Popper Technology Adoption in E-commerce
Discover 149.9k verified e-commerce stores using Popper. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 266k domains. 149.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
149.9k verified active stores out of 266k detected · 56.3% verification rate
E-commerce Platforms Distribution
Custom stores with 41.2% of stores with physical delivery (61,743 stores) , followed by WooCommerce (35.6%) and Shopify (4.5%) .
Base: 149,872 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
61,743 stores
53,395 stores
6,708 stores
3,890 stores
3,583 stores
2,080 stores
1,677 stores
1,618 stores
1,351 stores
1,339 stores
Visual Distribution
61,743 stores
53,395 stores
6,708 stores
3,890 stores
3,583 stores
2,080 stores
1,677 stores
1,618 stores
1,351 stores
1,339 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 61743 | 41.20% |
| WooCommerce | 53395 | 35.63% |
| Shopify | 6708 | 4.48% |
| OpenCart | 3890 | 2.60% |
| Zid | 3583 | 2.39% |
| 1C-Bitrix | 2080 | 1.39% |
| MakeWebEasy | 1677 | 1.12% |
| Botble CMS | 1618 | 1.08% |
| Shoprenter | 1351 | 0.90% |
| Jumpseller | 1339 | 0.89% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 23.2% share of detected Popper e-commerce signals (61,743) , with WooCommerce at 55.7% and Shopify at 2.8% (June 2026) .
Base: 266,019 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
61,743 websites
148,300 websites
7,496 websites
4,542 websites
3,638 websites
5,768 websites
4,179 websites
3,967 websites
1,384 websites
1,583 websites
Visual Distribution
61,743 websites
148,300 websites
7,496 websites
4,542 websites
3,638 websites
5,768 websites
4,179 websites
3,967 websites
1,384 websites
1,583 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 61743 | 23.21% |
| WooCommerce | 148300 | 55.75% |
| Shopify | 7496 | 2.82% |
| OpenCart | 4542 | 1.71% |
| Zid | 3638 | 1.37% |
| 1C-Bitrix | 5768 | 2.17% |
| MakeWebEasy | 4179 | 1.57% |
| Botble CMS | 3967 | 1.49% |
| Shoprenter | 1384 | 0.52% |
| Jumpseller | 1583 | 0.60% |
Categories Distribution
Health & Beauty stores with 14.2% of all stores (21,250 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (10.5%) .
Base: 149,872 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
21,250 stores
20,592 stores
15,735 stores
10,710 stores
10,258 stores
7,979 stores
7,264 stores
7,115 stores
5,795 stores
5,522 stores
Visual Distribution
21,250 stores
20,592 stores
15,735 stores
10,710 stores
10,258 stores
7,979 stores
7,264 stores
7,115 stores
5,795 stores
5,522 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 21250 | 14.18% |
| Clothing & Accessories | 20592 | 13.74% |
| Food & Beverages | 15735 | 10.50% |
| Home & Garden | 10710 | 7.15% |
| Electronics & Technology | 10258 | 6.84% |
| Tools & Hardware | 7979 | 5.32% |
| Business & Industrial | 7264 | 4.85% |
| Sporting Goods & Outdoor Gear | 7115 | 4.75% |
| Vehicles & Parts | 5795 | 3.87% |
| Jewelry & Watches | 5522 | 3.68% |
Payment Providers Distribution
PayPal accounts for 26.9% of displayed detection occurrences (10,575 occurrences) , followed by MasterCard (19.8%) and American Express (11.4%) .
Base: 39,251 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,575 occurrences
7,788 occurrences
4,467 occurrences
4,030 occurrences
3,683 occurrences
2,426 occurrences
1,957 occurrences
1,692 occurrences
1,540 occurrences
1,093 occurrences
Visual Distribution
10,575 occurrences
7,788 occurrences
4,467 occurrences
4,030 occurrences
3,683 occurrences
2,426 occurrences
1,957 occurrences
1,692 occurrences
1,540 occurrences
1,093 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 10575 | 26.94% |
| MasterCard | 7788 | 19.84% |
| American Express | 4467 | 11.38% |
| Stripe Connect | 4030 | 10.27% |
| VISA | 3683 | 9.38% |
| Klarna | 2426 | 6.18% |
| Apple Pay | 1957 | 4.99% |
| Google Pay | 1692 | 4.31% |
| JCB | 1540 | 3.92% |
| Bolt | 1093 | 2.78% |
Shipping Carriers Distribution
UPS accounts for 19.6% of displayed detection occurrences (5,365 occurrences) , followed by DHL (17.6%) and DPD (11.4%) .
