Pantheon Technology Adoption in E-commerce
Discover 613.0 verified e-commerce stores using Pantheon. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.8k domains. 613.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
613.0 verified active stores out of 1.8k detected · 33.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 51.4% of stores with physical delivery (315 stores) , followed by Custom (40.6%) and Drupal Commerce (5.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
315 stores
249 stores
31 stores
6 stores
4 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 315 | 51.39% |
| Custom | 249 | 40.62% |
| Drupal Commerce | 31 | 5.06% |
| Adimo | 6 | 0.98% |
| Commerce7 | 4 | 0.65% |
| BigCommerce | 3 | 0.49% |
| WooCommerce, EasyDigitalDownloads | 2 | 0.33% |
| HCL Commerce | 1 | 0.16% |
| Shopify | 1 | 0.16% |
| SAP Commerce Cloud | 1 | 0.16% |
| Ubercart | 0 | 0.00% |
| Ecwid | 0 | 0.00% |
| EasyDigitalDownloads | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Activ8 Commerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 77.5% share of all Pantheon e-commerce stores (1,388) , with Custom at 13.9% and Drupal Commerce at 2.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,388 stores
249 stores
48 stores
49 stores
11 stores
4 stores
4 stores
7 stores
13 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1388 | 77.50% |
| Custom | 249 | 13.90% |
| Drupal Commerce | 48 | 2.68% |
| Adimo | 49 | 2.74% |
| Commerce7 | 11 | 0.61% |
| BigCommerce | 4 | 0.22% |
| WooCommerce, EasyDigitalDownloads | 4 | 0.22% |
| HCL Commerce | 7 | 0.39% |
| Shopify | 13 | 0.73% |
| SAP Commerce Cloud | 1 | 0.06% |
| Ubercart | 1 | 0.06% |
| Ecwid | 1 | 0.06% |
| EasyDigitalDownloads | 12 | 0.67% |
| Magento | 2 | 0.11% |
| Activ8 Commerce | 1 | 0.06% |
Categories Distribution
Books & Media leads with 18.6% of all stores (90 stores) , followed by Food & Beverages (13.6%) and Health & Beauty (12.4%) .
Base: 485 AI-verified stores with physical delivery and detected product categories (79.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
90 stores
66 stores
60 stores
54 stores
44 stores
26 stores
26 stores
23 stores
20 stores
16 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Books & Media | 90 | 18.56% |
| Food & Beverages | 66 | 13.61% |
| Health & Beauty | 60 | 12.37% |
| Home & Garden | 54 | 11.13% |
| Clothing & Accessories | 44 | 9.07% |
| Furniture & Home Decor | 26 | 5.36% |
| Business & Industrial | 26 | 5.36% |
| Tools & Hardware | 23 | 4.74% |
| Electronics & Technology | 20 | 4.12% |
| Office Supplies | 16 | 3.30% |
| Vehicles & Parts | 15 | 3.09% |
| Jewelry & Watches | 13 | 2.68% |
| Arts & Entertainment | 13 | 2.68% |
| Baby & Toddler | 10 | 2.06% |
| Sporting Goods & Outdoor Gear | 9 | 1.86% |
Payment Providers Distribution
PayPal leads with 20.9% among AI-verified physical stores (51 stores) , followed by MasterCard (18.4%) and American Express (18.0%) .
Base: 287 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
51 stores
45 stores
44 stores
30 stores
23 stores
10 stores
8 stores
8 stores
6 stores
6 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 51 | 20.90% |
| MasterCard | 45 | 18.44% |
| American Express | 44 | 18.03% |
| Stripe Connect | 30 | 12.30% |
| Bolt | 23 | 9.43% |
| Klarna | 10 | 4.10% |
| Apple Pay | 8 | 3.28% |
| VISA | 8 | 3.28% |
| Affirm | 6 | 2.46% |
| Sezzle | 6 | 2.46% |
| Google Pay | 5 | 2.05% |
| Braintree | 2 | 0.82% |
| BitCoin | 2 | 0.82% |
| Mollie | 2 | 0.82% |
| Authorize.Net | 2 | 0.82% |
Shipping Carriers Distribution
UPS leads with 30.4% among AI-verified physical stores (107 stores) , followed by USPS (21.3%) and FedEx (17.3%) .
