Gumroad Market Share & Real Store Usage
Explore 220.0 verified e-commerce stores built on Gumroad. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.9k domains. 220.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
220.0 verified active stores out of 1.9k detected · 11.5% verification rate
Categories Distribution
Toys & Games stores with 21.2% of all stores (39 stores) , followed by Arts & Entertainment (18.5%) and Health & Beauty (12.5%) .
Base: 184 AI-verified stores with physical delivery and detected product categories (83.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
39 stores
34 stores
23 stores
20 stores
17 stores
10 stores
8 stores
7 stores
6 stores
4 stores
Visual Distribution
39 stores
34 stores
23 stores
20 stores
17 stores
10 stores
8 stores
7 stores
6 stores
4 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Toys & Games | 39 | 21.20% |
| Arts & Entertainment | 34 | 18.48% |
| Health & Beauty | 23 | 12.50% |
| Clothing & Accessories | 20 | 10.87% |
| Books & Media | 17 | 9.24% |
| Sporting Goods & Outdoor Gear | 10 | 5.43% |
| Gifts & Special Occasions | 8 | 4.35% |
| Office Supplies | 7 | 3.80% |
| Food & Beverages | 6 | 3.26% |
| Vehicles & Parts | 4 | 2.17% |
Payment Providers Distribution
Gumroad stores with 53.3% among AI-verified physical stores (220 stores) , followed by PayPal (19.6%) and Stripe Connect (8.7%) .
Base: 1,914 AI-verified physical stores with detectable payment providers (100.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
220 stores
81 stores
36 stores
11 stores
10 stores
10 stores
10 stores
9 stores
5 stores
5 stores
Visual Distribution
220 stores
81 stores
36 stores
11 stores
10 stores
10 stores
10 stores
9 stores
5 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Gumroad | 220 | 53.27% |
| PayPal | 81 | 19.61% |
| Stripe Connect | 36 | 8.72% |
| Apple Pay | 11 | 2.66% |
| Google Pay | 10 | 2.42% |
| Klarna | 10 | 2.42% |
| MasterCard | 10 | 2.42% |
| American Express | 9 | 2.18% |
| BitCoin | 5 | 1.21% |
| ClickBank | 5 | 1.21% |
Shipping Carriers Distribution
USPS stores with 17.8% among AI-verified physical stores (13 stores) , followed by DHL (17.8%) and UPS (13.7%) .
Base: 258 AI-verified physical stores with detectable shipping carriers (13.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13 stores
13 stores
10 stores
9 stores
6 stores
5 stores
3 stores
3 stores
3 stores
2 stores
Visual Distribution
13 stores
13 stores
10 stores
9 stores
6 stores
5 stores
3 stores
3 stores
3 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 13 | 17.81% |
| DHL | 13 | 17.81% |
| UPS | 10 | 13.70% |
| FedEx | 9 | 12.33% |
| Royal Mail | 6 | 8.22% |
| DPD | 5 | 6.85% |
| Australia Post | 3 | 4.11% |
| Deutsche Post | 3 | 4.11% |
| Hermes | 3 | 4.11% |
| Estes | 2 | 2.74% |
Store Launch Timeline
Over the past 12 months, 70 new stores were launched in Gumroad , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
5 stores launched
7 stores launched
5 stores launched
5 stores launched
5 stores launched
4 stores launched
6 stores launched
10 stores launched
5 stores launched
5 stores launched
2 stores launched
Monthly Trend
15.7% of last 12 months
7.1% of last 12 months
10.0% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
5.7% of last 12 months
8.6% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 15.71% |
| 2026-04 | 5 | 7.14% |
| 2026-03 | 7 | 10.00% |
| 2026-02 | 5 | 7.14% |
| 2026-01 | 5 | 7.14% |
| 2025-12 | 5 | 7.14% |
| 2025-11 | 4 | 5.71% |
| 2025-10 | 6 | 8.57% |
| 2025-09 | 10 | 14.29% |
| 2025-08 | 5 | 7.14% |
| 2025-07 | 5 | 7.14% |
| 2025-06 | 2 | 2.86% |
Active Stores by Launch Year
Currently, 216 active stores in Gumroad are tracked in our database , with the most stores launched in 2026 (33 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33 active stores
49 active stores
23 active stores
12 active stores
11 active stores
14 active stores
15 active stores
8 active stores
8 active stores
6 active stores
3 active stores
2 active stores
5 active stores
7 active stores
5 active stores
Distribution by Launch Year
15.3% of tracked active stores
22.7% of tracked active stores
10.6% of tracked active stores
5.6% of tracked active stores
5.1% of tracked active stores
6.5% of tracked active stores
6.9% of tracked active stores
3.7% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
2.3% of tracked active stores
3.2% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 33 | 15.28% |
| 2025 | 49 | 22.69% |
| 2024 | 23 | 10.65% |
| 2023 | 12 | 5.56% |
| 2022 | 11 | 5.09% |
| 2021 | 14 | 6.48% |
| 2020 | 15 | 6.94% |
| 2019 | 8 | 3.70% |
| 2018 | 8 | 3.70% |
| 2017 | 6 | 2.78% |
| 2016 | 3 | 1.39% |
| 2015 | 2 | 0.93% |
| 2014 | 5 | 2.31% |
| 2013 | 7 | 3.24% |
| 2012 | 5 | 2.31% |
Geographic Distribution
United States stores with 41.5% (61 AI-verified stores) , followed by United Kingdom (8.2%) and Germany (6.8%) .
Base: 147 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
61 AI-verified stores
12 AI-verified stores
10 AI-verified stores
7 AI-verified stores
7 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
61 AI-verified stores
12 AI-verified stores
10 AI-verified stores
7 AI-verified stores
7 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 61 | 41.50% |
| United Kingdom | 12 | 8.16% |
| Germany | 10 | 6.80% |
| Canada | 7 | 4.76% |
| India | 7 | 4.76% |
| Japan | 6 | 4.08% |
| Australia | 5 | 3.40% |
| Colombia | 5 | 3.40% |
| Italy | 4 | 2.72% |
| South Africa | 3 | 2.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Wix eCommerce - Toys & Games
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Gifts & Special Occasions
Custom
Shopify
Custom - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 1.1k | 58.10% |
| Phones | 310.0 | 16.20% |
| Ecommerce platform | 1.8k | 91.43% |
| Couriers | 258.0 | 13.48% |
| Payment Providers | 1.9k | 100.00% |
| Categories | 250.0 | 13.06% |
| Social Media | 1.3k | 69.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Gumroad e-commerce landscape:
Analyze 220.0 verified e-commerce stores on Gumroad - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Gumroad e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Gumroad e-commerce intelligence?
-
We track 220.0 verified Gumroad e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.3% among stores with at least one detectable social profile (115 stores) , followed by Facebook (20.7%) and YouTube (13.4%) .
Base: 1,322 stores with any detectable social profile (69.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
115 stores
94 stores
61 stores
40 stores
38 stores
38 stores
28 stores
19 stores
13 stores
9 stores
Visual Distribution
115 stores
94 stores
61 stores
40 stores
38 stores
38 stores
28 stores
19 stores
13 stores
9 stores