SalesFire Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using SalesFire. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.4k domains. 2.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3k verified active stores out of 2.4k detected · 97.3% verification rate
E-commerce Platforms Distribution
Custom stores with 73.5% of stores with physical delivery (1,707 stores) , followed by Shopify (7.4%) and Magento (6.8%) .
Base: 2,321 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,707 stores
172 stores
158 stores
148 stores
70 stores
42 stores
6 stores
3 stores
3 stores
2 stores
Visual Distribution
1,707 stores
172 stores
158 stores
148 stores
70 stores
42 stores
6 stores
3 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1707 | 73.55% |
| Shopify | 172 | 7.41% |
| Magento | 158 | 6.81% |
| EKM | 148 | 6.38% |
| WooCommerce | 70 | 3.02% |
| BigCommerce | 42 | 1.81% |
| Visualsoft | 6 | 0.26% |
| Bluepark | 3 | 0.13% |
| PrestaShop | 3 | 0.13% |
| Magento, OGL (Online Global Limited) eCommerce Platform | 2 | 0.09% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 71.6% share of detected SalesFire e-commerce signals (1,707) , with Shopify at 7.2% and Magento at 6.7% (June 2026) .
Base: 2,385 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,707 websites
172 websites
159 websites
167 websites
70 websites
44 websites
7 websites
3 websites
3 websites
2 websites
Visual Distribution
1,707 websites
172 websites
159 websites
167 websites
70 websites
44 websites
7 websites
3 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1707 | 71.57% |
| Shopify | 172 | 7.21% |
| Magento | 159 | 6.67% |
| EKM | 167 | 7.00% |
| WooCommerce | 70 | 2.94% |
| BigCommerce | 44 | 1.84% |
| Visualsoft | 7 | 0.29% |
| Bluepark | 3 | 0.13% |
| PrestaShop | 3 | 0.13% |
| Magento, OGL (Online Global Limited) eCommerce Platform | 2 | 0.08% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 13.2% of all stores (307 stores) , followed by Clothing & Accessories (10.3%) and Tools & Hardware (9.7%) .
Base: 2,321 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
307 stores
239 stores
225 stores
212 stores
197 stores
178 stores
155 stores
121 stores
117 stores
112 stores
Visual Distribution
307 stores
239 stores
225 stores
212 stores
197 stores
178 stores
155 stores
121 stores
117 stores
112 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 307 | 13.23% |
| Clothing & Accessories | 239 | 10.30% |
| Tools & Hardware | 225 | 9.69% |
| Home & Garden | 212 | 9.13% |
| Health & Beauty | 197 | 8.49% |
| Vehicles & Parts | 178 | 7.67% |
| Toys & Games | 155 | 6.68% |
| Food & Beverages | 121 | 5.21% |
| Arts & Entertainment | 117 | 5.04% |
| Gifts & Special Occasions | 112 | 4.83% |
Payment Providers Distribution
PayPal accounts for 37.7% of displayed detection occurrences (443 occurrences) , followed by MasterCard (11.7%) and American Express (10.5%) .
Base: 1,175 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
443 occurrences
138 occurrences
123 occurrences
120 occurrences
110 occurrences
94 occurrences
43 occurrences
39 occurrences
36 occurrences
29 occurrences
Visual Distribution
443 occurrences
138 occurrences
123 occurrences
120 occurrences
110 occurrences
94 occurrences
43 occurrences
39 occurrences
36 occurrences
29 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 443 | 37.70% |
| MasterCard | 138 | 11.74% |
| American Express | 123 | 10.47% |
| Stripe Connect | 120 | 10.21% |
| Klarna | 110 | 9.36% |
| Bolt | 94 | 8.00% |
| SagePay | 43 | 3.66% |
| JCB | 39 | 3.32% |
| Apple Pay | 36 | 3.06% |
| Worldpay | 29 | 2.47% |
Shipping Carriers Distribution
Royal Mail accounts for 54.3% of displayed detection occurrences (895 occurrences) , followed by DPD (13.9%) and DHL (9.0%) .
