Yodel Shipping Carrier Usage Database

Explore 2.4k e-commerce stores shipping with Yodel. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 44.6% of stores with physical delivery (1,056 stores) , followed by Custom (26.5%) and WooCommerce (16.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 44.6%

1,056 stores

Custom 26.5%

628 stores

399 stores

76 stores

64 stores

45 stores

27 stores

25 stores

EKM 0.6%

14 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Yodel
Platform Stores with Physical Delivery Percentage
Shopify 1056 44.58%
Custom 628 26.51%
WooCommerce 399 16.84%
Wix eCommerce 76 3.21%
Magento 64 2.70%
BigCommerce 45 1.90%
PrestaShop 27 1.14%
Squarespace Commerce 25 1.06%
EKM 14 0.59%
ShopWired 10 0.42%
OpenCart 9 0.38%
GoDaddy Online Store 5 0.21%
Visualsoft 4 0.17%
HCL Commerce 4 0.17%
AppSell, Wix eCommerce 3 0.13%

All Stores Distribution

Shopify holds 41.6% share of all Yodel e-commerce stores (1,086) , with Custom at 24.1% and WooCommerce at 20.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 41.6%

1,086 stores

Custom 24.1%

628 stores

526 stores

113 stores

69 stores

50 stores

29 stores

52 stores

EKM 0.5%

14 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Yodel
Platform Total Stores Percentage
Shopify 1086 41.61%
Custom 628 24.06%
WooCommerce 526 20.15%
Wix eCommerce 113 4.33%
Magento 69 2.64%
BigCommerce 50 1.92%
PrestaShop 29 1.11%
Squarespace Commerce 52 1.99%
EKM 14 0.54%
ShopWired 10 0.38%
OpenCart 13 0.50%
GoDaddy Online Store 5 0.19%
Visualsoft 4 0.15%
HCL Commerce 7 0.27%
AppSell, Wix eCommerce 4 0.15%

Categories Distribution

Clothing & Accessories leads with 18.7% of all stores (369 stores) , followed by Health & Beauty (18.7%) and Electronics & Technology (8.9%) .

Top 10 Categories

Clothing & Accessories 18.7%

369 stores

Health & Beauty 18.7%

369 stores

Electronics & Technology 8.9%

175 stores

Food & Beverages 8.2%

161 stores

Home & Garden 7.6%

150 stores

Furniture & Home Decor 6.5%

129 stores

Pets & Pet Supplies 4.9%

96 stores

Arts & Entertainment 4.7%

93 stores

Sporting Goods & Outdoor Gear 4.1%

81 stores

Gifts & Special Occasions 4.0%

78 stores

Visual Distribution

Distribution of top 10 Yodel store categories (November 2025)
Distribution of categories in Yodel e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 369 18.71%
Health & Beauty 369 18.71%
Electronics & Technology 175 8.87%
Food & Beverages 161 8.16%
Home & Garden 150 7.61%
Furniture & Home Decor 129 6.54%
Pets & Pet Supplies 96 4.87%
Arts & Entertainment 93 4.72%
Sporting Goods & Outdoor Gear 81 4.11%
Gifts & Special Occasions 78 3.96%
Toys & Games 65 3.30%
Vehicles & Parts 61 3.09%
Jewelry & Watches 55 2.79%
Books & Media 48 2.43%
Tools & Hardware 42 2.13%

Payment Providers Distribution

PayPal leads with 27.2% among AI-verified physical stores (920 stores) , followed by American Express (12.0%) and Stripe Connect (10.7%) .

Base: 2,007 AI-verified physical stores with detectable payment providers (63.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.2%

920 stores

408 stores

363 stores

347 stores

Klarna 10.1%

341 stores

288 stores

249 stores

101 stores

VISA 2.9%

98 stores

JCB 2.4%

80 stores

Visual Distribution

Distribution of top 10 Yodel payment providers (November 2025)
Distribution of payment providers in Yodel e-commerce stores
Payment Provider Store Count Market Share
PayPal 920 27.17%
American Express 408 12.05%
Stripe Connect 363 10.72%
MasterCard 347 10.25%
Klarna 341 10.07%
Apple Pay 288 8.51%
Google Pay 249 7.35%
Clearpay 101 2.98%
VISA 98 2.89%
JCB 80 2.36%
Bolt 61 1.80%
SagePay 40 1.18%
Amazon Pay 37 1.09%
BitCoin 27 0.80%
PayPal Credit 26 0.77%

Store Launch Timeline

Over the past 12 months, 531 new stores were launched in Yodel , with the highest activity in 2025-10 (64 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.1%

