Liveinternet Technology Adoption in E-commerce

Discover 47.6k e-commerce stores using Liveinternet. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 68.8% of stores with physical delivery (32,643 stores) , followed by 1C-Bitrix (24.8%) and WooCommerce (3.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 68.8%

32,643 stores

11,756 stores

1,833 stores

362 stores

254 stores

154 stores

120 stores

82 stores

75 stores

70 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Liveinternet
Platform Stores with Physical Delivery Percentage
Custom 32643 68.76%
1C-Bitrix 11756 24.76%
WooCommerce 1833 3.86%
OpenCart 362 0.76%
JoomShopping 254 0.54%
PrestaShop 154 0.32%
Moguta.CMS 120 0.25%
VirtueMart 82 0.17%
Magento 75 0.16%
CS Cart 70 0.15%
HCL Commerce 40 0.08%
Drupal Commerce 34 0.07%
osCommerce 25 0.05%
Ubercart 15 0.03%
Shopify 11 0.02%

All Stores Distribution

Custom holds 58.8% share of all Liveinternet e-commerce stores (32,643) , with 1C-Bitrix at 33.3% and WooCommerce at 4.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 58.8%

32,643 stores

18,498 stores

2,714 stores

430 stores

382 stores

168 stores

126 stores

105 stores

130 stores

73 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Liveinternet
Platform Total Stores Percentage
Custom 32643 58.84%
1C-Bitrix 18498 33.34%
WooCommerce 2714 4.89%
OpenCart 430 0.78%
JoomShopping 382 0.69%
PrestaShop 168 0.30%
Moguta.CMS 126 0.23%
VirtueMart 105 0.19%
Magento 130 0.23%
CS Cart 73 0.13%
HCL Commerce 85 0.15%
Drupal Commerce 40 0.07%
osCommerce 54 0.10%
Ubercart 19 0.03%
Shopify 12 0.02%

Categories Distribution

Vehicles & Parts leads with 14.2% of all stores (5,879 stores) , followed by Electronics & Technology (12.9%) and Business & Industrial (12.8%) .

Top 10 Categories

Vehicles & Parts 14.2%

5,879 stores

Electronics & Technology 12.9%

5,350 stores

Business & Industrial 12.8%

5,304 stores

Health & Beauty 10.6%

4,387 stores

Home & Garden 10.2%

4,214 stores

Furniture & Home Decor 9.0%

3,729 stores

Tools & Hardware 7.3%

3,020 stores

Clothing & Accessories 5.2%

2,157 stores

Food & Beverages 4.8%

1,971 stores

Sporting Goods & Outdoor Gear 3.7%

1,509 stores

Visual Distribution

Distribution of top 10 Liveinternet store categories (December 2025)
Distribution of categories in Liveinternet e-commerce stores
Category Number of Stores Percentage
Vehicles & Parts 5879 14.22%
Electronics & Technology 5350 12.94%
Business & Industrial 5304 12.83%
Health & Beauty 4387 10.61%
Home & Garden 4214 10.19%
Furniture & Home Decor 3729 9.02%
Tools & Hardware 3020 7.31%
Clothing & Accessories 2157 5.22%
Food & Beverages 1971 4.77%
Sporting Goods & Outdoor Gear 1509 3.65%
Toys & Games 1129 2.73%
Gifts & Special Occasions 829 2.01%
Pets & Pet Supplies 703 1.70%
Baby & Toddler 603 1.46%
Arts & Entertainment 552 1.34%

Payment Providers Distribution

MasterCard leads with 34.0% among AI-verified physical stores (3,481 stores) , followed by VISA (23.0%) and JCB (8.6%) .

Base: 7,735 AI-verified physical stores with detectable payment providers (13.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

3,481 stores

VISA 23.0%

2,361 stores

JCB 8.6%

882 stores

QIWI 8.3%

846 stores

777 stores

585 stores

Bolt 4.5%

458 stores

209 stores

175 stores

158 stores

Visual Distribution

Distribution of top 10 Liveinternet payment providers (December 2025)
Distribution of payment providers in Liveinternet e-commerce stores
Payment Provider Store Count Market Share
MasterCard 3481 33.97%
VISA 2361 23.04%
JCB 882 8.61%
QIWI 846 8.26%
WebMoney 777 7.58%
PayPal 585 5.71%
Bolt 458 4.47%
American Express 209 2.04%
Stripe Connect 175 1.71%
Paddle 158 1.54%
BitCoin 109 1.06%
Apple Pay 79 0.77%
Google Pay 49 0.48%
UnionPay 39 0.38%
MasterPass 38 0.37%

Shipping Carriers Distribution

Почта России leads with 36.2% among AI-verified physical stores (4,871 stores) , followed by СДЭК (33.7%) and DPD (5.7%) .

Base: 11,357 AI-verified physical stores with detectable shipping carriers (19.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,871 stores

4,529 stores

DPD 5.7%

769 stores

UPS 5.2%

695 stores

521 stores

DHL 3.6%

482 stores

240 stores

208 stores

FedEx 1.5%

198 stores

182 stores

Visual Distribution

Distribution of top 10 Liveinternet shipping carriers (December 2025)
Distribution of shipping carriers in Liveinternet e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 4871 36.20%
СДЭК 4529 33.66%
DPD 769 5.72%
UPS 695 5.17%
Boxberry 521 3.87%
DHL 482 3.58%
Yamato Japan 240 1.78%
Hermes 208 1.55%
FedEx 198 1.47%
PickPoint 182 1.35%
USPS 160 1.19%
GLS 160 1.19%
TNT 150 1.11%
ASM 148 1.10%
TCS 141 1.05%

