Mermaid Technology Adoption in E-commerce

Discover 84.0 e-commerce stores using Mermaid. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 83.3% of stores with physical delivery (70 stores) , followed by WooCommerce (6.0%) and Shoper (4.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 83.3%

70 stores

5 stores

4 stores

3 stores

1 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Mermaid
Platform Stores with Physical Delivery Percentage
Custom 70 83.33%
WooCommerce 5 5.95%
Shoper 4 4.76%
Shopify 3 3.57%
nopCommerce 1 1.19%
EasyDigitalDownloads 1 1.19%
1C-Bitrix 0 0.00%
Gumroad 0 0.00%
Snipcart 0 0.00%
PrestaShop 0 0.00%

All Stores Distribution

Custom holds 51.1% share of all Mermaid e-commerce stores (70) , with WooCommerce at 36.5% and Shoper at 3.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 51.1%

70 stores

50 stores

5 stores

3 stores

1 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Mermaid
Platform Total Stores Percentage
Custom 70 51.09%
WooCommerce 50 36.50%
Shoper 5 3.65%
Shopify 3 2.19%
nopCommerce 1 0.73%
EasyDigitalDownloads 4 2.92%
1C-Bitrix 1 0.73%
Gumroad 1 0.73%
Snipcart 1 0.73%
PrestaShop 1 0.73%

Categories Distribution

Electronics & Technology leads with 30.8% of all stores (16 stores) , followed by Pets & Pet Supplies (11.5%) and Health & Beauty (11.5%) .

Top 10 Categories

Electronics & Technology 30.8%

16 stores

Pets & Pet Supplies 11.5%

6 stores

Health & Beauty 11.5%

6 stores

Clothing & Accessories 7.7%

4 stores

Arts & Entertainment 7.7%

4 stores

Books & Media 5.8%

3 stores

Business & Industrial 5.8%

3 stores

Sporting Goods & Outdoor Gear 5.8%

3 stores

Gifts & Special Occasions 3.8%

2 stores

Vehicles & Parts 1.9%

1 stores

Visual Distribution

Distribution of top 10 Mermaid store categories (December 2025)
Distribution of categories in Mermaid e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 16 30.77%
Pets & Pet Supplies 6 11.54%
Health & Beauty 6 11.54%
Clothing & Accessories 4 7.69%
Arts & Entertainment 4 7.69%
Books & Media 3 5.77%
Business & Industrial 3 5.77%
Sporting Goods & Outdoor Gear 3 5.77%
Gifts & Special Occasions 2 3.85%
Vehicles & Parts 1 1.92%
Food & Beverages 1 1.92%
Toys & Games 1 1.92%
Home & Garden 1 1.92%
Tools & Hardware 1 1.92%

Payment Providers Distribution

PayPal leads with 22.7% among AI-verified physical stores (5 stores) , followed by PayPo (13.6%) and MasterCard (9.1%) .

Base: 28 AI-verified physical stores with detectable payment providers (19.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.7%

5 stores

PayPo 13.6%

3 stores

2 stores

2 stores

2 stores

2 stores

1 stores

Bolt 4.5%

1 stores

VISA 4.5%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Mermaid payment providers (December 2025)
Distribution of payment providers in Mermaid e-commerce stores
Payment Provider Store Count Market Share
PayPal 5 22.73%
PayPo 3 13.64%
MasterCard 2 9.09%
American Express 2 9.09%
Apple Pay 2 9.09%
Google Pay 2 9.09%
AliPay 1 4.55%
Bolt 1 4.55%
VISA 1 4.55%
BitCoin 1 4.55%
Klarna 1 4.55%
BlueCash 1 4.55%

Shipping Carriers Distribution

UPS leads with 25.0% among AI-verified physical stores (3 stores) , followed by DPD (16.7%) and TNT (8.3%) .

Base: 12 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.0%

3 stores

DPD 16.7%

2 stores

TNT 8.3%

1 stores

1 stores

FedEx 8.3%

1 stores

1 stores

DHL 8.3%

1 stores

1 stores

USPS 8.3%

1 stores

Visual Distribution

Distribution of top 10 Mermaid shipping carriers (December 2025)
Distribution of shipping carriers in Mermaid e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3 25.00%
DPD 2 16.67%
TNT 1 8.33%
InPost 1 8.33%
FedEx 1 8.33%
Singapore Post 1 8.33%
DHL 1 8.33%
Australia Post 1 8.33%
USPS 1 8.33%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in Mermaid , with the highest activity in 2025-09 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-09 7.7%

1 stores launched

2025-08 23.1%

3 stores launched

2025-06 7.7%

1 stores launched

2025-05 7.7%

1 stores launched

2025-03 15.4%

2 stores launched

2025-02 23.1%

3 stores launched

2025-01 7.7%

1 stores launched

2024-12 7.7%

1 stores launched

Monthly Trend

Monthly store launches in Mermaid (December 2025)
Monthly store launches in Mermaid over the past 12 months
Month Stores Launched Percentage
2025-09 1 7.69%
2025-08 3 23.08%
2025-06 1 7.69%
2025-05 1 7.69%
2025-03 2 15.38%
2025-02 3 23.08%
2025-01 1 7.69%
2024-12 1 7.69%

Active Stores by Launch Year

Currently, 81 active stores in Mermaid are tracked in our database , with the most stores launched in 2025 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.8%

12 active stores

2024 19.8%

16 active stores

2023 21.0%

17 active stores

2022 4.9%

4 active stores

2021 6.2%

5 active stores

2020 6.2%

5 active stores

2019 3.7%

3 active stores

2018 9.9%

8 active stores

2017 2.5%

2 active stores

2016 1.2%

1 active stores

2013 1.2%

1 active stores

2012 3.7%

3 active stores

2010 1.2%

1 active stores

2009 1.2%

1 active stores

2004 1.2%

1 active stores

Distribution by Launch Year

Active stores in Mermaid by original launch year (December 2025)
Active stores in Mermaid by launch year
Launch Year Active Stores Percentage
2025 12 14.81%
2024 16 19.75%
2023 17 20.99%
2022 4 4.94%
2021 5 6.17%
2020 5 6.17%
2019 3 3.70%
2018 8 9.88%
2017 2 2.47%
2016 1 1.23%
2013 1 1.23%
2012 3 3.70%
2010 1 1.23%
2009 1 1.23%
2004 1 1.23%
2000 1 1.23%

Social Media Usage

Facebook leads with 23.2% among stores with at least one detectable social profile (16 stores) , followed by Twitter (20.3%) and Instagram (17.4%) .

Base: 54 stores with any detectable social profile (37.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 23.2%

16 stores

Twitter 20.3%

14 stores

Instagram 17.4%

12 stores

YouTube 17.4%

12 stores

Pinterest 8.7%

6 stores

LinkedIn 5.8%

4 stores

X 2.9%

2 stores

Twitch 1.4%

1 stores

Reddit 1.4%

1 stores

TikTok 1.4%

1 stores

Visual Distribution

Distribution of social media platforms in Mermaid (December 2025)
Distribution of social media platforms in Mermaid e-commerce stores
Social Platform Store Count Market Share
Facebook 16 23.19%
Twitter 14 20.29%
Instagram 12 17.39%
YouTube 12 17.39%
Pinterest 6 8.70%
LinkedIn 4 5.80%
X 2 2.90%
Twitch 1 1.45%
Reddit 1 1.45%
TikTok 1 1.45%

Geographic Distribution

United States leads with 28.0% (14 AI-verified stores) , followed by United Kingdom (12.0%) and Japan (10.0%) .

Base: 50 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

14 AI-verified stores

6 AI-verified stores

Japan 10.0%

5 AI-verified stores

China 6.0%

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Italy 4.0%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mermaid (December 2025)
Geographic distribution of stores using Mermaid
Country AI-Verified Store Count Market Share
United States 14 28.00%
United Kingdom 6 12.00%
Japan 5 10.00%
China 3 6.00%
Germany 2 4.00%
Sweden 2 4.00%
Italy 2 4.00%
Canada 2 4.00%
Armenia 2 4.00%
Slovakia 2 4.00%
Argentina 1 2.00%
Romania 1 2.00%
Czechia 1 2.00%
Algeria 1 2.00%
Netherlands 1 2.00%
Australia 1 2.00%
Poland 1 2.00%
Chile 1 2.00%
Croatia 1 2.00%
Hungary 1 2.00%

Dataset Coverage

Field Rows count Coverage
Website 143.0 100.00%
Emails 47.0 32.87%
Phones 15.0 10.49%
Ecommerce platform 137.0 95.80%
Couriers 12.0 8.39%
Payment Providers 28.0 19.58%
Categories 71.0 49.65%
Social Media 54.0 37.76%

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