Yodel Shipping Carrier Usage Database

Explore 2.4k e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 60.1% of stores with physical delivery (1,057 stores) , followed by WooCommerce (23.5%) and Wix eCommerce (4.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 60.1%

1,057 stores

414 stores

76 stores

63 stores

45 stores

27 stores

24 stores

EKM 0.8%

14 stores

13 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
Shopify 1057 60.06%
WooCommerce 414 23.52%
Wix eCommerce 76 4.32%
Magento 63 3.58%
BigCommerce 45 2.56%
PrestaShop 27 1.53%
Squarespace Commerce 24 1.36%
EKM 14 0.80%
OpenCart 13 0.74%
ShopWired 11 0.63%
GoDaddy Online Store 4 0.23%
Visualsoft 4 0.23%
HCL Commerce 3 0.17%
AppSell, Wix eCommerce 3 0.17%
UpsellPlus, Shopify 2 0.11%

All Stores Distribution

Shopify holds 54.7% share of all Yodel e-commerce stores (1,086) , with WooCommerce at 26.5% and Wix eCommerce at 5.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 54.7%

1,086 stores

527 stores

114 stores

69 stores

50 stores

29 stores

52 stores

EKM 0.7%

14 stores

13 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Yodel
Platform Total Stores Percentage
Shopify 1086 54.66%
WooCommerce 527 26.52%
Wix eCommerce 114 5.74%
Magento 69 3.47%
BigCommerce 50 2.52%
PrestaShop 29 1.46%
Squarespace Commerce 52 2.62%
EKM 14 0.70%
OpenCart 13 0.65%
ShopWired 11 0.55%
GoDaddy Online Store 5 0.25%
Visualsoft 4 0.20%
HCL Commerce 7 0.35%
AppSell, Wix eCommerce 4 0.20%
UpsellPlus, Shopify 2 0.10%

Categories Distribution

Clothing & Accessories leads with 19.3% of all stores (364 stores) , followed by Health & Beauty (19.1%) and Home & Garden (8.7%) .

Top 10 Categories

Clothing & Accessories 19.3%

364 stores

Health & Beauty 19.1%

360 stores

Home & Garden 8.7%

164 stores

Electronics & Technology 8.4%

158 stores

Food & Beverages 8.2%

155 stores

Furniture & Home Decor 6.9%

130 stores

Sporting Goods & Outdoor Gear 4.3%

82 stores

Pets & Pet Supplies 4.3%

82 stores

Arts & Entertainment 3.9%

74 stores

Gifts & Special Occasions 3.8%

72 stores

Visual Distribution

Distribution of top 10 Yodel store categories (November 2025)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 364 19.27%
Health & Beauty 360 19.06%
Home & Garden 164 8.68%
Electronics & Technology 158 8.36%
Food & Beverages 155 8.21%
Furniture & Home Decor 130 6.88%
Sporting Goods & Outdoor Gear 82 4.34%
Pets & Pet Supplies 82 4.34%
Arts & Entertainment 74 3.92%
Gifts & Special Occasions 72 3.81%
Toys & Games 62 3.28%
Jewelry & Watches 51 2.70%
Vehicles & Parts 51 2.70%
Books & Media 47 2.49%
Tools & Hardware 37 1.96%

Payment Providers Distribution

PayPal leads with 27.2% among AI-verified physical stores (917 stores) , followed by American Express (12.0%) and Stripe Connect (11.1%) .

Base: 1,998 AI-verified physical stores with detectable payment providers (63.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.2%

917 stores

404 stores

375 stores

348 stores

Klarna 10.2%

344 stores

284 stores

245 stores

101 stores

VISA 2.8%

95 stores

JCB 2.1%

71 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (November 2025)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 917 27.22%
American Express 404 11.99%
Stripe Connect 375 11.13%
MasterCard 348 10.33%
Klarna 344 10.21%
Apple Pay 284 8.43%
Google Pay 245 7.27%
Clearpay 101 3.00%
VISA 95 2.82%
JCB 71 2.11%
Bolt 55 1.63%
SagePay 44 1.31%
Amazon Pay 36 1.07%
BitCoin 25 0.74%
Worldpay 25 0.74%

Store Launch Timeline

Over the past 12 months, 581 new stores were launched in Yodel , with the highest activity in 2025-10 (67 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.5%

67 stores launched

2025-09 10.0%

58 stores launched

2025-08 9.0%

52 stores launched

2025-07 10.7%

62 stores launched

2025-06 11.2%

65 stores launched

2025-05 11.9%

69 stores launched

2025-04 9.0%

52 stores launched

2025-03 8.3%

48 stores launched

2025-02 5.5%

32 stores launched

2025-01 5.3%

31 stores launched

2024-12 4.8%

28 stores launched

2024-11 2.9%

17 stores launched

Monthly Trend

Monthly store launches in Yodel (November 2025)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2025-10 67 11.53%
2025-09 58 9.98%
2025-08 52 8.95%
2025-07 62 10.67%
2025-06 65 11.19%
2025-05 69 11.88%
2025-04 52 8.95%
2025-03 48 8.26%
2025-02 32 5.51%
2025-01 31 5.34%
2024-12 28 4.82%
2024-11 17 2.93%

Active Stores by Launch Year

Currently, 2,353 active stores in Yodel are tracked in our database , with the most stores launched in 2025 (536 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.8%

536 active stores

2024 9.0%

211 active stores

2023 6.1%

143 active stores

2022 6.4%

151 active stores

2021 7.0%

165 active stores

2020 5.6%

131 active stores

2019 4.1%

96 active stores

2018 5.1%

119 active stores

2017 4.2%

99 active stores

2016 2.6%

62 active stores

2015 2.5%

59 active stores

2014 2.9%

68 active stores

2013 3.4%

81 active stores

2012 1.4%

34 active stores

2011 2.4%

57 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (November 2025)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2025 536 22.78%
2024 211 8.97%
2023 143 6.08%
2022 151 6.42%
2021 165 7.01%
2020 131 5.57%
2019 96 4.08%
2018 119 5.06%
2017 99 4.21%
2016 62 2.63%
2015 59 2.51%
2014 68 2.89%
2013 81 3.44%
2012 34 1.44%
2011 57 2.42%
2010 49 2.08%
2009 46 1.95%
2008 26 1.10%
2007 30 1.27%
2006 19 0.81%
2005 26 1.10%
2004 25 1.06%
2003 9 0.38%
2002 15 0.64%
2001 31 1.32%
2000 18 0.76%
1999 21 0.89%
1998 11 0.47%
1997 10 0.42%
1996 5 0.21%

Social Media Usage

Facebook leads with 28.1% among stores with at least one detectable social profile (1,329 stores) , followed by Instagram (27.3%) and YouTube (10.2%) .

Base: 2,002 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.1%

1,329 stores

Instagram 27.3%

1,292 stores

YouTube 10.2%

481 stores

Twitter 9.4%

446 stores

TikTok 9.3%

442 stores

Pinterest 6.7%

318 stores

X 4.2%

197 stores

LinkedIn 3.9%

187 stores

WhatsApp 0.7%

34 stores

Reddit 0.2%

11 stores

Visual Distribution

Distribution of social media platforms in Yodel (November 2025)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 1329 28.06%
Instagram 1292 27.27%
YouTube 481 10.15%
Twitter 446 9.42%
TikTok 442 9.33%
Pinterest 318 6.71%
X 197 4.16%
LinkedIn 187 3.95%
WhatsApp 34 0.72%
Reddit 11 0.23%

Geographic Distribution

United Kingdom leads with 75.9% (1,576 AI-verified stores) , followed by United States (10.7%) and China (2.0%) .

Base: 2,077 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,576 AI-verified stores

223 AI-verified stores

China 2.0%

41 AI-verified stores

27 AI-verified stores

25 AI-verified stores

India 1.2%

25 AI-verified stores

21 AI-verified stores

19 AI-verified stores

Spain 0.9%

18 AI-verified stores

16 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (November 2025)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 1576 75.88%
United States 223 10.74%
China 41 1.97%
Hong Kong 27 1.30%
Germany 25 1.20%
India 25 1.20%
Netherlands 21 1.01%
Ireland 19 0.91%
Spain 18 0.87%
Canada 16 0.77%
Brazil 16 0.77%
France 15 0.72%
Australia 13 0.63%
Belgium 9 0.43%
Poland 8 0.39%
Italy 7 0.34%
Russia 6 0.29%
Japan 4 0.19%
Sweden 4 0.19%
Cocos (Keeling) Islands 4 0.19%

Dataset Coverage

Field Rows count Coverage
Website 3.1k 100.00%
Emails 2.3k 72.94%
Phones 789.0 25.18%
Ecommerce platform 2.0k 64.65%
Couriers 3.1k 100.00%
Payment Providers 2.0k 63.75%
Categories 2.0k 62.41%
Social Media 2.0k 63.88%

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Frequently Asked Questions

What data is included in the Yodel E-commerce Database?

Our database covers over 2.4k Yodel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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