Yodel Shipping Carrier Usage Database

Explore 2.5k verified e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 3.3k domains. 2.5k verified as active stores with physical delivery.

· · Next full refresh: March 2026

2.5k verified active stores out of 3.3k detected · 75.4% verification rate

E-commerce Platforms Distribution

Shopify leads with 48.6% of stores with physical delivery (1,189 stores) , followed by Custom (20.0%) and WooCommerce (19.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 48.6%

1,189 stores

Custom 20.0%

488 stores

477 stores

80 stores

63 stores

48 stores

30 stores

17 stores

12 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
Shopify 1189 48.65%
Custom 488 19.97%
WooCommerce 477 19.52%
Wix eCommerce 80 3.27%
Magento 63 2.58%
BigCommerce 48 1.96%
PrestaShop 30 1.23%
Squarespace Commerce 17 0.70%
OpenCart 12 0.49%
ShopWired 12 0.49%
EKM 11 0.45%
AppSell, Wix eCommerce 5 0.20%
GoDaddy Online Store 5 0.20%
Visualsoft 4 0.16%
osCommerce 3 0.12%

Categories Distribution

Health & Beauty leads with 20.7% of all stores (419 stores) , followed by Clothing & Accessories (19.2%) and Home & Garden (8.6%) .

Base: 2,020 AI-verified stores with physical delivery and detected product categories (81.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.7%

419 stores

Clothing & Accessories 19.2%

388 stores

Home & Garden 8.6%

174 stores

Electronics & Technology 7.9%

159 stores

Food & Beverages 7.7%

156 stores

Furniture & Home Decor 7.6%

153 stores

Sporting Goods & Outdoor Gear 4.4%

88 stores

Pets & Pet Supplies 4.2%

84 stores

Gifts & Special Occasions 3.8%

76 stores

Toys & Games 3.3%

67 stores

Visual Distribution

Distribution of top 10 Yodel store categories (February 2026)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Health & Beauty 419 20.74%
Clothing & Accessories 388 19.21%
Home & Garden 174 8.61%
Electronics & Technology 159 7.87%
Food & Beverages 156 7.72%
Furniture & Home Decor 153 7.57%
Sporting Goods & Outdoor Gear 88 4.36%
Pets & Pet Supplies 84 4.16%
Gifts & Special Occasions 76 3.76%
Toys & Games 67 3.32%
Arts & Entertainment 66 3.27%
Vehicles & Parts 54 2.67%
Jewelry & Watches 53 2.62%
Books & Media 43 2.13%
Tools & Hardware 40 1.98%

Payment Providers Distribution

PayPal leads with 26.2% among AI-verified physical stores (962 stores) , followed by American Express (11.7%) and Stripe Connect (11.3%) .

Base: 2,138 AI-verified physical stores with detectable payment providers (65.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.2%

962 stores

430 stores

414 stores

Klarna 10.7%

392 stores

361 stores

325 stores

287 stores

VISA 2.9%

108 stores

92 stores

JCB 2.2%

82 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (February 2026)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 962 26.21%
American Express 430 11.71%
Stripe Connect 414 11.28%
Klarna 392 10.68%
MasterCard 361 9.83%
Apple Pay 325 8.85%
Google Pay 287 7.82%
VISA 108 2.94%
Clearpay 92 2.51%
JCB 82 2.23%
Adyen 53 1.44%
Bolt 49 1.33%
SagePay 44 1.20%
Amazon Pay 43 1.17%
Worldpay 29 0.79%

Store Launch Timeline

Over the past 12 months, 640 new stores were launched in Yodel , with the highest activity in 2026-01 (69 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 10.8%

69 stores launched

2025-12 5.8%

37 stores launched

2025-11 6.9%

44 stores launched

2025-10 9.4%

60 stores launched

2025-09 9.4%

60 stores launched

2025-08 7.7%

49 stores launched

2025-07 10.8%

69 stores launched

2025-06 10.2%

65 stores launched

2025-05 11.1%

71 stores launched

2025-04 7.5%

48 stores launched

2025-03 6.7%

43 stores launched

2025-02 3.9%

25 stores launched

Monthly Trend

Monthly store launches in Yodel (February 2026)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2026-01 69 10.78%
2025-12 37 5.78%
2025-11 44 6.88%
2025-10 60 9.38%
2025-09 60 9.38%
2025-08 49 7.66%
2025-07 69 10.78%
2025-06 65 10.16%
2025-05 71 11.09%
2025-04 48 7.50%
2025-03 43 6.72%
2025-02 25 3.91%

