Pantheon Technology Adoption in E-commerce

Discover 640.0 e-commerce stores using Pantheon. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 68.4% of stores with physical delivery (438 stores) , followed by Custom (20.8%) and Drupal Commerce (5.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

438 stores

Custom 20.8%

133 stores

34 stores

Adimo 3.1%

20 stores

5 stores

3 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Pantheon
Platform Stores with Physical Delivery Percentage
WooCommerce 438 68.44%
Custom 133 20.78%
Drupal Commerce 34 5.31%
Adimo 20 3.13%
Commerce7 5 0.78%
EasyDigitalDownloads, WooCommerce 4 0.63%
BigCommerce 3 0.47%
SAP Commerce Cloud 1 0.16%
HCL Commerce 1 0.16%
Shopify 1 0.16%
Activ8 Commerce 0 0.00%
Foxy.io 0 0.00%
Accesso 0 0.00%
EasyDigitalDownloads 0 0.00%
Ecwid 0 0.00%

All Stores Distribution

WooCommerce holds 81.8% share of all Pantheon e-commerce stores (1,317) , with Custom at 8.3% and Drupal Commerce at 3.0% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,317 stores

133 stores

49 stores

Adimo 2.8%

45 stores

10 stores

4 stores

1 stores

9 stores

13 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Pantheon
Platform Total Stores Percentage
WooCommerce 1317 81.80%
Custom 133 8.26%
Drupal Commerce 49 3.04%
Adimo 45 2.80%
Commerce7 10 0.62%
EasyDigitalDownloads, WooCommerce 5 0.31%
BigCommerce 4 0.25%
SAP Commerce Cloud 1 0.06%
HCL Commerce 9 0.56%
Shopify 13 0.81%
Activ8 Commerce 1 0.06%
Foxy.io 1 0.06%
Accesso 12 0.75%
EasyDigitalDownloads 9 0.56%
Ecwid 1 0.06%

Categories Distribution

Food & Beverages leads with 20.4% of all stores (97 stores) , followed by Health & Beauty (14.5%) and Clothing & Accessories (12.4%) .

Top 10 Categories

Food & Beverages 20.4%

97 stores

Health & Beauty 14.5%

69 stores

Clothing & Accessories 12.4%

59 stores

Books & Media 8.2%

39 stores

Business & Industrial 6.7%

32 stores

Furniture & Home Decor 6.7%

32 stores

Tools & Hardware 4.8%

23 stores

Vehicles & Parts 4.4%

21 stores

Electronics & Technology 4.2%

20 stores

Home & Garden 4.0%

19 stores

Visual Distribution

Distribution of top 10 Pantheon store categories (January 2026)
Distribution of categories in Pantheon e-commerce stores
Category Number of Stores Percentage
Food & Beverages 97 20.42%
Health & Beauty 69 14.53%
Clothing & Accessories 59 12.42%
Books & Media 39 8.21%
Business & Industrial 32 6.74%
Furniture & Home Decor 32 6.74%
Tools & Hardware 23 4.84%
Vehicles & Parts 21 4.42%
Electronics & Technology 20 4.21%
Home & Garden 19 4.00%
Office Supplies 18 3.79%
Arts & Entertainment 17 3.58%
Jewelry & Watches 11 2.32%
Gifts & Special Occasions 9 1.89%
Sporting Goods & Outdoor Gear 9 1.89%

Payment Providers Distribution

American Express leads with 20.1% among AI-verified physical stores (55 stores) , followed by PayPal (20.1%) and MasterCard (17.9%) .

Base: 370 AI-verified physical stores with detectable payment providers (21.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

55 stores

PayPal 20.1%

55 stores

49 stores

33 stores

Bolt 7.3%

20 stores

11 stores

VISA 2.9%

8 stores

8 stores

7 stores

7 stores

Visual Distribution

Distribution of top 10 Pantheon payment providers (January 2026)
Distribution of payment providers in Pantheon e-commerce stores
Payment Provider Store Count Market Share
American Express 55 20.07%
PayPal 55 20.07%
MasterCard 49 17.88%
Stripe Connect 33 12.04%
Bolt 20 7.30%
Apple Pay 11 4.01%
VISA 8 2.92%
Affirm 8 2.92%
Google Pay 7 2.55%
Paddle 7 2.55%
Klarna 6 2.19%
Sezzle 6 2.19%
Braintree 5 1.82%
BitCoin 2 0.73%
Authorize.Net 2 0.73%

Shipping Carriers Distribution

UPS leads with 30.0% among AI-verified physical stores (111 stores) , followed by USPS (20.3%) and FedEx (17.0%) .

