OceanWP Technology Adoption in E-commerce
Discover 37.9k verified e-commerce stores using OceanWP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 74.9k domains. 37.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
37.9k verified active stores out of 74.9k detected · 50.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.3% of stores with physical delivery (36,932 stores) , followed by Custom (2.4%) and Store.link E-commerce Platform (0.2%) .
Base: 37,940 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
36,932 stores
905 stores
67 stores
4 stores
4 stores
2 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
36,932 stores
905 stores
67 stores
4 stores
4 stores
2 stores
2 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 36932 | 97.34% |
| Custom | 905 | 2.39% |
| Store.link E-commerce Platform | 67 | 0.18% |
| SAP Commerce Cloud | 4 | 0.01% |
| Shopify | 4 | 0.01% |
| WooCommerce, Shopify | 2 | 0.01% |
| Welcart | 2 | 0.01% |
| WooCommerce, MyPrice | 2 | 0.01% |
| BigCommerce, WooCommerce | 2 | 0.01% |
| Tray, WooCommerce | 2 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected OceanWP e-commerce signals (73,405) , with Custom at 1.2% and Store.link E-commerce Platform at 0.1% (June 2026) .
Base: 74,928 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
73,405 websites
905 websites
68 websites
5 websites
12 websites
2 websites
6 websites
3 websites
3 websites
2 websites
Visual Distribution
73,405 websites
905 websites
68 websites
5 websites
12 websites
2 websites
6 websites
3 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 73405 | 97.97% |
| Custom | 905 | 1.21% |
| Store.link E-commerce Platform | 68 | 0.09% |
| SAP Commerce Cloud | 5 | 0.01% |
| Shopify | 12 | 0.02% |
| WooCommerce, Shopify | 2 | 0.00% |
| Welcart | 6 | 0.01% |
| WooCommerce, MyPrice | 3 | 0.00% |
| BigCommerce, WooCommerce | 3 | 0.00% |
| Tray, WooCommerce | 2 | 0.00% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (5,675 stores) , followed by Health & Beauty (13.0%) and Food & Beverages (11.8%) .
Base: 37,940 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,675 stores
4,942 stores
4,467 stores
2,438 stores
2,281 stores
2,103 stores
1,545 stores
1,474 stores
1,452 stores
1,446 stores
Visual Distribution
5,675 stores
4,942 stores
4,467 stores
2,438 stores
2,281 stores
2,103 stores
1,545 stores
1,474 stores
1,452 stores
1,446 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5675 | 14.96% |
| Health & Beauty | 4942 | 13.03% |
| Food & Beverages | 4467 | 11.77% |
| Home & Garden | 2438 | 6.43% |
| Sporting Goods & Outdoor Gear | 2281 | 6.01% |
| Arts & Entertainment | 2103 | 5.54% |
| Gifts & Special Occasions | 1545 | 4.07% |
| Electronics & Technology | 1474 | 3.89% |
| Tools & Hardware | 1452 | 3.83% |
| Business & Industrial | 1446 | 3.81% |
Payment Providers Distribution
PayPal accounts for 34.2% of displayed detection occurrences (4,616 occurrences) , followed by Stripe Connect (17.4%) and MasterCard (11.4%) .
Base: 13,512 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,616 occurrences
2,345 occurrences
1,541 occurrences
1,327 occurrences
937 occurrences
701 occurrences
659 occurrences
563 occurrences
412 occurrences
411 occurrences
Visual Distribution
4,616 occurrences
2,345 occurrences
1,541 occurrences
1,327 occurrences
937 occurrences
701 occurrences
659 occurrences
563 occurrences
412 occurrences
411 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4616 | 34.16% |
| Stripe Connect | 2345 | 17.35% |
| MasterCard | 1541 | 11.40% |
| American Express | 1327 | 9.82% |
| Klarna | 937 | 6.93% |
| VISA | 701 | 5.19% |
| Apple Pay | 659 | 4.88% |
| Google Pay | 563 | 4.17% |
| Przelewy24 | 412 | 3.05% |
| SEPA | 411 | 3.04% |
Shipping Carriers Distribution
DHL accounts for 18.8% of displayed detection occurrences (1,399 occurrences) , followed by UPS (13.8%) and DPD (11.8%) .