Base: 1,649 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
895 occurrences
229 occurrences
149 occurrences
117 occurrences
55 occurrences
48 occurrences
44 occurrences
40 occurrences
39 occurrences
33 occurrences
Visual Distribution
895 occurrences
229 occurrences
149 occurrences
117 occurrences
55 occurrences
48 occurrences
44 occurrences
40 occurrences
39 occurrences
33 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 895 | 54.28% |
| DPD | 229 | 13.89% |
| DHL | 149 | 9.04% |
| UPS | 117 | 7.10% |
| FedEx | 55 | 3.34% |
| TNT | 48 | 2.91% |
| Parcel Force | 44 | 2.67% |
| Hermes | 40 | 2.43% |
| Evri | 39 | 2.37% |
| Speedy | 33 | 2.00% |
Store Launch Timeline
Over the past 12 months, 31 new stores were launched in SalesFire , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
5 stores launched
4 stores launched
2 stores launched
1 stores launched
4 stores launched
4 stores launched
1 stores launched
4 stores launched
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
9.7% of last 12 months
16.1% of last 12 months
12.9% of last 12 months
6.5% of last 12 months
3.2% of last 12 months
12.9% of last 12 months
12.9% of last 12 months
3.2% of last 12 months
12.9% of last 12 months
3.2% of last 12 months
3.2% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 9.68% |
| 2026-04 | 5 | 16.13% |
| 2026-03 | 4 | 12.90% |
| 2026-02 | 2 | 6.45% |
| 2026-01 | 1 | 3.23% |
| 2025-12 | 4 | 12.90% |
| 2025-11 | 4 | 12.90% |
| 2025-10 | 1 | 3.23% |
| 2025-09 | 4 | 12.90% |
| 2025-08 | 1 | 3.23% |
| 2025-07 | 1 | 3.23% |
| 2025-06 | 1 | 3.23% |
Active Stores by Launch Year
Currently, 2,313 active stores in SalesFire are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
25 active stores
63 active stores
47 active stores
56 active stores
90 active stores
96 active stores
89 active stores
149 active stores
108 active stores
77 active stores
105 active stores
104 active stores
127 active stores
127 active stores
Distribution by Launch Year
0.7% of tracked active stores
1.1% of tracked active stores
2.7% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
3.9% of tracked active stores
4.2% of tracked active stores
3.8% of tracked active stores
6.4% of tracked active stores
4.7% of tracked active stores
3.3% of tracked active stores
4.5% of tracked active stores
4.5% of tracked active stores
5.5% of tracked active stores
5.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 0.73% |
| 2025 | 25 | 1.08% |
| 2024 | 63 | 2.72% |
| 2023 | 47 | 2.03% |
| 2022 | 56 | 2.42% |
| 2021 | 90 | 3.89% |
| 2020 | 96 | 4.15% |
| 2019 | 89 | 3.85% |
| 2018 | 149 | 6.44% |
| 2017 | 108 | 4.67% |
| 2016 | 77 | 3.33% |
| 2015 | 105 | 4.54% |
| 2014 | 104 | 4.50% |
| 2013 | 127 | 5.49% |
| 2012 | 127 | 5.49% |
Geographic Distribution
United Kingdom stores with 89.1% (2,069 active verified stores) , followed by United States (4.1%) and Ireland (1.4%) .
Base: 2,321 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,069 active verified stores
95 active verified stores
32 active verified stores
14 active verified stores
13 active verified stores
13 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
Visual Distribution
2,069 active verified stores
95 active verified stores
32 active verified stores
14 active verified stores
13 active verified stores
13 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 2069 | 89.14% |
| United States | 95 | 4.09% |
| Ireland | 32 | 1.38% |
| Canada | 14 | 0.60% |
| Spain | 13 | 0.56% |
| France | 13 | 0.56% |
| Hong Kong | 7 | 0.30% |
| New Zealand | 6 | 0.26% |
| South Africa | 5 | 0.22% |
| Germany | 4 | 0.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Furniture & Home Decor
Magento - Sporting Goods & Outdoor Gear
Magento - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Sporting Goods & Outdoor Gear
Magento - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4k | 100.00% |
| Emails | 1.6k | 67.38% |
| Phones | 1.6k | 66.75% |
| Ecommerce platform | 2.3k | 98.41% |
| Couriers | 1.1k | 47.38% |
| Payment Providers | 776 | 32.54% |
| Categories | 2.3k | 95.60% |
| Social Media | 1.8k | 74.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SalesFire e-commerce landscape:
Analyze 2.3k verified e-commerce stores on SalesFire - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SalesFire e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SalesFire e-commerce intelligence?
-
We track 2.3k verified SalesFire e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.3% of displayed detection occurrences (1,634 occurrences) , followed by Instagram (23.8%) and Twitter (17.7%) .
Base: 4,906 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,634 occurrences
1,166 occurrences
867 occurrences
431 occurrences
268 occurrences
223 occurrences
219 occurrences
74 occurrences
15 occurrences
9 occurrences
Visual Distribution
1,634 occurrences
1,166 occurrences
867 occurrences
431 occurrences
268 occurrences
223 occurrences
219 occurrences
74 occurrences
15 occurrences
9 occurrences