Pannellum Technology Adoption in E-commerce

Discover 888 verified e-commerce stores using Pannellum. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.1k domains. 888 verified as active stores with physical delivery.

Verified stores
888
active stores with physical delivery
Top country
Saudi Arabia
475 verified stores
Top payment signal
PayPal
27 detection occurrences
Top carrier signal
Почта России
8 detection occurrences
Top category
Clothing & Accessories
105 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

888 verified active stores out of 2.1k detected · 42.7% verification rate

E-commerce Platforms Distribution

Custom stores with 75.6% of stores with physical delivery (671 stores) , followed by WooCommerce (22.3%) and 1C-Bitrix (0.7%) .

Base: 888 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 75.6%

671 stores

198 stores

6 stores

4 stores

3 stores

1 stores

1 stores

1 stores

1 stores

Store.link E-commerce Platform 0.1%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Pannellum
Platform Stores with Physical Delivery Percentage
Custom 671 75.56%
WooCommerce 198 22.30%
1C-Bitrix 6 0.68%
Shopify 4 0.45%
Welcart 3 0.34%
OpenCart 1 0.11%
Moguta.CMS 1 0.11%
Lightspeed eCom 1 0.11%
PrestaShop 1 0.11%
Store.link E-commerce Platform 1 0.11%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 32.3% share of detected Pannellum e-commerce signals (671) , with WooCommerce at 63.2% and 1C-Bitrix at 0.6% (June 2026) .

Base: 2,079 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 32.3%

671 websites

1,313 websites

13 websites

4 websites

8 websites

1 websites

1 websites

1 websites

1 websites

Store.link E-commerce Platform 0.0%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Pannellum
Platform Websites with Signals Percentage
Custom 671 32.28%
WooCommerce 1313 63.16%
1C-Bitrix 13 0.63%
Shopify 4 0.19%
Welcart 8 0.38%
OpenCart 1 0.05%
Moguta.CMS 1 0.05%
Lightspeed eCom 1 0.05%
PrestaShop 1 0.05%
Store.link E-commerce Platform 1 0.05%

Categories Distribution

Clothing & Accessories stores with 11.8% of all stores (105 stores) , followed by Health & Beauty (10.9%) and Food & Beverages (9.0%) .

Base: 888 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 11.8%

105 stores

Health & Beauty 10.9%

97 stores

Food & Beverages 9.0%

80 stores

Electronics & Technology 5.4%

48 stores

Home & Garden 4.5%

40 stores

Tools & Hardware 3.6%

32 stores

Jewelry & Watches 2.6%

23 stores

Furniture & Home Decor 2.1%

19 stores

Arts & Entertainment 1.9%

17 stores

Sporting Goods & Outdoor Gear 1.7%

15 stores

Visual Distribution

Distribution of top 10 Pannellum store categories (June 2026)
Distribution of categories in Pannellum e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 105 11.82%
Health & Beauty 97 10.92%
Food & Beverages 80 9.01%
Electronics & Technology 48 5.41%
Home & Garden 40 4.50%
Tools & Hardware 32 3.60%
Jewelry & Watches 23 2.59%
Furniture & Home Decor 19 2.14%
Arts & Entertainment 17 1.91%
Sporting Goods & Outdoor Gear 15 1.69%

Payment Providers Distribution

PayPal accounts for 19.4% of displayed detection occurrences (27 occurrences) , followed by STC Pay (18.0%) and Apple Pay (17.3%) .

Base: 139 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 19.4%

27 occurrences

STC Pay 18.0%

25 occurrences

24 occurrences

16 occurrences

14 occurrences

9 occurrences

9 occurrences

VISA 5.8%

8 occurrences

4 occurrences

JCB 2.2%

3 occurrences

Visual Distribution

Distribution of top 10 Pannellum payment providers (June 2026)
Distribution of payment providers in Pannellum e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 27 19.42%
STC Pay 25 17.99%
Apple Pay 24 17.27%
MasterCard 16 11.51%
Stripe Connect 14 10.07%
Klarna 9 6.47%
American Express 9 6.47%
VISA 8 5.76%
Google Pay 4 2.88%
JCB 3 2.16%

Shipping Carriers Distribution

Почта России accounts for 21.6% of displayed detection occurrences (8 occurrences) , followed by DHL (18.9%) and UPS (10.8%) .

