Naver Analytics Technology Adoption in E-commerce
Discover 83.5k verified e-commerce stores using Naver Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 130.9k domains. 83.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
83.5k verified active stores out of 130.9k detected · 63.8% verification rate
E-commerce Platforms Distribution
Cafe24 stores with 74.4% of stores with physical delivery (62,129 stores) , followed by Imweb (13.8%) and Custom (9.6%) .
Base: 83,540 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,129 stores
11,516 stores
8,001 stores
557 stores
240 stores
216 stores
204 stores
180 stores
162 stores
126 stores
Visual Distribution
62,129 stores
11,516 stores
8,001 stores
557 stores
240 stores
216 stores
204 stores
180 stores
162 stores
126 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 62129 | 74.37% |
| Imweb | 11516 | 13.79% |
| Custom | 8001 | 9.58% |
| YoungCart | 557 | 0.67% |
| Cafe24, GodoMall | 240 | 0.29% |
| GodoMall, Cafe24 | 216 | 0.26% |
| Wisa (WisaPark) E-commerce Platform, Cafe24 | 204 | 0.24% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 180 | 0.22% |
| Firstmall | 162 | 0.19% |
| WooCommerce | 126 | 0.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Cafe24 holds 49.1% share of detected Naver Analytics e-commerce signals (64,220) , with Imweb at 42.6% and Custom at 6.1% (June 2026) .
Base: 130,859 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
64,220 websites
55,684 websites
8,001 websites
869 websites
241 websites
217 websites
206 websites
182 websites
180 websites
318 websites
Visual Distribution
64,220 websites
55,684 websites
8,001 websites
869 websites
241 websites
217 websites
206 websites
182 websites
180 websites
318 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Cafe24 | 64220 | 49.08% |
| Imweb | 55684 | 42.55% |
| Custom | 8001 | 6.11% |
| YoungCart | 869 | 0.66% |
| Cafe24, GodoMall | 241 | 0.18% |
| GodoMall, Cafe24 | 217 | 0.17% |
| Wisa (WisaPark) E-commerce Platform, Cafe24 | 206 | 0.16% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 182 | 0.14% |
| Firstmall | 180 | 0.14% |
| WooCommerce | 318 | 0.24% |
Categories Distribution
Clothing & Accessories stores with 19.9% of all stores (16,618 stores) , followed by Health & Beauty (15.7%) and Food & Beverages (11.3%) .
Base: 83,540 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
16,618 stores
13,104 stores
9,423 stores
5,144 stores
3,367 stores
2,998 stores
2,827 stores
2,556 stores
2,550 stores
2,499 stores
Visual Distribution
16,618 stores
13,104 stores
9,423 stores
5,144 stores
3,367 stores
2,998 stores
2,827 stores
2,556 stores
2,550 stores
2,499 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 16618 | 19.89% |
| Health & Beauty | 13104 | 15.69% |
| Food & Beverages | 9423 | 11.28% |
| Home & Garden | 5144 | 6.16% |
| Electronics & Technology | 3367 | 4.03% |
| Business & Industrial | 2998 | 3.59% |
| Sporting Goods & Outdoor Gear | 2827 | 3.38% |
| Jewelry & Watches | 2556 | 3.06% |
| Furniture & Home Decor | 2550 | 3.05% |
| Arts & Entertainment | 2499 | 2.99% |
Payment Providers Distribution
VISA accounts for 48.4% of displayed detection occurrences (2,499 occurrences) , followed by Stripe Connect (23.2%) and PayPal (8.2%) .
Base: 5,168 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,499 occurrences
1,198 occurrences
423 occurrences
347 occurrences
302 occurrences
194 occurrences
99 occurrences
60 occurrences
30 occurrences
16 occurrences
Visual Distribution
2,499 occurrences
1,198 occurrences
423 occurrences
347 occurrences
302 occurrences
194 occurrences
99 occurrences
60 occurrences
30 occurrences
16 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 2499 | 48.36% |
| Stripe Connect | 1198 | 23.18% |
| PayPal | 423 | 8.18% |
| MasterCard | 347 | 6.71% |
| American Express | 302 | 5.84% |
| JCB | 194 | 3.75% |
| Bolt | 99 | 1.92% |
| UnionPay | 60 | 1.16% |
| AliPay | 30 | 0.58% |
| Apple Pay | 16 | 0.31% |
Shipping Carriers Distribution
UPS accounts for 26.8% of displayed detection occurrences (194 occurrences) , followed by DHL (17.4%) and FedEx (14.3%) .
