Prototype Technology Adoption in E-commerce
Discover 30.5k e-commerce stores using Prototype. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 51.7% of stores with physical delivery (15,676 stores) , followed by Magento (39.6%) and Big Cartel (4.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,676 stores
12,006 stores
1,359 stores
524 stores
352 stores
131 stores
56 stores
56 stores
33 stores
31 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 15676 | 51.72% |
| Magento | 12006 | 39.61% |
| Big Cartel | 1359 | 4.48% |
| WooCommerce | 524 | 1.73% |
| Shopify | 352 | 1.16% |
| Sylius | 131 | 0.43% |
| REC | 56 | 0.18% |
| PrestaShop | 56 | 0.18% |
| osCommerce | 33 | 0.11% |
| Powergap | 31 | 0.10% |
| Quick.Cart | 28 | 0.09% |
| 1C-Bitrix | 23 | 0.08% |
| Magento, Yepcomm | 12 | 0.04% |
| Pimcore | 12 | 0.04% |
| Welcart | 10 | 0.03% |
All Stores Distribution
Custom holds 41.7% share of all Prototype e-commerce stores (15,676) , with Magento at 43.7% and Big Cartel at 4.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,676 stores
16,437 stores
1,614 stores
1,908 stores
1,328 stores
167 stores
118 stores
62 stores
56 stores
31 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 15676 | 41.69% |
| Magento | 16437 | 43.72% |
| Big Cartel | 1614 | 4.29% |
| WooCommerce | 1908 | 5.07% |
| Shopify | 1328 | 3.53% |
| Sylius | 167 | 0.44% |
| REC | 118 | 0.31% |
| PrestaShop | 62 | 0.16% |
| osCommerce | 56 | 0.15% |
| Powergap | 31 | 0.08% |
| Quick.Cart | 45 | 0.12% |
| 1C-Bitrix | 85 | 0.23% |
| Magento, Yepcomm | 17 | 0.05% |
| Pimcore | 31 | 0.08% |
| Welcart | 22 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 37.5% of all stores (8,700 stores) , followed by Health & Beauty (10.0%) and Electronics & Technology (7.2%) .
Top 10 Categories
8,700 stores
2,324 stores
1,678 stores
1,498 stores
1,263 stores
1,090 stores
888 stores
878 stores
865 stores
859 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8700 | 37.46% |
| Health & Beauty | 2324 | 10.01% |
| Electronics & Technology | 1678 | 7.22% |
| Food & Beverages | 1498 | 6.45% |
| Vehicles & Parts | 1263 | 5.44% |
| Home & Garden | 1090 | 4.69% |
| Business & Industrial | 888 | 3.82% |
| Furniture & Home Decor | 878 | 3.78% |
| Arts & Entertainment | 865 | 3.72% |
| Tools & Hardware | 859 | 3.70% |
| Sporting Goods & Outdoor Gear | 820 | 3.53% |
| Gifts & Special Occasions | 815 | 3.51% |
| Jewelry & Watches | 680 | 2.93% |
| Books & Media | 500 | 2.15% |
| Pets & Pet Supplies | 368 | 1.58% |
Payment Providers Distribution
PayPal leads with 26.2% among AI-verified physical stores (3,045 stores) , followed by MasterCard (16.6%) and American Express (12.8%) .
Base: 8,259 AI-verified physical stores with detectable payment providers (21.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,045 stores
1,929 stores
1,487 stores
1,396 stores
862 stores
635 stores
451 stores
314 stores
286 stores
272 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3045 | 26.18% |
| MasterCard | 1929 | 16.59% |
| American Express | 1487 | 12.79% |
| Stripe Connect | 1396 | 12.00% |
| VISA | 862 | 7.41% |
| Boleto | 635 | 5.46% |
| Klarna | 451 | 3.88% |
| JCB | 314 | 2.70% |
| Bolt | 286 | 2.46% |
| Bancontact | 272 | 2.34% |
| Hipercard | 269 | 2.31% |
| iDEAL | 209 | 1.80% |
| SagePay | 200 | 1.72% |
| Apple Pay | 148 | 1.27% |
| Paddle | 126 | 1.08% |
Shipping Carriers Distribution
UPS leads with 18.3% among AI-verified physical stores (2,608 stores) , followed by Australia Post (13.3%) and USPS (12.2%) .
