StackPath Technology Adoption in E-commerce
Discover 1k verified e-commerce stores using StackPath. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3k domains. 1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1k verified active stores out of 2.3k detected · 43.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 82.0% of stores with physical delivery (836 stores) , followed by OpenCart (9.7%) and Custom (5.8%) .
Base: 1,019 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
836 stores
99 stores
59 stores
7 stores
5 stores
4 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
836 stores
99 stores
59 stores
7 stores
5 stores
4 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 836 | 82.04% |
| OpenCart | 99 | 9.72% |
| Custom | 59 | 5.79% |
| Drupal Commerce | 7 | 0.69% |
| PrestaShop | 5 | 0.49% |
| Active IT Zone Core | 4 | 0.39% |
| Botble CMS | 2 | 0.20% |
| CubeCart | 2 | 0.20% |
| Magento | 1 | 0.10% |
| Gambio | 1 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 90.3% share of detected StackPath e-commerce signals (2,097) , with OpenCart at 4.5% and Custom at 2.5% (June 2026) .
Base: 2,321 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,097 websites
105 websites
59 websites
7 websites
5 websites
4 websites
5 websites
2 websites
2 websites
1 websites
Visual Distribution
2,097 websites
105 websites
59 websites
7 websites
5 websites
4 websites
5 websites
2 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2097 | 90.35% |
| OpenCart | 105 | 4.52% |
| Custom | 59 | 2.54% |
| Drupal Commerce | 7 | 0.30% |
| PrestaShop | 5 | 0.22% |
| Active IT Zone Core | 4 | 0.17% |
| Botble CMS | 5 | 0.22% |
| CubeCart | 2 | 0.09% |
| Magento | 2 | 0.09% |
| Gambio | 1 | 0.04% |
Categories Distribution
Health & Beauty stores with 11.6% of all stores (118 stores) , followed by Food & Beverages (11.4%) and Clothing & Accessories (11.3%) .
Base: 1,019 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
118 stores
116 stores
115 stores
84 stores
83 stores
74 stores
72 stores
62 stores
50 stores
45 stores
Visual Distribution
118 stores
116 stores
115 stores
84 stores
83 stores
74 stores
72 stores
62 stores
50 stores
45 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 118 | 11.58% |
| Food & Beverages | 116 | 11.38% |
| Clothing & Accessories | 115 | 11.29% |
| Business & Industrial | 84 | 8.24% |
| Home & Garden | 83 | 8.15% |
| Sporting Goods & Outdoor Gear | 74 | 7.26% |
| Toys & Games | 72 | 7.07% |
| Furniture & Home Decor | 62 | 6.08% |
| Electronics & Technology | 50 | 4.91% |
| Tools & Hardware | 45 | 4.42% |
Payment Providers Distribution
PayPal accounts for 25.8% of displayed detection occurrences (56 occurrences) , followed by Stripe Connect (19.8%) and MasterCard (19.8%) .
Base: 217 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
56 occurrences
43 occurrences
43 occurrences
20 occurrences
13 occurrences
11 occurrences
11 occurrences
9 occurrences
7 occurrences
4 occurrences
Visual Distribution
56 occurrences
43 occurrences
43 occurrences
20 occurrences
13 occurrences
11 occurrences
11 occurrences
9 occurrences
7 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 56 | 25.81% |
| Stripe Connect | 43 | 19.82% |
| MasterCard | 43 | 19.82% |
| American Express | 20 | 9.22% |
| Apple Pay | 13 | 5.99% |
| Bolt | 11 | 5.07% |
| Google Pay | 11 | 5.07% |
| Klarna | 9 | 4.15% |
| VISA | 7 | 3.23% |
| JCB | 4 | 1.84% |
Shipping Carriers Distribution
Royal Mail accounts for 50.4% of displayed detection occurrences (61 occurrences) , followed by DPD (12.4%) and DHL (9.1%) .
