Yodel Shipping Carrier Usage Database

Explore 1.4k verified e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.0k domains. 1.4k verified as active stores with physical delivery.

Verified stores
1.4k
active stores with physical delivery
Top country
United Kingdom
952 verified stores
Top payment signal
PayPal
525 stores detected
Top category
Health & Beauty
215 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

1.4k verified active stores out of 2.0k detected · 68.5% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 31.0% of stores with physical delivery (411 stores) , followed by Custom (26.2%) and Shopify (21.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

411 stores

Custom 26.2%

347 stores

Shopify 21.6%

286 stores

84 stores

49 stores

41 stores

26 stores

24 stores

23 stores

EKM 0.9%

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
WooCommerce 411 31.00%
Custom 347 26.17%
Shopify 286 21.57%
Wix eCommerce 84 6.33%
Magento 49 3.70%
BigCommerce 41 3.09%
Squarespace Commerce 26 1.96%
OpenCart 24 1.81%
PrestaShop 23 1.73%
EKM 12 0.90%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 33.8% share of all Yodel e-commerce stores (529) , with Custom at 22.2% and Shopify at 18.6% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

529 stores

Custom 22.2%

347 stores

Shopify 18.6%

292 stores

139 stores

53 stores

44 stores

76 stores

24 stores

24 stores

EKM 0.8%

12 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Yodel
Platform Total Stores Percentage
WooCommerce 529 33.78%
Custom 347 22.16%
Shopify 292 18.65%
Wix eCommerce 139 8.88%
Magento 53 3.38%
BigCommerce 44 2.81%
Squarespace Commerce 76 4.85%
OpenCart 24 1.53%
PrestaShop 24 1.53%
EKM 12 0.77%

Categories Distribution

Health & Beauty stores with 17.4% of all stores (215 stores) , followed by Clothing & Accessories (11.7%) and Sporting Goods & Outdoor Gear (11.3%) .

Base: 1,235 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.4%

215 stores

Clothing & Accessories 11.7%

145 stores

Sporting Goods & Outdoor Gear 11.3%

140 stores

Toys & Games 8.7%

107 stores

Food & Beverages 8.3%

103 stores

Home & Garden 8.0%

99 stores

Electronics & Technology 7.0%

86 stores

Gifts & Special Occasions 4.9%

61 stores

Arts & Entertainment 4.2%

52 stores

Business & Industrial 3.6%

45 stores

Visual Distribution

Distribution of top 10 Yodel store categories (May 2026)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Health & Beauty 215 17.41%
Clothing & Accessories 145 11.74%
Sporting Goods & Outdoor Gear 140 11.34%
Toys & Games 107 8.66%
Food & Beverages 103 8.34%
Home & Garden 99 8.02%
Electronics & Technology 86 6.96%
Gifts & Special Occasions 61 4.94%
Arts & Entertainment 52 4.21%
Business & Industrial 45 3.64%

Payment Providers Distribution

PayPal stores with 27.3% among AI-verified physical stores (525 stores) , followed by Stripe Connect (11.9%) and American Express (11.6%) .

Base: 1,212 AI-verified physical stores with detectable payment providers (60.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.3%

525 stores

228 stores

223 stores

202 stores

184 stores

149 stores

143 stores

VISA 2.8%

54 stores

50 stores

JCB 2.5%

48 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (May 2026)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 525 27.32%
Stripe Connect 228 11.86%
American Express 223 11.60%
MasterCard 202 10.51%
Klarna 184 9.57%
Apple Pay 149 7.75%
Google Pay 143 7.44%
VISA 54 2.81%
Clearpay 50 2.60%
JCB 48 2.50%

Store Launch Timeline

Over the past 12 months, 221 new stores were launched in Yodel , with the highest activity in 2026-04 (29 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 13.1%

