Optimization Detective Technology Adoption in E-commerce
Discover 5.8k verified e-commerce stores using Optimization Detective. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.5k domains. 5.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.8k verified active stores out of 12.5k detected · 46.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.0% of stores with physical delivery (5,652 stores) , followed by Custom (1.7%) and Welcart (0.1%) .
Base: 5,765 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,652 stores
97 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
5,652 stores
97 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5652 | 98.04% |
| Custom | 97 | 1.68% |
| Welcart | 4 | 0.07% |
| WooCommerce, Ideasoft | 1 | 0.02% |
| Ideasoft, WooCommerce | 1 | 0.02% |
| Cafe24, WooCommerce | 1 | 0.02% |
| WooCommerce, Store.link E-commerce Platform | 1 | 0.02% |
| Dutchie | 1 | 0.02% |
| WooCommerce, Cafe24 | 1 | 0.02% |
| WooCommerce, VTEX | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.9% share of detected Optimization Detective e-commerce signals (12,240) , with Custom at 0.8% and Welcart at 0.0% (June 2026) .
Base: 12,499 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,240 websites
97 websites
5 websites
1 websites
2 websites
1 websites
1 websites
4 websites
1 websites
1 websites
Visual Distribution
12,240 websites
97 websites
5 websites
1 websites
2 websites
1 websites
1 websites
4 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 12240 | 97.93% |
| Custom | 97 | 0.78% |
| Welcart | 5 | 0.04% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| Ideasoft, WooCommerce | 2 | 0.02% |
| Cafe24, WooCommerce | 1 | 0.01% |
| WooCommerce, Store.link E-commerce Platform | 1 | 0.01% |
| Dutchie | 4 | 0.03% |
| WooCommerce, Cafe24 | 1 | 0.01% |
| WooCommerce, VTEX | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.7% of all stores (849 stores) , followed by Clothing & Accessories (11.2%) and Food & Beverages (11.1%) .
Base: 5,765 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
849 stores
645 stores
641 stores
383 stores
336 stores
319 stores
306 stores
304 stores
263 stores
239 stores
Visual Distribution
849 stores
645 stores
641 stores
383 stores
336 stores
319 stores
306 stores
304 stores
263 stores
239 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 849 | 14.73% |
| Clothing & Accessories | 645 | 11.19% |
| Food & Beverages | 641 | 11.12% |
| Home & Garden | 383 | 6.64% |
| Electronics & Technology | 336 | 5.83% |
| Arts & Entertainment | 319 | 5.53% |
| Sporting Goods & Outdoor Gear | 306 | 5.31% |
| Business & Industrial | 304 | 5.27% |
| Tools & Hardware | 263 | 4.56% |
| Vehicles & Parts | 239 | 4.15% |
Payment Providers Distribution
PayPal accounts for 26.9% of displayed detection occurrences (770 occurrences) , followed by Stripe Connect (16.5%) and MasterCard (14.6%) .
Base: 2,859 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
770 occurrences
473 occurrences
416 occurrences
280 occurrences
254 occurrences
205 occurrences
204 occurrences
129 occurrences
65 occurrences
63 occurrences
Visual Distribution
770 occurrences
473 occurrences
416 occurrences
280 occurrences
254 occurrences
205 occurrences
204 occurrences
129 occurrences
65 occurrences
63 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 770 | 26.93% |
| Stripe Connect | 473 | 16.54% |
| MasterCard | 416 | 14.55% |
| American Express | 280 | 9.79% |
| Apple Pay | 254 | 8.88% |
| Google Pay | 205 | 7.17% |
| Klarna | 204 | 7.14% |
| VISA | 129 | 4.51% |
| Bolt | 65 | 2.27% |
| JCB | 63 | 2.20% |
Shipping Carriers Distribution
DHL accounts for 21.3% of displayed detection occurrences (309 occurrences) , followed by UPS (18.2%) and DPD (13.4%) .
