Prototype Technology Adoption in E-commerce
Discover 24.2k verified e-commerce stores using Prototype. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 29.7k domains. 24.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
24.2k verified active stores out of 29.7k detected · 81.5% verification rate
E-commerce Platforms Distribution
Magento stores with 41.1% of stores with physical delivery (9,937 stores) , followed by Custom (35.9%) and Bluepark (14.1%) .
Base: 24,201 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,937 stores
8,687 stores
3,422 stores
678 stores
468 stores
265 stores
178 stores
138 stores
60 stores
51 stores
Visual Distribution
9,937 stores
8,687 stores
3,422 stores
678 stores
468 stores
265 stores
178 stores
138 stores
60 stores
51 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Magento | 9937 | 41.06% |
| Custom | 8687 | 35.90% |
| Bluepark | 3422 | 14.14% |
| Shopify | 678 | 2.80% |
| Big Cartel | 468 | 1.93% |
| WooCommerce | 265 | 1.09% |
| Shop Application | 178 | 0.74% |
| Sylius | 138 | 0.57% |
| PrestaShop | 60 | 0.25% |
| REC | 51 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Magento holds 43.3% share of detected Prototype e-commerce signals (12,851) , with Custom at 29.3% and Bluepark at 11.9% (June 2026) .
Base: 29,677 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,851 websites
8,687 websites
3,535 websites
1,183 websites
481 websites
1,590 websites
193 websites
167 websites
63 websites
120 websites
Visual Distribution
12,851 websites
8,687 websites
3,535 websites
1,183 websites
481 websites
1,590 websites
193 websites
167 websites
63 websites
120 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Magento | 12851 | 43.30% |
| Custom | 8687 | 29.27% |
| Bluepark | 3535 | 11.91% |
| Shopify | 1183 | 3.99% |
| Big Cartel | 481 | 1.62% |
| WooCommerce | 1590 | 5.36% |
| Shop Application | 193 | 0.65% |
| Sylius | 167 | 0.56% |
| PrestaShop | 63 | 0.21% |
| REC | 120 | 0.40% |
Categories Distribution
Clothing & Accessories stores with 21.3% of all stores (5,144 stores) , followed by Business & Industrial (9.6%) and Health & Beauty (8.6%) .
Base: 24,201 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,144 stores
2,322 stores
2,081 stores
2,065 stores
1,393 stores
1,150 stores
1,067 stores
1,040 stores
1,024 stores
844 stores
Visual Distribution
5,144 stores
2,322 stores
2,081 stores
2,065 stores
1,393 stores
1,150 stores
1,067 stores
1,040 stores
1,024 stores
844 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5144 | 21.26% |
| Business & Industrial | 2322 | 9.59% |
| Health & Beauty | 2081 | 8.60% |
| Sporting Goods & Outdoor Gear | 2065 | 8.53% |
| Food & Beverages | 1393 | 5.76% |
| Home & Garden | 1150 | 4.75% |
| Toys & Games | 1067 | 4.41% |
| Electronics & Technology | 1040 | 4.30% |
| Tools & Hardware | 1024 | 4.23% |
| Gifts & Special Occasions | 844 | 3.49% |
Payment Providers Distribution
PayPal accounts for 29.9% of displayed detection occurrences (2,471 occurrences) , followed by MasterCard (15.7%) and Stripe Connect (15.1%) .
Base: 8,257 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,471 occurrences
1,295 occurrences
1,245 occurrences
1,068 occurrences
635 occurrences
501 occurrences
451 occurrences
207 occurrences
194 occurrences
190 occurrences
Visual Distribution
2,471 occurrences
1,295 occurrences
1,245 occurrences
1,068 occurrences
635 occurrences
501 occurrences
451 occurrences
207 occurrences
194 occurrences
190 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2471 | 29.93% |
| MasterCard | 1295 | 15.68% |
| Stripe Connect | 1245 | 15.08% |
| American Express | 1068 | 12.93% |
| VISA | 635 | 7.69% |
| Boleto | 501 | 6.07% |
| Klarna | 451 | 5.46% |
| Hipercard | 207 | 2.51% |
| JCB | 194 | 2.35% |
| Bolt | 190 | 2.30% |
Shipping Carriers Distribution
UPS accounts for 20.2% of displayed detection occurrences (2,474 occurrences) , followed by Australia Post (15.8%) and USPS (13.5%) .
