Kirki Customizer Framework Technology Adoption in E-commerce
Discover 938 verified e-commerce stores using Kirki Customizer Framework. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.8k domains. 938 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
938 verified active stores out of 1.8k detected · 51.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.9% of stores with physical delivery (918 stores) , followed by Custom (2.0%) and 1C-Bitrix, WooCommerce (0.1%) .
Base: 938 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
918 stores
19 stores
1 stores
0 stores
Visual Distribution
918 stores
19 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 918 | 97.87% |
| Custom | 19 | 2.03% |
| 1C-Bitrix, WooCommerce | 1 | 0.11% |
| VirtueMart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.7% share of detected Kirki Customizer Framework e-commerce signals (1,806) , with Custom at 1.0% and 1C-Bitrix, WooCommerce at 0.1% (June 2026) .
Base: 1,829 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,806 websites
19 websites
1 websites
1 websites
Visual Distribution
1,806 websites
19 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1806 | 98.74% |
| Custom | 19 | 1.04% |
| 1C-Bitrix, WooCommerce | 1 | 0.05% |
| VirtueMart | 1 | 0.05% |
Categories Distribution
Health & Beauty stores with 14.9% of all stores (140 stores) , followed by Clothing & Accessories (14.8%) and Food & Beverages (10.1%) .
Base: 938 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
140 stores
139 stores
95 stores
76 stores
67 stores
49 stores
46 stores
43 stores
34 stores
34 stores
Visual Distribution
140 stores
139 stores
95 stores
76 stores
67 stores
49 stores
46 stores
43 stores
34 stores
34 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 140 | 14.93% |
| Clothing & Accessories | 139 | 14.82% |
| Food & Beverages | 95 | 10.13% |
| Electronics & Technology | 76 | 8.10% |
| Home & Garden | 67 | 7.14% |
| Business & Industrial | 49 | 5.22% |
| Vehicles & Parts | 46 | 4.90% |
| Sporting Goods & Outdoor Gear | 43 | 4.58% |
| Arts & Entertainment | 34 | 3.62% |
| Jewelry & Watches | 34 | 3.62% |
Payment Providers Distribution
PayPal accounts for 28.6% of displayed detection occurrences (108 occurrences) , followed by MasterCard (19.9%) and Stripe Connect (13.5%) .
Base: 377 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
108 occurrences
75 occurrences
51 occurrences
42 occurrences
25 occurrences
20 occurrences
19 occurrences
18 occurrences
11 occurrences
8 occurrences
Visual Distribution
108 occurrences
75 occurrences
51 occurrences
42 occurrences
25 occurrences
20 occurrences
19 occurrences
18 occurrences
11 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 108 | 28.65% |
| MasterCard | 75 | 19.89% |
| Stripe Connect | 51 | 13.53% |
| American Express | 42 | 11.14% |
| Apple Pay | 25 | 6.63% |
| Google Pay | 20 | 5.31% |
| Klarna | 19 | 5.04% |
| VISA | 18 | 4.77% |
| Bolt | 11 | 2.92% |
| Mercado Pago | 8 | 2.12% |
Shipping Carriers Distribution
UPS accounts for 21.9% of displayed detection occurrences (39 occurrences) , followed by DHL (18.0%) and GLS (13.5%) .
