Refersion Technology Adoption in E-commerce
Discover 996 verified e-commerce stores using Refersion. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 996 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
996 verified active stores out of 1.4k detected · 71.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 51.5% of stores with physical delivery (513 stores) , followed by Custom (25.0%) and Magento (6.0%) .
Base: 996 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
513 stores
249 stores
60 stores
57 stores
37 stores
33 stores
28 stores
4 stores
3 stores
2 stores
Visual Distribution
513 stores
249 stores
60 stores
57 stores
37 stores
33 stores
28 stores
4 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 513 | 51.51% |
| Custom | 249 | 25.00% |
| Magento | 60 | 6.02% |
| WooCommerce | 57 | 5.72% |
| BigCommerce | 37 | 3.71% |
| Shoplazza, Shoplaza | 33 | 3.31% |
| Shoplaza, Shoplazza | 28 | 2.81% |
| Smoolis, OpenCart | 4 | 0.40% |
| OpenCart, Smoolis | 3 | 0.30% |
| Squarespace Commerce | 2 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 40.0% share of detected Refersion e-commerce signals (559) , with Custom at 17.8% and Magento at 4.5% (June 2026) .
Base: 1,396 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
559 websites
249 websites
63 websites
126 websites
68 websites
33 websites
28 websites
4 websites
3 websites
22 websites
Visual Distribution
559 websites
249 websites
63 websites
126 websites
68 websites
33 websites
28 websites
4 websites
3 websites
22 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 559 | 40.04% |
| Custom | 249 | 17.84% |
| Magento | 63 | 4.51% |
| WooCommerce | 126 | 9.03% |
| BigCommerce | 68 | 4.87% |
| Shoplazza, Shoplaza | 33 | 2.36% |
| Shoplaza, Shoplazza | 28 | 2.01% |
| Smoolis, OpenCart | 4 | 0.29% |
| OpenCart, Smoolis | 3 | 0.21% |
| Squarespace Commerce | 22 | 1.58% |
Categories Distribution
Health & Beauty stores with 30.6% of all stores (305 stores) , followed by Toys & Games (21.5%) and Sporting Goods & Outdoor Gear (13.1%) .
Base: 996 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
305 stores
214 stores
130 stores
103 stores
50 stores
34 stores
32 stores
27 stores
15 stores
10 stores
Visual Distribution
305 stores
214 stores
130 stores
103 stores
50 stores
34 stores
32 stores
27 stores
15 stores
10 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 305 | 30.62% |
| Toys & Games | 214 | 21.49% |
| Sporting Goods & Outdoor Gear | 130 | 13.05% |
| Food & Beverages | 103 | 10.34% |
| Clothing & Accessories | 50 | 5.02% |
| Home & Garden | 34 | 3.41% |
| Gifts & Special Occasions | 32 | 3.21% |
| Electronics & Technology | 27 | 2.71% |
| Arts & Entertainment | 15 | 1.51% |
| Office Supplies | 10 | 1.00% |
Payment Providers Distribution
Bolt accounts for 33.1% of displayed detection occurrences (129 occurrences) , followed by American Express (28.2%) and PayPal (20.0%) .
Base: 390 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
129 occurrences
110 occurrences
78 occurrences
15 occurrences
15 occurrences
14 occurrences
12 occurrences
8 occurrences
5 occurrences
4 occurrences
Visual Distribution
129 occurrences
110 occurrences
78 occurrences
15 occurrences
15 occurrences
14 occurrences
12 occurrences
8 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Bolt | 129 | 33.08% |
| American Express | 110 | 28.21% |
| PayPal | 78 | 20.00% |
| Klarna | 15 | 3.85% |
| MasterCard | 15 | 3.85% |
| Affirm | 14 | 3.59% |
| Apple Pay | 12 | 3.08% |
| Stripe Connect | 8 | 2.05% |
| Amazon Pay | 5 | 1.28% |
| BitCoin | 4 | 1.03% |
Shipping Carriers Distribution
USPS accounts for 26.9% of displayed detection occurrences (78 occurrences) , followed by UPS (20.3%) and Yamato Japan (20.0%) .