Base: 374 AI-verified physical stores with detectable shipping carriers (20.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
107 stores
75 stores
61 stores
21 stores
19 stores
18 stores
16 stores
13 stores
7 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 107 | 30.40% |
| USPS | 75 | 21.31% |
| FedEx | 61 | 17.33% |
| DHL | 21 | 5.97% |
| Royal Mail | 19 | 5.40% |
| DPD | 18 | 5.11% |
| Hermes | 16 | 4.55% |
| TNT | 13 | 3.69% |
| Canada Post | 7 | 1.99% |
| GLS | 4 | 1.14% |
| Australia Post | 3 | 0.85% |
| CBL | 2 | 0.57% |
| Blue Star | 2 | 0.57% |
| An Post | 2 | 0.57% |
| XpressPost | 2 | 0.57% |
Store Launch Timeline
Over the past 12 months, 29 new stores were launched in Pantheon , with the highest activity in 2026-01 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
2 stores launched
1 stores launched
8 stores launched
7 stores launched
1 stores launched
3 stores launched
1 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 2 | 6.90% |
| 2025-12 | 2 | 6.90% |
| 2025-11 | 2 | 6.90% |
| 2025-10 | 1 | 3.45% |
| 2025-09 | 8 | 27.59% |
| 2025-08 | 7 | 24.14% |
| 2025-07 | 1 | 3.45% |
| 2025-06 | 3 | 10.34% |
| 2025-05 | 1 | 3.45% |
| 2025-04 | 2 | 6.90% |
Active Stores by Launch Year
Currently, 582 active stores in Pantheon are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
36 active stores
38 active stores
29 active stores
32 active stores
31 active stores
27 active stores
18 active stores
28 active stores
17 active stores
14 active stores
14 active stores
6 active stores
26 active stores
10 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.34% |
| 2025 | 36 | 6.19% |
| 2024 | 38 | 6.53% |
| 2023 | 29 | 4.98% |
| 2022 | 32 | 5.50% |
| 2021 | 31 | 5.33% |
| 2020 | 27 | 4.64% |
| 2019 | 18 | 3.09% |
| 2018 | 28 | 4.81% |
| 2017 | 17 | 2.92% |
| 2016 | 14 | 2.41% |
| 2015 | 14 | 2.41% |
| 2014 | 6 | 1.03% |
| 2013 | 26 | 4.47% |
| 2012 | 10 | 1.72% |
| 2011 | 24 | 4.12% |
| 2010 | 13 | 2.23% |
| 2009 | 14 | 2.41% |
| 2008 | 16 | 2.75% |
| 2007 | 12 | 2.06% |
| 2006 | 16 | 2.75% |
| 2005 | 7 | 1.20% |
| 2004 | 7 | 1.20% |
| 2003 | 20 | 3.44% |
| 2002 | 20 | 3.44% |
| 2001 | 24 | 4.12% |
| 2000 | 23 | 3.95% |
| 1999 | 17 | 2.92% |
| 1998 | 20 | 3.44% |
| 1997 | 13 | 2.23% |
| 1996 | 2 | 0.34% |
| 1995 | 6 | 1.03% |
Geographic Distribution
United States leads with 69.4% (388 AI-verified stores) , followed by United Kingdom (13.2%) and Canada (4.7%) .
Base: 559 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
388 AI-verified stores
74 AI-verified stores
26 AI-verified stores
22 AI-verified stores
7 AI-verified stores
6 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 388 | 69.41% |
| United Kingdom | 74 | 13.24% |
| Canada | 26 | 4.65% |
| Australia | 22 | 3.94% |
| Bahrain | 7 | 1.25% |
| France | 6 | 1.07% |
| Mexico | 4 | 0.72% |
| Chile | 3 | 0.54% |
| Poland | 3 | 0.54% |
| Guatemala | 3 | 0.54% |
| Costa Rica | 3 | 0.54% |
| New Zealand | 3 | 0.54% |
| South Africa | 3 | 0.54% |
| French Polynesia | 2 | 0.36% |
| India | 2 | 0.36% |
| Philippines | 2 | 0.36% |
| Ecuador | 2 | 0.36% |
| China | 2 | 0.36% |
| Slovakia | 2 | 0.36% |
| Brazil | 2 | 0.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Food & Beverages
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 1.1k | 60.27% |
| Phones | 278.0 | 15.11% |
| Ecommerce platform | 1.8k | 98.26% |
| Couriers | 374.0 | 20.33% |
| Payment Providers | 287.0 | 15.60% |
| Categories | 596.0 | 32.39% |
| Social Media | 1.5k | 83.59% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pantheon e-commerce landscape:
Analyze 613.0 verified e-commerce stores on Pantheon - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pantheon e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pantheon e-commerce intelligence?
-
We track 613.0 verified Pantheon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 26.9% among stores with at least one detectable social profile (475 stores) , followed by Instagram (24.9%) and YouTube (13.8%) .
Base: 1,538 stores with any detectable social profile (83.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
475 stores
439 stores
244 stores
168 stores
149 stores
116 stores
79 stores
77 stores
8 stores
8 stores
Visual Distribution