Base: 342 AI-verified physical stores with detectable shipping carriers (20.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.0%

111 stores

USPS 20.3%

75 stores

FedEx 17.0%

63 stores

DHL 6.2%

23 stores

19 stores

17 stores

DPD 4.6%

17 stores

TNT 4.3%

16 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 Pantheon shipping carriers (January 2026)
Distribution of shipping carriers in Pantheon e-commerce stores
Shipping Carrier Store Count Market Share
UPS 111 30.00%
USPS 75 20.27%
FedEx 63 17.03%
DHL 23 6.22%
Royal Mail 19 5.14%
Hermes 17 4.59%
DPD 17 4.59%
TNT 16 4.32%
Speedy 9 2.43%
Canada Post 8 2.16%
Australia Post 4 1.08%
JX 2 0.54%
GLS 2 0.54%
An Post 2 0.54%
Couriers Please 2 0.54%

Store Launch Timeline

Over the past 12 months, 22 new stores were launched in Pantheon , with the highest activity in 2025-12 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 4.5%

1 stores launched

2025-11 4.5%

1 stores launched

2025-09 4.5%

1 stores launched

2025-07 22.7%

5 stores launched

2025-06 4.5%

1 stores launched

2025-05 13.6%

3 stores launched

2025-04 13.6%

3 stores launched

2025-03 4.5%

1 stores launched

2025-02 9.1%

2 stores launched

2025-01 18.2%

4 stores launched

Monthly Trend

Monthly store launches in Pantheon (January 2026)
Monthly store launches in Pantheon over the past 12 months
Month Stores Launched Percentage
2025-12 1 4.55%
2025-11 1 4.55%
2025-09 1 4.55%
2025-07 5 22.73%
2025-06 1 4.55%
2025-05 3 13.64%
2025-04 3 13.64%
2025-03 1 4.55%
2025-02 2 9.09%
2025-01 4 18.18%

Active Stores by Launch Year

Currently, 598 active stores in Pantheon are tracked in our database , with the most stores launched in 2025 (25 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.2%

25 active stores

2024 7.5%

45 active stores

2023 6.4%

38 active stores

2022 4.7%

28 active stores

2021 5.2%

31 active stores

2020 6.5%

39 active stores

2019 4.0%

24 active stores

2018 4.8%

29 active stores

2017 3.3%

20 active stores

2016 2.2%

13 active stores

2015 2.5%

15 active stores

2014 0.8%

5 active stores

2013 3.5%

21 active stores

2012 2.0%

12 active stores

2011 3.7%

22 active stores

Distribution by Launch Year

Active stores in Pantheon by original launch year (January 2026)
Active stores in Pantheon by launch year
Launch Year Active Stores Percentage
2025 25 4.18%
2024 45 7.53%
2023 38 6.35%
2022 28 4.68%
2021 31 5.18%
2020 39 6.52%
2019 24 4.01%
2018 29 4.85%
2017 20 3.34%
2016 13 2.17%
2015 15 2.51%
2014 5 0.84%
2013 21 3.51%
2012 12 2.01%
2011 22 3.68%
2010 16 2.68%
2009 13 2.17%
2008 11 1.84%
2007 16 2.68%
2006 15 2.51%
2005 6 1.00%
2004 9 1.51%
2003 20 3.34%
2002 20 3.34%
2001 22 3.68%
2000 19 3.18%
1999 17 2.84%
1998 19 3.18%
1997 19 3.18%
1996 3 0.50%
1995 6 1.00%

Social Media Usage

Facebook leads with 27.8% among stores with at least one detectable social profile (461 stores) , followed by Instagram (25.2%) and YouTube (13.6%) .

Base: 1,393 stores with any detectable social profile (81.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.8%

461 stores

Instagram 25.2%

418 stores

YouTube 13.6%

225 stores

Twitter 10.7%

177 stores

LinkedIn 8.8%

146 stores

Pinterest 5.2%

86 stores

X 4.2%

70 stores

TikTok 3.7%

61 stores

WhatsApp 0.5%

8 stores

Vimeo 0.5%

8 stores

Visual Distribution

Distribution of social media platforms in Pantheon (January 2026)
Distribution of social media platforms in Pantheon e-commerce stores
Social Platform Store Count Market Share
Facebook 461 27.77%
Instagram 418 25.18%
YouTube 225 13.55%
Twitter 177 10.66%
LinkedIn 146 8.80%
Pinterest 86 5.18%
X 70 4.22%
TikTok 61 3.67%
WhatsApp 8 0.48%
Vimeo 8 0.48%

Geographic Distribution

United States leads with 69.3% (361 AI-verified stores) , followed by United Kingdom (9.8%) and Canada (4.8%) .

Base: 521 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

361 AI-verified stores

51 AI-verified stores

25 AI-verified stores

23 AI-verified stores

7 AI-verified stores

7 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Pantheon (January 2026)
Geographic distribution of stores using Pantheon
Country AI-Verified Store Count Market Share
United States 361 69.29%
United Kingdom 51 9.79%
Canada 25 4.80%
Australia 23 4.41%
Bahrain 7 1.34%
New Zealand 7 1.34%
Guatemala 5 0.96%
Germany 4 0.77%
Turkey 4 0.77%
Mexico 4 0.77%
France 4 0.77%
Ecuador 4 0.77%
Poland 4 0.77%
Costa Rica 4 0.77%
Netherlands 3 0.58%
South Africa 3 0.58%
Japan 2 0.38%
Brazil 2 0.38%
Denmark 2 0.38%
India 2 0.38%

Dataset Coverage

Field Rows count Coverage
Website 1.7k 100.00%
Emails 998.0 58.53%
Phones 268.0 15.72%
Ecommerce platform 1.6k 94.55%
Couriers 342.0 20.06%
Payment Providers 370.0 21.70%
Categories 1.1k 63.34%
Social Media 1.4k 81.70%

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Frequently Asked Questions

What data is included in the Pantheon E-commerce Database?

Our database covers over 640.0 Pantheon physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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