Ometria Technology Adoption in E-commerce
Discover 251 verified e-commerce stores using Ometria. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 258 domains. 251 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
251 verified active stores out of 258 detected · 97.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 46.2% of stores with physical delivery (116 stores) , followed by Custom (30.3%) and Magento (13.9%) .
Base: 251 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
116 stores
76 stores
35 stores
10 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
116 stores
76 stores
35 stores
10 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 116 | 46.22% |
| Custom | 76 | 30.28% |
| Magento | 35 | 13.94% |
| BigCommerce | 10 | 3.98% |
| Salesforce Commerce Cloud | 7 | 2.79% |
| SAP Commerce Cloud | 2 | 0.80% |
| Inveon | 2 | 0.80% |
| Shopify, Shopoe | 1 | 0.40% |
| OpenCart, Shopify | 1 | 0.40% |
| WooCommerce | 1 | 0.40% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 46.1% share of detected Ometria e-commerce signals (119) , with Custom at 29.5% and Magento at 14.0% (June 2026) .
Base: 258 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
119 websites
76 websites
36 websites
10 websites
8 websites
3 websites
2 websites
1 websites
1 websites
1 websites
Visual Distribution
119 websites
76 websites
36 websites
10 websites
8 websites
3 websites
2 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 119 | 46.12% |
| Custom | 76 | 29.46% |
| Magento | 36 | 13.95% |
| BigCommerce | 10 | 3.88% |
| Salesforce Commerce Cloud | 8 | 3.10% |
| SAP Commerce Cloud | 3 | 1.16% |
| Inveon | 2 | 0.78% |
| Shopify, Shopoe | 1 | 0.39% |
| OpenCart, Shopify | 1 | 0.39% |
| WooCommerce | 1 | 0.39% |
Categories Distribution
Clothing & Accessories stores with 25.1% of all stores (63 stores) , followed by Jewelry & Watches (21.9%) and Food & Beverages (15.1%) .
Base: 251 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
63 stores
55 stores
38 stores
20 stores
18 stores
12 stores
10 stores
9 stores
8 stores
6 stores
Visual Distribution
63 stores
55 stores
38 stores
20 stores
18 stores
12 stores
10 stores
9 stores
8 stores
6 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 63 | 25.10% |
| Jewelry & Watches | 55 | 21.91% |
| Food & Beverages | 38 | 15.14% |
| Health & Beauty | 20 | 7.97% |
| Home & Garden | 18 | 7.17% |
| Sporting Goods & Outdoor Gear | 12 | 4.78% |
| Gifts & Special Occasions | 10 | 3.98% |
| Furniture & Home Decor | 9 | 3.59% |
| Arts & Entertainment | 8 | 3.19% |
| Baby & Toddler | 6 | 2.39% |
Payment Providers Distribution
Klarna accounts for 25.0% of displayed detection occurrences (29 occurrences) , followed by PayPal (20.7%) and Stripe Connect (16.4%) .
Base: 116 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
29 occurrences
24 occurrences
19 occurrences
10 occurrences
8 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
Visual Distribution
29 occurrences
24 occurrences
19 occurrences
10 occurrences
8 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 29 | 25.00% |
| PayPal | 24 | 20.69% |
| Stripe Connect | 19 | 16.38% |
| Clearpay | 10 | 8.62% |
| American Express | 8 | 6.90% |
| MasterCard | 8 | 6.90% |
| Apple Pay | 6 | 5.17% |
| VISA | 5 | 4.31% |
| Google Pay | 4 | 3.45% |
| Cybersource | 3 | 2.59% |
Shipping Carriers Distribution
Royal Mail accounts for 28.7% of displayed detection occurrences (43 occurrences) , followed by Hermes (26.7%) and DPD (12.0%) .