Store Launch Timeline

Over the past 12 months, 2,641 new stores were launched in Liveinternet , with the highest activity in 2025-11 (162 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.1%

162 stores launched

2025-10 7.1%

188 stores launched

2025-09 9.7%

255 stores launched

2025-08 18.0%

475 stores launched

2025-07 7.1%

187 stores launched

2025-06 5.9%

157 stores launched

2025-05 6.9%

181 stores launched

2025-04 7.3%

194 stores launched

2025-03 10.8%

286 stores launched

2025-02 14.4%

381 stores launched

2025-01 4.5%

119 stores launched

2024-12 2.1%

56 stores launched

Monthly Trend

Monthly store launches in Liveinternet (December 2025)
Monthly store launches in Liveinternet over the past 12 months
Month Stores Launched Percentage
2025-11 162 6.13%
2025-10 188 7.12%
2025-09 255 9.66%
2025-08 475 17.99%
2025-07 187 7.08%
2025-06 157 5.94%
2025-05 181 6.85%
2025-04 194 7.35%
2025-03 286 10.83%
2025-02 381 14.43%
2025-01 119 4.51%
2024-12 56 2.12%

Active Stores by Launch Year

Currently, 45,951 active stores in Liveinternet are tracked in our database , with the most stores launched in 2025 (2,588 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.6%

2,588 active stores

2024 4.6%

2,123 active stores

2023 3.1%

1,443 active stores

2022 2.5%

1,127 active stores

2021 4.8%

2,226 active stores

2020 5.6%

2,580 active stores

2019 20.3%

9,315 active stores

2018 5.7%

2,629 active stores

2017 5.6%

2,580 active stores

2016 5.5%

2,512 active stores

2015 4.1%

1,875 active stores

2014 3.8%

1,753 active stores

2013 5.5%

2,533 active stores

2012 4.1%

1,891 active stores

2011 3.9%

1,802 active stores

Distribution by Launch Year

Active stores in Liveinternet by original launch year (December 2025)
Active stores in Liveinternet by launch year
Launch Year Active Stores Percentage
2025 2588 5.63%
2024 2123 4.62%
2023 1443 3.14%
2022 1127 2.45%
2021 2226 4.84%
2020 2580 5.61%
2019 9315 20.27%
2018 2629 5.72%
2017 2580 5.61%
2016 2512 5.47%
2015 1875 4.08%
2014 1753 3.81%
2013 2533 5.51%
2012 1891 4.12%
2011 1802 3.92%
2010 1746 3.80%
2009 1361 2.96%
2008 974 2.12%
2007 864 1.88%
2006 583 1.27%
2005 429 0.93%
2004 281 0.61%
2003 230 0.50%
2002 177 0.39%
2001 170 0.37%
2000 97 0.21%
1999 26 0.06%
1998 27 0.06%
1997 6 0.01%
1996 3 0.01%

Social Media Usage

Instagram leads with 25.9% among stores with at least one detectable social profile (6,506 stores) , followed by YouTube (24.5%) and Facebook (24.4%) .

Base: 17,178 stores with any detectable social profile (30.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.9%

6,506 stores

YouTube 24.5%

6,153 stores

Facebook 24.4%

6,141 stores

Twitter 11.7%

2,949 stores

WhatsApp 9.3%

2,339 stores

Pinterest 1.6%

415 stores

TikTok 1.5%

367 stores

Telegram 0.5%

129 stores

LinkedIn 0.5%

116 stores

X 0.2%

50 stores

Visual Distribution

Distribution of social media platforms in Liveinternet (December 2025)
Distribution of social media platforms in Liveinternet e-commerce stores
Social Platform Store Count Market Share
Instagram 6506 25.85%
YouTube 6153 24.45%
Facebook 6141 24.40%
Twitter 2949 11.72%
WhatsApp 2339 9.29%
Pinterest 415 1.65%
TikTok 367 1.46%
Telegram 129 0.51%
LinkedIn 116 0.46%
X 50 0.20%

Geographic Distribution

Russia leads with 89.2% (40,502 AI-verified stores) , followed by Ukraine (2.8%) and United States (2.4%) .

Base: 45,407 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 89.2%

40,502 AI-verified stores

1,271 AI-verified stores

1,101 AI-verified stores

673 AI-verified stores

427 AI-verified stores

399 AI-verified stores

197 AI-verified stores

179 AI-verified stores

98 AI-verified stores

India 0.2%

75 AI-verified stores

Visual Distribution

Geographic distribution of stores using Liveinternet (December 2025)
Geographic distribution of stores using Liveinternet
Country AI-Verified Store Count Market Share
Russia 40502 89.20%
Ukraine 1271 2.80%
United States 1101 2.42%
Belarus 673 1.48%
Kazakhstan 427 0.94%
Azerbaijan 399 0.88%
Uzbekistan 197 0.43%
United Kingdom 179 0.39%
Armenia 98 0.22%
India 75 0.17%
Germany 73 0.16%
Australia 63 0.14%
China 61 0.13%
Japan 60 0.13%
Italy 50 0.11%
South Africa 44 0.10%
France 43 0.09%
Turkey 32 0.07%
Canada 30 0.07%
Moldova 29 0.06%

Dataset Coverage

Field Rows count Coverage
Website 57.1k 100.00%
Emails 33.5k 58.62%
Phones 29.7k 52.05%
Ecommerce platform 55.6k 97.50%
Couriers 11.4k 19.90%
Payment Providers 7.7k 13.55%
Categories 47.0k 82.35%
Social Media 17.2k 30.10%

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Frequently Asked Questions

What data is included in the Liveinternet E-commerce Database?

Our database covers over 47.6k Liveinternet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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