Base: 10,681 AI-verified physical stores with detectable shipping carriers (27.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,608 stores
1,901 stores
1,743 stores
1,435 stores
1,037 stores
1,011 stores
833 stores
758 stores
696 stores
618 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2608 | 18.28% |
| Australia Post | 1901 | 13.33% |
| USPS | 1743 | 12.22% |
| DHL | 1435 | 10.06% |
| Fastway | 1037 | 7.27% |
| Toll Priority | 1011 | 7.09% |
| FedEx | 833 | 5.84% |
| Correios | 758 | 5.31% |
| DPD | 696 | 4.88% |
| Royal Mail | 618 | 4.33% |
| GLS | 543 | 3.81% |
| TNT | 378 | 2.65% |
| PostNL | 240 | 1.68% |
| MRW | 234 | 1.64% |
| Colissimo | 230 | 1.61% |
Store Launch Timeline
Over the past 12 months, 2,446 new stores were launched in Prototype , with the highest activity in 2025-11 (213 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
213 stores launched
212 stores launched
233 stores launched
223 stores launched
202 stores launched
178 stores launched
205 stores launched
224 stores launched
233 stores launched
280 stores launched
183 stores launched
60 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 213 | 8.71% |
| 2025-10 | 212 | 8.67% |
| 2025-09 | 233 | 9.53% |
| 2025-08 | 223 | 9.12% |
| 2025-07 | 202 | 8.26% |
| 2025-06 | 178 | 7.28% |
| 2025-05 | 205 | 8.38% |
| 2025-04 | 224 | 9.16% |
| 2025-03 | 233 | 9.53% |
| 2025-02 | 280 | 11.45% |
| 2025-01 | 183 | 7.48% |
| 2024-12 | 60 | 2.45% |
Active Stores by Launch Year
Currently, 29,542 active stores in Prototype are tracked in our database , with the most stores launched in 2025 (2,386 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,386 active stores
2,140 active stores
2,273 active stores
1,699 active stores
1,894 active stores
1,792 active stores
1,087 active stores
1,337 active stores
1,456 active stores
929 active stores
892 active stores
896 active stores
1,509 active stores
1,178 active stores
1,227 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2386 | 8.08% |
| 2024 | 2140 | 7.24% |
| 2023 | 2273 | 7.69% |
| 2022 | 1699 | 5.75% |
| 2021 | 1894 | 6.41% |
| 2020 | 1792 | 6.07% |
| 2019 | 1087 | 3.68% |
| 2018 | 1337 | 4.53% |
| 2017 | 1456 | 4.93% |
| 2016 | 929 | 3.14% |
| 2015 | 892 | 3.02% |
| 2014 | 896 | 3.03% |
| 2013 | 1509 | 5.11% |
| 2012 | 1178 | 3.99% |
| 2011 | 1227 | 4.15% |
| 2010 | 1045 | 3.54% |
| 2009 | 1063 | 3.60% |
| 2008 | 814 | 2.76% |
| 2007 | 719 | 2.43% |
| 2006 | 490 | 1.66% |
| 2005 | 393 | 1.33% |
| 2004 | 409 | 1.38% |
| 2003 | 359 | 1.22% |
| 2002 | 343 | 1.16% |
| 2001 | 391 | 1.32% |
| 2000 | 284 | 0.96% |
| 1999 | 258 | 0.87% |
| 1998 | 139 | 0.47% |
| 1997 | 82 | 0.28% |
| 1996 | 47 | 0.16% |
| 1995 | 11 | 0.04% |
Geographic Distribution
United States leads with 28.7% (6,161 AI-verified stores) , followed by United Kingdom (8.9%) and Australia (8.8%) .
Base: 21,489 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,161 AI-verified stores
1,919 AI-verified stores
1,892 AI-verified stores
1,509 AI-verified stores
1,266 AI-verified stores
1,056 AI-verified stores
958 AI-verified stores
897 AI-verified stores
894 AI-verified stores
692 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6161 | 28.67% |
| United Kingdom | 1919 | 8.93% |
| Australia | 1892 | 8.80% |
| Brazil | 1509 | 7.02% |
| Germany | 1266 | 5.89% |
| Netherlands | 1056 | 4.91% |
| Spain | 958 | 4.46% |
| France | 897 | 4.17% |
| Japan | 894 | 4.16% |
| Italy | 692 | 3.22% |
| Russia | 687 | 3.20% |
| New Zealand | 591 | 2.75% |
| Canada | 451 | 2.10% |
| Poland | 436 | 2.03% |
| South Korea | 426 | 1.98% |
| India | 405 | 1.88% |
| Romania | 391 | 1.82% |
| Czechia | 300 | 1.40% |
| Hungary | 282 | 1.31% |
| Belgium | 276 | 1.28% |
Featured Stores
Discover the strongest performers and newest entrants in Prototype's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Magento
Magento — Clothing & Accessories
Magento — Vehicles & Parts
Magento — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.3k | 100.00% |
| Emails | 21.3k | 55.59% |
| Phones | 13.2k | 34.40% |
| Ecommerce platform | 37.9k | 99.07% |
| Couriers | 10.7k | 27.89% |
| Payment Providers | 8.3k | 21.56% |
| Categories | 27.7k | 72.20% |
| Social Media | 17.0k | 44.40% |
Starter Package
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Maximize Your ROI
Use our detailed Prototype E-commerce Database to:
Gain actionable insights into 30.5k physical stores in Prototype.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Prototype online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Data Format & Delivery
Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Prototype E-commerce Database?
-
Our database covers over 30.5k Prototype physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.8% among stores with at least one detectable social profile (12,026 stores) , followed by Instagram (24.1%) and Twitter (13.7%) .
Base: 17,006 stores with any detectable social profile (44.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,026 stores
8,313 stores
4,721 stores
3,677 stores
2,037 stores
1,597 stores
1,555 stores
403 stores
139 stores
79 stores
Visual Distribution