Showit Technology Adoption in E-commerce

Discover 159 verified e-commerce stores using Showit. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 423 domains. 159 verified as active stores with physical delivery.

Verified stores
159
active stores with physical delivery
Top country
United States
74 verified stores
Top payment signal
PayPal
26 detection occurrences
Top carrier signal
USPS
21 detection occurrences
Top category
Health & Beauty
37 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

159 verified active stores out of 423 detected · 37.6% verification rate

E-commerce Platforms Distribution

Custom stores with 90.6% of stores with physical delivery (144 stores) , followed by WooCommerce (9.4%) and Shopify (0.0%) .

Base: 159 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 90.6%

144 stores

15 stores

0 stores

QDM 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Showit
Platform Stores with Physical Delivery Percentage
Custom 144 90.57%
WooCommerce 15 9.43%
Shopify 0 0.00%
QDM 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 34.0% share of detected Showit e-commerce signals (144) , with WooCommerce at 47.3% and Shopify at 0.2% (June 2026) .

Base: 423 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 34.0%

144 websites

200 websites

1 websites

QDM 0.2%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Showit
Platform Websites with Signals Percentage
Custom 144 34.04%
WooCommerce 200 47.28%
Shopify 1 0.24%
QDM 1 0.24%

Categories Distribution

Health & Beauty stores with 23.3% of all stores (37 stores) , followed by Arts & Entertainment (12.6%) and Clothing & Accessories (12.6%) .

Base: 159 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 23.3%

37 stores

Arts & Entertainment 12.6%

20 stores

Clothing & Accessories 12.6%

20 stores

Gifts & Special Occasions 11.9%

19 stores

Food & Beverages 10.1%

16 stores

Jewelry & Watches 7.5%

12 stores

Sporting Goods & Outdoor Gear 4.4%

7 stores

Toys & Games 3.1%

5 stores

Furniture & Home Decor 1.3%

2 stores

Home & Garden 1.3%

2 stores

Visual Distribution

Distribution of top 10 Showit store categories (June 2026)
Distribution of categories in Showit e-commerce stores
Category Number of Stores Percentage
Health & Beauty 37 23.27%
Arts & Entertainment 20 12.58%
Clothing & Accessories 20 12.58%
Gifts & Special Occasions 19 11.95%
Food & Beverages 16 10.06%
Jewelry & Watches 12 7.55%
Sporting Goods & Outdoor Gear 7 4.40%
Toys & Games 5 3.14%
Furniture & Home Decor 2 1.26%
Home & Garden 2 1.26%

Payment Providers Distribution

PayPal accounts for 34.7% of displayed detection occurrences (26 occurrences) , followed by American Express (20.0%) and Stripe Connect (17.3%) .

Base: 75 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.7%

26 occurrences

15 occurrences

13 occurrences

8 occurrences

5 occurrences

3 occurrences

iDEAL 2.7%

2 occurrences

1 occurrences

1 occurrences

VISA 1.3%

1 occurrences

Visual Distribution

Distribution of top 10 Showit payment providers (June 2026)
Distribution of payment providers in Showit e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 26 34.67%
American Express 15 20.00%
Stripe Connect 13 17.33%
MasterCard 8 10.67%
Google Pay 5 6.67%
Apple Pay 3 4.00%
iDEAL 2 2.67%
Mollie 1 1.33%
Klarna 1 1.33%
VISA 1 1.33%

Shipping Carriers Distribution

USPS accounts for 34.4% of displayed detection occurrences (21 occurrences) , followed by UPS (24.6%) and DHL (9.8%) .