Base: 37 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

8 occurrences

DHL 18.9%

7 occurrences

UPS 10.8%

4 occurrences

DPD 8.1%

3 occurrences

GLS 8.1%

3 occurrences

USPS 8.1%

3 occurrences

3 occurrences

2 occurrences

FedEx 5.4%

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Pannellum shipping carriers (June 2026)
Distribution of shipping carriers in Pannellum e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Почта России 8 21.62%
DHL 7 18.92%
UPS 4 10.81%
DPD 3 8.11%
GLS 3 8.11%
USPS 3 8.11%
Hermes 3 8.11%
Giaohangnhanh 2 5.41%
FedEx 2 5.41%
Schenker 2 5.41%

Store Launch Timeline

Over the past 12 months, 632 new stores were launched in Pannellum , with the highest activity in 2026-05 (81 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.8%

81 stores launched

2026-04 19.8%

125 stores launched

2026-03 30.7%

194 stores launched

2026-02 10.4%

66 stores launched

2026-01 12.3%

78 stores launched

2025-12 5.1%

32 stores launched

2025-11 5.2%

33 stores launched

2025-10 0.6%

4 stores launched

2025-09 1.1%

7 stores launched

2025-08 0.9%

6 stores launched

2025-07 0.6%

4 stores launched

2025-06 0.3%

2 stores launched

Monthly Trend

Monthly store launches in Pannellum (June 2026)
Monthly store launches in Pannellum over the past 12 months
Month Stores Launched Percentage
2026-05 81 12.82%
2026-04 125 19.78%
2026-03 194 30.70%
2026-02 66 10.44%
2026-01 78 12.34%
2025-12 32 5.06%
2025-11 33 5.22%
2025-10 4 0.63%
2025-09 7 1.11%
2025-08 6 0.95%
2025-07 4 0.63%
2025-06 2 0.32%

Active Stores by Launch Year

Currently, 887 active stores in Pannellum are tracked in our database , with the most stores launched in 2026 (548 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 61.8%

548 active stores

2025 11.5%

102 active stores

2024 4.6%

41 active stores

2023 2.5%

22 active stores

2022 1.9%

17 active stores

2021 2.5%

22 active stores

2020 2.9%

26 active stores

2019 2.1%

19 active stores

2018 1.4%

12 active stores

2017 1.6%

14 active stores

2016 0.9%

8 active stores

2015 0.2%

2 active stores

2014 0.9%

8 active stores

2013 1.4%

12 active stores

2012 0.6%

5 active stores

Distribution by Launch Year

Active stores in Pannellum by original launch year (June 2026)
Active stores in Pannellum by launch year
Launch Year Active Stores Percentage
2026 548 61.78%
2025 102 11.50%
2024 41 4.62%
2023 22 2.48%
2022 17 1.92%
2021 22 2.48%
2020 26 2.93%
2019 19 2.14%
2018 12 1.35%
2017 14 1.58%
2016 8 0.90%
2015 2 0.23%
2014 8 0.90%
2013 12 1.35%
2012 5 0.56%

Social Media Usage

TikTok accounts for 53.8% of displayed detection occurrences (672 occurrences) , followed by Instagram (16.1%) and Facebook (13.7%) .

Base: 1,249 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

TikTok 53.8%

672 occurrences

Instagram 16.1%

201 occurrences

Facebook 13.7%

171 occurrences

YouTube 4.5%

56 occurrences

X 3.8%

48 occurrences

LinkedIn 2.8%

35 occurrences

WhatsApp 1.9%

24 occurrences

Twitter 1.8%

23 occurrences

Pinterest 1.4%

18 occurrences

Reddit 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Pannellum (June 2026)
Distribution of social media platforms in Pannellum e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
TikTok 672 53.80%
Instagram 201 16.09%
Facebook 171 13.69%
YouTube 56 4.48%
X 48 3.84%
LinkedIn 35 2.80%
WhatsApp 24 1.92%
Twitter 23 1.84%
Pinterest 18 1.44%
Reddit 1 0.08%

Geographic Distribution

Saudi Arabia stores with 53.5% (475 active verified stores) , followed by United States (2.7%) and China (1.8%) .

Base: 888 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

475 active verified stores

24 active verified stores

China 1.8%

16 active verified stores

India 1.8%

16 active verified stores

16 active verified stores

15 active verified stores

Spain 1.5%

13 active verified stores

13 active verified stores

12 active verified stores

Italy 0.9%

8 active verified stores

Visual Distribution

Geographic distribution of stores using Pannellum (June 2026)
Geographic distribution of stores using Pannellum
Country AI-Verified Store Count Market Share
Saudi Arabia 475 53.49%
United States 24 2.70%
China 16 1.80%
India 16 1.80%
Germany 16 1.80%
Russia 15 1.69%
Spain 13 1.46%
Vietnam 13 1.46%
United Kingdom 12 1.35%
Italy 8 0.90%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.1k 100.00%
Emails 977 46.99%
Phones 877 42.18%
Ecommerce platform 2.1k 99.71%
Couriers 84 4.04%
Payment Providers 179 8.61%
Categories 561 26.98%
Social Media 1.7k 79.75%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Pannellum e-commerce landscape:

Analyze 888 verified e-commerce stores on Pannellum - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Pannellum e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Pannellum e-commerce intelligence?

We track 888 verified Pannellum e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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