Yodel Shipping Carrier Usage Database

Explore 2.2k verified e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.6k domains. 2.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

2.2k verified active stores out of 2.6k detected · 86.2% verification rate

E-commerce Platforms Distribution

Shopify leads with 50.0% of stores with physical delivery (1,107 stores) , followed by WooCommerce (19.6%) and Custom (17.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 50.0%

1,107 stores

434 stores

Custom 17.4%

386 stores

86 stores

55 stores

43 stores

28 stores

27 stores

14 stores

EKM 0.5%

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
Shopify 1107 49.95%
WooCommerce 434 19.58%
Custom 386 17.42%
Wix eCommerce 86 3.88%
Magento 55 2.48%
BigCommerce 43 1.94%
PrestaShop 28 1.26%
Squarespace Commerce 27 1.22%
OpenCart 14 0.63%
EKM 11 0.50%
ShopWired 10 0.45%
Salesforce Commerce Cloud 4 0.18%
osCommerce 4 0.18%
GoDaddy Online Store 4 0.18%
Visualsoft 3 0.14%

Categories Distribution

Health & Beauty leads with 20.6% of all stores (374 stores) , followed by Clothing & Accessories (19.4%) and Electronics & Technology (8.6%) .

Base: 1,819 AI-verified stores with physical delivery and detected product categories (80.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.6%

374 stores

Clothing & Accessories 19.4%

353 stores

Electronics & Technology 8.6%

157 stores

Home & Garden 8.6%

156 stores

Food & Beverages 7.5%

137 stores

Furniture & Home Decor 6.3%

115 stores

Sporting Goods & Outdoor Gear 4.1%

75 stores

Pets & Pet Supplies 4.1%

75 stores

Arts & Entertainment 3.6%

66 stores

Vehicles & Parts 3.6%

66 stores

Visual Distribution

Distribution of top 10 Yodel store categories (March 2026)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Health & Beauty 374 20.56%
Clothing & Accessories 353 19.41%
Electronics & Technology 157 8.63%
Home & Garden 156 8.58%
Food & Beverages 137 7.53%
Furniture & Home Decor 115 6.32%
Sporting Goods & Outdoor Gear 75 4.12%
Pets & Pet Supplies 75 4.12%
Arts & Entertainment 66 3.63%
Vehicles & Parts 66 3.63%
Gifts & Special Occasions 65 3.57%
Toys & Games 60 3.30%
Jewelry & Watches 48 2.64%
Books & Media 39 2.14%
Baby & Toddler 33 1.81%

Payment Providers Distribution

PayPal leads with 25.9% among AI-verified physical stores (884 stores) , followed by American Express (12.5%) and Stripe Connect (10.1%) .

Base: 1,513 AI-verified physical stores with detectable payment providers (58.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.9%

884 stores

425 stores

346 stores

336 stores

329 stores

323 stores

294 stores

VISA 3.6%

123 stores

93 stores

JCB 2.3%

80 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (March 2026)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 884 25.92%
American Express 425 12.46%
Stripe Connect 346 10.14%
Klarna 336 9.85%
Apple Pay 329 9.65%
MasterCard 323 9.47%
Google Pay 294 8.62%
VISA 123 3.61%
Clearpay 93 2.73%
JCB 80 2.35%
Bolt 53 1.55%
SagePay 38 1.11%
Amazon Pay 37 1.08%
Adyen 26 0.76%
UnionPay 24 0.70%

Store Launch Timeline

Over the past 12 months, 407 new stores were launched in Yodel , with the highest activity in 2026-02 (35 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.6%

35 stores launched

2026-01 8.4%

34 stores launched

2025-12 7.1%

29 stores launched

2025-11 7.6%

31 stores launched

2025-10 7.4%

30 stores launched

2025-09 7.9%

32 stores launched

2025-08 5.9%

24 stores launched

2025-07 9.1%

37 stores launched

2025-06 14.0%

57 stores launched

2025-05 8.8%

36 stores launched

2025-04 7.1%

29 stores launched

2025-03 8.1%

33 stores launched

Monthly Trend

Monthly store launches in Yodel (March 2026)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2026-02 35 8.60%
2026-01 34 8.35%
2025-12 29 7.13%
2025-11 31 7.62%
2025-10 30 7.37%
2025-09 32 7.86%
2025-08 24 5.90%
2025-07 37 9.09%
2025-06 57 14.00%
2025-05 36 8.85%
2025-04 29 7.13%
2025-03 33 8.11%

