ReferralCandy Technology Adoption in E-commerce

Discover 308 verified e-commerce stores using ReferralCandy. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 421 domains. 308 verified as active stores with physical delivery.

Verified stores
308
active stores with physical delivery
Top country
United States
147 verified stores
Top payment signal
Klarna
12 detection occurrences
Top carrier signal
UPS
11 detection occurrences
Top category
Health & Beauty
72 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

308 verified active stores out of 421 detected · 73.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 94.5% of stores with physical delivery (291 stores) , followed by WooCommerce (2.6%) and BigCommerce (1.3%) .

Base: 308 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 94.5%

291 stores

8 stores

4 stores

3 stores

Shopify, S3 (Megagroup) Shop2 0.3%

1 stores

Tradift, Shopify 0.3%

1 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in ReferralCandy
Platform Stores with Physical Delivery Percentage
Shopify 291 94.48%
WooCommerce 8 2.60%
BigCommerce 4 1.30%
Custom 3 0.97%
Shopify, S3 (Megagroup) Shop2 1 0.32%
Tradift, Shopify 1 0.32%
Wix eCommerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 93.8% share of detected ReferralCandy e-commerce signals (395) , with WooCommerce at 3.3% and BigCommerce at 1.0% (June 2026) .

Base: 421 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 93.8%

395 websites

14 websites

4 websites

3 websites

Shopify, S3 (Megagroup) Shop2 0.2%

1 websites

Tradift, Shopify 0.2%

1 websites

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in ReferralCandy
Platform Websites with Signals Percentage
Shopify 395 93.82%
WooCommerce 14 3.33%
BigCommerce 4 0.95%
Custom 3 0.71%
Shopify, S3 (Megagroup) Shop2 1 0.24%
Tradift, Shopify 1 0.24%
Wix eCommerce 2 0.48%

Categories Distribution

Health & Beauty stores with 23.4% of all stores (72 stores) , followed by Books & Media (16.9%) and Food & Beverages (15.6%) .

Base: 308 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 23.4%

72 stores

Books & Media 16.9%

52 stores

Food & Beverages 15.6%

48 stores

Clothing & Accessories 8.8%

27 stores

Sporting Goods & Outdoor Gear 8.1%

25 stores

Electronics & Technology 4.2%

13 stores

Tools & Hardware 2.9%

9 stores

Home & Garden 2.6%

8 stores

Jewelry & Watches 2.3%

7 stores

Toys & Games 2.3%

7 stores

Visual Distribution

Distribution of top 10 ReferralCandy store categories (June 2026)
Distribution of categories in ReferralCandy e-commerce stores
Category Number of Stores Percentage
Health & Beauty 72 23.38%
Books & Media 52 16.88%
Food & Beverages 48 15.58%
Clothing & Accessories 27 8.77%
Sporting Goods & Outdoor Gear 25 8.12%
Electronics & Technology 13 4.22%
Tools & Hardware 9 2.92%
Home & Garden 8 2.60%
Jewelry & Watches 7 2.27%
Toys & Games 7 2.27%

Payment Providers Distribution

Klarna accounts for 25.0% of displayed detection occurrences (12 occurrences) , followed by Apple Pay (12.5%) and MasterCard (12.5%) .

Base: 48 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 25.0%

12 occurrences

6 occurrences

6 occurrences

PayPal 10.4%

5 occurrences

5 occurrences

4 occurrences

VISA 6.3%

3 occurrences

3 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 ReferralCandy payment providers (June 2026)
Distribution of payment providers in ReferralCandy e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Klarna 12 25.00%
Apple Pay 6 12.50%
MasterCard 6 12.50%
PayPal 5 10.42%
American Express 5 10.42%
Stripe Connect 4 8.33%
VISA 3 6.25%
Affirm 3 6.25%
Bancontact 2 4.17%
Clearpay 2 4.17%

Shipping Carriers Distribution

UPS accounts for 28.9% of displayed detection occurrences (11 occurrences) , followed by FedEx (21.1%) and USPS (21.1%) .

