Yodel Shipping Carrier Usage Database

Explore 2.5k e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 47.9% of stores with physical delivery (1,170 stores) , followed by Custom (21.0%) and WooCommerce (18.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 47.9%

1,170 stores

Custom 21.0%

513 stores

459 stores

83 stores

66 stores

48 stores

32 stores

24 stores

12 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
Shopify 1170 47.85%
Custom 513 20.98%
WooCommerce 459 18.77%
Wix eCommerce 83 3.39%
Magento 66 2.70%
BigCommerce 48 1.96%
PrestaShop 32 1.31%
Squarespace Commerce 24 0.98%
OpenCart 12 0.49%
ShopWired 12 0.49%
EKM 11 0.45%
GoDaddy Online Store 4 0.16%
HCL Commerce 4 0.16%
Visualsoft 4 0.16%
AppSell, Wix eCommerce 3 0.12%

All Stores Distribution

Shopify holds 44.4% share of all Yodel e-commerce stores (1,177) , with Custom at 19.3% and WooCommerce at 21.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 44.4%

1,177 stores

Custom 19.3%

513 stores

565 stores

134 stores

68 stores

52 stores

32 stores

55 stores

12 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Yodel
Platform Total Stores Percentage
Shopify 1177 44.36%
Custom 513 19.34%
WooCommerce 565 21.30%
Wix eCommerce 134 5.05%
Magento 68 2.56%
BigCommerce 52 1.96%
PrestaShop 32 1.21%
Squarespace Commerce 55 2.07%
OpenCart 12 0.45%
ShopWired 12 0.45%
EKM 11 0.41%
GoDaddy Online Store 7 0.26%
HCL Commerce 8 0.30%
Visualsoft 4 0.15%
AppSell, Wix eCommerce 3 0.11%

Categories Distribution

Clothing & Accessories leads with 19.1% of all stores (382 stores) , followed by Health & Beauty (19.0%) and Food & Beverages (8.3%) .

Top 10 Categories

Clothing & Accessories 19.1%

382 stores

Health & Beauty 19.0%

380 stores

Food & Beverages 8.3%

166 stores

Home & Garden 8.3%

165 stores

Electronics & Technology 8.1%

162 stores

Furniture & Home Decor 7.9%

158 stores

Sporting Goods & Outdoor Gear 4.5%

89 stores

Pets & Pet Supplies 4.1%

82 stores

Gifts & Special Occasions 3.8%

75 stores

Toys & Games 3.6%

72 stores

Visual Distribution

Distribution of top 10 Yodel store categories (January 2026)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 382 19.13%
Health & Beauty 380 19.03%
Food & Beverages 166 8.31%
Home & Garden 165 8.26%
Electronics & Technology 162 8.11%
Furniture & Home Decor 158 7.91%
Sporting Goods & Outdoor Gear 89 4.46%
Pets & Pet Supplies 82 4.11%
Gifts & Special Occasions 75 3.76%
Toys & Games 72 3.61%
Arts & Entertainment 71 3.56%
Vehicles & Parts 55 2.75%
Jewelry & Watches 52 2.60%
Books & Media 46 2.30%
Tools & Hardware 42 2.10%

Payment Providers Distribution

PayPal leads with 27.0% among AI-verified physical stores (990 stores) , followed by American Express (11.9%) and Stripe Connect (11.4%) .

Base: 2,045 AI-verified physical stores with detectable payment providers (64.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.0%

990 stores

435 stores

418 stores

367 stores

362 stores

325 stores

286 stores

VISA 3.1%

112 stores

94 stores

JCB 2.4%

87 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (January 2026)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 990 26.99%
American Express 435 11.86%
Stripe Connect 418 11.40%
MasterCard 367 10.01%
Klarna 362 9.87%
Apple Pay 325 8.86%
Google Pay 286 7.80%
VISA 112 3.05%
Clearpay 94 2.56%
JCB 87 2.37%
Bolt 49 1.34%
SagePay 45 1.23%
Amazon Pay 43 1.17%
Worldpay 29 0.79%
Braintree 26 0.71%

Store Launch Timeline

Over the past 12 months, 601 new stores were launched in Yodel , with the highest activity in 2025-12 (41 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.8%

