Pantheon Technology Adoption in E-commerce
Discover 517.0 verified e-commerce stores using Pantheon. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 517.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
517.0 verified active stores out of 1.7k detected · 31.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 54.0% of stores with physical delivery (279 stores) , followed by Custom (39.7%) and Drupal Commerce (5.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
279 stores
205 stores
28 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
279 stores
205 stores
28 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 279 | 53.97% |
| Custom | 205 | 39.65% |
| Drupal Commerce | 28 | 5.42% |
| Commerce7 | 3 | 0.58% |
| BigCommerce | 1 | 0.19% |
| Shopify | 1 | 0.19% |
| QDM | 0 | 0.00% |
| Nyehandel | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| Like Sew | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 81.1% share of all Pantheon e-commerce stores (1,269) , with Custom at 13.1% and Drupal Commerce at 2.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,269 stores
205 stores
41 stores
9 stores
2 stores
11 stores
4 stores
1 stores
3 stores
2 stores
Visual Distribution
1,269 stores
205 stores
41 stores
9 stores
2 stores
11 stores
4 stores
1 stores
3 stores
2 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1269 | 81.09% |
| Custom | 205 | 13.10% |
| Drupal Commerce | 41 | 2.62% |
| Commerce7 | 9 | 0.58% |
| BigCommerce | 2 | 0.13% |
| Shopify | 11 | 0.70% |
| QDM | 4 | 0.26% |
| Nyehandel | 1 | 0.06% |
| Salesforce Commerce Cloud | 3 | 0.19% |
| Like Sew | 2 | 0.13% |
Categories Distribution
Business & Industrial stores with 18.5% of all stores (89 stores) , followed by Food & Beverages (17.4%) and Health & Beauty (11.8%) .
Base: 482 AI-verified stores with physical delivery and detected product categories (93.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
89 stores
84 stores
57 stores
47 stores
34 stores
32 stores
24 stores
22 stores
18 stores
14 stores
Visual Distribution
89 stores
84 stores
57 stores
47 stores
34 stores
32 stores
24 stores
22 stores
18 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 89 | 18.46% |
| Food & Beverages | 84 | 17.43% |
| Health & Beauty | 57 | 11.83% |
| Books & Media | 47 | 9.75% |
| Tools & Hardware | 34 | 7.05% |
| Home & Garden | 32 | 6.64% |
| Sporting Goods & Outdoor Gear | 24 | 4.98% |
| Clothing & Accessories | 22 | 4.56% |
| Arts & Entertainment | 18 | 3.73% |
| Jewelry & Watches | 14 | 2.90% |
Payment Providers Distribution
PayPal stores with 24.5% among AI-verified physical stores (49 stores) , followed by American Express (16.0%) and Stripe Connect (15.0%) .
Base: 289 AI-verified physical stores with detectable payment providers (17.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49 stores
32 stores
30 stores
28 stores
12 stores
9 stores
8 stores
6 stores
5 stores
5 stores
Visual Distribution
49 stores
32 stores
30 stores
28 stores
12 stores
9 stores
8 stores
6 stores
5 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 49 | 24.50% |
| American Express | 32 | 16.00% |
| Stripe Connect | 30 | 15.00% |
| MasterCard | 28 | 14.00% |
| Bolt | 12 | 6.00% |
| Affirm | 9 | 4.50% |
| Apple Pay | 8 | 4.00% |
| Google Pay | 6 | 3.00% |
| PayPal Credit | 5 | 2.50% |
| VISA | 5 | 2.50% |
Shipping Carriers Distribution
UPS stores with 27.7% among AI-verified physical stores (81 stores) , followed by USPS (19.2%) and FedEx (17.1%) .