Base: 38 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.9%

11 occurrences

FedEx 21.1%

8 occurrences

USPS 21.1%

8 occurrences

DHL 13.2%

5 occurrences

1 occurrences

1 occurrences

GLS 2.6%

1 occurrences

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 ReferralCandy shipping carriers (June 2026)
Distribution of shipping carriers in ReferralCandy e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 11 28.95%
FedEx 8 21.05%
USPS 8 21.05%
DHL 5 13.16%
Point Relais 1 2.63%
Hermes 1 2.63%
GLS 1 2.63%
Posten Norge 1 2.63%
Deutsche Post 1 2.63%
China Post 1 2.63%

Store Launch Timeline

Over the past 12 months, 31 new stores were launched in ReferralCandy , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 3.2%

1 stores launched

2026-03 6.5%

2 stores launched

2026-02 12.9%

4 stores launched

2026-01 9.7%

3 stores launched

2025-12 9.7%

3 stores launched

2025-11 12.9%

4 stores launched

2025-10 12.9%

4 stores launched

2025-08 6.5%

2 stores launched

2025-07 16.1%

5 stores launched

2025-06 9.7%

3 stores launched

Monthly Trend

Monthly store launches in ReferralCandy (June 2026)
Monthly store launches in ReferralCandy over the past 12 months
Month Stores Launched Percentage
2026-04 1 3.23%
2026-03 2 6.45%
2026-02 4 12.90%
2026-01 3 9.68%
2025-12 3 9.68%
2025-11 4 12.90%
2025-10 4 12.90%
2025-08 2 6.45%
2025-07 5 16.13%
2025-06 3 9.68%

Active Stores by Launch Year

Currently, 302 active stores in ReferralCandy are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.6%

11 active stores

2025 10.9%

33 active stores

2024 5.6%

17 active stores

2023 4.6%

14 active stores

2022 9.3%

28 active stores

2021 7.0%

21 active stores

2020 8.6%

26 active stores

2019 7.9%

24 active stores

2018 9.3%

28 active stores

2017 6.0%

18 active stores

2016 3.0%

9 active stores

2015 2.6%

8 active stores

2014 2.0%

6 active stores

2013 1.7%

5 active stores

2012 3.0%

9 active stores

Distribution by Launch Year

Active stores in ReferralCandy by original launch year (June 2026)
Active stores in ReferralCandy by launch year
Launch Year Active Stores Percentage
2026 11 3.64%
2025 33 10.93%
2024 17 5.63%
2023 14 4.64%
2022 28 9.27%
2021 21 6.95%
2020 26 8.61%
2019 24 7.95%
2018 28 9.27%
2017 18 5.96%
2016 9 2.98%
2015 8 2.65%
2014 6 1.99%
2013 5 1.66%
2012 9 2.98%

Social Media Usage

Instagram accounts for 24.2% of displayed detection occurrences (277 occurrences) , followed by Facebook (22.5%) and YouTube (14.2%) .

Base: 1,144 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 24.2%

277 occurrences

Facebook 22.5%

257 occurrences

YouTube 14.2%

163 occurrences

TikTok 12.6%

144 occurrences

Twitter 10.4%

119 occurrences

Pinterest 10.1%

116 occurrences

LinkedIn 4.0%

46 occurrences

X 1.1%

13 occurrences

Reddit 0.5%

6 occurrences

Vimeo 0.3%

3 occurrences

Visual Distribution

Distribution of social media platforms in ReferralCandy (June 2026)
Distribution of social media platforms in ReferralCandy e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 277 24.21%
Facebook 257 22.47%
YouTube 163 14.25%
TikTok 144 12.59%
Twitter 119 10.40%
Pinterest 116 10.14%
LinkedIn 46 4.02%
X 13 1.14%
Reddit 6 0.52%
Vimeo 3 0.26%

Geographic Distribution

United States stores with 47.7% (147 active verified stores) , followed by United Kingdom (12.3%) and Germany (6.8%) .

Base: 308 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

147 active verified stores

38 active verified stores

21 active verified stores

14 active verified stores

8 active verified stores

7 active verified stores

6 active verified stores

India 1.6%

5 active verified stores

Japan 1.3%

4 active verified stores

Italy 1.3%

4 active verified stores

Visual Distribution

Geographic distribution of stores using ReferralCandy (June 2026)
Geographic distribution of stores using ReferralCandy
Country AI-Verified Store Count Market Share
United States 147 47.73%
United Kingdom 38 12.34%
Germany 21 6.82%
Canada 14 4.55%
Australia 8 2.60%
Indonesia 7 2.27%
France 6 1.95%
India 5 1.62%
Japan 4 1.30%
Italy 4 1.30%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 421 100.00%
Emails 62 14.73%
Phones 95 22.57%
Ecommerce platform 420 99.76%
Couriers 18 4.28%
Payment Providers 26 6.18%
Categories 331 78.62%
Social Media 388 92.16%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the ReferralCandy e-commerce landscape:

Analyze 308 verified e-commerce stores on ReferralCandy - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ReferralCandy e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ReferralCandy e-commerce intelligence?

We track 308 verified ReferralCandy e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy