
1 stores
Visual Distribution
1,877 stores
480 stores
157 stores
17 stores
11 stores
10 stores
8 stores
1 stores
12 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| SAP Commerce Cloud | 1877 | 72.78% |
| Custom | 480 | 18.61% |
| Salesforce Commerce Cloud | 157 | 6.09% |
| Shopify | 17 | 0.66% |
| Magento | 11 | 0.43% |
| HCL Commerce | 10 | 0.39% |
| Oracle Commerce | 8 | 0.31% |
| QDM | 1 | 0.04% |
| WooCommerce | 12 | 0.47% |
| Salesforce Commerce Cloud, SAP Commerce Cloud | 1 | 0.04% |
Categories Distribution
Health & Beauty stores with 69.2% of all stores (1,646 stores) , followed by Clothing & Accessories (20.1%) and Home & Garden (2.9%) .
Base: 2,378 AI-verified stores with physical delivery and detected product categories (96.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,646 stores
479 stores
70 stores
51 stores
35 stores
28 stores
25 stores
24 stores
13 stores
3 stores
Visual Distribution
1,646 stores
479 stores
70 stores
51 stores
35 stores
28 stores
25 stores
24 stores
13 stores
3 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1646 | 69.22% |
| Clothing & Accessories | 479 | 20.14% |
| Home & Garden | 70 | 2.94% |
| Electronics & Technology | 51 | 2.14% |
| Sporting Goods & Outdoor Gear | 35 | 1.47% |
| Food & Beverages | 28 | 1.18% |
| Business & Industrial | 25 | 1.05% |
| Jewelry & Watches | 24 | 1.01% |
| Vehicles & Parts | 13 | 0.55% |
| Toys & Games | 3 | 0.13% |
Payment Providers Distribution
American Express stores with 17.7% among AI-verified physical stores (265 stores) , followed by MasterCard (16.8%) and PayPal (15.4%) .
Base: 384 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
265 stores
252 stores
230 stores
171 stores
110 stores
105 stores
93 stores
71 stores
71 stores
66 stores
Visual Distribution
265 stores
252 stores
230 stores
171 stores
110 stores
105 stores
93 stores
71 stores
71 stores
66 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 265 | 17.70% |
| MasterCard | 252 | 16.83% |
| PayPal | 230 | 15.36% |
| Klarna | 171 | 11.42% |
| Apple Pay | 110 | 7.35% |
| Google Pay | 105 | 7.01% |
| Bancontact | 93 | 6.21% |
| Giropay | 71 | 4.74% |
| iDEAL | 71 | 4.74% |
| Stripe Connect | 66 | 4.41% |
Shipping Carriers Distribution
UPS stores with 38.4% among AI-verified physical stores (48 stores) , followed by DHL (24.8%) and DPD (13.6%) .