41 stores launched

2025-11 8.0%

48 stores launched

2025-10 10.0%

60 stores launched

2025-09 9.8%

59 stores launched

2025-08 8.5%

51 stores launched

2025-07 11.3%

68 stores launched

2025-06 11.0%

66 stores launched

2025-05 12.0%

72 stores launched

2025-04 8.0%

48 stores launched

2025-03 7.5%

45 stores launched

2025-02 5.3%

32 stores launched

2025-01 1.8%

11 stores launched

Monthly Trend

Monthly store launches in Yodel (January 2026)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2025-12 41 6.82%
2025-11 48 7.99%
2025-10 60 9.98%
2025-09 59 9.82%
2025-08 51 8.49%
2025-07 68 11.31%
2025-06 66 10.98%
2025-05 72 11.98%
2025-04 48 7.99%
2025-03 45 7.49%
2025-02 32 5.32%
2025-01 11 1.83%

Active Stores by Launch Year

Currently, 2,467 active stores in Yodel are tracked in our database , with the most stores launched in 2025 (612 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.8%

612 active stores

2024 9.6%

237 active stores

2023 5.4%

133 active stores

2022 6.7%

165 active stores

2021 6.5%

161 active stores

2020 5.6%

137 active stores

2019 4.0%

98 active stores

2018 4.9%

120 active stores

2017 3.7%

92 active stores

2016 2.6%

65 active stores

2015 2.6%

63 active stores

2014 3.0%

74 active stores

2013 2.9%

72 active stores

2012 1.6%

39 active stores

2011 2.1%

52 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (January 2026)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2025 612 24.81%
2024 237 9.61%
2023 133 5.39%
2022 165 6.69%
2021 161 6.53%
2020 137 5.55%
2019 98 3.97%
2018 120 4.86%
2017 92 3.73%
2016 65 2.63%
2015 63 2.55%
2014 74 3.00%
2013 72 2.92%
2012 39 1.58%
2011 52 2.11%
2010 45 1.82%
2009 50 2.03%
2008 26 1.05%
2007 26 1.05%
2006 25 1.01%
2005 23 0.93%
2004 26 1.05%
2003 12 0.49%
2002 16 0.65%
2001 29 1.18%
2000 22 0.89%
1999 22 0.89%
1998 12 0.49%
1997 10 0.41%
1996 3 0.12%

Social Media Usage

Facebook leads with 28.1% among stores with at least one detectable social profile (1,451 stores) , followed by Instagram (27.1%) and YouTube (10.4%) .

Base: 2,078 stores with any detectable social profile (65.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.1%

1,451 stores

Instagram 27.1%

1,401 stores

YouTube 10.4%

539 stores

TikTok 9.5%

491 stores

Twitter 9.4%

485 stores

Pinterest 6.6%

343 stores

LinkedIn 4.2%

216 stores

X 3.7%

189 stores

WhatsApp 0.9%

45 stores

Reddit 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in Yodel (January 2026)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 1451 28.05%
Instagram 1401 27.09%
YouTube 539 10.42%
TikTok 491 9.49%
Twitter 485 9.38%
Pinterest 343 6.63%
LinkedIn 216 4.18%
X 189 3.65%
WhatsApp 45 0.87%
Reddit 12 0.23%

Geographic Distribution

United Kingdom leads with 77.5% (1,696 AI-verified stores) , followed by United States (8.9%) and China (2.0%) .

Base: 2,187 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,696 AI-verified stores

195 AI-verified stores

China 2.0%

43 AI-verified stores

28 AI-verified stores

27 AI-verified stores

24 AI-verified stores

21 AI-verified stores

19 AI-verified stores

19 AI-verified stores

Spain 0.8%

18 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (January 2026)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 1696 77.55%
United States 195 8.92%
China 43 1.97%
Hong Kong 28 1.28%
Germany 27 1.23%
Netherlands 24 1.10%
Ireland 21 0.96%
Brazil 19 0.87%
France 19 0.87%
Spain 18 0.82%
Canada 16 0.73%
India 14 0.64%
Australia 13 0.59%
Italy 10 0.46%
Belgium 10 0.46%
Poland 7 0.32%
United Arab Emirates 7 0.32%
Austria 7 0.32%
Switzerland 7 0.32%
Sweden 6 0.27%

Dataset Coverage

Field Rows count Coverage
Website 3.2k 100.00%
Emails 2.4k 75.51%
Phones 780.0 24.68%
Ecommerce platform 2.7k 85.41%
Couriers 3.2k 100.00%
Payment Providers 2.0k 64.72%
Categories 2.4k 76.65%
Social Media 2.1k 65.76%

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Frequently Asked Questions

What data is included in the Yodel E-commerce Database?

Our database covers over 2.5k Yodel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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