Base: 7,447 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,399 occurrences
1,031 occurrences
880 occurrences
756 occurrences
690 occurrences
662 occurrences
601 occurrences
529 occurrences
469 occurrences
430 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 1399 | 18.79% |
| UPS | 1031 | 13.84% |
| DPD | 880 | 11.82% |
| Colissimo | 756 | 10.15% |
| GLS | 690 | 9.27% |
| USPS | 662 | 8.89% |
| FedEx | 601 | 8.07% |
| La Poste | 529 | 7.10% |
| Mondial Relay | 469 | 6.30% |
| InPost | 430 | 5.77% |
Store Launch Timeline
Over the past 12 months, 6,461 new stores were launched in OceanWP , with the highest activity in 2026-05 (377 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
377 stores launched
458 stores launched
509 stores launched
498 stores launched
886 stores launched
664 stores launched
592 stores launched
597 stores launched
605 stores launched
600 stores launched
496 stores launched
179 stores launched
Monthly Trend
5.8% of last 12 months
7.1% of last 12 months
7.9% of last 12 months
7.7% of last 12 months
13.7% of last 12 months
10.3% of last 12 months
9.2% of last 12 months
9.2% of last 12 months
9.4% of last 12 months
9.3% of last 12 months
7.7% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 377 | 5.84% |
| 2026-04 | 458 | 7.09% |
| 2026-03 | 509 | 7.88% |
| 2026-02 | 498 | 7.71% |
| 2026-01 | 886 | 13.71% |
| 2025-12 | 664 | 10.28% |
| 2025-11 | 592 | 9.16% |
| 2025-10 | 597 | 9.24% |
| 2025-09 | 605 | 9.36% |
| 2025-08 | 600 | 9.29% |
| 2025-07 | 496 | 7.68% |
| 2025-06 | 179 | 2.77% |
Active Stores by Launch Year
Currently, 37,902 active stores in OceanWP are tracked in our database , with the most stores launched in 2026 (2,745 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,745 active stores
5,446 active stores
3,582 active stores
3,143 active stores
2,801 active stores
3,685 active stores
3,848 active stores
2,332 active stores
2,097 active stores
1,324 active stores
711 active stores
575 active stores
644 active stores
894 active stores
504 active stores
Distribution by Launch Year
7.2% of tracked active stores
14.4% of tracked active stores
9.5% of tracked active stores
8.3% of tracked active stores
7.4% of tracked active stores
9.7% of tracked active stores
10.2% of tracked active stores
6.2% of tracked active stores
5.5% of tracked active stores
3.5% of tracked active stores
1.9% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
2.4% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2745 | 7.24% |
| 2025 | 5446 | 14.37% |
| 2024 | 3582 | 9.45% |
| 2023 | 3143 | 8.29% |
| 2022 | 2801 | 7.39% |
| 2021 | 3685 | 9.72% |
| 2020 | 3848 | 10.15% |
| 2019 | 2332 | 6.15% |
| 2018 | 2097 | 5.53% |
| 2017 | 1324 | 3.49% |
| 2016 | 711 | 1.88% |
| 2015 | 575 | 1.52% |
| 2014 | 644 | 1.70% |
| 2013 | 894 | 2.36% |
| 2012 | 504 | 1.33% |
Geographic Distribution
United States stores with 13.5% (5,129 active verified stores) , followed by France (8.6%) and India (6.3%) .
Base: 37,940 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,129 active verified stores
3,249 active verified stores
2,386 active verified stores
1,723 active verified stores
1,596 active verified stores
1,511 active verified stores
1,222 active verified stores
1,136 active verified stores
1,118 active verified stores
1,097 active verified stores
Visual Distribution
5,129 active verified stores
3,249 active verified stores
2,386 active verified stores
1,723 active verified stores
1,596 active verified stores
1,511 active verified stores
1,222 active verified stores
1,136 active verified stores
1,118 active verified stores
1,097 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5129 | 13.52% |
| France | 3249 | 8.56% |
| India | 2386 | 6.29% |
| Germany | 1723 | 4.54% |
| Poland | 1596 | 4.21% |
| United Kingdom | 1511 | 3.98% |
| Spain | 1222 | 3.22% |
| Russia | 1136 | 2.99% |
| Brazil | 1118 | 2.95% |
| Italy | 1097 | 2.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Toys & Games
WooCommerce - Gifts & Special Occasions
WooCommerce
WooCommerce - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 74.9k | 100.00% |
| Emails | 50.3k | 67.07% |
| Phones | 35.6k | 47.57% |
| Ecommerce platform | 74.6k | 99.62% |
| Couriers | 9.8k | 13.13% |
| Payment Providers | 14.9k | 19.83% |
| Categories | 37.6k | 50.14% |
| Social Media | 46.3k | 61.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OceanWP e-commerce landscape:
Analyze 37.9k verified e-commerce stores on OceanWP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OceanWP e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OceanWP e-commerce intelligence?
-
We track 37.9k verified OceanWP e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.5% of displayed detection occurrences (18,898 occurrences) , followed by Instagram (32.6%) and YouTube (9.3%) .
Base: 54,742 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,898 occurrences
17,857 occurrences
5,111 occurrences
2,818 occurrences
2,492 occurrences
2,401 occurrences
1,990 occurrences
1,756 occurrences
1,322 occurrences
97 occurrences
Visual Distribution
18,898 occurrences
17,857 occurrences
5,111 occurrences
2,818 occurrences
2,492 occurrences
2,401 occurrences
1,990 occurrences
1,756 occurrences
1,322 occurrences
97 occurrences