Base: 61 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 34.4%

21 occurrences

UPS 24.6%

15 occurrences

DHL 9.8%

6 occurrences

6 occurrences

FedEx 9.8%

6 occurrences

2 occurrences

2 occurrences

Bpost 1.6%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Showit shipping carriers (June 2026)
Distribution of shipping carriers in Showit e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 21 34.43%
UPS 15 24.59%
DHL 6 9.84%
PostNL 6 9.84%
FedEx 6 9.84%
Canada Post 2 3.28%
Australia Post 2 3.28%
Bpost 1 1.64%
Magyar Posta 1 1.64%
PostNord 1 1.64%

Store Launch Timeline

Over the past 12 months, 10 new stores were launched in Showit , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 10.0%

1 stores launched

2026-01 20.0%

2 stores launched

2025-11 10.0%

1 stores launched

2025-08 30.0%

3 stores launched

2025-07 20.0%

2 stores launched

2025-06 10.0%

1 stores launched

Monthly Trend

Monthly store launches in Showit (June 2026)
Monthly store launches in Showit over the past 12 months
Month Stores Launched Percentage
2026-04 1 10.00%
2026-01 2 20.00%
2025-11 1 10.00%
2025-08 3 30.00%
2025-07 2 20.00%
2025-06 1 10.00%

Active Stores by Launch Year

Currently, 159 active stores in Showit are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.9%

3 active stores

2025 15.1%

24 active stores

2024 13.8%

22 active stores

2023 12.6%

20 active stores

2022 9.4%

15 active stores

2021 16.4%

26 active stores

2020 6.9%

11 active stores

2019 4.4%

7 active stores

2018 4.4%

7 active stores

2017 4.4%

7 active stores

2016 1.9%

3 active stores

2015 0.6%

1 active stores

2014 1.9%

3 active stores

2013 1.3%

2 active stores

2012 0.6%

1 active stores

Distribution by Launch Year

Active stores in Showit by original launch year (June 2026)
Active stores in Showit by launch year
Launch Year Active Stores Percentage
2026 3 1.89%
2025 24 15.09%
2024 22 13.84%
2023 20 12.58%
2022 15 9.43%
2021 26 16.35%
2020 11 6.92%
2019 7 4.40%
2018 7 4.40%
2017 7 4.40%
2016 3 1.89%
2015 1 0.63%
2014 3 1.89%
2013 2 1.26%
2012 1 0.63%

Social Media Usage

Instagram accounts for 42.3% of displayed detection occurrences (127 occurrences) , followed by Facebook (25.7%) and Pinterest (12.7%) .

Base: 300 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 42.3%

127 occurrences

Facebook 25.7%

77 occurrences

Pinterest 12.7%

38 occurrences

TikTok 12.3%

37 occurrences

YouTube 3.7%

11 occurrences

LinkedIn 2.0%

6 occurrences

Twitter 1.0%

3 occurrences

X 0.3%

1 occurrences

Visual Distribution

Distribution of social media platforms in Showit (June 2026)
Distribution of social media platforms in Showit e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 127 42.33%
Facebook 77 25.67%
Pinterest 38 12.67%
TikTok 37 12.33%
YouTube 11 3.67%
LinkedIn 6 2.00%
Twitter 3 1.00%
X 1 0.33%

Geographic Distribution

United States stores with 46.5% (74 active verified stores) , followed by Canada (9.4%) and Netherlands (5.0%) .

Base: 159 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

74 active verified stores

15 active verified stores

8 active verified stores

4 active verified stores

4 active verified stores

4 active verified stores

2 active verified stores

Italy 1.3%

2 active verified stores

2 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Showit (June 2026)
Geographic distribution of stores using Showit
Country AI-Verified Store Count Market Share
United States 74 46.54%
Canada 15 9.43%
Netherlands 8 5.03%
Australia 4 2.52%
France 4 2.52%
United Kingdom 4 2.52%
South Africa 2 1.26%
Italy 2 1.26%
Germany 2 1.26%
Norway 1 0.63%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 423 100.00%
Emails 292 69.03%
Phones 31 7.33%
Ecommerce platform 346 81.80%
Couriers 92 21.75%
Payment Providers 124 29.31%
Categories 145 34.28%
Social Media 379 89.60%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Showit e-commerce landscape:

Analyze 159 verified e-commerce stores on Showit - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Showit e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Showit e-commerce intelligence?

We track 159 verified Showit e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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