Base: 178 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
39 occurrences
32 occurrences
24 occurrences
20 occurrences
16 occurrences
14 occurrences
9 occurrences
8 occurrences
8 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 39 | 21.91% |
| DHL | 32 | 17.98% |
| GLS | 24 | 13.48% |
| FedEx | 20 | 11.24% |
| DPD | 16 | 8.99% |
| USPS | 14 | 7.87% |
| Speedy | 9 | 5.06% |
| Estes | 8 | 4.49% |
| Correos | 8 | 4.49% |
| La Poste | 8 | 4.49% |
Store Launch Timeline
Over the past 12 months, 185 new stores were launched in Kirki Customizer Framework , with the highest activity in 2026-05 (26 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26 stores launched
52 stores launched
13 stores launched
9 stores launched
11 stores launched
12 stores launched
12 stores launched
13 stores launched
8 stores launched
17 stores launched
10 stores launched
2 stores launched
Monthly Trend
14.1% of last 12 months
28.1% of last 12 months
7.0% of last 12 months
4.9% of last 12 months
5.9% of last 12 months
6.5% of last 12 months
6.5% of last 12 months
7.0% of last 12 months
4.3% of last 12 months
9.2% of last 12 months
5.4% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 26 | 14.05% |
| 2026-04 | 52 | 28.11% |
| 2026-03 | 13 | 7.03% |
| 2026-02 | 9 | 4.86% |
| 2026-01 | 11 | 5.95% |
| 2025-12 | 12 | 6.49% |
| 2025-11 | 12 | 6.49% |
| 2025-10 | 13 | 7.03% |
| 2025-09 | 8 | 4.32% |
| 2025-08 | 17 | 9.19% |
| 2025-07 | 10 | 5.41% |
| 2025-06 | 2 | 1.08% |
Active Stores by Launch Year
Currently, 937 active stores in Kirki Customizer Framework are tracked in our database , with the most stores launched in 2026 (111 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
111 active stores
121 active stores
73 active stores
65 active stores
45 active stores
65 active stores
58 active stores
40 active stores
78 active stores
63 active stores
33 active stores
20 active stores
21 active stores
18 active stores
18 active stores
Distribution by Launch Year
11.8% of tracked active stores
12.9% of tracked active stores
7.8% of tracked active stores
6.9% of tracked active stores
4.8% of tracked active stores
6.9% of tracked active stores
6.2% of tracked active stores
4.3% of tracked active stores
8.3% of tracked active stores
6.7% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 111 | 11.85% |
| 2025 | 121 | 12.91% |
| 2024 | 73 | 7.79% |
| 2023 | 65 | 6.94% |
| 2022 | 45 | 4.80% |
| 2021 | 65 | 6.94% |
| 2020 | 58 | 6.19% |
| 2019 | 40 | 4.27% |
| 2018 | 78 | 8.32% |
| 2017 | 63 | 6.72% |
| 2016 | 33 | 3.52% |
| 2015 | 20 | 2.13% |
| 2014 | 21 | 2.24% |
| 2013 | 18 | 1.92% |
| 2012 | 18 | 1.92% |
Geographic Distribution
United States stores with 10.1% (95 active verified stores) , followed by India (5.8%) and Russia (4.4%) .
Base: 938 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
95 active verified stores
54 active verified stores
41 active verified stores
41 active verified stores
38 active verified stores
30 active verified stores
28 active verified stores
28 active verified stores
28 active verified stores
23 active verified stores
Visual Distribution
95 active verified stores
54 active verified stores
41 active verified stores
41 active verified stores
38 active verified stores
30 active verified stores
28 active verified stores
28 active verified stores
28 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 95 | 10.13% |
| India | 54 | 5.76% |
| Russia | 41 | 4.37% |
| France | 41 | 4.37% |
| Turkey | 38 | 4.05% |
| Italy | 30 | 3.20% |
| United Kingdom | 28 | 2.99% |
| Romania | 28 | 2.99% |
| Netherlands | 28 | 2.99% |
| Thailand | 23 | 2.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Jewelry & Watches
WooCommerce - Home & Garden
WooCommerce - Home & Garden
WooCommerce - Electronics & Technology
WooCommerce - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Business & Industrial
WooCommerce - Home & Garden
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 1.2k | 65.55% |
| Phones | 987 | 53.96% |
| Ecommerce platform | 1.8k | 99.89% |
| Couriers | 232 | 12.68% |
| Payment Providers | 338 | 18.48% |
| Categories | 922 | 50.41% |
| Social Media | 1.1k | 61.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kirki Customizer Framework e-commerce landscape:
Analyze 938 verified e-commerce stores on Kirki Customizer Framework - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kirki Customizer Framework e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kirki Customizer Framework e-commerce intelligence?
-
We track 938 verified Kirki Customizer Framework e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.3% of displayed detection occurrences (485 occurrences) , followed by Instagram (30.2%) and YouTube (9.1%) .
Base: 1,501 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
485 occurrences
453 occurrences
137 occurrences
105 occurrences
79 occurrences
76 occurrences
66 occurrences
53 occurrences
40 occurrences
7 occurrences
Visual Distribution
485 occurrences
453 occurrences
137 occurrences
105 occurrences
79 occurrences
76 occurrences
66 occurrences
53 occurrences
40 occurrences
7 occurrences