Base: 725 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
194 occurrences
126 occurrences
104 occurrences
85 occurrences
79 occurrences
35 occurrences
35 occurrences
30 occurrences
23 occurrences
14 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 194 | 26.76% |
| DHL | 126 | 17.38% |
| FedEx | 104 | 14.34% |
| GLS | 85 | 11.72% |
| Hermes | 79 | 10.90% |
| JX | 35 | 4.83% |
| Korea Post | 35 | 4.83% |
| TNT | 30 | 4.14% |
| Sagawa | 23 | 3.17% |
| ASM | 14 | 1.93% |
Store Launch Timeline
Over the past 12 months, 10,907 new stores were launched in Naver Analytics , with the highest activity in 2026-05 (665 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
665 stores launched
889 stores launched
1,012 stores launched
880 stores launched
1,103 stores launched
991 stores launched
936 stores launched
863 stores launched
1,107 stores launched
957 stores launched
1,010 stores launched
494 stores launched
Monthly Trend
6.1% of last 12 months
8.2% of last 12 months
9.3% of last 12 months
8.1% of last 12 months
10.1% of last 12 months
9.1% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
10.1% of last 12 months
8.8% of last 12 months
9.3% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 665 | 6.10% |
| 2026-04 | 889 | 8.15% |
| 2026-03 | 1012 | 9.28% |
| 2026-02 | 880 | 8.07% |
| 2026-01 | 1103 | 10.11% |
| 2025-12 | 991 | 9.09% |
| 2025-11 | 936 | 8.58% |
| 2025-10 | 863 | 7.91% |
| 2025-09 | 1107 | 10.15% |
| 2025-08 | 957 | 8.77% |
| 2025-07 | 1010 | 9.26% |
| 2025-06 | 494 | 4.53% |
Active Stores by Launch Year
Currently, 83,393 active stores in Naver Analytics are tracked in our database , with the most stores launched in 2026 (4,609 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,609 active stores
10,347 active stores
7,661 active stores
6,318 active stores
5,484 active stores
6,537 active stores
5,181 active stores
4,350 active stores
5,978 active stores
3,817 active stores
2,654 active stores
2,594 active stores
2,488 active stores
2,687 active stores
1,688 active stores
Distribution by Launch Year
5.5% of tracked active stores
12.4% of tracked active stores
9.2% of tracked active stores
7.6% of tracked active stores
6.6% of tracked active stores
7.8% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
7.2% of tracked active stores
4.6% of tracked active stores
3.2% of tracked active stores
3.1% of tracked active stores
3.0% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4609 | 5.53% |
| 2025 | 10347 | 12.41% |
| 2024 | 7661 | 9.19% |
| 2023 | 6318 | 7.58% |
| 2022 | 5484 | 6.58% |
| 2021 | 6537 | 7.84% |
| 2020 | 5181 | 6.21% |
| 2019 | 4350 | 5.22% |
| 2018 | 5978 | 7.17% |
| 2017 | 3817 | 4.58% |
| 2016 | 2654 | 3.18% |
| 2015 | 2594 | 3.11% |
| 2014 | 2488 | 2.98% |
| 2013 | 2687 | 3.22% |
| 2012 | 1688 | 2.02% |
Geographic Distribution
South Korea stores with 89.0% (74,354 active verified stores) , followed by Bosnia and Herzegovina (6.9%) and United States (1.2%) .
Base: 83,540 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
74,354 active verified stores
5,770 active verified stores
1,036 active verified stores
200 active verified stores
136 active verified stores
95 active verified stores
63 active verified stores
54 active verified stores
51 active verified stores
36 active verified stores
Visual Distribution
74,354 active verified stores
5,770 active verified stores
1,036 active verified stores
200 active verified stores
136 active verified stores
95 active verified stores
63 active verified stores
54 active verified stores
51 active verified stores
36 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 74354 | 89.00% |
| Bosnia and Herzegovina | 5770 | 6.91% |
| United States | 1036 | 1.24% |
| Japan | 200 | 0.24% |
| China | 136 | 0.16% |
| United Kingdom | 95 | 0.11% |
| France | 63 | 0.08% |
| Taiwan | 54 | 0.06% |
| Italy | 51 | 0.06% |
| Vietnam | 36 | 0.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Gifts & Special Occasions
Custom
Custom - Home & Garden
Custom
Custom - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Health & Beauty
Imweb - Toys & Games
Imweb - Toys & Games
Imweb
Imweb
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 130.9k | 100.00% |
| Emails | 101.6k | 77.64% |
| Phones | 29.8k | 22.76% |
| Ecommerce platform | 130.8k | 99.96% |
| Couriers | 1.2k | 0.93% |
| Payment Providers | 4.7k | 3.59% |
| Categories | 70.5k | 53.88% |
| Social Media | 76.8k | 58.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Naver Analytics e-commerce landscape:
Analyze 83.5k verified e-commerce stores on Naver Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Naver Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Naver Analytics e-commerce intelligence?
-
We track 83.5k verified Naver Analytics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 48.9% of displayed detection occurrences (53,324 occurrences) , followed by YouTube (21.3%) and Facebook (21.0%) .
Base: 109,059 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
53,324 occurrences
23,195 occurrences
22,856 occurrences
7,825 occurrences
728 occurrences
447 occurrences
446 occurrences
148 occurrences
75 occurrences
15 occurrences
Visual Distribution
53,324 occurrences
23,195 occurrences
22,856 occurrences
7,825 occurrences
728 occurrences
447 occurrences
446 occurrences
148 occurrences
75 occurrences
15 occurrences