MonsterInsights Technology Adoption in E-commerce
Discover 40.5k verified e-commerce stores using MonsterInsights. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 118.4k domains. 40.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
40.5k verified active stores out of 118.4k detected · 34.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.4% of stores with physical delivery (38,665 stores) , followed by Custom (3.6%) and Welcart (0.8%) .
Base: 40,545 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
38,665 stores
1,458 stores
334 stores
12 stores
6 stores
6 stores
4 stores
3 stores
3 stores
3 stores
Visual Distribution
38,665 stores
1,458 stores
334 stores
12 stores
6 stores
6 stores
4 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 38665 | 95.36% |
| Custom | 1458 | 3.60% |
| Welcart | 334 | 0.82% |
| Commerce7 | 12 | 0.03% |
| Shopify | 6 | 0.01% |
| WooCommerce, Shopify | 6 | 0.01% |
| Virtacart | 4 | 0.01% |
| WooCommerce, Ideasoft | 3 | 0.01% |
| FreshStore | 3 | 0.01% |
| Shopify, WooCommerce | 3 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.4% share of detected MonsterInsights e-commerce signals (115,395) , with Custom at 1.2% and Welcart at 0.4% (June 2026) .
Base: 118,447 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
115,395 websites
1,458 websites
491 websites
72 websites
32 websites
9 websites
8 websites
6 websites
59 websites
13 websites
Visual Distribution
115,395 websites
1,458 websites
491 websites
72 websites
32 websites
9 websites
8 websites
6 websites
59 websites
13 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 115395 | 97.42% |
| Custom | 1458 | 1.23% |
| Welcart | 491 | 0.41% |
| Commerce7 | 72 | 0.06% |
| Shopify | 32 | 0.03% |
| WooCommerce, Shopify | 9 | 0.01% |
| Virtacart | 8 | 0.01% |
| WooCommerce, Ideasoft | 6 | 0.01% |
| FreshStore | 59 | 0.05% |
| Shopify, WooCommerce | 13 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.4% of all stores (5,432 stores) , followed by Food & Beverages (11.9%) and Clothing & Accessories (11.3%) .
Base: 40,545 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,432 stores
4,817 stores
4,593 stores
2,839 stores
2,775 stores
2,486 stores
1,871 stores
1,829 stores
1,668 stores
1,659 stores
Visual Distribution
5,432 stores
4,817 stores
4,593 stores
2,839 stores
2,775 stores
2,486 stores
1,871 stores
1,829 stores
1,668 stores
1,659 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5432 | 13.40% |
| Food & Beverages | 4817 | 11.88% |
| Clothing & Accessories | 4593 | 11.33% |
| Sporting Goods & Outdoor Gear | 2839 | 7.00% |
| Arts & Entertainment | 2775 | 6.84% |
| Home & Garden | 2486 | 6.13% |
| Electronics & Technology | 1871 | 4.61% |
| Business & Industrial | 1829 | 4.51% |
| Gifts & Special Occasions | 1668 | 4.11% |
| Toys & Games | 1659 | 4.09% |
Payment Providers Distribution
PayPal accounts for 32.2% of displayed detection occurrences (5,234 occurrences) , followed by Stripe Connect (16.3%) and MasterCard (15.3%) .
Base: 16,236 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,234 occurrences
2,644 occurrences
2,487 occurrences
1,766 occurrences
1,003 occurrences
785 occurrences
757 occurrences
617 occurrences
564 occurrences
379 occurrences
Visual Distribution
5,234 occurrences
2,644 occurrences
2,487 occurrences
1,766 occurrences
1,003 occurrences
785 occurrences
757 occurrences
617 occurrences
564 occurrences
379 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5234 | 32.24% |
| Stripe Connect | 2644 | 16.28% |
| MasterCard | 2487 | 15.32% |
| American Express | 1766 | 10.88% |
| VISA | 1003 | 6.18% |
| Apple Pay | 785 | 4.83% |
| Klarna | 757 | 4.66% |
| Google Pay | 617 | 3.80% |
| Bolt | 564 | 3.47% |
| JCB | 379 | 2.33% |
Shipping Carriers Distribution
UPS accounts for 20.3% of displayed detection occurrences (1,897 occurrences) , followed by DHL (17.0%) and USPS (14.7%) .