Base: 1,454 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
309 occurrences
265 occurrences
195 occurrences
161 occurrences
160 occurrences
94 occurrences
76 occurrences
67 occurrences
64 occurrences
63 occurrences
Visual Distribution
309 occurrences
265 occurrences
195 occurrences
161 occurrences
160 occurrences
94 occurrences
76 occurrences
67 occurrences
64 occurrences
63 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 309 | 21.25% |
| UPS | 265 | 18.23% |
| DPD | 195 | 13.41% |
| FedEx | 161 | 11.07% |
| USPS | 160 | 11.00% |
| GLS | 94 | 6.46% |
| Royal Mail | 76 | 5.23% |
| СДЭК | 67 | 4.61% |
| InPost | 64 | 4.40% |
| Почта России | 63 | 4.33% |
Store Launch Timeline
Over the past 12 months, 803 new stores were launched in Optimization Detective , with the highest activity in 2026-05 (40 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
40 stores launched
45 stores launched
32 stores launched
49 stores launched
53 stores launched
52 stores launched
49 stores launched
75 stores launched
110 stores launched
122 stores launched
124 stores launched
52 stores launched
Monthly Trend
5.0% of last 12 months
5.6% of last 12 months
4.0% of last 12 months
6.1% of last 12 months
6.6% of last 12 months
6.5% of last 12 months
6.1% of last 12 months
9.3% of last 12 months
13.7% of last 12 months
15.2% of last 12 months
15.4% of last 12 months
6.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 40 | 4.98% |
| 2026-04 | 45 | 5.60% |
| 2026-03 | 32 | 3.99% |
| 2026-02 | 49 | 6.10% |
| 2026-01 | 53 | 6.60% |
| 2025-12 | 52 | 6.48% |
| 2025-11 | 49 | 6.10% |
| 2025-10 | 75 | 9.34% |
| 2025-09 | 110 | 13.70% |
| 2025-08 | 122 | 15.19% |
| 2025-07 | 124 | 15.44% |
| 2025-06 | 52 | 6.48% |
Active Stores by Launch Year
Currently, 5,763 active stores in Optimization Detective are tracked in our database , with the most stores launched in 2026 (220 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
220 active stores
1,206 active stores
897 active stores
451 active stores
373 active stores
337 active stores
339 active stores
282 active stores
245 active stores
202 active stores
122 active stores
105 active stores
117 active stores
147 active stores
83 active stores
Distribution by Launch Year
3.8% of tracked active stores
20.9% of tracked active stores
15.6% of tracked active stores
7.8% of tracked active stores
6.5% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
4.9% of tracked active stores
4.3% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
2.6% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 220 | 3.82% |
| 2025 | 1206 | 20.93% |
| 2024 | 897 | 15.56% |
| 2023 | 451 | 7.83% |
| 2022 | 373 | 6.47% |
| 2021 | 337 | 5.85% |
| 2020 | 339 | 5.88% |
| 2019 | 282 | 4.89% |
| 2018 | 245 | 4.25% |
| 2017 | 202 | 3.51% |
| 2016 | 122 | 2.12% |
| 2015 | 105 | 1.82% |
| 2014 | 117 | 2.03% |
| 2013 | 147 | 2.55% |
| 2012 | 83 | 1.44% |
Geographic Distribution
United States stores with 12.3% (711 active verified stores) , followed by India (6.1%) and United Kingdom (4.8%) .
Base: 5,765 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
711 active verified stores
353 active verified stores
277 active verified stores
257 active verified stores
226 active verified stores
214 active verified stores
195 active verified stores
194 active verified stores
178 active verified stores
157 active verified stores
Visual Distribution
711 active verified stores
353 active verified stores
277 active verified stores
257 active verified stores
226 active verified stores
214 active verified stores
195 active verified stores
194 active verified stores
178 active verified stores
157 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 711 | 12.33% |
| India | 353 | 6.12% |
| United Kingdom | 277 | 4.80% |
| France | 257 | 4.46% |
| Brazil | 226 | 3.92% |
| Poland | 214 | 3.71% |
| Netherlands | 195 | 3.38% |
| Germany | 194 | 3.37% |
| Spain | 178 | 3.09% |
| Turkey | 157 | 2.72% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
Custom
WooCommerce - Electronics & Technology
WooCommerce - Jewelry & Watches
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Arts & Entertainment
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.5k | 100.00% |
| Emails | 7.4k | 58.88% |
| Phones | 6.2k | 49.40% |
| Ecommerce platform | 12.4k | 99.27% |
| Couriers | 2k | 15.79% |
| Payment Providers | 2.6k | 20.85% |
| Categories | 5.8k | 46.52% |
| Social Media | 9.7k | 77.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimization Detective e-commerce landscape:
Analyze 5.8k verified e-commerce stores on Optimization Detective - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimization Detective e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimization Detective e-commerce intelligence?
-
We track 5.8k verified Optimization Detective e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.8% of displayed detection occurrences (3,622 occurrences) , followed by Facebook (28.8%) and YouTube (10.1%) .
Base: 12,590 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,622 occurrences
3,621 occurrences
1,274 occurrences
942 occurrences
755 occurrences
672 occurrences
658 occurrences
533 occurrences
496 occurrences
17 occurrences
Visual Distribution
3,622 occurrences
3,621 occurrences
1,274 occurrences
942 occurrences
755 occurrences
672 occurrences
658 occurrences
533 occurrences
496 occurrences
17 occurrences