Active Stores by Launch Year

Currently, 2,232 active stores in Yodel are tracked in our database , with the most stores launched in 2026 (69 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.1%

69 active stores

2025 17.1%

382 active stores

2024 9.1%

203 active stores

2023 6.1%

136 active stores

2022 6.6%

147 active stores

2021 7.0%

156 active stores

2020 6.0%

135 active stores

2019 4.8%

107 active stores

2018 5.1%

114 active stores

2017 4.3%

96 active stores

2016 2.6%

59 active stores

2015 2.4%

54 active stores

2014 3.2%

72 active stores

2013 3.2%

72 active stores

2012 2.0%

45 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (March 2026)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2026 69 3.09%
2025 382 17.11%
2024 203 9.09%
2023 136 6.09%
2022 147 6.59%
2021 156 6.99%
2020 135 6.05%
2019 107 4.79%
2018 114 5.11%
2017 96 4.30%
2016 59 2.64%
2015 54 2.42%
2014 72 3.23%
2013 72 3.23%
2012 45 2.02%
2011 45 2.02%
2010 45 2.02%
2009 45 2.02%
2008 30 1.34%
2007 27 1.21%
2006 24 1.08%
2005 26 1.16%
2004 25 1.12%
2003 9 0.40%
2002 19 0.85%
2001 23 1.03%
2000 21 0.94%
1999 20 0.90%
1998 10 0.45%
1997 11 0.49%
1996 4 0.18%
1995 1 0.04%

Social Media Usage

Facebook leads with 27.9% among stores with at least one detectable social profile (1,370 stores) , followed by Instagram (26.7%) and YouTube (10.8%) .

Base: 1,829 stores with any detectable social profile (70.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.9%

1,370 stores

Instagram 26.7%

1,314 stores

YouTube 10.8%

531 stores

TikTok 9.5%

468 stores

Twitter 9.2%

452 stores

Pinterest 6.1%

302 stores

LinkedIn 4.9%

242 stores

X 3.6%

178 stores

WhatsApp 0.9%

46 stores

Reddit 0.2%

10 stores

Visual Distribution

Distribution of social media platforms in Yodel (March 2026)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 1370 27.89%
Instagram 1314 26.75%
YouTube 531 10.81%
TikTok 468 9.53%
Twitter 452 9.20%
Pinterest 302 6.15%
LinkedIn 242 4.93%
X 178 3.62%
WhatsApp 46 0.94%
Reddit 10 0.20%

Geographic Distribution

United Kingdom leads with 77.5% (1,674 AI-verified stores) , followed by United States (9.6%) and China (2.3%) .

Base: 2,161 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,674 AI-verified stores

208 AI-verified stores

China 2.3%

49 AI-verified stores

32 AI-verified stores

27 AI-verified stores

27 AI-verified stores

22 AI-verified stores

17 AI-verified stores

16 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (March 2026)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 1674 77.46%
United States 208 9.63%
China 49 2.27%
United Arab Emirates 32 1.48%
Germany 27 1.25%
Hong Kong 27 1.25%
Netherlands 22 1.02%
Ireland 17 0.79%
France 16 0.74%
Australia 14 0.65%
India 14 0.65%
Canada 11 0.51%
Spain 11 0.51%
Switzerland 8 0.37%
Belgium 6 0.28%
Italy 6 0.28%
Poland 5 0.23%
Austria 5 0.23%
Japan 5 0.23%
Cocos (Keeling) Islands 4 0.19%

Data Coverage

Field Rows count Coverage
Website 2.6k 100.00%
Emails 2.1k 78.87%
Phones 679.0 26.04%
Ecommerce platform 2.5k 96.32%
Couriers 2.6k 100.00%
Payment Providers 1.5k 58.01%
Categories 1.9k 73.85%
Social Media 1.8k 70.13%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Yodel e-commerce landscape:

Analyze 2.2k verified e-commerce stores on Yodel - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Yodel e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Yodel e-commerce intelligence?

We track 2.2k verified Yodel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy