Morphext Technology Adoption in E-commerce
Discover 8.3k verified e-commerce stores using Morphext. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 19.7k domains. 8.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
8.3k verified active stores out of 19.7k detected · 42.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.2% of stores with physical delivery (7,807 stores) , followed by PrestaShop (2.9%) and Custom (2.4%) .
Base: 8,289 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,807 stores
244 stores
200 stores
14 stores
6 stores
3 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
7,807 stores
244 stores
200 stores
14 stores
6 stores
3 stores
3 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7807 | 94.19% |
| PrestaShop | 244 | 2.94% |
| Custom | 200 | 2.41% |
| Commerce7 | 14 | 0.17% |
| Shopify | 6 | 0.07% |
| Cafe24 | 3 | 0.04% |
| Welcart | 3 | 0.04% |
| Shopify, WooCommerce | 2 | 0.02% |
| miniShop2 | 1 | 0.01% |
| OpenCart, Smoolis | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.1% share of detected Morphext e-commerce signals (18,907) , with PrestaShop at 1.4% and Custom at 1.0% (June 2026) .
Base: 19,665 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
18,907 websites
268 websites
200 websites
60 websites
18 websites
43 websites
4 websites
4 websites
1 websites
1 websites
Visual Distribution
18,907 websites
268 websites
200 websites
60 websites
18 websites
43 websites
4 websites
4 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 18907 | 96.15% |
| PrestaShop | 268 | 1.36% |
| Custom | 200 | 1.02% |
| Commerce7 | 60 | 0.31% |
| Shopify | 18 | 0.09% |
| Cafe24 | 43 | 0.22% |
| Welcart | 4 | 0.02% |
| Shopify, WooCommerce | 4 | 0.02% |
| miniShop2 | 1 | 0.01% |
| OpenCart, Smoolis | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 15.1% of all stores (1,253 stores) , followed by Clothing & Accessories (13.0%) and Food & Beverages (12.4%) .
Base: 8,289 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,253 stores
1,077 stores
1,026 stores
522 stores
490 stores
434 stores
398 stores
323 stores
306 stores
293 stores
Visual Distribution
1,253 stores
1,077 stores
1,026 stores
522 stores
490 stores
434 stores
398 stores
323 stores
306 stores
293 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1253 | 15.12% |
| Clothing & Accessories | 1077 | 12.99% |
| Food & Beverages | 1026 | 12.38% |
| Sporting Goods & Outdoor Gear | 522 | 6.30% |
| Home & Garden | 490 | 5.91% |
| Arts & Entertainment | 434 | 5.24% |
| Electronics & Technology | 398 | 4.80% |
| Tools & Hardware | 323 | 3.90% |
| Business & Industrial | 306 | 3.69% |
| Toys & Games | 293 | 3.53% |
Payment Providers Distribution
PayPal accounts for 31.5% of displayed detection occurrences (916 occurrences) , followed by Stripe Connect (16.2%) and MasterCard (12.9%) .
Base: 2,912 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
916 occurrences
471 occurrences
377 occurrences
334 occurrences
174 occurrences
166 occurrences
149 occurrences
139 occurrences
111 occurrences
75 occurrences
Visual Distribution
916 occurrences
471 occurrences
377 occurrences
334 occurrences
174 occurrences
166 occurrences
149 occurrences
139 occurrences
111 occurrences
75 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 916 | 31.46% |
| Stripe Connect | 471 | 16.17% |
| MasterCard | 377 | 12.95% |
| American Express | 334 | 11.47% |
| Klarna | 174 | 5.98% |
| Apple Pay | 166 | 5.70% |
| VISA | 149 | 5.12% |
| Google Pay | 139 | 4.77% |
| Bolt | 111 | 3.81% |
| Mercado Pago | 75 | 2.58% |
Shipping Carriers Distribution
DHL accounts for 18.0% of displayed detection occurrences (297 occurrences) , followed by UPS (17.0%) and DPD (11.7%) .
Base: 1,646 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
297 occurrences
280 occurrences
192 occurrences
180 occurrences
177 occurrences
126 occurrences
124 occurrences
97 occurrences
91 occurrences
82 occurrences
Visual Distribution
297 occurrences
280 occurrences
192 occurrences
180 occurrences
177 occurrences
126 occurrences
124 occurrences
97 occurrences
91 occurrences
82 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 297 | 18.04% |
| UPS | 280 | 17.01% |
| DPD | 192 | 11.66% |
| USPS | 180 | 10.94% |
| FedEx | 177 | 10.75% |
| GLS | 126 | 7.65% |
| Colissimo | 124 | 7.53% |
| Royal Mail | 97 | 5.89% |
| La Poste | 91 | 5.53% |
| Mondial Relay | 82 | 4.98% |
Store Launch Timeline
Over the past 12 months, 1,409 new stores were launched in Morphext , with the highest activity in 2026-05 (71 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
71 stores launched
116 stores launched
89 stores launched
89 stores launched
133 stores launched
152 stores launched
120 stores launched
135 stores launched
137 stores launched
158 stores launched
140 stores launched
69 stores launched
Monthly Trend
5.0% of last 12 months
8.2% of last 12 months
6.3% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
10.8% of last 12 months
8.5% of last 12 months
9.6% of last 12 months
9.7% of last 12 months
11.2% of last 12 months
9.9% of last 12 months
4.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 71 | 5.04% |
| 2026-04 | 116 | 8.23% |
| 2026-03 | 89 | 6.32% |
| 2026-02 | 89 | 6.32% |
| 2026-01 | 133 | 9.44% |
| 2025-12 | 152 | 10.79% |
| 2025-11 | 120 | 8.52% |
| 2025-10 | 135 | 9.58% |
| 2025-09 | 137 | 9.72% |
| 2025-08 | 158 | 11.21% |
| 2025-07 | 140 | 9.94% |
| 2025-06 | 69 | 4.90% |
Active Stores by Launch Year
Currently, 8,280 active stores in Morphext are tracked in our database , with the most stores launched in 2026 (504 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
504 active stores
1,435 active stores
941 active stores
760 active stores
593 active stores
685 active stores
682 active stores
391 active stores
369 active stores
284 active stores
193 active stores
147 active stores
156 active stores
187 active stores
107 active stores
Distribution by Launch Year
6.1% of tracked active stores
17.3% of tracked active stores
11.4% of tracked active stores
9.2% of tracked active stores
7.2% of tracked active stores
8.3% of tracked active stores
8.2% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
2.3% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 504 | 6.09% |
| 2025 | 1435 | 17.33% |
| 2024 | 941 | 11.36% |
| 2023 | 760 | 9.18% |
| 2022 | 593 | 7.16% |
| 2021 | 685 | 8.27% |
| 2020 | 682 | 8.24% |
| 2019 | 391 | 4.72% |
| 2018 | 369 | 4.46% |
| 2017 | 284 | 3.43% |
| 2016 | 193 | 2.33% |
| 2015 | 147 | 1.78% |
| 2014 | 156 | 1.88% |
| 2013 | 187 | 2.26% |
| 2012 | 107 | 1.29% |
Geographic Distribution
United States stores with 12.3% (1,022 active verified stores) , followed by India (9.4%) and France (6.6%) .
Base: 8,289 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,022 active verified stores
776 active verified stores
548 active verified stores
339 active verified stores
302 active verified stores
255 active verified stores
247 active verified stores
198 active verified stores
185 active verified stores
185 active verified stores
Visual Distribution
1,022 active verified stores
776 active verified stores
548 active verified stores
339 active verified stores
302 active verified stores
255 active verified stores
247 active verified stores
198 active verified stores
185 active verified stores
185 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1022 | 12.33% |
| India | 776 | 9.36% |
| France | 548 | 6.61% |
| United Kingdom | 339 | 4.09% |
| Spain | 302 | 3.64% |
| Poland | 255 | 3.08% |
| Italy | 247 | 2.98% |
| Germany | 198 | 2.39% |
| Mexico | 185 | 2.23% |
| Australia | 185 | 2.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
WooCommerce - Furniture & Home Decor
WooCommerce - Food & Beverages
WooCommerce - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Food & Beverages
WooCommerce - Books & Media
WooCommerce - Arts & Entertainment
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 19.7k | 100.00% |
| Emails | 13.3k | 67.66% |
| Phones | 10.3k | 52.21% |
| Ecommerce platform | 19.6k | 99.63% |
| Couriers | 2.2k | 11.44% |
| Payment Providers | 3.4k | 17.29% |
| Categories | 8.1k | 41.40% |
| Social Media | 13.9k | 70.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Morphext e-commerce landscape:
Analyze 8.3k verified e-commerce stores on Morphext - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Morphext e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Morphext e-commerce intelligence?
-
We track 8.3k verified Morphext e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.6% of displayed detection occurrences (4,768 occurrences) , followed by Facebook (31.4%) and YouTube (9.9%) .
Base: 15,093 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,768 occurrences
4,744 occurrences
1,493 occurrences
933 occurrences
832 occurrences
693 occurrences
680 occurrences
468 occurrences
457 occurrences
25 occurrences
Visual Distribution
4,768 occurrences
4,744 occurrences
1,493 occurrences
933 occurrences
832 occurrences
693 occurrences
680 occurrences
468 occurrences
457 occurrences
25 occurrences