Base: 266 AI-verified physical stores with detectable shipping carriers (16.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
81 stores
56 stores
50 stores
20 stores
19 stores
18 stores
16 stores
13 stores
5 stores
4 stores
Visual Distribution
81 stores
56 stores
50 stores
20 stores
19 stores
18 stores
16 stores
13 stores
5 stores
4 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 81 | 27.74% |
| USPS | 56 | 19.18% |
| FedEx | 50 | 17.12% |
| DHL | 20 | 6.85% |
| Royal Mail | 19 | 6.51% |
| Hermes | 18 | 6.16% |
| DPD | 16 | 5.48% |
| TNT | 13 | 4.45% |
| Canada Post | 5 | 1.71% |
| Australia Post | 4 | 1.37% |
Store Launch Timeline
Over the past 12 months, 26 new stores were launched in Pantheon , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
2 stores launched
1 stores launched
1 stores launched
8 stores launched
6 stores launched
1 stores launched
2 stores launched
Monthly Trend
7.7% of last 12 months
11.5% of last 12 months
7.7% of last 12 months
3.8% of last 12 months
3.8% of last 12 months
30.8% of last 12 months
23.1% of last 12 months
3.8% of last 12 months
7.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 7.69% |
| 2026-04 | 3 | 11.54% |
| 2025-12 | 2 | 7.69% |
| 2025-11 | 1 | 3.85% |
| 2025-10 | 1 | 3.85% |
| 2025-09 | 8 | 30.77% |
| 2025-08 | 6 | 23.08% |
| 2025-07 | 1 | 3.85% |
| 2025-06 | 2 | 7.69% |
Active Stores by Launch Year
Currently, 490 active stores in Pantheon are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5 active stores
34 active stores
23 active stores
24 active stores
29 active stores
26 active stores
19 active stores
12 active stores
23 active stores
17 active stores
8 active stores
13 active stores
4 active stores
24 active stores
11 active stores
Distribution by Launch Year
1.0% of tracked active stores
6.9% of tracked active stores
4.7% of tracked active stores
4.9% of tracked active stores
5.9% of tracked active stores
5.3% of tracked active stores
3.9% of tracked active stores
2.4% of tracked active stores
4.7% of tracked active stores
3.5% of tracked active stores
1.6% of tracked active stores
2.7% of tracked active stores
0.8% of tracked active stores
4.9% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5 | 1.02% |
| 2025 | 34 | 6.94% |
| 2024 | 23 | 4.69% |
| 2023 | 24 | 4.90% |
| 2022 | 29 | 5.92% |
| 2021 | 26 | 5.31% |
| 2020 | 19 | 3.88% |
| 2019 | 12 | 2.45% |
| 2018 | 23 | 4.69% |
| 2017 | 17 | 3.47% |
| 2016 | 8 | 1.63% |
| 2015 | 13 | 2.65% |
| 2014 | 4 | 0.82% |
| 2013 | 24 | 4.90% |
| 2012 | 11 | 2.24% |
Geographic Distribution
United States stores with 67.0% (309 AI-verified stores) , followed by United Kingdom (12.6%) and Australia (4.8%) .
Base: 461 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
309 AI-verified stores
58 AI-verified stores
22 AI-verified stores
19 AI-verified stores
8 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
309 AI-verified stores
58 AI-verified stores
22 AI-verified stores
19 AI-verified stores
8 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 309 | 67.03% |
| United Kingdom | 58 | 12.58% |
| Australia | 22 | 4.77% |
| Canada | 19 | 4.12% |
| Bahrain | 8 | 1.74% |
| France | 5 | 1.08% |
| Poland | 5 | 1.08% |
| Costa Rica | 5 | 1.08% |
| Guatemala | 4 | 0.87% |
| Hong Kong | 3 | 0.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Tools & Hardware
Custom - Food & Beverages
Custom
WooCommerce - Health & Beauty
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
WooCommerce - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 1.0k | 62.58% |
| Phones | 339.0 | 20.46% |
| Ecommerce platform | 1.6k | 95.35% |
| Couriers | 266.0 | 16.05% |
| Payment Providers | 289.0 | 17.44% |
| Categories | 547.0 | 33.01% |
| Social Media | 1.4k | 83.10% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pantheon e-commerce landscape:
Analyze 517.0 verified e-commerce stores on Pantheon - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pantheon e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pantheon e-commerce intelligence?
-
We track 517.0 verified Pantheon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 26.3% among stores with at least one detectable social profile (375 stores) , followed by Instagram (24.5%) and YouTube (13.4%) .
Base: 1,377 stores with any detectable social profile (83.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
375 stores
350 stores
191 stores
143 stores
117 stores
110 stores
68 stores
58 stores
9 stores
5 stores
Visual Distribution
375 stores
350 stores
191 stores
143 stores
117 stores
110 stores
68 stores
58 stores
9 stores
5 stores