PageLayer Technology Adoption in E-commerce
Discover 2.8k verified e-commerce stores using PageLayer. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 13.8k domains. 2.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.8k verified active stores out of 13.8k detected · 20.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 91.9% of stores with physical delivery (2,576 stores) , followed by Custom (8.0%) and WooCommerce, Ideasoft (0.0%) .
Base: 2,802 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,576 stores
224 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
2,576 stores
224 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2576 | 91.93% |
| Custom | 224 | 7.99% |
| WooCommerce, Ideasoft | 1 | 0.04% |
| WooCommerce, BW Commerce | 1 | 0.04% |
| Shopify | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| ShopPHP | 0 | 0.00% |
| WooCommerce, BigCommerce | 0 | 0.00% |
| Haravan | 0 | 0.00% |
| WooCommerce, Shopify | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.1% share of detected PageLayer e-commerce signals (13,491) , with Custom at 1.6% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 13,752 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
13,491 websites
224 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
13,491 websites
224 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 13491 | 98.10% |
| Custom | 224 | 1.63% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| WooCommerce, BW Commerce | 1 | 0.01% |
| Shopify | 1 | 0.01% |
| BigCommerce | 1 | 0.01% |
| ShopPHP | 1 | 0.01% |
| WooCommerce, BigCommerce | 1 | 0.01% |
| Haravan | 1 | 0.01% |
| WooCommerce, Shopify | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 16.5% of all stores (463 stores) , followed by Food & Beverages (12.1%) and Clothing & Accessories (11.9%) .
Base: 2,802 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
463 stores
339 stores
334 stores
168 stores
156 stores
120 stores
117 stores
110 stores
110 stores
93 stores
Visual Distribution
463 stores
339 stores
334 stores
168 stores
156 stores
120 stores
117 stores
110 stores
110 stores
93 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 463 | 16.52% |
| Food & Beverages | 339 | 12.10% |
| Clothing & Accessories | 334 | 11.92% |
| Electronics & Technology | 168 | 6.00% |
| Sporting Goods & Outdoor Gear | 156 | 5.57% |
| Home & Garden | 120 | 4.28% |
| Arts & Entertainment | 117 | 4.18% |
| Business & Industrial | 110 | 3.93% |
| Toys & Games | 110 | 3.93% |
| Gifts & Special Occasions | 93 | 3.32% |
Payment Providers Distribution
PayPal accounts for 34.4% of displayed detection occurrences (119 occurrences) , followed by Stripe Connect (15.3%) and MasterCard (12.7%) .
Base: 346 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
119 occurrences
53 occurrences
44 occurrences
30 occurrences
19 occurrences
18 occurrences
18 occurrences
17 occurrences
16 occurrences
12 occurrences
Visual Distribution
119 occurrences
53 occurrences
44 occurrences
30 occurrences
19 occurrences
18 occurrences
18 occurrences
17 occurrences
16 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 119 | 34.39% |
| Stripe Connect | 53 | 15.32% |
| MasterCard | 44 | 12.72% |
| American Express | 30 | 8.67% |
| Mercado Pago | 19 | 5.49% |
| Google Pay | 18 | 5.20% |
| VISA | 18 | 5.20% |
| Apple Pay | 17 | 4.91% |
| BitCoin | 16 | 4.62% |
| Bolt | 12 | 3.47% |
Shipping Carriers Distribution
UPS accounts for 25.6% of displayed detection occurrences (54 occurrences) , followed by DHL (16.1%) and USPS (10.9%) .
