Online Stores Shipping with Yodel
Explore 3.8k verified e-commerce stores with Yodel detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 4.9k domains. 3.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.8k verified active stores out of 4.9k detected · 77.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 62.8% of stores with physical delivery (2,375 stores) , followed by WooCommerce (12.6%) and Custom (12.5%) .
Base: 3,781 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,375 stores
476 stores
473 stores
85 stores
78 stores
68 stores
49 stores
31 stores
25 stores
12 stores
Visual Distribution
2,375 stores
476 stores
473 stores
85 stores
78 stores
68 stores
49 stores
31 stores
25 stores
12 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2375 | 62.81% |
| WooCommerce | 476 | 12.59% |
| Custom | 473 | 12.51% |
| Magento | 85 | 2.25% |
| Wix eCommerce | 78 | 2.06% |
| OpenCart | 68 | 1.80% |
| BigCommerce | 49 | 1.30% |
| PrestaShop | 31 | 0.82% |
| Squarespace Commerce | 25 | 0.66% |
| Shopify, Xcottons | 12 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 50.8% share of detected Yodel e-commerce signals (2,473) , with WooCommerce at 12.8% and Custom at 9.9% (October 2026) .
Base: 4,866 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,473 websites
621 websites
483 websites
97 websites
147 websites
68 websites
52 websites
33 websites
80 websites
13 websites
Visual Distribution
2,473 websites
621 websites
483 websites
97 websites
147 websites
68 websites
52 websites
33 websites
80 websites
13 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2473 | 50.82% |
| WooCommerce | 621 | 12.76% |
| Custom | 483 | 9.93% |
| Magento | 97 | 1.99% |
| Wix eCommerce | 147 | 3.02% |
| OpenCart | 68 | 1.40% |
| BigCommerce | 52 | 1.07% |
| PrestaShop | 33 | 0.68% |
| Squarespace Commerce | 80 | 1.64% |
| Shopify, Xcottons | 13 | 0.27% |
Categories Distribution
Health & Beauty stores with 13.3% of all stores (502 stores) , followed by Clothing & Accessories (13.1%) and Sporting Goods & Outdoor Gear (9.8%) .
Base: 3,781 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
502 stores
496 stores
369 stores
298 stores
288 stores
270 stores
267 stores
174 stores
160 stores
147 stores
Visual Distribution
502 stores
496 stores
369 stores
298 stores
288 stores
270 stores
267 stores
174 stores
160 stores
147 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 502 | 13.28% |
| Clothing & Accessories | 496 | 13.12% |
| Sporting Goods & Outdoor Gear | 369 | 9.76% |
| Food & Beverages | 298 | 7.88% |
| Toys & Games | 288 | 7.62% |
| Arts & Entertainment | 270 | 7.14% |
| Home & Garden | 267 | 7.06% |
| Electronics & Technology | 174 | 4.60% |
| Furniture & Home Decor | 160 | 4.23% |
| Gifts & Special Occasions | 147 | 3.89% |
Payment Providers Distribution
PayPal accounts for 15.7% of displayed detection occurrences (2,969 occurrences) , followed by MasterCard (12.9%) and VISA (12.9%) .