Base: 290 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
78 occurrences
59 occurrences
58 occurrences
48 occurrences
15 occurrences
13 occurrences
9 occurrences
4 occurrences
3 occurrences
3 occurrences
Visual Distribution
78 occurrences
59 occurrences
58 occurrences
48 occurrences
15 occurrences
13 occurrences
9 occurrences
4 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 78 | 26.90% |
| UPS | 59 | 20.34% |
| Yamato Japan | 58 | 20.00% |
| FedEx | 48 | 16.55% |
| DHL | 15 | 5.17% |
| Canada Post | 13 | 4.48% |
| DPD | 9 | 3.10% |
| Royal Mail | 4 | 1.38% |
| Australia Post | 3 | 1.03% |
| Hermes | 3 | 1.03% |
Store Launch Timeline
Over the past 12 months, 59 new stores were launched in Refersion , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
2 stores launched
2 stores launched
4 stores launched
12 stores launched
7 stores launched
6 stores launched
4 stores launched
5 stores launched
13 stores launched
Monthly Trend
3.4% of last 12 months
3.4% of last 12 months
3.4% of last 12 months
3.4% of last 12 months
6.8% of last 12 months
20.3% of last 12 months
11.9% of last 12 months
10.2% of last 12 months
6.8% of last 12 months
8.5% of last 12 months
22.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 3.39% |
| 2026-04 | 2 | 3.39% |
| 2026-03 | 2 | 3.39% |
| 2026-02 | 2 | 3.39% |
| 2026-01 | 4 | 6.78% |
| 2025-11 | 12 | 20.34% |
| 2025-10 | 7 | 11.86% |
| 2025-09 | 6 | 10.17% |
| 2025-08 | 4 | 6.78% |
| 2025-07 | 5 | 8.47% |
| 2025-06 | 13 | 22.03% |
Active Stores by Launch Year
Currently, 977 active stores in Refersion are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
61 active stores
75 active stores
58 active stores
58 active stores
48 active stores
62 active stores
52 active stores
47 active stores
73 active stores
46 active stores
55 active stores
44 active stores
61 active stores
33 active stores
Distribution by Launch Year
1.2% of tracked active stores
6.2% of tracked active stores
7.7% of tracked active stores
5.9% of tracked active stores
5.9% of tracked active stores
4.9% of tracked active stores
6.3% of tracked active stores
5.3% of tracked active stores
4.8% of tracked active stores
7.5% of tracked active stores
4.7% of tracked active stores
5.6% of tracked active stores
4.5% of tracked active stores
6.2% of tracked active stores
3.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 1.23% |
| 2025 | 61 | 6.24% |
| 2024 | 75 | 7.68% |
| 2023 | 58 | 5.94% |
| 2022 | 58 | 5.94% |
| 2021 | 48 | 4.91% |
| 2020 | 62 | 6.35% |
| 2019 | 52 | 5.32% |
| 2018 | 47 | 4.81% |
| 2017 | 73 | 7.47% |
| 2016 | 46 | 4.71% |
| 2015 | 55 | 5.63% |
| 2014 | 44 | 4.50% |
| 2013 | 61 | 6.24% |
| 2012 | 33 | 3.38% |
Geographic Distribution
United States stores with 64.9% (646 active verified stores) , followed by Canada (8.4%) and United Kingdom (5.1%) .
Base: 996 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
646 active verified stores
84 active verified stores
51 active verified stores
41 active verified stores
28 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
Visual Distribution
646 active verified stores
84 active verified stores
51 active verified stores
41 active verified stores
28 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 646 | 64.86% |
| Canada | 84 | 8.43% |
| United Kingdom | 51 | 5.12% |
| China | 41 | 4.12% |
| Australia | 28 | 2.81% |
| Germany | 11 | 1.10% |
| Spain | 8 | 0.80% |
| France | 8 | 0.80% |
| Turkey | 8 | 0.80% |
| Netherlands | 7 | 0.70% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Sporting Goods & Outdoor Gear
Magento - Electronics & Technology
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Magento - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Magento - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 408 | 29.23% |
| Phones | 246 | 17.62% |
| Ecommerce platform | 1.4k | 99.21% |
| Couriers | 197 | 14.11% |
| Payment Providers | 250 | 17.91% |
| Categories | 980 | 70.20% |
| Social Media | 1.2k | 88.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Refersion e-commerce landscape:
Analyze 996 verified e-commerce stores on Refersion - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Refersion e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Refersion e-commerce intelligence?
-
We track 996 verified Refersion e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.2% of displayed detection occurrences (806 occurrences) , followed by Instagram (23.7%) and YouTube (14.3%) .
Base: 3,074 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
806 occurrences
729 occurrences
441 occurrences
399 occurrences
241 occurrences
234 occurrences
133 occurrences
36 occurrences
34 occurrences
21 occurrences
Visual Distribution
806 occurrences
729 occurrences
441 occurrences
399 occurrences
241 occurrences
234 occurrences
133 occurrences
36 occurrences
34 occurrences
21 occurrences