Performance Lab Technology Adoption in E-commerce
Discover 15.5k verified e-commerce stores using Performance Lab. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 34.3k domains. 15.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
15.5k verified active stores out of 34.3k detected · 45.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.4% of stores with physical delivery (15,113 stores) , followed by Custom (2.3%) and Welcart (0.1%) .
Base: 15,509 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,113 stores
350 stores
14 stores
5 stores
4 stores
2 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
15,113 stores
350 stores
14 stores
5 stores
4 stores
2 stores
2 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15113 | 97.45% |
| Custom | 350 | 2.26% |
| Welcart | 14 | 0.09% |
| Shopify | 5 | 0.03% |
| Shopify, WooCommerce | 4 | 0.03% |
| Ideasoft, WooCommerce | 2 | 0.01% |
| WooCommerce, Cafe24 | 2 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 2 | 0.01% |
| Dutchie | 2 | 0.01% |
| Commerce7 | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.6% share of detected Performance Lab e-commerce signals (33,450) , with Custom at 1.0% and Welcart at 0.1% (June 2026) .
Base: 34,288 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
33,450 websites
350 websites
19 websites
20 websites
5 websites
3 websites
2 websites
2 websites
6 websites
7 websites
Visual Distribution
33,450 websites
350 websites
19 websites
20 websites
5 websites
3 websites
2 websites
2 websites
6 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 33450 | 97.56% |
| Custom | 350 | 1.02% |
| Welcart | 19 | 0.06% |
| Shopify | 20 | 0.06% |
| Shopify, WooCommerce | 5 | 0.01% |
| Ideasoft, WooCommerce | 3 | 0.01% |
| WooCommerce, Cafe24 | 2 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 2 | 0.01% |
| Dutchie | 6 | 0.02% |
| Commerce7 | 7 | 0.02% |
Categories Distribution
Health & Beauty stores with 13.8% of all stores (2,142 stores) , followed by Clothing & Accessories (12.4%) and Food & Beverages (10.7%) .
Base: 15,509 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,142 stores
1,920 stores
1,662 stores
1,133 stores
923 stores
865 stores
773 stores
767 stores
742 stores
598 stores
Visual Distribution
2,142 stores
1,920 stores
1,662 stores
1,133 stores
923 stores
865 stores
773 stores
767 stores
742 stores
598 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2142 | 13.81% |
| Clothing & Accessories | 1920 | 12.38% |
| Food & Beverages | 1662 | 10.72% |
| Home & Garden | 1133 | 7.31% |
| Sporting Goods & Outdoor Gear | 923 | 5.95% |
| Electronics & Technology | 865 | 5.58% |
| Arts & Entertainment | 773 | 4.98% |
| Tools & Hardware | 767 | 4.95% |
| Business & Industrial | 742 | 4.78% |
| Gifts & Special Occasions | 598 | 3.86% |
Payment Providers Distribution
PayPal accounts for 25.8% of displayed detection occurrences (2,622 occurrences) , followed by MasterCard (17.1%) and Stripe Connect (14.6%) .
Base: 10,175 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,622 occurrences
1,743 occurrences
1,489 occurrences
1,291 occurrences
735 occurrences
632 occurrences
531 occurrences
527 occurrences
414 occurrences
191 occurrences
Visual Distribution
2,622 occurrences
1,743 occurrences
1,489 occurrences
1,291 occurrences
735 occurrences
632 occurrences
531 occurrences
527 occurrences
414 occurrences
191 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2622 | 25.77% |
| MasterCard | 1743 | 17.13% |
| Stripe Connect | 1489 | 14.63% |
| American Express | 1291 | 12.69% |
| Apple Pay | 735 | 7.22% |
| Google Pay | 632 | 6.21% |
| JCB | 531 | 5.22% |
| Klarna | 527 | 5.18% |
| VISA | 414 | 4.07% |
| Bolt | 191 | 1.88% |
Shipping Carriers Distribution
USPS accounts for 19.6% of displayed detection occurrences (752 occurrences) , followed by DHL (18.7%) and UPS (17.3%) .
