Yodel Shipping Carrier Usage Database

Explore 1.4k verified e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.0k domains. 1.4k verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.4k verified active stores out of 2.0k detected · 68.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 31.7% of stores with physical delivery (417 stores) , followed by Custom (27.1%) and Shopify (19.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

417 stores

Custom 27.1%

356 stores

Shopify 19.8%

260 stores

87 stores

49 stores

41 stores

28 stores

24 stores

17 stores

EKM 0.9%

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
WooCommerce 417 31.74%
Custom 356 27.09%
Shopify 260 19.79%
Wix eCommerce 87 6.62%
Magento 49 3.73%
BigCommerce 41 3.12%
Squarespace Commerce 28 2.13%
PrestaShop 24 1.83%
OpenCart 17 1.29%
EKM 12 0.91%
ShopWired 9 0.68%
Bluepark 4 0.30%
GoDaddy Online Store 4 0.30%
Visualsoft 3 0.23%
Shopware 3 0.23%

Categories Distribution

Health & Beauty leads with 17.5% of all stores (214 stores) , followed by Clothing & Accessories (12.2%) and Sporting Goods & Outdoor Gear (10.8%) .

Base: 1,223 AI-verified stores with physical delivery and detected product categories (90.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.5%

214 stores

Clothing & Accessories 12.2%

149 stores

Sporting Goods & Outdoor Gear 10.8%

132 stores

Toys & Games 8.5%

104 stores

Food & Beverages 8.3%

102 stores

Home & Garden 8.0%

98 stores

Electronics & Technology 6.6%

81 stores

Arts & Entertainment 4.7%

58 stores

Gifts & Special Occasions 4.6%

56 stores

Business & Industrial 3.8%

46 stores

Visual Distribution

Distribution of top 10 Yodel store categories (April 2026)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Health & Beauty 214 17.50%
Clothing & Accessories 149 12.18%
Sporting Goods & Outdoor Gear 132 10.79%
Toys & Games 104 8.50%
Food & Beverages 102 8.34%
Home & Garden 98 8.01%
Electronics & Technology 81 6.62%
Arts & Entertainment 58 4.74%
Gifts & Special Occasions 56 4.58%
Business & Industrial 46 3.76%
Tools & Hardware 43 3.52%
Furniture & Home Decor 37 3.03%
Vehicles & Parts 36 2.94%
Jewelry & Watches 35 2.86%
Baby & Toddler 32 2.62%

Payment Providers Distribution

PayPal leads with 27.6% among AI-verified physical stores (512 stores) , followed by Stripe Connect (12.1%) and American Express (11.4%) .

Base: 1,185 AI-verified physical stores with detectable payment providers (60.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.6%

512 stores

224 stores

212 stores

196 stores

176 stores

141 stores

134 stores

VISA 2.8%

52 stores

49 stores

JCB 2.3%

42 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (April 2026)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 512 27.56%
Stripe Connect 224 12.06%
American Express 212 11.41%
MasterCard 196 10.55%
Klarna 176 9.47%
Apple Pay 141 7.59%
Google Pay 134 7.21%
VISA 52 2.80%
Clearpay 49 2.64%
JCB 42 2.26%
Bolt 34 1.83%
SagePay 31 1.67%
Adyen 21 1.13%
Amazon Pay 18 0.97%
Worldpay 16 0.86%

Store Launch Timeline

Over the past 12 months, 216 new stores were launched in Yodel , with the highest activity in 2026-03 (22 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.2%

22 stores launched

2026-02 8.3%

18 stores launched

2026-01 10.2%

22 stores launched

2025-12 6.9%

15 stores launched

2025-11 7.9%

17 stores launched

2025-10 7.9%

17 stores launched

2025-09 7.4%

16 stores launched

2025-08 4.2%

9 stores launched

2025-07 7.4%

16 stores launched

2025-06 17.6%

38 stores launched

2025-05 7.4%

16 stores launched

2025-04 4.6%

10 stores launched

Monthly Trend

Monthly store launches in Yodel (April 2026)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2026-03 22 10.19%
2026-02 18 8.33%
2026-01 22 10.19%
2025-12 15 6.94%
2025-11 17 7.87%
2025-10 17 7.87%
2025-09 16 7.41%
2025-08 9 4.17%
2025-07 16 7.41%
2025-06 38 17.59%
2025-05 16 7.41%
2025-04 10 4.63%

