MailChimp for WordPress Technology Adoption in E-commerce
Discover 101k verified e-commerce stores using MailChimp for WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 183.3k domains. 101k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
101k verified active stores out of 183.3k detected · 55.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 99.5% of stores with physical delivery (100,526 stores) , followed by Custom (0.4%) and Commerce7 (0.0%) .
Base: 101,025 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
100,526 stores
396 stores
15 stores
14 stores
10 stores
8 stores
4 stores
4 stores
4 stores
4 stores
Visual Distribution
100,526 stores
396 stores
15 stores
14 stores
10 stores
8 stores
4 stores
4 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 100526 | 99.51% |
| Custom | 396 | 0.39% |
| Commerce7 | 15 | 0.01% |
| Ideasoft, WooCommerce | 14 | 0.01% |
| WooCommerce, Ideasoft | 10 | 0.01% |
| WooCommerce, Magento | 8 | 0.01% |
| WooCommerce, GOGOSHOP | 4 | 0.00% |
| Magento, WooCommerce | 4 | 0.00% |
| WooCommerce, Shopify | 4 | 0.00% |
| Shopify, WooCommerce | 4 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.5% share of detected MailChimp for WordPress e-commerce signals (182,393) , with Custom at 0.2% and Commerce7 at 0.0% (June 2026) .
Base: 183,346 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
182,393 websites
396 websites
55 websites
16 websites
15 websites
28 websites
6 websites
27 websites
10 websites
11 websites
Visual Distribution
182,393 websites
396 websites
55 websites
16 websites
15 websites
28 websites
6 websites
27 websites
10 websites
11 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 182393 | 99.48% |
| Custom | 396 | 0.22% |
| Commerce7 | 55 | 0.03% |
| Ideasoft, WooCommerce | 16 | 0.01% |
| WooCommerce, Ideasoft | 15 | 0.01% |
| WooCommerce, Magento | 28 | 0.02% |
| WooCommerce, GOGOSHOP | 6 | 0.00% |
| Magento, WooCommerce | 27 | 0.01% |
| WooCommerce, Shopify | 10 | 0.01% |
| Shopify, WooCommerce | 11 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 17.0% of all stores (17,171 stores) , followed by Health & Beauty (12.4%) and Food & Beverages (9.4%) .
Base: 101,025 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
17,171 stores
12,500 stores
9,516 stores
7,734 stores
7,624 stores
6,941 stores
4,173 stores
3,834 stores
3,562 stores
3,525 stores
Visual Distribution
17,171 stores
12,500 stores
9,516 stores
7,734 stores
7,624 stores
6,941 stores
4,173 stores
3,834 stores
3,562 stores
3,525 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 17171 | 17.00% |
| Health & Beauty | 12500 | 12.37% |
| Food & Beverages | 9516 | 9.42% |
| Sporting Goods & Outdoor Gear | 7734 | 7.66% |
| Home & Garden | 7624 | 7.55% |
| Electronics & Technology | 6941 | 6.87% |
| Furniture & Home Decor | 4173 | 4.13% |
| Vehicles & Parts | 3834 | 3.80% |
| Arts & Entertainment | 3562 | 3.53% |
| Jewelry & Watches | 3525 | 3.49% |
Payment Providers Distribution
PayPal accounts for 43.7% of displayed detection occurrences (20,694 occurrences) , followed by Stripe Connect (18.4%) and MasterCard (10.4%) .
Base: 47,384 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
20,694 occurrences
8,723 occurrences
4,949 occurrences
4,126 occurrences
2,085 occurrences
1,839 occurrences
1,694 occurrences
1,480 occurrences
1,291 occurrences
503 occurrences
Visual Distribution
20,694 occurrences
8,723 occurrences
4,949 occurrences
4,126 occurrences
2,085 occurrences
1,839 occurrences
1,694 occurrences
1,480 occurrences
1,291 occurrences
503 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 20694 | 43.67% |
| Stripe Connect | 8723 | 18.41% |
| MasterCard | 4949 | 10.44% |
| American Express | 4126 | 8.71% |
| Klarna | 2085 | 4.40% |
| Apple Pay | 1839 | 3.88% |
| VISA | 1694 | 3.58% |
| Bolt | 1480 | 3.12% |
| Google Pay | 1291 | 2.72% |
| BitCoin | 503 | 1.06% |
Shipping Carriers Distribution
USPS accounts for 21.9% of displayed detection occurrences (6,890 occurrences) , followed by UPS (20.5%) and FedEx (14.0%) .