Base: 211 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
54 occurrences
34 occurrences
23 occurrences
22 occurrences
19 occurrences
13 occurrences
12 occurrences
12 occurrences
12 occurrences
10 occurrences
Visual Distribution
54 occurrences
34 occurrences
23 occurrences
22 occurrences
19 occurrences
13 occurrences
12 occurrences
12 occurrences
12 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 54 | 25.59% |
| DHL | 34 | 16.11% |
| USPS | 23 | 10.90% |
| FedEx | 22 | 10.43% |
| GLS | 19 | 9.00% |
| DPD | 13 | 6.16% |
| Correios | 12 | 5.69% |
| Estes | 12 | 5.69% |
| Australia Post | 12 | 5.69% |
| Canada Post | 10 | 4.74% |
Store Launch Timeline
Over the past 12 months, 856 new stores were launched in PageLayer , with the highest activity in 2026-05 (66 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
66 stores launched
53 stores launched
56 stores launched
52 stores launched
56 stores launched
67 stores launched
66 stores launched
71 stores launched
94 stores launched
98 stores launched
118 stores launched
59 stores launched
Monthly Trend
7.7% of last 12 months
6.2% of last 12 months
6.5% of last 12 months
6.1% of last 12 months
6.5% of last 12 months
7.8% of last 12 months
7.7% of last 12 months
8.3% of last 12 months
11.0% of last 12 months
11.4% of last 12 months
13.8% of last 12 months
6.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 66 | 7.71% |
| 2026-04 | 53 | 6.19% |
| 2026-03 | 56 | 6.54% |
| 2026-02 | 52 | 6.07% |
| 2026-01 | 56 | 6.54% |
| 2025-12 | 67 | 7.83% |
| 2025-11 | 66 | 7.71% |
| 2025-10 | 71 | 8.29% |
| 2025-09 | 94 | 10.98% |
| 2025-08 | 98 | 11.45% |
| 2025-07 | 118 | 13.79% |
| 2025-06 | 59 | 6.89% |
Active Stores by Launch Year
Currently, 2,801 active stores in PageLayer are tracked in our database , with the most stores launched in 2026 (283 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
283 active stores
928 active stores
319 active stores
232 active stores
166 active stores
158 active stores
168 active stores
104 active stores
82 active stores
64 active stores
29 active stores
20 active stores
36 active stores
41 active stores
31 active stores
Distribution by Launch Year
10.1% of tracked active stores
33.1% of tracked active stores
11.4% of tracked active stores
8.3% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
6.0% of tracked active stores
3.7% of tracked active stores
2.9% of tracked active stores
2.3% of tracked active stores
1.0% of tracked active stores
0.7% of tracked active stores
1.3% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 283 | 10.10% |
| 2025 | 928 | 33.13% |
| 2024 | 319 | 11.39% |
| 2023 | 232 | 8.28% |
| 2022 | 166 | 5.93% |
| 2021 | 158 | 5.64% |
| 2020 | 168 | 6.00% |
| 2019 | 104 | 3.71% |
| 2018 | 82 | 2.93% |
| 2017 | 64 | 2.28% |
| 2016 | 29 | 1.04% |
| 2015 | 20 | 0.71% |
| 2014 | 36 | 1.29% |
| 2013 | 41 | 1.46% |
| 2012 | 31 | 1.11% |
Geographic Distribution
United States stores with 16.1% (452 active verified stores) , followed by South Africa (7.7%) and India (4.7%) .
Base: 2,802 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
452 active verified stores
215 active verified stores
131 active verified stores
110 active verified stores
92 active verified stores
85 active verified stores
84 active verified stores
80 active verified stores
74 active verified stores
71 active verified stores
Visual Distribution
452 active verified stores
215 active verified stores
131 active verified stores
110 active verified stores
92 active verified stores
85 active verified stores
84 active verified stores
80 active verified stores
74 active verified stores
71 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 452 | 16.13% |
| South Africa | 215 | 7.67% |
| India | 131 | 4.68% |
| Romania | 110 | 3.93% |
| Indonesia | 92 | 3.28% |
| Canada | 85 | 3.03% |
| Chile | 84 | 3.00% |
| United Kingdom | 80 | 2.86% |
| Brazil | 74 | 2.64% |
| Italy | 71 | 2.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
WooCommerce - Vehicles & Parts
Custom
Custom
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Custom - Food & Beverages
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.8k | 100.00% |
| Emails | 9.8k | 71.61% |
| Phones | 5.2k | 37.68% |
| Ecommerce platform | 13.7k | 99.82% |
| Couriers | 460 | 3.34% |
| Payment Providers | 746 | 5.42% |
| Categories | 2.8k | 20.11% |
| Social Media | 11.2k | 81.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PageLayer e-commerce landscape:
Analyze 2.8k verified e-commerce stores on PageLayer - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PageLayer e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PageLayer e-commerce intelligence?
-
We track 2.8k verified PageLayer e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.1% of displayed detection occurrences (1,581 occurrences) , followed by Instagram (22.8%) and X (15.6%) .
Base: 5,835 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,581 occurrences
1,330 occurrences
909 occurrences
628 occurrences
525 occurrences
322 occurrences
244 occurrences
144 occurrences
135 occurrences
17 occurrences
Visual Distribution
1,581 occurrences
1,330 occurrences
909 occurrences
628 occurrences
525 occurrences
322 occurrences
244 occurrences
144 occurrences
135 occurrences
17 occurrences