Shopware Technology Adoption in E-commerce
Discover 10.5k e-commerce stores using Shopware. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopware leads with 100.0% of stores with physical delivery (10,506 stores) , followed by Shopify, Shopware (0.0%) and Shopware, Powergap (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,506 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopware | 10506 | 99.98% |
| Shopify, Shopware | 1 | 0.01% |
| Shopware, Powergap | 1 | 0.01% |
| Shopware, FastSpring, Fastspring | 0 | 0.00% |
All Stores Distribution
Shopware holds 100.0% share of all Shopware e-commerce stores (24,826) , with Shopify, Shopware at 0.0% and Shopware, Powergap at 0.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
24,826 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopware | 24826 | 99.99% |
| Shopify, Shopware | 1 | 0.00% |
| Shopware, Powergap | 1 | 0.00% |
| Shopware, FastSpring, Fastspring | 1 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 16.9% of all stores (1,504 stores) , followed by Food & Beverages (11.8%) and Health & Beauty (10.9%) .
Top 10 Categories
1,504 stores
1,052 stores
973 stores
919 stores
670 stores
595 stores
550 stores
494 stores
486 stores
378 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1504 | 16.88% |
| Food & Beverages | 1052 | 11.80% |
| Health & Beauty | 973 | 10.92% |
| Home & Garden | 919 | 10.31% |
| Electronics & Technology | 670 | 7.52% |
| Sporting Goods & Outdoor Gear | 595 | 6.68% |
| Vehicles & Parts | 550 | 6.17% |
| Furniture & Home Decor | 494 | 5.54% |
| Tools & Hardware | 486 | 5.45% |
| Gifts & Special Occasions | 378 | 4.24% |
| Pets & Pet Supplies | 340 | 3.82% |
| Business & Industrial | 322 | 3.61% |
| Jewelry & Watches | 242 | 2.72% |
| Office Supplies | 216 | 2.42% |
| Arts & Entertainment | 171 | 1.92% |
Payment Providers Distribution
PayPal leads with 30.4% among AI-verified physical stores (6,354 stores) , followed by Klarna (23.5%) and Amazon Pay (7.6%) .
Base: 16,236 AI-verified physical stores with detectable payment providers (65.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,354 stores
4,900 stores
1,588 stores
1,120 stores
1,062 stores
912 stores
889 stores
686 stores
683 stores
657 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 6354 | 30.43% |
| Klarna | 4900 | 23.47% |
| Amazon Pay | 1588 | 7.60% |
| SEPA | 1120 | 5.36% |
| MasterCard | 1062 | 5.09% |
| Amazon Payments | 912 | 4.37% |
| Apple Pay | 889 | 4.26% |
| Stripe Connect | 686 | 3.29% |
| VISA | 683 | 3.27% |
| American Express | 657 | 3.15% |
| Google Pay | 499 | 2.39% |
| Mollie | 495 | 2.37% |
| Giropay | 462 | 2.21% |
| Bancontact | 337 | 1.61% |
| iDEAL | 237 | 1.14% |
Shipping Carriers Distribution
DHL leads with 41.0% among AI-verified physical stores (3,403 stores) , followed by DPD (15.7%) and UPS (11.9%) .