Base: 121 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
61 occurrences
15 occurrences
11 occurrences
10 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 61 | 50.41% |
| DPD | 15 | 12.40% |
| DHL | 11 | 9.09% |
| UPS | 10 | 8.26% |
| Speedy | 6 | 4.96% |
| FedEx | 5 | 4.13% |
| Evri | 4 | 3.31% |
| Yodel | 3 | 2.48% |
| Hermes | 3 | 2.48% |
| Aramex | 3 | 2.48% |
Store Launch Timeline
Over the past 12 months, 125 new stores were launched in StackPath , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
5 stores launched
4 stores launched
9 stores launched
11 stores launched
7 stores launched
13 stores launched
12 stores launched
12 stores launched
19 stores launched
15 stores launched
7 stores launched
Monthly Trend
8.8% of last 12 months
4.0% of last 12 months
3.2% of last 12 months
7.2% of last 12 months
8.8% of last 12 months
5.6% of last 12 months
10.4% of last 12 months
9.6% of last 12 months
9.6% of last 12 months
15.2% of last 12 months
12.0% of last 12 months
5.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 8.80% |
| 2026-04 | 5 | 4.00% |
| 2026-03 | 4 | 3.20% |
| 2026-02 | 9 | 7.20% |
| 2026-01 | 11 | 8.80% |
| 2025-12 | 7 | 5.60% |
| 2025-11 | 13 | 10.40% |
| 2025-10 | 12 | 9.60% |
| 2025-09 | 12 | 9.60% |
| 2025-08 | 19 | 15.20% |
| 2025-07 | 15 | 12.00% |
| 2025-06 | 7 | 5.60% |
Active Stores by Launch Year
Currently, 1,010 active stores in StackPath are tracked in our database , with the most stores launched in 2026 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
45 active stores
134 active stores
86 active stores
54 active stores
63 active stores
120 active stores
79 active stores
36 active stores
46 active stores
49 active stores
28 active stores
23 active stores
20 active stores
21 active stores
21 active stores
Distribution by Launch Year
4.5% of tracked active stores
13.3% of tracked active stores
8.5% of tracked active stores
5.3% of tracked active stores
6.2% of tracked active stores
11.9% of tracked active stores
7.8% of tracked active stores
3.6% of tracked active stores
4.6% of tracked active stores
4.9% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 45 | 4.46% |
| 2025 | 134 | 13.27% |
| 2024 | 86 | 8.51% |
| 2023 | 54 | 5.35% |
| 2022 | 63 | 6.24% |
| 2021 | 120 | 11.88% |
| 2020 | 79 | 7.82% |
| 2019 | 36 | 3.56% |
| 2018 | 46 | 4.55% |
| 2017 | 49 | 4.85% |
| 2016 | 28 | 2.77% |
| 2015 | 23 | 2.28% |
| 2014 | 20 | 1.98% |
| 2013 | 21 | 2.08% |
| 2012 | 21 | 2.08% |
Geographic Distribution
United Kingdom stores with 44.0% (448 active verified stores) , followed by United States (10.8%) and India (8.3%) .
Base: 1,019 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
448 active verified stores
110 active verified stores
85 active verified stores
74 active verified stores
23 active verified stores
21 active verified stores
15 active verified stores
13 active verified stores
12 active verified stores
9 active verified stores
Visual Distribution
448 active verified stores
110 active verified stores
85 active verified stores
74 active verified stores
23 active verified stores
21 active verified stores
15 active verified stores
13 active verified stores
12 active verified stores
9 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 448 | 43.96% |
| United States | 110 | 10.79% |
| India | 85 | 8.34% |
| Romania | 74 | 7.26% |
| Pakistan | 23 | 2.26% |
| United Arab Emirates | 21 | 2.06% |
| Bangladesh | 15 | 1.47% |
| Ireland | 13 | 1.28% |
| Greece | 12 | 1.18% |
| Canada | 9 | 0.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Toys & Games
Custom - Clothing & Accessories
WooCommerce - Jewelry & Watches
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 970 | 41.79% |
| Phones | 882 | 38.00% |
| Ecommerce platform | 2.3k | 99.53% |
| Couriers | 128 | 5.51% |
| Payment Providers | 236 | 10.17% |
| Categories | 1k | 44.46% |
| Social Media | 1.5k | 65.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the StackPath e-commerce landscape:
Analyze 1k verified e-commerce stores on StackPath - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across StackPath e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the StackPath e-commerce intelligence?
-
We track 1k verified StackPath e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.8% of displayed detection occurrences (610 occurrences) , followed by Instagram (24.0%) and Twitter (12.7%) .
Base: 1,860 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
610 occurrences
446 occurrences
236 occurrences
154 occurrences
127 occurrences
121 occurrences
67 occurrences
64 occurrences
33 occurrences
2 occurrences
Visual Distribution
610 occurrences
446 occurrences
236 occurrences
154 occurrences
127 occurrences
121 occurrences
67 occurrences
64 occurrences
33 occurrences
2 occurrences