Base: 31,485 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,890 occurrences
6,439 occurrences
4,398 occurrences
4,214 occurrences
3,240 occurrences
2,301 occurrences
1,220 occurrences
1,089 occurrences
1,045 occurrences
649 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 6890 | 21.88% |
| UPS | 6439 | 20.45% |
| FedEx | 4398 | 13.97% |
| DHL | 4214 | 13.38% |
| 4PX | 3240 | 10.29% |
| DPD | 2301 | 7.31% |
| GLS | 1220 | 3.87% |
| Royal Mail | 1089 | 3.46% |
| Hermes | 1045 | 3.32% |
| PostNL | 649 | 2.06% |
Store Launch Timeline
Over the past 12 months, 29,090 new stores were launched in MailChimp for WordPress , with the highest activity in 2026-05 (1,588 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,588 stores launched
2,784 stores launched
3,371 stores launched
1,589 stores launched
3,008 stores launched
2,889 stores launched
2,827 stores launched
2,651 stores launched
2,682 stores launched
2,327 stores launched
2,438 stores launched
936 stores launched
Monthly Trend
5.5% of last 12 months
9.6% of last 12 months
11.6% of last 12 months
5.5% of last 12 months
10.3% of last 12 months
9.9% of last 12 months
9.7% of last 12 months
9.1% of last 12 months
9.2% of last 12 months
8.0% of last 12 months
8.4% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1588 | 5.46% |
| 2026-04 | 2784 | 9.57% |
| 2026-03 | 3371 | 11.59% |
| 2026-02 | 1589 | 5.46% |
| 2026-01 | 3008 | 10.34% |
| 2025-12 | 2889 | 9.93% |
| 2025-11 | 2827 | 9.72% |
| 2025-10 | 2651 | 9.11% |
| 2025-09 | 2682 | 9.22% |
| 2025-08 | 2327 | 8.00% |
| 2025-07 | 2438 | 8.38% |
| 2025-06 | 936 | 3.22% |
Active Stores by Launch Year
Currently, 100,954 active stores in MailChimp for WordPress are tracked in our database , with the most stores launched in 2026 (12,398 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,398 active stores
23,541 active stores
12,987 active stores
7,856 active stores
5,412 active stores
5,778 active stores
5,743 active stores
3,795 active stores
4,154 active stores
3,333 active stores
1,824 active stores
1,568 active stores
1,648 active stores
1,999 active stores
1,151 active stores
Distribution by Launch Year
12.3% of tracked active stores
23.3% of tracked active stores
12.9% of tracked active stores
7.8% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
5.7% of tracked active stores
3.8% of tracked active stores
4.1% of tracked active stores
3.3% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12398 | 12.28% |
| 2025 | 23541 | 23.32% |
| 2024 | 12987 | 12.86% |
| 2023 | 7856 | 7.78% |
| 2022 | 5412 | 5.36% |
| 2021 | 5778 | 5.72% |
| 2020 | 5743 | 5.69% |
| 2019 | 3795 | 3.76% |
| 2018 | 4154 | 4.11% |
| 2017 | 3333 | 3.30% |
| 2016 | 1824 | 1.81% |
| 2015 | 1568 | 1.55% |
| 2014 | 1648 | 1.63% |
| 2013 | 1999 | 1.98% |
| 2012 | 1151 | 1.14% |
Geographic Distribution
United States stores with 15.2% (15,308 active verified stores) , followed by Germany (8.2%) and India (6.3%) .
Base: 101,025 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,308 active verified stores
8,309 active verified stores
6,364 active verified stores
6,064 active verified stores
3,907 active verified stores
3,067 active verified stores
2,827 active verified stores
2,782 active verified stores
2,453 active verified stores
2,161 active verified stores
Visual Distribution
15,308 active verified stores
8,309 active verified stores
6,364 active verified stores
6,064 active verified stores
3,907 active verified stores
3,067 active verified stores
2,827 active verified stores
2,782 active verified stores
2,453 active verified stores
2,161 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15308 | 15.15% |
| Germany | 8309 | 8.22% |
| India | 6364 | 6.30% |
| United Kingdom | 6064 | 6.00% |
| Italy | 3907 | 3.87% |
| France | 3067 | 3.04% |
| Greece | 2827 | 2.80% |
| Spain | 2782 | 2.75% |
| Canada | 2453 | 2.43% |
| Turkey | 2161 | 2.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Health & Beauty
Custom
WooCommerce - Home & Garden
WooCommerce - Furniture & Home Decor
WooCommerce - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Electronics & Technology
WooCommerce - Vehicles & Parts
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 183.3k | 100.00% |
| Emails | 111k | 60.52% |
| Phones | 87.7k | 47.84% |
| Ecommerce platform | 183.2k | 99.89% |
| Couriers | 25.8k | 14.07% |
| Payment Providers | 43.7k | 23.86% |
| Categories | 97.4k | 53.14% |
| Social Media | 128.6k | 70.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MailChimp for WordPress e-commerce landscape:
Analyze 101k verified e-commerce stores on MailChimp for WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MailChimp for WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MailChimp for WordPress e-commerce intelligence?
-
We track 101k verified MailChimp for WordPress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.0% of displayed detection occurrences (57,409 occurrences) , followed by Instagram (24.9%) and Pinterest (10.8%) .
Base: 204,792 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57,409 occurrences
51,085 occurrences
22,032 occurrences
20,254 occurrences
15,027 occurrences
14,238 occurrences
10,426 occurrences
7,877 occurrences
5,725 occurrences
719 occurrences
Visual Distribution
57,409 occurrences
51,085 occurrences
22,032 occurrences
20,254 occurrences
15,027 occurrences
14,238 occurrences
10,426 occurrences
7,877 occurrences
5,725 occurrences
719 occurrences