Active Stores by Launch Year

Currently, 1,320 active stores in Yodel are tracked in our database , with the most stores launched in 2026 (62 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.7%

62 active stores

2025 14.1%

186 active stores

2024 8.1%

107 active stores

2023 6.1%

80 active stores

2022 8.3%

110 active stores

2021 6.2%

82 active stores

2020 6.1%

80 active stores

2019 4.5%

60 active stores

2018 4.4%

58 active stores

2017 3.5%

46 active stores

2016 3.0%

39 active stores

2015 2.2%

29 active stores

2014 3.4%

45 active stores

2013 3.6%

48 active stores

2012 2.0%

27 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (April 2026)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2026 62 4.70%
2025 186 14.09%
2024 107 8.11%
2023 80 6.06%
2022 110 8.33%
2021 82 6.21%
2020 80 6.06%
2019 60 4.55%
2018 58 4.39%
2017 46 3.48%
2016 39 2.95%
2015 29 2.20%
2014 45 3.41%
2013 48 3.64%
2012 27 2.05%
2011 32 2.42%
2010 33 2.50%
2009 32 2.42%
2008 24 1.82%
2007 24 1.82%
2006 14 1.06%
2005 12 0.91%
2004 18 1.36%
2003 8 0.61%
2002 14 1.06%
2001 10 0.76%
2000 15 1.14%
1999 11 0.83%
1998 7 0.53%
1997 6 0.45%
1996 1 0.08%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (834 stores) , followed by Instagram (26.0%) and YouTube (10.4%) .

Base: 1,283 stores with any detectable social profile (65.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

834 stores

Instagram 26.0%

723 stores

YouTube 10.4%

289 stores

Twitter 9.8%

274 stores

TikTok 6.7%

186 stores

LinkedIn 5.7%

158 stores

Pinterest 5.5%

152 stores

X 4.3%

119 stores

WhatsApp 1.5%

42 stores

Reddit 0.3%

8 stores

Visual Distribution

Distribution of social media platforms in Yodel (April 2026)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 834 29.95%
Instagram 723 25.96%
YouTube 289 10.38%
Twitter 274 9.84%
TikTok 186 6.68%
LinkedIn 158 5.67%
Pinterest 152 5.46%
X 119 4.27%
WhatsApp 42 1.51%
Reddit 8 0.29%

Geographic Distribution

United Kingdom leads with 75.4% (930 AI-verified stores) , followed by United States (9.6%) and United Arab Emirates (2.3%) .

Base: 1,234 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

930 AI-verified stores

119 AI-verified stores

28 AI-verified stores

China 1.8%

22 AI-verified stores

20 AI-verified stores

14 AI-verified stores

14 AI-verified stores

12 AI-verified stores

11 AI-verified stores

9 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (April 2026)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 930 75.36%
United States 119 9.64%
United Arab Emirates 28 2.27%
China 22 1.78%
Germany 20 1.62%
France 14 1.13%
Ireland 14 1.13%
Canada 12 0.97%
Hong Kong 11 0.89%
Australia 9 0.73%
Spain 9 0.73%
Italy 8 0.65%
Netherlands 7 0.57%
Switzerland 6 0.49%
India 5 0.41%
Poland 5 0.41%
Romania 4 0.32%
Denmark 4 0.32%
Bulgaria 4 0.32%
Greece 3 0.24%

Data Coverage

Field Rows count Coverage
Website 2.0k 100.00%
Emails 1.3k 65.38%
Phones 536.0 27.17%
Ecommerce platform 1.6k 82.36%
Couriers 2.0k 100.00%
Payment Providers 1.2k 60.06%
Categories 1.3k 66.14%
Social Media 1.3k 65.03%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Yodel e-commerce landscape:

Analyze 1.4k verified e-commerce stores on Yodel - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Yodel e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Yodel e-commerce intelligence?

We track 1.4k verified Yodel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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