29 stores launched

2026-03 9.0%

20 stores launched

2026-02 8.1%

18 stores launched

2026-01 8.1%

18 stores launched

2025-12 7.7%

17 stores launched

2025-11 7.2%

16 stores launched

2025-10 7.2%

16 stores launched

2025-09 7.2%

16 stores launched

2025-08 4.5%

10 stores launched

2025-07 6.8%

15 stores launched

2025-06 16.7%

37 stores launched

2025-05 4.1%

9 stores launched

Monthly Trend

Monthly store launches in Yodel (May 2026)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2026-04 29 13.12%
2026-03 20 9.05%
2026-02 18 8.14%
2026-01 18 8.14%
2025-12 17 7.69%
2025-11 16 7.24%
2025-10 16 7.24%
2025-09 16 7.24%
2025-08 10 4.52%
2025-07 15 6.79%
2025-06 37 16.74%
2025-05 9 4.07%

Active Stores by Launch Year

Currently, 1,334 active stores in Yodel are tracked in our database , with the most stores launched in 2026 (89 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.7%

89 active stores

2025 13.8%

184 active stores

2024 8.1%

108 active stores

2023 5.8%

78 active stores

2022 8.0%

107 active stores

2021 6.2%

83 active stores

2020 5.8%

77 active stores

2019 4.5%

60 active stores

2018 4.4%

59 active stores

2017 3.5%

47 active stores

2016 2.9%

39 active stores

2015 2.2%

29 active stores

2014 3.4%

45 active stores

2013 3.4%

46 active stores

2012 1.9%

25 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (May 2026)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2026 89 6.67%
2025 184 13.79%
2024 108 8.10%
2023 78 5.85%
2022 107 8.02%
2021 83 6.22%
2020 77 5.77%
2019 60 4.50%
2018 59 4.42%
2017 47 3.52%
2016 39 2.92%
2015 29 2.17%
2014 45 3.37%
2013 46 3.45%
2012 25 1.87%

Social Media Usage

Facebook stores with 29.9% among stores with at least one detectable social profile (835 stores) , followed by Instagram (26.0%) and YouTube (10.6%) .

Base: 1,285 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

835 stores

Instagram 26.0%

726 stores

YouTube 10.6%

296 stores

Twitter 9.7%

270 stores

TikTok 6.8%

190 stores

LinkedIn 5.8%

163 stores

Pinterest 5.4%

150 stores

X 4.2%

118 stores

WhatsApp 1.4%

40 stores

Reddit 0.3%

7 stores

Visual Distribution

Distribution of social media platforms in Yodel (May 2026)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 835 29.87%
Instagram 726 25.97%
YouTube 296 10.59%
Twitter 270 9.66%
TikTok 190 6.80%
LinkedIn 163 5.83%
Pinterest 150 5.37%
X 118 4.22%
WhatsApp 40 1.43%
Reddit 7 0.25%

Geographic Distribution

United Kingdom stores with 74.5% (952 AI-verified stores) , followed by United States (10.1%) and Germany (2.4%) .

Base: 1,278 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

952 AI-verified stores

129 AI-verified stores

31 AI-verified stores

China 2.0%

25 AI-verified stores

17 AI-verified stores

15 AI-verified stores

13 AI-verified stores

13 AI-verified stores

12 AI-verified stores

11 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (May 2026)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 952 74.49%
United States 129 10.09%
Germany 31 2.43%
China 25 1.96%
Estonia 17 1.33%
United Arab Emirates 15 1.17%
Ireland 13 1.02%
Hong Kong 13 1.02%
Canada 12 0.94%
France 11 0.86%

Data Coverage

Field Rows count Coverage
Website 2.0k 100.00%
Emails 1.3k 65.35%
Phones 809.0 40.57%
Ecommerce platform 1.6k 81.75%
Couriers 2.0k 100.00%
Payment Providers 1.2k 60.78%
Categories 1.3k 66.10%
Social Media 1.3k 64.44%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Yodel e-commerce landscape:

Analyze 1.4k verified e-commerce stores on Yodel - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Yodel e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Yodel e-commerce intelligence?

We track 1.4k verified Yodel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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