Base: 12,229 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,474 occurrences
1,936 occurrences
1,655 occurrences
1,415 occurrences
1,042 occurrences
1,023 occurrences
742 occurrences
721 occurrences
634 occurrences
587 occurrences
Visual Distribution
2,474 occurrences
1,936 occurrences
1,655 occurrences
1,415 occurrences
1,042 occurrences
1,023 occurrences
742 occurrences
721 occurrences
634 occurrences
587 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 2474 | 20.23% |
| Australia Post | 1936 | 15.83% |
| USPS | 1655 | 13.53% |
| DHL | 1415 | 11.57% |
| Fastway | 1042 | 8.52% |
| Toll Priority | 1023 | 8.37% |
| FedEx | 742 | 6.07% |
| DPD | 721 | 5.90% |
| Correios | 634 | 5.18% |
| Royal Mail | 587 | 4.80% |
Store Launch Timeline
Over the past 12 months, 1,862 new stores were launched in Prototype , with the highest activity in 2026-05 (139 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
139 stores launched
124 stores launched
188 stores launched
124 stores launched
133 stores launched
129 stores launched
157 stores launched
206 stores launched
223 stores launched
208 stores launched
164 stores launched
67 stores launched
Monthly Trend
7.5% of last 12 months
6.7% of last 12 months
10.1% of last 12 months
6.7% of last 12 months
7.1% of last 12 months
6.9% of last 12 months
8.4% of last 12 months
11.1% of last 12 months
12.0% of last 12 months
11.2% of last 12 months
8.8% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 139 | 7.47% |
| 2026-04 | 124 | 6.66% |
| 2026-03 | 188 | 10.10% |
| 2026-02 | 124 | 6.66% |
| 2026-01 | 133 | 7.14% |
| 2025-12 | 129 | 6.93% |
| 2025-11 | 157 | 8.43% |
| 2025-10 | 206 | 11.06% |
| 2025-09 | 223 | 11.98% |
| 2025-08 | 208 | 11.17% |
| 2025-07 | 164 | 8.81% |
| 2025-06 | 67 | 3.60% |
Active Stores by Launch Year
Currently, 23,347 active stores in Prototype are tracked in our database , with the most stores launched in 2026 (723 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
723 active stores
2,044 active stores
1,759 active stores
2,004 active stores
1,460 active stores
1,609 active stores
1,446 active stores
845 active stores
984 active stores
1,095 active stores
671 active stores
677 active stores
675 active stores
996 active stores
800 active stores
Distribution by Launch Year
3.1% of tracked active stores
8.8% of tracked active stores
7.5% of tracked active stores
8.6% of tracked active stores
6.3% of tracked active stores
6.9% of tracked active stores
6.2% of tracked active stores
3.6% of tracked active stores
4.2% of tracked active stores
4.7% of tracked active stores
2.9% of tracked active stores
2.9% of tracked active stores
2.9% of tracked active stores
4.3% of tracked active stores
3.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 723 | 3.10% |
| 2025 | 2044 | 8.75% |
| 2024 | 1759 | 7.53% |
| 2023 | 2004 | 8.58% |
| 2022 | 1460 | 6.25% |
| 2021 | 1609 | 6.89% |
| 2020 | 1446 | 6.19% |
| 2019 | 845 | 3.62% |
| 2018 | 984 | 4.21% |
| 2017 | 1095 | 4.69% |
| 2016 | 671 | 2.87% |
| 2015 | 677 | 2.90% |
| 2014 | 675 | 2.89% |
| 2013 | 996 | 4.27% |
| 2012 | 800 | 3.43% |
Geographic Distribution
United States stores with 24.2% (5,853 active verified stores) , followed by Australia (9.4%) and United Kingdom (7.2%) .
Base: 24,201 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,853 active verified stores
2,268 active verified stores
1,741 active verified stores
1,720 active verified stores
1,201 active verified stores
758 active verified stores
737 active verified stores
599 active verified stores
577 active verified stores
575 active verified stores
Visual Distribution
5,853 active verified stores
2,268 active verified stores
1,741 active verified stores
1,720 active verified stores
1,201 active verified stores
758 active verified stores
737 active verified stores
599 active verified stores
577 active verified stores
575 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5853 | 24.18% |
| Australia | 2268 | 9.37% |
| United Kingdom | 1741 | 7.19% |
| Germany | 1720 | 7.11% |
| Brazil | 1201 | 4.96% |
| Netherlands | 758 | 3.13% |
| France | 737 | 3.05% |
| New Zealand | 599 | 2.48% |
| Italy | 577 | 2.38% |
| Japan | 575 | 2.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Books & Media
Custom - Electronics & Technology
Magento - Arts & Entertainment
Magento - Sporting Goods & Outdoor Gear
Custom - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Vehicles & Parts
Bluepark
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 29.7k | 100.00% |
| Emails | 16.9k | 57.08% |
| Phones | 12k | 40.49% |
| Ecommerce platform | 29.5k | 99.35% |
| Couriers | 9.3k | 31.35% |
| Payment Providers | 6.3k | 21.07% |
| Categories | 22k | 74.08% |
| Social Media | 13.3k | 44.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Prototype e-commerce landscape:
Analyze 24.2k verified e-commerce stores on Prototype - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Prototype e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Prototype e-commerce intelligence?
-
We track 24.2k verified Prototype e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.5% of displayed detection occurrences (9,470 occurrences) , followed by Instagram (24.8%) and Twitter (13.1%) .
Base: 27,444 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,470 occurrences
6,799 occurrences
3,607 occurrences
2,928 occurrences
1,630 occurrences
1,391 occurrences
1,149 occurrences
322 occurrences
102 occurrences
46 occurrences
Visual Distribution
9,470 occurrences
6,799 occurrences
3,607 occurrences
2,928 occurrences
1,630 occurrences
1,391 occurrences
1,149 occurrences
322 occurrences
102 occurrences
46 occurrences