Base: 7,872 AI-verified physical stores with detectable shipping carriers (31.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3403 | 41.00% |
| DPD | 1306 | 15.73% |
| UPS | 986 | 11.88% |
| GLS | 804 | 9.69% |
| Deutsche Post | 772 | 9.30% |
| Hermes | 343 | 4.13% |
| TNT | 154 | 1.86% |
| FedEx | 124 | 1.49% |
| Schenker | 112 | 1.35% |
| PostNL | 90 | 1.08% |
| Osterreichische Post | 70 | 0.84% |
| Speedy | 57 | 0.69% |
| Swiss Post | 30 | 0.36% |
| DSV | 27 | 0.33% |
| USPS | 23 | 0.28% |
Store Launch Timeline
Over the past 12 months, 449 new stores were launched in Shopware , with the highest activity in 2025-11 (24 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24 stores launched
45 stores launched
19 stores launched
33 stores launched
30 stores launched
46 stores launched
39 stores launched
42 stores launched
54 stores launched
45 stores launched
59 stores launched
13 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 24 | 5.35% |
| 2025-10 | 45 | 10.02% |
| 2025-09 | 19 | 4.23% |
| 2025-08 | 33 | 7.35% |
| 2025-07 | 30 | 6.68% |
| 2025-06 | 46 | 10.24% |
| 2025-05 | 39 | 8.69% |
| 2025-04 | 42 | 9.35% |
| 2025-03 | 54 | 12.03% |
| 2025-02 | 45 | 10.02% |
| 2025-01 | 59 | 13.14% |
| 2024-12 | 13 | 2.90% |
Active Stores by Launch Year
Currently, 10,405 active stores in Shopware are tracked in our database , with the most stores launched in 2025 (436 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
436 active stores
508 active stores
656 active stores
620 active stores
903 active stores
881 active stores
540 active stores
572 active stores
653 active stores
361 active stores
261 active stores
295 active stores
517 active stores
326 active stores
286 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 436 | 4.19% |
| 2024 | 508 | 4.88% |
| 2023 | 656 | 6.30% |
| 2022 | 620 | 5.96% |
| 2021 | 903 | 8.68% |
| 2020 | 881 | 8.47% |
| 2019 | 540 | 5.19% |
| 2018 | 572 | 5.50% |
| 2017 | 653 | 6.28% |
| 2016 | 361 | 3.47% |
| 2015 | 261 | 2.51% |
| 2014 | 295 | 2.84% |
| 2013 | 517 | 4.97% |
| 2012 | 326 | 3.13% |
| 2011 | 286 | 2.75% |
| 2010 | 269 | 2.59% |
| 2009 | 272 | 2.61% |
| 2008 | 293 | 2.82% |
| 2007 | 207 | 1.99% |
| 2006 | 157 | 1.51% |
| 2005 | 119 | 1.14% |
| 2004 | 217 | 2.09% |
| 2003 | 197 | 1.89% |
| 2002 | 163 | 1.57% |
| 2001 | 278 | 2.67% |
| 2000 | 179 | 1.72% |
| 1999 | 133 | 1.28% |
| 1998 | 72 | 0.69% |
| 1997 | 18 | 0.17% |
| 1996 | 14 | 0.13% |
| 1995 | 2 | 0.02% |
Geographic Distribution
Germany leads with 73.5% (7,222 AI-verified stores) , followed by Netherlands (6.0%) and Switzerland (5.3%) .
Base: 9,831 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,222 AI-verified stores
588 AI-verified stores
519 AI-verified stores
448 AI-verified stores
173 AI-verified stores
165 AI-verified stores
133 AI-verified stores
108 AI-verified stores
89 AI-verified stores
74 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 7222 | 73.46% |
| Netherlands | 588 | 5.98% |
| Switzerland | 519 | 5.28% |
| Austria | 448 | 4.56% |
| United States | 173 | 1.76% |
| Italy | 165 | 1.68% |
| France | 133 | 1.35% |
| United Kingdom | 108 | 1.10% |
| Belgium | 89 | 0.91% |
| Poland | 74 | 0.75% |
| Spain | 71 | 0.72% |
| Denmark | 52 | 0.53% |
| Sweden | 40 | 0.41% |
| Ireland | 37 | 0.38% |
| Czechia | 30 | 0.31% |
| Hungary | 19 | 0.19% |
| Portugal | 19 | 0.19% |
| Slovakia | 15 | 0.15% |
| Romania | 15 | 0.15% |
| Finland | 14 | 0.14% |
Featured Stores
Discover the strongest performers and newest entrants in Shopware's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopware — Clothing & Accessories
Shopware — Clothing & Accessories
Shopware — Sporting Goods & Outdoor Gear
Shopware — Clothing & Accessories
Shopware
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.8k | 100.00% |
| Emails | 17.7k | 71.24% |
| Phones | 16.2k | 65.28% |
| Ecommerce platform | 24.8k | 100.00% |
| Couriers | 7.9k | 31.70% |
| Payment Providers | 16.2k | 65.39% |
| Categories | 17.2k | 69.08% |
| Social Media | 8.9k | 35.67% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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- Volume discounts
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Maximize Your ROI
Use our detailed Shopware E-commerce Database to:
Gain actionable insights into 10.5k physical stores in Shopware.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Shopware online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Shopware E-commerce Database?
-
Our database covers over 10.5k Shopware physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.6% among stores with at least one detectable social profile (4,197 stores) , followed by Instagram (31.9%) and YouTube (15.4%) .
Base: 8,857 stores with any detectable social profile (35.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,197 stores
3,763 stores
1,819 stores
647 stores
496 stores
333 stores
297 stores
140 stores
66 stores
27 stores
Visual Distribution