Base: 150 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
43 occurrences
40 occurrences
18 occurrences
15 occurrences
11 occurrences
11 occurrences
5 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
43 occurrences
40 occurrences
18 occurrences
15 occurrences
11 occurrences
11 occurrences
5 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 43 | 28.67% |
| Hermes | 40 | 26.67% |
| DPD | 18 | 12.00% |
| DHL | 15 | 10.00% |
| UPS | 11 | 7.33% |
| FedEx | 11 | 7.33% |
| Evri | 5 | 3.33% |
| Yodel | 3 | 2.00% |
| Collect Plus | 2 | 1.33% |
| Fastway | 2 | 1.33% |
Store Launch Timeline
Over the past 12 months, 17 new stores were launched in Ometria , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
1 stores launched
6 stores launched
3 stores launched
1 stores launched
1 stores launched
Monthly Trend
11.8% of last 12 months
17.6% of last 12 months
5.9% of last 12 months
35.3% of last 12 months
17.6% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 11.76% |
| 2026-03 | 3 | 17.65% |
| 2025-10 | 1 | 5.88% |
| 2025-09 | 6 | 35.29% |
| 2025-08 | 3 | 17.65% |
| 2025-07 | 1 | 5.88% |
| 2025-06 | 1 | 5.88% |
Active Stores by Launch Year
Currently, 247 active stores in Ometria are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5 active stores
19 active stores
8 active stores
6 active stores
41 active stores
13 active stores
15 active stores
7 active stores
3 active stores
8 active stores
12 active stores
2 active stores
5 active stores
9 active stores
5 active stores
Distribution by Launch Year
2.0% of tracked active stores
7.7% of tracked active stores
3.2% of tracked active stores
2.4% of tracked active stores
16.6% of tracked active stores
5.3% of tracked active stores
6.1% of tracked active stores
2.8% of tracked active stores
1.2% of tracked active stores
3.2% of tracked active stores
4.9% of tracked active stores
0.8% of tracked active stores
2.0% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5 | 2.02% |
| 2025 | 19 | 7.69% |
| 2024 | 8 | 3.24% |
| 2023 | 6 | 2.43% |
| 2022 | 41 | 16.60% |
| 2021 | 13 | 5.26% |
| 2020 | 15 | 6.07% |
| 2019 | 7 | 2.83% |
| 2018 | 3 | 1.21% |
| 2017 | 8 | 3.24% |
| 2016 | 12 | 4.86% |
| 2015 | 2 | 0.81% |
| 2014 | 5 | 2.02% |
| 2013 | 9 | 3.64% |
| 2012 | 5 | 2.02% |
Geographic Distribution
United Kingdom stores with 46.2% (116 active verified stores) , followed by United States (20.7%) and Canada (3.6%) .
Base: 251 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
116 active verified stores
52 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
2 active verified stores
Visual Distribution
116 active verified stores
52 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 116 | 46.22% |
| United States | 52 | 20.72% |
| Canada | 9 | 3.59% |
| Germany | 8 | 3.19% |
| Switzerland | 7 | 2.79% |
| Netherlands | 5 | 1.99% |
| France | 4 | 1.59% |
| Sweden | 4 | 1.59% |
| Ireland | 3 | 1.20% |
| Austria | 2 | 0.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Inveon - Food & Beverages
Salesforce Commerce Cloud - Clothing & Accessories
Magento
SAP Commerce Cloud - Health & Beauty
BigCommerce - Arts & Entertainment
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
BigCommerce - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 258 | 100.00% |
| Emails | 93 | 36.05% |
| Phones | 161 | 62.40% |
| Ecommerce platform | 257 | 99.61% |
| Couriers | 76 | 29.46% |
| Payment Providers | 52 | 20.16% |
| Categories | 248 | 96.12% |
| Social Media | 239 | 92.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ometria e-commerce landscape:
Analyze 251 verified e-commerce stores on Ometria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ometria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ometria e-commerce intelligence?
-
We track 251 verified Ometria e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.9% of displayed detection occurrences (232 occurrences) , followed by Instagram (26.9%) and YouTube (14.3%) .
Base: 861 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
232 occurrences
232 occurrences
123 occurrences
79 occurrences
77 occurrences
65 occurrences
32 occurrences
20 occurrences
1 occurrences
Visual Distribution
232 occurrences
232 occurrences
123 occurrences
79 occurrences
77 occurrences
65 occurrences
32 occurrences
20 occurrences
1 occurrences