Shoelace Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using Shoelace. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.4k domains. 2.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3k verified active stores out of 2.4k detected · 95.5% verification rate
E-commerce Platforms Distribution
Custom stores with 97.4% of stores with physical delivery (2,222 stores) , followed by Shopify (1.2%) and BigCommerce (0.7%) .
Base: 2,281 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,222 stores
28 stores
15 stores
7 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
2,222 stores
28 stores
15 stores
7 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2222 | 97.41% |
| Shopify | 28 | 1.23% |
| BigCommerce | 15 | 0.66% |
| WooCommerce | 7 | 0.31% |
| Magento | 3 | 0.13% |
| OpenCart | 2 | 0.09% |
| Zid | 1 | 0.04% |
| Shopify, MerchantPro | 1 | 0.04% |
| MerchantPro, Shopify | 1 | 0.04% |
| Drupal Commerce | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 93.0% share of detected Shoelace e-commerce signals (2,222) , with Shopify at 1.4% and BigCommerce at 0.6% (June 2026) .
Base: 2,389 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,222 websites
33 websites
15 websites
20 websites
3 websites
2 websites
1 websites
1 websites
1 websites
2 websites
Visual Distribution
2,222 websites
33 websites
15 websites
20 websites
3 websites
2 websites
1 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2222 | 93.01% |
| Shopify | 33 | 1.38% |
| BigCommerce | 15 | 0.63% |
| WooCommerce | 20 | 0.84% |
| Magento | 3 | 0.13% |
| OpenCart | 2 | 0.08% |
| Zid | 1 | 0.04% |
| Shopify, MerchantPro | 1 | 0.04% |
| MerchantPro, Shopify | 1 | 0.04% |
| Drupal Commerce | 2 | 0.08% |
Categories Distribution
Arts & Entertainment stores with 83.0% of all stores (1,893 stores) , followed by Gifts & Special Occasions (4.5%) and Clothing & Accessories (2.4%) .
Base: 2,281 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,893 stores
102 stores
55 stores
38 stores
37 stores
35 stores
17 stores
15 stores
8 stores
7 stores
Visual Distribution
1,893 stores
102 stores
55 stores
38 stores
37 stores
35 stores
17 stores
15 stores
8 stores
7 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 1893 | 82.99% |
| Gifts & Special Occasions | 102 | 4.47% |
| Clothing & Accessories | 55 | 2.41% |
| Sporting Goods & Outdoor Gear | 38 | 1.67% |
| Toys & Games | 37 | 1.62% |
| Health & Beauty | 35 | 1.53% |
| Food & Beverages | 17 | 0.75% |
| Jewelry & Watches | 15 | 0.66% |
| Tools & Hardware | 8 | 0.35% |
| Home & Garden | 7 | 0.31% |
Payment Providers Distribution
Stripe Connect accounts for 43.7% of displayed detection occurrences (55 occurrences) , followed by PayPal (19.0%) and American Express (14.3%) .
Base: 126 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
55 occurrences
24 occurrences
18 occurrences
9 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
1 occurrences
Visual Distribution
55 occurrences
24 occurrences
18 occurrences
9 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Stripe Connect | 55 | 43.65% |
| PayPal | 24 | 19.05% |
| American Express | 18 | 14.29% |
| Bolt | 9 | 7.14% |
| MasterCard | 5 | 3.97% |
| Apple Pay | 4 | 3.17% |
| Google Pay | 4 | 3.17% |
| VISA | 3 | 2.38% |
| BitCoin | 3 | 2.38% |
| Authorize.Net | 1 | 0.79% |
Shipping Carriers Distribution
USPS accounts for 68.5% of displayed detection occurrences (1,838 occurrences) , followed by FedEx (28.4%) and UPS (2.4%) .