Active Stores by Launch Year

Currently, 2,465 active stores in Yodel are tracked in our database , with the most stores launched in 2026 (69 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.8%

69 active stores

2025 24.2%

597 active stores

2024 9.5%

235 active stores

2023 5.2%

128 active stores

2022 6.3%

155 active stores

2021 6.3%

156 active stores

2020 5.3%

131 active stores

2019 3.9%

95 active stores

2018 4.6%

114 active stores

2017 3.7%

92 active stores

2016 2.6%

63 active stores

2015 2.4%

60 active stores

2014 2.9%

71 active stores

2013 3.0%

73 active stores

2012 1.6%

40 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (February 2026)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2026 69 2.80%
2025 597 24.22%
2024 235 9.53%
2023 128 5.19%
2022 155 6.29%
2021 156 6.33%
2020 131 5.31%
2019 95 3.85%
2018 114 4.62%
2017 92 3.73%
2016 63 2.56%
2015 60 2.43%
2014 71 2.88%
2013 73 2.96%
2012 40 1.62%
2011 50 2.03%
2010 45 1.83%
2009 48 1.95%
2008 26 1.05%
2007 24 0.97%
2006 26 1.05%
2005 23 0.93%
2004 25 1.01%
2003 11 0.45%
2002 16 0.65%
2001 27 1.10%
2000 22 0.89%
1999 20 0.81%
1998 10 0.41%
1997 10 0.41%
1996 3 0.12%

Social Media Usage

Facebook leads with 28.0% among stores with at least one detectable social profile (1,419 stores) , followed by Instagram (27.1%) and YouTube (10.3%) .

Base: 2,092 stores with any detectable social profile (63.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.0%

1,419 stores

Instagram 27.1%

1,373 stores

YouTube 10.3%

520 stores

TikTok 9.6%

488 stores

Twitter 9.3%

473 stores

Pinterest 6.7%

342 stores

LinkedIn 4.1%

210 stores

X 3.7%

189 stores

WhatsApp 0.8%

43 stores

Reddit 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in Yodel (February 2026)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 1419 27.99%
Instagram 1373 27.09%
YouTube 520 10.26%
TikTok 488 9.63%
Twitter 473 9.33%
Pinterest 342 6.75%
LinkedIn 210 4.14%
X 189 3.73%
WhatsApp 43 0.85%
Reddit 12 0.24%

Geographic Distribution

United Kingdom leads with 78.3% (1,690 AI-verified stores) , followed by United States (8.6%) and China (2.1%) .

Base: 2,158 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,690 AI-verified stores

186 AI-verified stores

China 2.1%

45 AI-verified stores

27 AI-verified stores

26 AI-verified stores

22 AI-verified stores

21 AI-verified stores

19 AI-verified stores

17 AI-verified stores

15 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (February 2026)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 1690 78.31%
United States 186 8.62%
China 45 2.09%
Hong Kong 27 1.25%
Germany 26 1.20%
Netherlands 22 1.02%
Ireland 21 0.97%
France 19 0.88%
Brazil 17 0.79%
Canada 15 0.70%
Spain 15 0.70%
Australia 13 0.60%
India 12 0.56%
Belgium 10 0.46%
Italy 8 0.37%
United Arab Emirates 7 0.32%
Poland 7 0.32%
Switzerland 7 0.32%
Sweden 6 0.28%
Austria 5 0.23%

Dataset Coverage

Field Rows count Coverage
Website 3.3k 100.00%
Emails 2.5k 75.10%
Phones 792.0 24.11%
Ecommerce platform 2.8k 83.90%
Couriers 3.3k 100.00%
Payment Providers 2.1k 65.08%
Categories 2.1k 65.18%
Social Media 2.1k 63.68%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Yodel E-commerce Database?

Our database covers over 2.5k verified Yodel e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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