Base: 9,340 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,897 occurrences
1,585 occurrences
1,369 occurrences
1,065 occurrences
808 occurrences
648 occurrences
643 occurrences
498 occurrences
464 occurrences
363 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1897 | 20.31% |
| DHL | 1585 | 16.97% |
| USPS | 1369 | 14.66% |
| FedEx | 1065 | 11.40% |
| DPD | 808 | 8.65% |
| GLS | 648 | 6.94% |
| Royal Mail | 643 | 6.88% |
| Colissimo | 498 | 5.33% |
| PostNL | 464 | 4.97% |
| Correos | 363 | 3.89% |
Store Launch Timeline
Over the past 12 months, 2,763 new stores were launched in MonsterInsights , with the highest activity in 2026-05 (156 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
156 stores launched
193 stores launched
204 stores launched
218 stores launched
246 stores launched
205 stores launched
219 stores launched
288 stores launched
274 stores launched
270 stores launched
359 stores launched
131 stores launched
Monthly Trend
5.6% of last 12 months
7.0% of last 12 months
7.4% of last 12 months
7.9% of last 12 months
8.9% of last 12 months
7.4% of last 12 months
7.9% of last 12 months
10.4% of last 12 months
9.9% of last 12 months
9.8% of last 12 months
13.0% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 156 | 5.65% |
| 2026-04 | 193 | 6.99% |
| 2026-03 | 204 | 7.38% |
| 2026-02 | 218 | 7.89% |
| 2026-01 | 246 | 8.90% |
| 2025-12 | 205 | 7.42% |
| 2025-11 | 219 | 7.93% |
| 2025-10 | 288 | 10.42% |
| 2025-09 | 274 | 9.92% |
| 2025-08 | 270 | 9.77% |
| 2025-07 | 359 | 12.99% |
| 2025-06 | 131 | 4.74% |
Active Stores by Launch Year
Currently, 40,499 active stores in MonsterInsights are tracked in our database , with the most stores launched in 2026 (1,025 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,025 active stores
3,170 active stores
3,709 active stores
3,566 active stores
3,475 active stores
3,724 active stores
3,647 active stores
2,595 active stores
2,587 active stores
2,105 active stores
1,129 active stores
985 active stores
1,048 active stores
1,194 active stores
722 active stores
Distribution by Launch Year
2.5% of tracked active stores
7.8% of tracked active stores
9.2% of tracked active stores
8.8% of tracked active stores
8.6% of tracked active stores
9.2% of tracked active stores
9.0% of tracked active stores
6.4% of tracked active stores
6.4% of tracked active stores
5.2% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1025 | 2.53% |
| 2025 | 3170 | 7.83% |
| 2024 | 3709 | 9.16% |
| 2023 | 3566 | 8.81% |
| 2022 | 3475 | 8.58% |
| 2021 | 3724 | 9.20% |
| 2020 | 3647 | 9.01% |
| 2019 | 2595 | 6.41% |
| 2018 | 2587 | 6.39% |
| 2017 | 2105 | 5.20% |
| 2016 | 1129 | 2.79% |
| 2015 | 985 | 2.43% |
| 2014 | 1048 | 2.59% |
| 2013 | 1194 | 2.95% |
| 2012 | 722 | 1.78% |
Geographic Distribution
United States stores with 17.7% (7,160 active verified stores) , followed by United Kingdom (6.2%) and France (5.0%) .
Base: 40,545 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
7,160 active verified stores
2,509 active verified stores
2,046 active verified stores
1,935 active verified stores
1,622 active verified stores
1,522 active verified stores
1,286 active verified stores
1,265 active verified stores
1,204 active verified stores
974 active verified stores
Visual Distribution
7,160 active verified stores
2,509 active verified stores
2,046 active verified stores
1,935 active verified stores
1,622 active verified stores
1,522 active verified stores
1,286 active verified stores
1,265 active verified stores
1,204 active verified stores
974 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 7160 | 17.66% |
| United Kingdom | 2509 | 6.19% |
| France | 2046 | 5.05% |
| Spain | 1935 | 4.77% |
| Netherlands | 1622 | 4.00% |
| Italy | 1522 | 3.75% |
| India | 1286 | 3.17% |
| Australia | 1265 | 3.12% |
| South Africa | 1204 | 2.97% |
| Canada | 974 | 2.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
WooCommerce
WooCommerce
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Jewelry & Watches
WooCommerce - Home & Garden
WooCommerce - Health & Beauty
WooCommerce - Baby & Toddler
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 118.4k | 100.00% |
| Emails | 76.3k | 64.46% |
| Phones | 52.2k | 44.06% |
| Ecommerce platform | 117.9k | 99.57% |
| Couriers | 13.7k | 11.53% |
| Payment Providers | 20.7k | 17.52% |
| Categories | 41.2k | 34.78% |
| Social Media | 92.7k | 78.23% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MonsterInsights e-commerce landscape:
Analyze 40.5k verified e-commerce stores on MonsterInsights - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MonsterInsights e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MonsterInsights e-commerce intelligence?
-
We track 40.5k verified MonsterInsights e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.8% of displayed detection occurrences (26,988 occurrences) , followed by Instagram (29.8%) and YouTube (9.4%) .
Base: 84,890 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,988 occurrences
25,321 occurrences
7,964 occurrences
5,335 occurrences
4,902 occurrences
4,329 occurrences
4,308 occurrences
3,184 occurrences
2,425 occurrences
134 occurrences
Visual Distribution
26,988 occurrences
25,321 occurrences
7,964 occurrences
5,335 occurrences
4,902 occurrences
4,329 occurrences
4,308 occurrences
3,184 occurrences
2,425 occurrences
134 occurrences