64 stores launched

2025-09 11.1%

59 stores launched

2025-08 9.4%

50 stores launched

2025-07 10.5%

56 stores launched

2025-06 10.5%

56 stores launched

2025-05 10.5%

56 stores launched

2025-04 8.3%

44 stores launched

2025-03 9.2%

49 stores launched

2025-02 6.2%

33 stores launched

2025-01 6.0%

32 stores launched

2024-12 5.1%

27 stores launched

2024-11 0.9%

5 stores launched

Monthly Trend

Monthly store launches in Yodel (November 2025)
Monthly store launches in Yodel over the past 12 months
Month Stores Launched Percentage
2025-10 64 12.05%
2025-09 59 11.11%
2025-08 50 9.42%
2025-07 56 10.55%
2025-06 56 10.55%
2025-05 56 10.55%
2025-04 44 8.29%
2025-03 49 9.23%
2025-02 33 6.21%
2025-01 32 6.03%
2024-12 27 5.08%
2024-11 5 0.94%

Active Stores by Launch Year

Currently, 2,372 active stores in Yodel are tracked in our database , with the most stores launched in 2025 (499 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 21.0%

499 active stores

2024 8.7%

207 active stores

2023 5.9%

140 active stores

2022 6.9%

164 active stores

2021 6.8%

161 active stores

2020 5.6%

133 active stores

2019 4.3%

101 active stores

2018 5.3%

125 active stores

2017 4.4%

105 active stores

2016 2.6%

61 active stores

2015 2.6%

62 active stores

2014 2.9%

69 active stores

2013 3.4%

81 active stores

2012 1.6%

37 active stores

2011 2.5%

59 active stores

Distribution by Launch Year

Active stores in Yodel by original launch year (November 2025)
Active stores in Yodel by launch year
Launch Year Active Stores Percentage
2025 499 21.04%
2024 207 8.73%
2023 140 5.90%
2022 164 6.91%
2021 161 6.79%
2020 133 5.61%
2019 101 4.26%
2018 125 5.27%
2017 105 4.43%
2016 61 2.57%
2015 62 2.61%
2014 69 2.91%
2013 81 3.41%
2012 37 1.56%
2011 59 2.49%
2010 56 2.36%
2009 50 2.11%
2008 28 1.18%
2007 30 1.26%
2006 20 0.84%
2005 26 1.10%
2004 25 1.05%
2003 12 0.51%
2002 16 0.67%
2001 31 1.31%
2000 22 0.93%
1999 25 1.05%
1998 11 0.46%
1997 10 0.42%
1996 5 0.21%
1995 1 0.04%

Social Media Usage

Facebook leads with 28.0% among stores with at least one detectable social profile (1,355 stores) , followed by Instagram (27.0%) and YouTube (10.3%) .

Base: 2,033 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.0%

1,355 stores

Instagram 27.0%

1,305 stores

YouTube 10.3%

500 stores

Twitter 9.5%

458 stores

TikTok 9.2%

447 stores

Pinterest 6.5%

316 stores

X 4.3%

208 stores

LinkedIn 4.1%

197 stores

WhatsApp 0.7%

36 stores

Reddit 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in Yodel (November 2025)
Distribution of social media platforms in Yodel e-commerce stores
Social Platform Store Count Market Share
Facebook 1355 28.03%
Instagram 1305 27.00%
YouTube 500 10.34%
Twitter 458 9.47%
TikTok 447 9.25%
Pinterest 316 6.54%
X 208 4.30%
LinkedIn 197 4.08%
WhatsApp 36 0.74%
Reddit 12 0.25%

Geographic Distribution

United Kingdom leads with 74.2% (1,578 AI-verified stores) , followed by United States (11.3%) and China (2.1%) .

Base: 2,126 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,578 AI-verified stores

240 AI-verified stores

China 2.1%

45 AI-verified stores

27 AI-verified stores

India 1.2%

26 AI-verified stores

26 AI-verified stores

23 AI-verified stores

20 AI-verified stores

Spain 0.8%

18 AI-verified stores

17 AI-verified stores

Visual Distribution

Geographic distribution of stores using Yodel (November 2025)
Geographic distribution of stores using Yodel
Country AI-Verified Store Count Market Share
United Kingdom 1578 74.22%
United States 240 11.29%
China 45 2.12%
Hong Kong 27 1.27%
India 26 1.22%
Germany 26 1.22%
Netherlands 23 1.08%
Ireland 20 0.94%
Spain 18 0.85%
Russia 17 0.80%
Brazil 17 0.80%
Australia 15 0.71%
France 15 0.71%
Canada 14 0.66%
Italy 10 0.47%
Belgium 10 0.47%
Poland 8 0.38%
Switzerland 7 0.33%
South Africa 5 0.24%
Sweden 5 0.24%

Dataset Coverage

Field Rows count Coverage
Website 3.2k 100.00%
Emails 2.3k 72.72%
Phones 797.0 25.19%
Ecommerce platform 2.7k 83.75%
Couriers 3.2k 100.00%
Payment Providers 2.0k 63.43%
Categories 2.4k 75.57%
Social Media 2.0k 64.25%

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Frequently Asked Questions

What data is included in the Yodel E-commerce Database?

Our database covers over 2.4k Yodel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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