Base: 75 AI-verified physical stores with detectable shipping carriers (2.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
48 stores
31 stores
17 stores
6 stores
4 stores
3 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
48 stores
31 stores
17 stores
6 stores
4 stores
3 stores
3 stores
3 stores
2 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 48 | 38.40% |
| DHL | 31 | 24.80% |
| DPD | 17 | 13.60% |
| FedEx | 6 | 4.80% |
| USPS | 4 | 3.20% |
| Royal Mail | 3 | 2.40% |
| Point Relais | 3 | 2.40% |
| Speedy | 3 | 2.40% |
| Estes | 2 | 1.60% |
| TNT | 2 | 1.60% |
Store Launch Timeline
Over the past 12 months, 81 new stores were launched in Tealium , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
8 stores launched
1 stores launched
4 stores launched
3 stores launched
1 stores launched
3 stores launched
11 stores launched
13 stores launched
5 stores launched
18 stores launched
13 stores launched
Monthly Trend
1.2% of last 12 months
9.9% of last 12 months
1.2% of last 12 months
4.9% of last 12 months
3.7% of last 12 months
1.2% of last 12 months
3.7% of last 12 months
13.6% of last 12 months
16.0% of last 12 months
6.2% of last 12 months
22.2% of last 12 months
16.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 1.23% |
| 2026-04 | 8 | 9.88% |
| 2026-03 | 1 | 1.23% |
| 2026-02 | 4 | 4.94% |
| 2026-01 | 3 | 3.70% |
| 2025-12 | 1 | 1.23% |
| 2025-11 | 3 | 3.70% |
| 2025-10 | 11 | 13.58% |
| 2025-09 | 13 | 16.05% |
| 2025-08 | 5 | 6.17% |
| 2025-07 | 18 | 22.22% |
| 2025-06 | 13 | 16.05% |
Active Stores by Launch Year
Currently, 2,336 active stores in Tealium are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
181 active stores
276 active stores
53 active stores
121 active stores
131 active stores
131 active stores
199 active stores
144 active stores
121 active stores
67 active stores
62 active stores
94 active stores
94 active stores
63 active stores
Distribution by Launch Year
0.7% of tracked active stores
7.7% of tracked active stores
11.8% of tracked active stores
2.3% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
8.5% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
2.9% of tracked active stores
2.7% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 0.73% |
| 2025 | 181 | 7.75% |
| 2024 | 276 | 11.82% |
| 2023 | 53 | 2.27% |
| 2022 | 121 | 5.18% |
| 2021 | 131 | 5.61% |
| 2020 | 131 | 5.61% |
| 2019 | 199 | 8.52% |
| 2018 | 144 | 6.16% |
| 2017 | 121 | 5.18% |
| 2016 | 67 | 2.87% |
| 2015 | 62 | 2.65% |
| 2014 | 94 | 4.02% |
| 2013 | 94 | 4.02% |
| 2012 | 63 | 2.70% |
Geographic Distribution
United States stores with 68.6% (1,475 AI-verified stores) , followed by Italy (14.2%) and Canada (6.8%) .
Base: 2,150 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,475 AI-verified stores
305 AI-verified stores
147 AI-verified stores
38 AI-verified stores
24 AI-verified stores
21 AI-verified stores
21 AI-verified stores
19 AI-verified stores
13 AI-verified stores
12 AI-verified stores
Visual Distribution
1,475 AI-verified stores
305 AI-verified stores
147 AI-verified stores
38 AI-verified stores
24 AI-verified stores
21 AI-verified stores
21 AI-verified stores
19 AI-verified stores
13 AI-verified stores
12 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1475 | 68.60% |
| Italy | 305 | 14.19% |
| Canada | 147 | 6.84% |
| United Kingdom | 38 | 1.77% |
| Switzerland | 24 | 1.12% |
| France | 21 | 0.98% |
| Germany | 21 | 0.98% |
| Spain | 19 | 0.88% |
| Australia | 13 | 0.60% |
| Belgium | 12 | 0.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salesforce Commerce Cloud - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 477.0 | 18.28% |
| Phones | 555.0 | 21.26% |
| Ecommerce platform | 2.6k | 98.81% |
| Couriers | 75.0 | 2.87% |
| Payment Providers | 384.0 | 14.71% |
| Categories | 2.4k | 91.76% |
| Social Media | 1.1k | 40.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tealium e-commerce landscape:
Analyze 2.5k verified e-commerce stores on Tealium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tealium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tealium e-commerce intelligence?
-
We track 2.5k verified Tealium e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 22.8% among stores with at least one detectable social profile (835 stores) , followed by Instagram (22.5%) and YouTube (14.5%) .
Base: 1,057 stores with any detectable social profile (40.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
835 stores
823 stores
530 stores
373 stores
368 stores
342 stores
254 stores
79 stores
53 stores
2 stores
Visual Distribution
835 stores
823 stores
530 stores
373 stores
368 stores
342 stores
254 stores
79 stores
53 stores
2 stores