Base: 18,857 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,969 occurrences
2,431 occurrences
2,431 occurrences
2,371 occurrences
2,117 occurrences
1,606 occurrences
1,323 occurrences
1,303 occurrences
1,185 occurrences
1,121 occurrences
Visual Distribution
2,969 occurrences
2,431 occurrences
2,431 occurrences
2,371 occurrences
2,117 occurrences
1,606 occurrences
1,323 occurrences
1,303 occurrences
1,185 occurrences
1,121 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2969 | 15.74% |
| MasterCard | 2431 | 12.89% |
| VISA | 2431 | 12.89% |
| Apple Pay | 2371 | 12.57% |
| American Express | 2117 | 11.23% |
| Maestro | 1606 | 8.52% |
| Discover | 1323 | 7.02% |
| Shop Pay | 1303 | 6.91% |
| DinersClub | 1185 | 6.28% |
| Klarna | 1121 | 5.94% |
Store Launch Timeline
Over the past 12 months, 563 new stores were launched in Yodel , with the highest activity in 2026-09 (90 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
90 stores launched
81 stores launched
50 stores launched
47 stores launched
46 stores launched
33 stores launched
49 stores launched
39 stores launched
53 stores launched
32 stores launched
35 stores launched
8 stores launched
Monthly Trend
16.0% of last 12 months
14.4% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
8.2% of last 12 months
5.9% of last 12 months
8.7% of last 12 months
6.9% of last 12 months
9.4% of last 12 months
5.7% of last 12 months
6.2% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 90 | 15.99% |
| 2026-08 | 81 | 14.39% |
| 2026-07 | 50 | 8.88% |
| 2026-06 | 47 | 8.35% |
| 2026-05 | 46 | 8.17% |
| 2026-04 | 33 | 5.86% |
| 2026-03 | 49 | 8.70% |
| 2026-02 | 39 | 6.93% |
| 2026-01 | 53 | 9.41% |
| 2025-12 | 32 | 5.68% |
| 2025-11 | 35 | 6.22% |
| 2025-10 | 8 | 1.42% |
Active Stores by Launch Year
Currently, 3,745 active stores in Yodel are tracked in our database , with the most stores launched in 2026 (512 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
512 active stores
488 active stores
330 active stores
283 active stores
271 active stores
243 active stores
205 active stores
144 active stores
179 active stores
146 active stores
73 active stores
76 active stores
85 active stores
98 active stores
63 active stores
Distribution by Launch Year
13.7% of tracked active stores
13.0% of tracked active stores
8.8% of tracked active stores
7.6% of tracked active stores
7.2% of tracked active stores
6.5% of tracked active stores
5.5% of tracked active stores
3.8% of tracked active stores
4.8% of tracked active stores
3.9% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
2.3% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 512 | 13.67% |
| 2025 | 488 | 13.03% |
| 2024 | 330 | 8.81% |
| 2023 | 283 | 7.56% |
| 2022 | 271 | 7.24% |
| 2021 | 243 | 6.49% |
| 2020 | 205 | 5.47% |
| 2019 | 144 | 3.85% |
| 2018 | 179 | 4.78% |
| 2017 | 146 | 3.90% |
| 2016 | 73 | 1.95% |
| 2015 | 76 | 2.03% |
| 2014 | 85 | 2.27% |
| 2013 | 98 | 2.62% |
| 2012 | 63 | 1.68% |
Geographic Distribution
United Kingdom stores with 79.4% (3,002 active verified stores) , followed by United States (7.5%) and China (2.6%) .
Base: 3,781 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,002 active verified stores
284 active verified stores
97 active verified stores
50 active verified stores
41 active verified stores
40 active verified stores
24 active verified stores
22 active verified stores
19 active verified stores
18 active verified stores
Visual Distribution
3,002 active verified stores
284 active verified stores
97 active verified stores
50 active verified stores
41 active verified stores
40 active verified stores
24 active verified stores
22 active verified stores
19 active verified stores
18 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 3002 | 79.40% |
| United States | 284 | 7.51% |
| China | 97 | 2.57% |
| Germany | 50 | 1.32% |
| Hong Kong | 41 | 1.08% |
| Netherlands | 40 | 1.06% |
| France | 24 | 0.63% |
| Australia | 22 | 0.58% |
| Ireland | 19 | 0.50% |
| Spain | 18 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Food & Beverages
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify
Shopify - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.9k | 100.00% |
| Emails | 4.1k | 83.83% |
| Phones | 2.6k | 53.88% |
| Ecommerce platform | 4.2k | 86.42% |
| Couriers | 4.9k | 100.00% |
| Payment Providers | 4.4k | 90.48% |
| Categories | 3.7k | 75.61% |
| Social Media | 3.3k | 67.28% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yodel e-commerce landscape:
Analyze 3.8k verified e-commerce stores on Yodel - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yodel e-commerce intelligence?
-
We track 3.8k verified Yodel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.1% of displayed detection occurrences (2,308 occurrences) , followed by Facebook (26.6%) and YouTube (12.6%) .
Base: 8,509 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,308 occurrences
2,261 occurrences
1,075 occurrences
957 occurrences
693 occurrences
478 occurrences
332 occurrences
313 occurrences
65 occurrences
27 occurrences
Visual Distribution
2,308 occurrences
2,261 occurrences
1,075 occurrences
957 occurrences
693 occurrences
478 occurrences
332 occurrences
313 occurrences
65 occurrences
27 occurrences