Base: 27,414 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
5,365 occurrences
4,820 occurrences
3,125 occurrences
2,949 occurrences
2,620 occurrences
2,589 occurrences
2,211 occurrences
2,109 occurrences
867 occurrences
759 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 5365 | 19.57% |
| DHL | 4820 | 17.58% |
| DPD | 3125 | 11.40% |
| USPS | 2949 | 10.76% |
| GLS | 2620 | 9.56% |
| FedEx | 2589 | 9.44% |
| Почта России | 2211 | 8.07% |
| СДЭК | 2109 | 7.69% |
| TNT | 867 | 3.16% |
| Hermes | 759 | 2.77% |
Store Launch Timeline
Over the past 12 months, 28,982 new stores were launched in Popper , with the highest activity in 2026-05 (2,167 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,167 stores launched
2,640 stores launched
2,235 stores launched
2,055 stores launched
2,421 stores launched
2,631 stores launched
2,913 stores launched
2,666 stores launched
2,594 stores launched
2,618 stores launched
2,680 stores launched
1,362 stores launched
Monthly Trend
7.5% of last 12 months
9.1% of last 12 months
7.7% of last 12 months
7.1% of last 12 months
8.4% of last 12 months
9.1% of last 12 months
10.1% of last 12 months
9.2% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
9.2% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2167 | 7.48% |
| 2026-04 | 2640 | 9.11% |
| 2026-03 | 2235 | 7.71% |
| 2026-02 | 2055 | 7.09% |
| 2026-01 | 2421 | 8.35% |
| 2025-12 | 2631 | 9.08% |
| 2025-11 | 2913 | 10.05% |
| 2025-10 | 2666 | 9.20% |
| 2025-09 | 2594 | 8.95% |
| 2025-08 | 2618 | 9.03% |
| 2025-07 | 2680 | 9.25% |
| 2025-06 | 1362 | 4.70% |
Active Stores by Launch Year
Currently, 148,614 active stores in Popper are tracked in our database , with the most stores launched in 2026 (11,686 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,686 active stores
26,760 active stores
16,529 active stores
12,426 active stores
10,548 active stores
11,427 active stores
11,119 active stores
7,090 active stores
6,572 active stores
4,756 active stores
3,006 active stores
2,461 active stores
2,666 active stores
3,571 active stores
2,255 active stores
Distribution by Launch Year
7.9% of tracked active stores
18.0% of tracked active stores
11.1% of tracked active stores
8.4% of tracked active stores
7.1% of tracked active stores
7.7% of tracked active stores
7.5% of tracked active stores
4.8% of tracked active stores
4.4% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11686 | 7.86% |
| 2025 | 26760 | 18.01% |
| 2024 | 16529 | 11.12% |
| 2023 | 12426 | 8.36% |
| 2022 | 10548 | 7.10% |
| 2021 | 11427 | 7.69% |
| 2020 | 11119 | 7.48% |
| 2019 | 7090 | 4.77% |
| 2018 | 6572 | 4.42% |
| 2017 | 4756 | 3.20% |
| 2016 | 3006 | 2.02% |
| 2015 | 2461 | 1.66% |
| 2014 | 2666 | 1.79% |
| 2013 | 3571 | 2.40% |
| 2012 | 2255 | 1.52% |
Geographic Distribution
United States stores with 11.9% (17,819 active verified stores) , followed by India (7.3%) and Russia (6.7%) .
Base: 149,872 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
17,819 active verified stores
10,918 active verified stores
10,072 active verified stores
7,966 active verified stores
4,829 active verified stores
4,382 active verified stores
3,959 active verified stores
3,875 active verified stores
3,678 active verified stores
3,607 active verified stores
Visual Distribution
17,819 active verified stores
10,918 active verified stores
10,072 active verified stores
7,966 active verified stores
4,829 active verified stores
4,382 active verified stores
3,959 active verified stores
3,875 active verified stores
3,678 active verified stores
3,607 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 17819 | 11.89% |
| India | 10918 | 7.28% |
| Russia | 10072 | 6.72% |
| Turkey | 7966 | 5.32% |
| Saudi Arabia | 4829 | 3.22% |
| United Kingdom | 4382 | 2.92% |
| Germany | 3959 | 2.64% |
| Brazil | 3875 | 2.59% |
| Italy | 3678 | 2.45% |
| Vietnam | 3607 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Jewelry & Watches
Salesforce Commerce Cloud - Pets & Pet Supplies
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
WooCommerce - Food & Beverages
Custom - Home & Garden
Custom - Home & Garden
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 266k | 100.00% |
| Emails | 165.7k | 62.27% |
| Phones | 134.6k | 50.58% |
| Ecommerce platform | 263.9k | 99.19% |
| Couriers | 32.2k | 12.12% |
| Payment Providers | 38.6k | 14.49% |
| Categories | 141.2k | 53.08% |
| Social Media | 168.8k | 63.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Popper e-commerce landscape:
Analyze 149.9k verified e-commerce stores on Popper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Popper e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Popper e-commerce intelligence?
-
We track 149.9k verified Popper e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.7% of displayed detection occurrences (72,333 occurrences) , followed by Instagram (28.8%) and YouTube (11.7%) .
Base: 243,912 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
72,333 occurrences
70,207 occurrences
28,473 occurrences
20,450 occurrences
14,471 occurrences
13,203 occurrences
11,813 occurrences
7,541 occurrences
4,931 occurrences
490 occurrences
Visual Distribution
72,333 occurrences
70,207 occurrences
28,473 occurrences
20,450 occurrences
14,471 occurrences
13,203 occurrences
11,813 occurrences
7,541 occurrences
4,931 occurrences
490 occurrences