Base: 2,684 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,838 occurrences
761 occurrences
65 occurrences
7 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 1838 | 68.48% |
| FedEx | 761 | 28.35% |
| UPS | 65 | 2.42% |
| DHL | 7 | 0.26% |
| Australia Post | 3 | 0.11% |
| Estes | 3 | 0.11% |
| Speedy | 2 | 0.07% |
| Ruston | 2 | 0.07% |
| Blue Star | 2 | 0.07% |
| Fastway | 1 | 0.04% |
Store Launch Timeline
Over the past 12 months, 242 new stores were launched in Shoelace , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
16 stores launched
12 stores launched
16 stores launched
21 stores launched
31 stores launched
25 stores launched
24 stores launched
22 stores launched
32 stores launched
26 stores launched
10 stores launched
Monthly Trend
2.9% of last 12 months
6.6% of last 12 months
5.0% of last 12 months
6.6% of last 12 months
8.7% of last 12 months
12.8% of last 12 months
10.3% of last 12 months
9.9% of last 12 months
9.1% of last 12 months
13.2% of last 12 months
10.7% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 2.89% |
| 2026-04 | 16 | 6.61% |
| 2026-03 | 12 | 4.96% |
| 2026-02 | 16 | 6.61% |
| 2026-01 | 21 | 8.68% |
| 2025-12 | 31 | 12.81% |
| 2025-11 | 25 | 10.33% |
| 2025-10 | 24 | 9.92% |
| 2025-09 | 22 | 9.09% |
| 2025-08 | 32 | 13.22% |
| 2025-07 | 26 | 10.74% |
| 2025-06 | 10 | 4.13% |
Active Stores by Launch Year
Currently, 2,279 active stores in Shoelace are tracked in our database , with the most stores launched in 2026 (72 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
72 active stores
308 active stores
410 active stores
277 active stores
227 active stores
177 active stores
133 active stores
63 active stores
81 active stores
80 active stores
46 active stores
35 active stores
41 active stores
44 active stores
26 active stores
Distribution by Launch Year
3.2% of tracked active stores
13.5% of tracked active stores
18.0% of tracked active stores
12.2% of tracked active stores
10.0% of tracked active stores
7.8% of tracked active stores
5.8% of tracked active stores
2.8% of tracked active stores
3.6% of tracked active stores
3.5% of tracked active stores
2.0% of tracked active stores
1.5% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 72 | 3.16% |
| 2025 | 308 | 13.51% |
| 2024 | 410 | 17.99% |
| 2023 | 277 | 12.15% |
| 2022 | 227 | 9.96% |
| 2021 | 177 | 7.77% |
| 2020 | 133 | 5.84% |
| 2019 | 63 | 2.76% |
| 2018 | 81 | 3.55% |
| 2017 | 80 | 3.51% |
| 2016 | 46 | 2.02% |
| 2015 | 35 | 1.54% |
| 2014 | 41 | 1.80% |
| 2013 | 44 | 1.93% |
| 2012 | 26 | 1.14% |
Geographic Distribution
United States stores with 67.0% (1,529 active verified stores) , followed by Canada (2.2%) and United Kingdom (1.7%) .
Base: 2,281 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,529 active verified stores
51 active verified stores
39 active verified stores
17 active verified stores
16 active verified stores
13 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
Visual Distribution
1,529 active verified stores
51 active verified stores
39 active verified stores
17 active verified stores
16 active verified stores
13 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1529 | 67.03% |
| Canada | 51 | 2.24% |
| United Kingdom | 39 | 1.71% |
| Australia | 17 | 0.75% |
| Switzerland | 16 | 0.70% |
| France | 13 | 0.57% |
| South Africa | 7 | 0.31% |
| Brazil | 6 | 0.26% |
| Spain | 5 | 0.22% |
| Mexico | 5 | 0.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Jewelry & Watches
Shopify - Clothing & Accessories
BigCommerce - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4k | 100.00% |
| Emails | 565 | 23.65% |
| Phones | 95 | 3.98% |
| Ecommerce platform | 2.3k | 96.69% |
| Couriers | 1.9k | 81.16% |
| Payment Providers | 160 | 6.70% |
| Categories | 2.2k | 93.80% |
| Social Media | 2.3k | 96.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoelace e-commerce landscape:
Analyze 2.3k verified e-commerce stores on Shoelace - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shoelace e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoelace e-commerce intelligence?
-
We track 2.3k verified Shoelace e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 43.6% of displayed detection occurrences (2,170 occurrences) , followed by Facebook (41.9%) and Pinterest (6.1%) .
Base: 4,972 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,170 occurrences
2,084 occurrences
302 occurrences
241 occurrences
67 occurrences
41 occurrences
33 occurrences
30 occurrences
3 occurrences
1 occurrences
Visual Distribution
2,170 occurrences
2,084 occurrences
302 occurrences
241 occurrences
67 occurrences
41 occurrences
33 occurrences
30 occurrences
3 occurrences
1 occurrences