Base: 3,845 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
752 occurrences
720 occurrences
667 occurrences
418 occurrences
366 occurrences
235 occurrences
208 occurrences
179 occurrences
157 occurrences
143 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 752 | 19.56% |
| DHL | 720 | 18.73% |
| UPS | 667 | 17.35% |
| DPD | 418 | 10.87% |
| FedEx | 366 | 9.52% |
| GLS | 235 | 6.11% |
| Royal Mail | 208 | 5.41% |
| Colissimo | 179 | 4.66% |
| PostNL | 157 | 4.08% |
| InPost | 143 | 3.72% |
Store Launch Timeline
Over the past 12 months, 1,776 new stores were launched in Performance Lab , with the highest activity in 2026-05 (89 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
89 stores launched
106 stores launched
111 stores launched
120 stores launched
139 stores launched
122 stores launched
151 stores launched
181 stores launched
199 stores launched
228 stores launched
229 stores launched
101 stores launched
Monthly Trend
5.0% of last 12 months
6.0% of last 12 months
6.3% of last 12 months
6.8% of last 12 months
7.8% of last 12 months
6.9% of last 12 months
8.5% of last 12 months
10.2% of last 12 months
11.2% of last 12 months
12.8% of last 12 months
12.9% of last 12 months
5.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 89 | 5.01% |
| 2026-04 | 106 | 5.97% |
| 2026-03 | 111 | 6.25% |
| 2026-02 | 120 | 6.76% |
| 2026-01 | 139 | 7.83% |
| 2025-12 | 122 | 6.87% |
| 2025-11 | 151 | 8.50% |
| 2025-10 | 181 | 10.19% |
| 2025-09 | 199 | 11.20% |
| 2025-08 | 228 | 12.84% |
| 2025-07 | 229 | 12.89% |
| 2025-06 | 101 | 5.69% |
Active Stores by Launch Year
Currently, 15,486 active stores in Performance Lab are tracked in our database , with the most stores launched in 2026 (575 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
575 active stores
2,352 active stores
2,030 active stores
1,684 active stores
1,221 active stores
1,061 active stores
1,016 active stores
751 active stores
726 active stores
583 active stores
379 active stores
325 active stores
322 active stores
426 active stores
241 active stores
Distribution by Launch Year
3.7% of tracked active stores
15.2% of tracked active stores
13.1% of tracked active stores
10.9% of tracked active stores
7.9% of tracked active stores
6.9% of tracked active stores
6.6% of tracked active stores
4.8% of tracked active stores
4.7% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
2.8% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 575 | 3.71% |
| 2025 | 2352 | 15.19% |
| 2024 | 2030 | 13.11% |
| 2023 | 1684 | 10.87% |
| 2022 | 1221 | 7.88% |
| 2021 | 1061 | 6.85% |
| 2020 | 1016 | 6.56% |
| 2019 | 751 | 4.85% |
| 2018 | 726 | 4.69% |
| 2017 | 583 | 3.76% |
| 2016 | 379 | 2.45% |
| 2015 | 325 | 2.10% |
| 2014 | 322 | 2.08% |
| 2013 | 426 | 2.75% |
| 2012 | 241 | 1.56% |
Geographic Distribution
United States stores with 11.8% (1,837 active verified stores) , followed by France (7.1%) and United Kingdom (5.1%) .
Base: 15,509 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,837 active verified stores
1,095 active verified stores
791 active verified stores
726 active verified stores
612 active verified stores
564 active verified stores
468 active verified stores
437 active verified stores
432 active verified stores
402 active verified stores
Visual Distribution
1,837 active verified stores
1,095 active verified stores
791 active verified stores
726 active verified stores
612 active verified stores
564 active verified stores
468 active verified stores
437 active verified stores
432 active verified stores
402 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1837 | 11.84% |
| France | 1095 | 7.06% |
| United Kingdom | 791 | 5.10% |
| India | 726 | 4.68% |
| Spain | 612 | 3.95% |
| Netherlands | 564 | 3.64% |
| Germany | 468 | 3.02% |
| Italy | 437 | 2.82% |
| Poland | 432 | 2.79% |
| Brazil | 402 | 2.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce
WooCommerce - Home & Garden
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Arts & Entertainment
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.3k | 100.00% |
| Emails | 21.2k | 61.70% |
| Phones | 17.6k | 51.32% |
| Ecommerce platform | 34.1k | 99.39% |
| Couriers | 5.4k | 15.84% |
| Payment Providers | 7.6k | 22.25% |
| Categories | 15.6k | 45.37% |
| Social Media | 26k | 75.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Performance Lab e-commerce landscape:
Analyze 15.5k verified e-commerce stores on Performance Lab - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Performance Lab e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Performance Lab e-commerce intelligence?
-
We track 15.5k verified Performance Lab e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.6% of displayed detection occurrences (9,564 occurrences) , followed by Instagram (28.8%) and YouTube (10.1%) .
Base: 32,329 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,564 occurrences
9,322 occurrences
3,253 occurrences
2,134 occurrences
2,029 occurrences
1,627 occurrences
1,586 occurrences
1,506 occurrences
1,252 occurrences
56 occurrences
Visual Distribution
9,564 occurrences
9,322 occurrences
3,253 occurrences
2,134 occurrences
2,029 occurrences
1,627 occurrences
1,586 occurrences
1,506 occurrences
1,252 occurrences
56 occurrences